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All Journal Jurnal Terapan Abdimas Jurnal Komunikasi Profesional Inter Komunika: Jurnal Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi International Journal of Business, Law, and Education Jurnal Informatika Ekonomi Bisnis Journal of Business Management and Economic Development Pancasila International Journal of Applied Social Science Jurnal Riset Multidisiplin dan Inovasi Teknologi Journal of Community Service and Society Empowerment
Sufa, Siska Armawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Journal : Journal of Business Management and Economic Development

 1 
Lifestyle Dynamics and Purchasing Pattern Transformation: Significant Shifts in Indonesian Society Post-Pandemic Bachtiar , Muchamad; Panji, Kemas A. Rachman; Sufa, Siska Armawati; Amani, Sabila Zata; Mayangsari , Ayulina
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.621

Abstract

The COVID-19 pandemic has deeply impacted Indonesia, leaving lasting effects on both public health and societal norms. Beyond mere statistics, the transformation touches every aspect of life, altering how Indonesians work, live, and connect with the world. Accelerated digital adoption, increased health consciousness, and a shift in priorities have significantly reshaped the consumer landscape. E-commerce platforms have boomed, serving as virtual marketplaces for various needs. A holistic approach to well-being emerged, with a focus on organic foods, fitness, and mindfulness. Environmental concerns spurred a demand for sustainable products. The allure of material possessions diminished, replaced by a desire for meaningful experiences and personal growth. This intricate tapestry reveals a post-pandemic Indonesia emphasizing technology, health, sustainability, and a redefined pursuit of happiness. Businesses and policymakers must comprehend these shifts to adapt strategies for the evolving consumer, fostering responsible consumption and contributing to a better Indonesia.
Public Relation Strategy Analysis in Maintaining Image of PT Pos Indonesia (Persero) Putra, Johni Eka; Sufa, Siska Armawati; Perbawasari, Susie; Brumadyadisty, Garry; Shany, Wildan Krisnarwanto Waranu
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.749

Abstract

This scientific article delves deeply into the analysis of Public Relations (PR) strategies employed by PT Pos Indonesia (Persero), with a critical focus on strengthening corporate image. In the dynamic business landscape, a positive image is crucial for organizational success. The research adopts a comprehensive approach with descriptive qualitative analysis to evaluate the effectiveness of PT Pos Indonesia (Persero) PR initiatives. The study highlights the alignment of PR strategies with organizational goals, assessing their impact on shaping public opinion, and strengthening relationships with stakeholders. Exploration of the integration of traditional and digital communication channels is conducted to assess PT Pos Indonesia (Persero) adaptability in the evolving media landscape. Furthermore, the research tests crisis communication protocols to evaluate the organization's readiness in facing reputational risks. Drawing on theoretical frameworks and industry best practices, this article aims to provide insights into the strategic nuances of maintaining a positive corporate image. It offers practical recommendations for PT Pos Indonesia (Persero) and similar organizations. This research not only contributes to the scholarly understanding of PR strategies in the corporate realm but also serves as a valuable resource for practitioners and decision-makers striving to refine their communication tactics for sustained positive public perception.
Co-Authors Adistie, Gisti Riza Amani, Sabila Zata Arisa, Ma'rifani Fitri asnawi, anita Bachtiar , Muchamad Baruno, Agustiawan Djoko Bernardus, Denny Brumadyadisty, Garry Daniel Susilo Dewa Oka Suparwata Dewi Setiawati Farida Farida Hendriati, Yossi Hutagalung, Maasyithah Irwansyah, Nabil Putra Jusnita, Raden Ayu Erni Khairil Anwar Krisprimandoyo, Denpharanto Agung Lina Maulidiana Mayangsari , Ayulina Meithiana Indrasari, Meithiana Muhammad Nur Afiat, Muhammad Musran Munizu Nevrettia Christantyawati, Nevrettia Noor Cahyadi, Ryan Arif Panji, Kemas A. Rachman Priyambodo Priyambodo Putra, Johni Eka Putranto, Teguh Dwi Rachmanto, Tito Ratna Puspita Sari, Ratna Puspita Ratnasari, Eny Rhamadona, Sandika Rona, Ni Made Sabalius Uhai SETYAWAN, DEDI Shany, Wildan Krisnarwanto Waranu Sijoen, Alya Elita Sirait, Evi Slamet Riyadi Susie Perbawasari Syamsu Rijal Wahyudi, Muhammad Aria Wardani, Dini Tri Widiyanto, Sigit YENNY YENNY