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INDONESIA
Jurnal Manajemen
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 20893477     EISSN : 24774774     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 101 Documents
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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN DUNKIN’ DONUTS DI WILAYAH KELAPA GADING JAKARTA UTARA Venny Lieana; Muhamad Fuad; Bernadine
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.751

Abstract

In the current era of globalization, culinary developments in Indonesia are very fast. As a result, the types of businesses that have been established vary, ranging from local food to food originating from abroad. With so many types of food that come from abroad and are in great demand, a simple food has emerged, namely donuts. As a food that is in demand, donut companies now have to maintain product quality. In addition to maintaining product quality, donut companies must set competitive prices. The purpose of this study is to determine customer satisfaction at Dunkin 'Donuts in Kelapa Gading, North Jakarta through product quality and price variables, customer satisfaction is the most important thing that must be achieved in a company. The theory used to support this research is Product Quality, Price and Customer Satisfaction. The object of this research is Dunkin 'Donuts in Kelapa Gading, North Jakarta. The data collection technique in this research is by distributing questionnaires online via google form, for the sampling technique used is non-probability sampling and the method used is judgment sampling. The data analysis technique used in this research is validity test, reliability test, descriptive analysis, classical assumption test, and multiple linear regression analysis. The results of this study indicate that the Product Quality variable has t count> t table (3,235> 1.978) with a significance of 0.002 <0.05, for the variable Price has t count> t table (4.182> 1.978) with a significance of 0.000 <0.05. From these results it can be stated that if the level of product quality and price is getting better, it can maintain and even increase customer satisfaction. The conclusion of this study is that all the hypotheses contained in this study have been proven to have a positive effect on Dunkin 'Donuts Customer Satisfaction in Kelapa Gading, North Jakarta. Keywords: Product Quality, Price, Customer Satisfaction
BISNIS ETIS DALAM PERSPEKTIF MORALITAS PANCASILA: SEBUAH TINJUAN KRITIS Ngorang Philipus
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.752

Abstract

It is moral duty to manage business ethically for human solidarity and general welfare. Recognized that ethical business should be based on fairness, responsiblity, honesty, wisdom, loyality, moral integrity and no harm to the others principles. These ethical principles were found in state ideology, culture, and religioeus teachings. Indonesian state ideology is pancasila. Pancasila means five principles, that are belive on one God, fair and civilized humanity, Indonesian unity, democracy and social justice. These principles provide guidance for Indonesian people in everyday lifes as citizenship and business activities. Based on library research I found that these five principles and UUD 1945 constitution articles could support in bulding ethical activity and ethical structur in business everyday activities. It is fairness if workers salary is based on social justice values and govermental rules. Sosial justice values and govermental rules should be produced from the democracy values in salary negotiating process between business corporate and workers. These salary negotiating process should based on the unity spirit prinsiple. Pay attention to the humanity inherently comes from the unity spririt principle. And becuase we are God’s creature, pay attention to the humanity is must. In the same level, contitution article in UUD 1945 and rule law regulate rights and duties of the workers. For example, article 27 point 2 explain that every citizen should have working and way of living properly. Labour law nomor 11 tahun 2020 could be called ethical structure if this law contains of justice, democratic, unity, humanity and divinity value Key words: ethical business, pancasila morality, ethical attitude and ethical structure
PERAN MEREK SEBAGAI VARIABEL MEDIATOR TERHADAP LOYALITAS PELANGGAN: STUDI KASUS PELANGGAN BTS MEAL DI JABODETABEK Hendratmoko
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.753

Abstract

Brands and products contribute to customer loyalty. The purpose of this study: to analyze how the influence of brand, product, halal, and customer satisfaction on BTS meal customer loyalty in the Jabodetabek area; analyze the role of the brand as a mediator variable between product, halal, and customer satisfaction on customer loyalty BTS meal in the Jabodetabek area. This study uses a quantitative approach. The research was conducted on 12-23 June 2021 with as many as 100 student respondents in the Greater Jakarta area. Sampling by purposive sampling. The results of the study revealed that brands and products have a significant influence on customer loyalty to BTS meals. Brands play a role as a full mediation, especially in the relationship between customer satisfaction and customer loyalty to BTS meals. The influence of brands and products is very significant on customer loyalty to a product. To obtain, maintain and develop loyal customers, companies must continue to improve product quality and carry out brand development and strengthening strategies. Keywords: Loyalty, Brand, Product, Full Mediation
BEYOND BALANCED SCORECARD: KINERJA ORGANISASI BERNUANSA RELIGIUSITAS Hanif Hanif
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.806

Abstract

This study aims to explore the meaning of comprehensive performance measurement from the perspective of the individual manager of the Health Service Organization X in Jakarta. The research method uses transcendental phenomenology. Researchers visited to the field, to understand the research site, discuss, and conduct interviews. The results of the discussions and interviews were analyzed according to transcendental phenomenology research procedures, namely noema, finding the most surface meaning, then noesis, the deeper meaning part, then doing ephoce (bracketing), intentional analysis, and eidetic reduction to arrive at the discovery of "the essence". The research finding is that it produces the essence of comprehensive performance measurement that goes beyond the balanced scorecard system, which is metaphorized by two tringular pyramid hierarchies, “a small tringular pyramid within a larger tringular”. The smaller tringular pyramid has a peak “humanist profit”, which is formed by three interconnected foundations: organizational commitment, wholehearted service, “family” price. The second layer is the larger tringular pyramid that houses the smaller pyramid which has the peak of "performance religiosity", which is the center of all achievements, where every movement and activity of the organization is in the context of serving The Creator. Keywords : organizational commitment, wholehearted service, “family” price, humanist profit, performance religiosity, fenomenology. References: Adian, Donny Gahral. 2010. Pengantar Fenomenologi. Jakarta : Penerbit Koekoesan Anthony, Robert dan Vijay Govindarajan. 2004. Management Control System. McGraw Hill. Boston. Ashton, Robert H. 1990. Pressure and Performance in Accounting Decision Settings : Paradoxical Effects of Incentives, Feedback, and Justification. Journal of Accounting Research, Vol 28. Burrel, Gibson dan Morgan, Gareth. 1997. Sociological Paradigms and Organizational Analysis, England:Ashgate Publishing Limited Prawironegoro, Darsono. 2010. Filsafat Ilmu. Jakarta: Nusantara Consulting Prawironegoro, Darsono.2012. Fenomenologi Admund Husserl. Makalah PDIA Universitas Brawijaya Malang Hanif, H., Rakhman, A., & Nurkholis, M., Pirzada, Kashan. (2019b). Intellectual capital: extended VAIC model and building of a new HCE concept: the case of Padang Restaurant Indonesia. African Journal of Hospitality, Tourism and Leisure Hansen, Don R, Maryanne M. Mowen. 2005. Management Accounting. South Western. Thomson Hilton, Ronald. 2008. Managerial Accounting. Irwin McGraw-Hill Kamayanti, Ari (2016). Metode Penelitian Kualitatif Akuntansi Pengantar Religius Keilmuan. Yayasan Rumah Peneleh Kaplan, Robert S, Norton, David P. (2014). Balanced Scorecard. Terjemahan Bahasa Indonesia. Erlangga Moleong, Lexy J. 2010. Metodologi Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya Murphy, Kevin J. 1985. Corporate Performance and Managerial Remuneration: An Emperical Analysis. Journal of Accounting and Economics Mutmainah, Siti, Tri Jatmiko Wahyu Prabowo, dan Surya Raharja. 2010. Konstruksi Sosial Pengukur Kinerja Entitas Bisnis: Studi Kasus Ukm di Kudus. Simposium Nasional Akuntansi (SNA) XIII poerwokerto. Sukoharsono, Eko Ganis. 2010. Metamarfosis Akuntansi Sosial dan Lingkungan: mengkonstruksi Akuntansi Sustainabilitas Berdimensi Spiritualitas. Pidato Pengukuhan Guru Besar di Program Akuntansi FEB UB Malang. Triyuwono, Iwan. 2006. Perspektif, Metodologi, dan Teori Akuntansi Syariah. Jakarta: PT. Rajagrafindo Persada
ASPEK BISNIS USAHA NGAMBING DI KELAPA GADING JAKARTA UTARA Brastoro Brastoro; Elisabeth Vita Mutiarawati
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.807

Abstract

The writing of the Ngambing business plan is due to the changing lifestyle of the general public who are interested in new, practical products that can support this lifestyle. So the author opened a goat satay box rice business which is rarely found. Ngambing has competitors in the same industry, but are presented with their own uniqueness. Therefore, an analysis of the industry and competitors has been carried out and the results can be seen the advantages and disadvantages of each business. Ngambing provides products in the form of goat satay rice boxes with various choices of Indonesian spices. And use a variety of marketing strategies. Ngambing has a production plan flow that involves internal and external parties. Ngambing plans the need for five employees to carry out its operational activities. The initial investment required by Ngambing is Rp. 695,868,373. Sources of funds obtained from personal savings and parents. Ngambing has considered the impacts and risks of existing businesses, and tries to minimize them according to applicable standards. From the results of the calculation of Net Present Value, Payback Period, Profitability Index, and Break Even Point are declared feasible to be run by the company. Keywords: NPV, Payback Period (PP), Profitability Index (PI), BEP.
UKURAN PERUSAHAAN, PROFITABILITAS, DAN NILAI PERUSAHAAN CONSUMER GOODS YANG TERDAFTAR DI BURSA EFEK INDONESIA Abdulah Rakhman; Liauw Bun Fa; Hafizah Rifiyanti
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.808

Abstract

The value of the company is very important for shareholders to gain profits in the complexity of their shares. Many fundamental factors can increase firm value and this study aims to determine the effect of firm size and profitability on firm value. The object of research is consumer goods companies listed on the Indonesia Stock Exchange during the 2015-2017 period. The sampling technique used is a non-probability sampling technique with a purposive sampling approach. The research uses a data pooling test, classical assumption test, and hypothesis testing using SPSS 20 and SmartPLS 3. The results show that firm size has a positive effect on firm value and profitability has a positive influence on firm value. Based on the results of this study, it can be concluded that company size and profitability have a positive effect on the value of consumer goods companies. Keywords: firm value, firm size, profitability, consumer goods
PENGARUH PERSEPSI RISIKO DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN GULA TROPICANA SLIM YANG DIMEDIASI OLEH SIKAP KONSUMEN DI WILAYAH DKI JAKARTA Hanny Chandra; Tony Sitinjak
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.809

Abstract

Sugar is a carbohydrate that can be directly absorbed by the body to convert into energy. However, now people tend to avoid sugar with a sugar free diet. Currently there is a low calorie sugar brand name Tropicana Slim. This research is to find out the influence of Perceived Risk and Brand Image on Purchase Decision Tropicana Slim sugar mediated by Consumer Attitude in DKI Jakarta religion. Data were collected by distributing questionnaires to 165 respondents who had bought and consumed Tropicana Slim sugar. Sampling technique using judgment sampling method. Data analysis technique in this research are validity and reliability test, descriptive analysis, likert scale, multiple linear regression analysis, evaluation of structural model. The analysis tools on this study used WarpPLS 6.0 and SPSS 20.0. The results of the analysis show that Risk Perception have negative influence on Consumer Attitude, Brand Image have positive influence on Consumer Attitude, Risk Perception have negative influence on Purchase Decision, Brand Image have positive influence on Purchase Decision, Consumer Attitudes have positive influence on Purchase Decision, Consumer Attitude cannot mediate the effect of Risk Perception on Purchase Decision, Consumer Attitudes can mediate the influence of Brand Image on Purchase Decision. Keywords: Perceived Risk, Brand Image, Consumer Attitude, Purchase Decision
PENGARUH IDENTITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PADA KONSUMEN SEPATU NIKE DI JAKARTA Louis Budihardja; Tony Sitinjak
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.870

Abstract

Globalization, combined with technology advancements, has allowed the shoe industry to flourish and be appreciated by a global audience. The present shoe industry is also threatened by the quick change in fashion. Nike is an example of one of the world's largest corporations. In a competitive environment, characteristics such as brand identity, brand image, brand trust, and brand loyalty are critical to the company's success. Consumers will remember the identity of the brand if they have a loyal attitude and believe in the goods. This will improve the brand's image and credibility, as well as encourage customers to purchase again. As a result, the authors want to investigate the impact of brand identity, brand image, and brand trust on Nike shoe brand loyalty.
STRATEGI KOLABORASI MODEL PENILAIAN KREDIT ALTERNATIF DIGITAL PADA LEMBAGA KEUANGAN MIKRO Hendratmoko
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.871

Abstract

Microfinance Institution (MFI) is a type of financial institutions with its considerable potential to be developed, especially established to provide services in financing products for the micro and ultra-micro segments. However, many of the MFIs actually experience difficulties in evaluating the feasibility of prospective debtors due to the absence of loan history. In addition, at the aggregate level, MFIs have a high level of non-performing loans, considering that the management only relies on social relations and closeness with prospective debtors when conducting feasibility study for loan. On the other hand, a program has been initiated by OJK since 2021 in collaboration between Financial Service Institutions and Digital Financial Providers, one of which is for MFIs with the aim of increasing productivity and efficiency by digitizing business processes. Taking into consideration to the program that has been initiated by OJK and the challenges faced by MFI industry, the aim of this study is to develop a digital alternative credit scoring strategy design with a partnership scheme in microfinance institutions. In this study, several relevant theories were used to support the analysis process, including product development strategies, external analysis (PESTEL), and internal analysis (tangible and intangible resources). As for data collection techniques Included in-depth interview and document review. The results showed that the strategy is needed in the short term (less than 1 year), medium term (1-3 years), and long term (more than 3 years) starting from matching relevant services, preparing various provisions and supporting tools needed, to institutional strengthening from the MFIs that will make an optimal collaboration to increase the role and contribution of MFIs to the economic growth in the long run.
PERSEPSI PELANGGAN GORIDE DAN GRABBIKE TERHADAP PESAN LAYANAN JASA PADA MASA PANDEMI COVID-19 Gloria Agustiningsih; Yosef Dema
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.872

Abstract

This research aims to determine the perception of online motorcycle service customers regarding the dominant indicators in determining service quality which communicates through service messages carried out by online transportation service companies in Indonesia running by Gojek and Grab, under brands of GoRide and GrabBike transportation services. The research method used is the descriptive comparative model. The sample selection technique in this study used purposive sampling, which consisted of 102 respondents. The statistical test used in this study is the data normality test, which aims to determine whether the data is normally distributed or not by using the one-sample Kolmogorov-Smirnov test. From the results of analysis and interpretation, it concluded that customers' assessments of the quality of GoRide and GrabBike services during the COVID-19 pandemic are still in the high or satisfactory category for their customers using their transportation services.

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