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All Journal Dimensi Interior MUDRA Jurnal Seni Budaya Segara Widya: Jurnal Penelitian Seni Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Jurnal Bali Membangun Bali Jurnal Vastukara: Jurnal Desain Interior, Budaya, dan Lingkungan Terrbangun Viswa Design : Journal of Design Abdi Widya: Jurnal Pengabdian Masyarakat Journal of Aesthetics, Design, and Art Management
Noorwatha, I Kadek Dwi
Institut Seni Indonesia Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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MEMPERKUAT CITRA BRAND MELALUI INTERIOR : GERAI TANAMERA, SUNSET ROAD, BALI Putu Ari Darmastuti; I Kadek Dwi Noorwatha
VISWA DESIGN: Journal of Design Vol. 3 No. 1 (2023): Viswa Design: Journal of Design
Publisher : Pusat Penerbitan LP2MPP ISI Denpasar

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Abstract

Identitas sebuah brand merupakan hal mendasar dalam proses pengembangan bisnis dan memperkuat brand itu sendiri. Brand yang dibangun cukup lama harus tetap menjaga kekuatan brand seiring pergerakan era, begitu juga brand baru harus memiliki identitas yang original dan kuat. Pengalaman Tanamera selama 10 tahun di industri maknan dan minuman khusunya kopi berhasil mengembangkan gerai mereka tidak hanya di Indonesia. Dengan identitas brand yang kuat Tanamera juga menghadirkan gerai-gerai yang orisinal dan berciri khas. Salah satu gerai Tanamera yang akan diulas adalah gerai Tanamera di Jalan Sunset Road, Bali. Bagaimana Tanamera menghadirkan eksistensi brand melalui visualisasi dan pengalaman yang dapat dirasakan melalui interior dari gerai tersebut. Membentuk dasar dari proses desain; memahami merek adalah salah satu aspek yang paling penting dari peran desainer ritel. Menggunakan teori Konsepsi Branding dan Brand Touchpoints, Lingkungan Branding, Experimental Marketing yang menggunakan Analisa branding untuk membahas pengaruh branding pada interior gerai. Tanamera merupakan gerai kopi asal Indonesia yang berkembang mulai dari tahun 2013. Dilihat dari portofolio pada website Tanamera, memiliki gerai tidak hanya di Indonesia tapi juga mulai mencakup Asia. Kelebihan kopi Tanamera adalah menyajikan kopi khas Indonesia yang dibudidayakan khusus dan disajikan kepada konsumen melalui tahapan yang yang diolah sendiri oleh Tanamera. Selama 10 tahun di industry makanan dan minuman brand kopi Tanamera selalu menghadirkan gerai yang orisinal dan identic dengan brand itu sendiri. Tanamera menghadirkan pengalaman minum kopi yang autentik khas Indonesia yang berbeda dari brand lainnya, menghadirkan interior dan arsitektural yang mencolok dan kontras menjadikan gerai Tanamera vocal point dan mudah dikenali seperti gerai yang berlokasi di Sunset Road Bali.
Preserving traditional Balinese architecture: exploring the relevance of undagi’s indigenous knowledge in post-pandemic interior design I Kadek Dwi Noorwatha; Imam Santosa
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol 18, No 1 (2023)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v18i1.5187

Abstract

This research is focused on exploring the relevance of undagi’s indigenous knowledge implemented on post-pandemic interior design as a recommendation for preserving traditional Balinese architecture in the modern era. As UNESCO promoted safeguarding the "Intangible Cultural Heritage" in 2003, all designers must strengthen the cultural side in still relevant designs for the modern era. In Bali, undagi’s (traditional architect) existence declined in the modern era. Undagi’s indigenous knowledge is the basis for the architectural development of traditional Balinese houses (umah) for designing tourism facilities as research objects. This research is a desk study with a critical analytical approach that qualitatively conducts a comparative study between indigenous knowledge and post-pandemic interior design recommendations with two stages of research—in the first stage, critically analyzing post-pandemic interior design recommendations by previous researchers with a systemic literature review. In the second stage, exploring undagi’s indigenous knowledge consists of explicit and tacit knowledge. The result of the two stages is the formulation of the relevance of undagi’s indigenous knowledge in post-pandemic interior design in Bali. The study results show that the undagi’s indigenous knowledge has relevance, which aligns with the recommendations for post-pandemic interior design criteria by previous researchers. This relevance is closely relevant, and several relevant values require development and interpretation to have interconnectivity between modern and traditional values. This process of interconnectivity must prioritize the principle of preserving traditional Balinese architecture in the modern era.
WARNABALI: BALINESE COLOR INTENSITY DIVERSIFICATION FOR DEVELOPMENT OF BALI MODERN INTERIOR AND ARCHITECTURE COATING IN ADDITIVE COLOR ONLINE BASED EXPERIMENT Anak Agung Gede Rai Remawa; I Kadek Dwi Noorwatha; I Made Pande Artadi; Toddy Hendrawan Yupardhi; Putu Ari Darmastuti
Journal of Aesthetics, Design, and Art Management Vol. 2 No. 1 (2022): Journal of Aesthetics, Design, and Art Management
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jadam.v2i1.186

Abstract

Purpose: This study aims to conduct experiments on enriching the intensity of traditional Balinese colors that are relevant to the application of color in modern interiors and architecture. Research methods:The research method uses online-based experiments by mixing Balinese colors with light and dark characters in a ratio of 66.7%: 33.3%. Mixing is done by crossing process and the results of the cross process are arranged into a Balinese color palette based on Additive Colors. Findings:The color cross method with a ratio of 66.7% light to 33.3% dark produces bali color variants with various tint intensities. The scan results on the Balinese print-based color composition arranged in the nawa sangha cosmology, which is processed online through the dopely.top website, produces relevant colors developed in modern interiors and architecture. The process of diversifying the color intensity will provide recommendations for its application to residential and non-residential interiors. Implications: Provide insight into the use of traditional Balinese colors to designers and architects, in an effort to preserve and strengthen tradition-based knowledge for the development of modern design science.
Co-Authors Anak Agung Gde Rai Remawa Anak Agung Ngurah Kicko Indrawan Artadi, I Made Pande Cahyo Satriojati Hannah Brigitta I Dewa Ayu Sukma Indriawati I Gede Mugi Raharja I Gusti Agung Ananta Maheswara I Made Jayadi Waisnawa I Nyoman Adi Tiaga I Nyoman Kariasa, I Nyoman Ida Bagus Yamara Bawana Sidemen Ika, I Wayan Balika Imam Santosa Indra Sadguna, I Gde Made Kadek Aldi Agustino Salahin Kerdiati, Ni Luh Kadek Resi Maria Yolanda Vincent Ni Kadek Risda Amelia Nyoman Dewi Pebryani Olivia Salma Kurnia Padmanaba, Cok Gd Rai Patricia Yuriqe Richella Pedor Putu Ari Darmastuti Putu Ari Darmastuti Putu Ari Darmastuti Putu Dipta Astradinata Rachimatus Shadya Rainna Dwiariani Manikam Rudi Hartono Toddy Hendrawan Yupardhi, Toddy Hendrawan Vallent Monica Wasista, I Putu Udiyana Wirawan, I Gusti Ngurah