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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

Pengaruh Sales Promotion Girl Smartphone Vivo Terhadap Minat Beli Konsumen di Kota Bima Dita Aprilay Utami Putri; Muhajirin Muhajirin
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This promotion is conducted to find out and analyze the partial Vivo Smartphone Sales Promotion of Consumer Purchase Interests in the City of Bima. in this research, the type of research used is associative. Probability Sampling technique is a sampling technique used. The number of samples used is 96 respondents using the probability sampling method. Based on the results of a partial analysis of this study shows that the Sales Promotion of Smartphone Girls Vivo (X) has a significant influence on Purchase Interest (Y) with a value (p value) 0.003 <0.05
Pengaruh Gaya Hidup (Life Style) dan Harga Harga Terhadap Keputusan Pembelian Pada Kantin Yuank Kota Bima Khairul Anas; Muhajirin Muhajirin
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The purpose of this study is to determine whether there is an influence of lifestyle (life style) and price on purchasing decisions in the city of Bima's Yuank canteen. This type of research is associative. This research was conducted in the Yuank Canteen in Bima City. The population in this study are all consumers who buy food and drink in the Yuank cafeteria. The sampling technique used by researchers is acidental sampling and obtained a sample of 96 people. Data collection using questionnaires. The variable results show that lifestyle and price variables influence the purchasing decisions of Bima's Yuank Canteen. By looking at simple linear regression analysis of lifestyle variables (life style) on purchasing decisions and t tests. It can be seen that the coefficient of the price variable has an influence on the purchasing decision of Bima's Yuank Canteen next to 0.435, and the lifestyle variable is 0.367 where the coefficient of determination shows the value of 23.6% while the ratio of 76.4% is explained by other variables. And the results of this study indicate that lifestyle (life style) and price both have an influence on purchasing decisions at Bima's Yuank canteen
Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Produk H Group Indonesia di Kota Bima Jumaidin Jumaidin; Muhajirin Muhajirin
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study intends to determine the effect of product quality on consumer satisfaction H GROUP INDONESIA KIMA BIMA products. The type of research used is associative. This research was conducted on consumers of H GROUP INDONESIA in Bima City whose target is consumers who have been shopping for H Group Indonesia Bima City products. The technique for taking the sample used was the accidental sampling method with 55 respondents. Data analysis techniques used are simple linear regression, simple correlation coefficient, coefficient of determination, correlation coefficient and partial test (t test). Based on the results of the study showed that: product quality variables have an effect on consumer satisfaction in the H Group Indonesia Bima City
Pengaruh Kualitas Jasa dan Keputusan Konsumen Terhadap Loyalitas Konsumen Pada PT Sekawan Jaya Lestari Muhamad Affan; Muhajirin Muhajirin
Journal of Business and Economics Research (JBE) Vol 1 No 3 (2020): Oktober 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

Services are a part of human needs that are very much needed by humans, for now the service sector provides a good contribution to economic growth both nationally and internationally. This study aims to determine the effect of service and consumer decisions on consumer loyalty at PT Sekawan Jaya Lestari Kota Bima. The sample used was 96 respondents. This type of research is associative with a quantitative approach. The technique of using data uses a questionnaire. Methods of data using simple random sampling method. The data analysis technique used validity test, reliability test, multiple regression analysis, and significant test. The results of this research indicate that: 1. There is an effect of service quality on consumer loyalty at PT Sekawan Jaya Lestari. 2. the influence of consumer decisions on consumer loyalty at PT Sekawan Jaya Lestari. 3. The influence of service quality and consumer decisions on consumer loyalty at PT Sekawan Jaya Lestari.
Pengaruh Store Atmosphere dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Toko Zam-Zam Kota Bima Feni Farizal; Muhajirin Muhajirin
Journal of Business and Economics Research (JBE) Vol 1 No 3 (2020): Oktober 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

This study aims to determine the effect of store atmosphere and location on consumer purchasing decisions in zam-zam stores in Bima City. The population in this study are consumers who have made a purchase. The sample used in this study amounted to 120 people. This type of research is an associative study using random sampling techniques (random sampling) which is carried out using validity and reliability tests to determine the attributes that have data validity. In the first description that has been done, it proves that the indicators used are correct to assess the existing variables. The next form shows that Store atmosphere affects consumer purchasing decisions at zam-zam stores in Bima City, Location affects consumer purchasing decisions at zam-zam stores in Bima City, Store atmosphere and location simultaneously influence consumer purchasing decisions at zam-zam stores in Kota. Bima