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All Journal Jurnal Terapan Abdimas Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Perspektif Ekonomi Darussalam Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Entrepreneurship, Management and Industry (JEMI) JEMPER (Jurnal Ekonomi Manajemen Perbankan) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Jurnal Inovasi Penelitian JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Lumbung Inovasi: Journal of Community Service Integritas Jurnal Manajemen Profesional (IJMPRO) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika Comsep : Jurnal Pengabdian Kepada Masyarakat Journal Transformation of Mandalika JUEB: Jurnal Ekonomi dan Bisnis Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Open Access DRIVERset Jurnal Serambi Ekonomi dan Bisnis
Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
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Journal : Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)

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Pengaruh Expanded Marketing Terhadap Minat Berkunjung Di Museum Asi Mbojo Yogi Arief Wijaksono; Muhajirin Muhajirin
Tirtayasa Ekonomika Vol 15, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v15i2.7638

Abstract

Tourism has now become a global need. The development of increasingly rapid globalization is very influential on the development of industry, including the tourism industry. Currently the tourism industry is part of one of the central foreign exchange earners for developing countries including Indonesia. The aim to be achieved is to increase expanded marketing of visiting interest in the Asi Mbojo museum. The data used is primary data. The research sample of 70 visitors who visited the ASI MBOJO museum. Data analysis tool in this research uses simple linear regression. The results of this study indicate that expanded marketing influences the interest in visiting the museum Asi Mbojo. 
Co-Authors Abal Karima Affan, Muhamad Ainun Fitriani Al Akbar Alwi Alwi Aris Munandar Astuti Astuti Dita Aprilay Utami Putri Dita Asriani Efendi Febriansyah Feni Farizal Ilham Ilham Ilham Ilham Intisari Haryanti Intisari Haryanti Intisari Haryanti Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Jaenab, Jaenab Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Kartin Aprianti Khairul Anas M. Syukur Dwiriansyah Muhamad Affan Muhammad Yusuf Muhlisa Muhlisa muhsanan muhsanan Nandha Ramdani Nuranisyah dan Firmansyah Kusumayadi Puji Muniarty Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono