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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology Jurnal Entrepreneur dan Entrepreneurship Jurnal Kewirausahaan dan Inovasi
Misbahuddin Azzuhri
Universitas Brawijaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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INTERIOR DESIGN AT COFFEE SHOP AS A FACTOR INFLUENCING CUSTOMER RETENTION AND MEDIATING ROLE OF PERCEIVED CUSTOMER SATISFACTION Misbahuddin Azzuhri; Andre Damarizal Tanjung
Jurnal Entrepreneur dan Entrepreneurship Vol. 6 No. 2 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.716 KB) | DOI: 10.37715/jee.v6i2.639

Abstract

This research aims to determine the effect of Interior Design, Perceived Customer Satisfaction and Customer Retention on objects which is Captain Coffee Malang in simultaneously and mediation. This study describes the causal relationship between the variables through hypothesis testing. This research collect data with techniques by using questionnaires and literature study. This study used 120 samples are consumers and customers of Captain Coffee Malang. Sampling using purposive sampling. Test equipment used to test the research instruments namely validity, reliability, and classical assumption. The analytical method used is the path coefficient analysis. Hypothesis testing using t test using SPSS program. These results indicate that the interior design has a significant influence on customer retention. The interior design also has a significant effect on perceived customer satisfaction. Customer retention also has significant direct effect on customer retention. Interior design significantly affects customer retention through perceived customer satisfaction.
PENGARUH KOMITMEN ORGANISASIONAL DAN KEPUASAN PELATIHAN TERHADAP INTENTION TO STAY MELALUI KEPUASAN KERJA Maylisa Rianti Sitanggang; Misbahuddin Azzuhri
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to identify the effects of organizational commitment and training satisfaction on the intention to stay in Novo Club with job satisfaction as the mediating variable. This research is categorized as an explanatory study as it explains the causal relationship between variables through hypothesis testing. The respondents are 83 members of the first batch of Novo Club. In order to identify both direct and indirect effects, path analysis was incorporated. This study finds that organizational commitment and job satisfaction significantly influence the intention to stay and that training satisfaction has no significant effect on the said intention. Furthermore, organizational commitment indirectly affects the intention to stay through job satisfaction, and training satisfaction also indirectly influences the intention to stay through job satisfaction.
Co-Authors . Ahsan . Ahsan . Herawati Abdul Ghofar Aggri Hapsari Nur Aisyah Ahmad Nasichudin Akhmad Muwafik Saleh Alfa Shafissalam Andre Damarizal Tanjung Anita Fadhilah Aryo Primanda David Aprianto Dewi Anggraeni Edwin Al Pratama Ema Zahra Firdaus Fariza Yuniar Rakhmawati Hardianti Dini Naradhipa Ivan Adi Kurniawan Keris Hadea Sono Sahid Laila Zulhijja lukman hakim M. Abdi Dzil Ikhram W Maylisa Rianti Sitanggang Mega Purnama Lion Mohamad Risal Zawawi Moses Yonathan Muhammad Ziauddin Ulya Neila Fauzi Nia Malinasari Niki Merediananda Noermijati Noermijati Nyla Myrda Utari Rani Lupita Amir sayyidah mirfat Sodik Sodik Sri Andarini Sri Palupi Prabandari Sujoko, Anang Syachrumsyah Asri Tri Artha Rina Uning Sabiqah Sumarsono Widasari, Hanna Vania Yatna Purnachandra