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All Journal JURNAL ECONOMIA JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan Bisnis dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Procuratio : Jurnal Ilmiah Manajemen Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Computer Science and Information Technologies ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Pendidikan Islam International Journal of Information System and Innovation Management
Astri Ayu Purwati
Institut Bisnis dan Teknologi Pelita Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences

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Journal : Journal of Applied Business and Technology

 1 
THE EFFECT OF PERSONAL SELLING AND SERVICE QUALITY ON CUSTOMER LOYALTY AT PT. WANRIAU INDOXP Astri Ayu Purwati; Kristin Rukmana; Mazzlida Matt Deli
Journal of Applied Business and Technology Vol. 1 No. 1 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.854 KB) | DOI: 10.35145/jabt.v1i1.17

Abstract

The service sector is developing rapidly, one of such service sectors is internet provider. This study aims to determine the effect of personal selling and service quality on customer loyalty at PT. WanRiau IndoXP Pekanbaru. The samples of this study were 146 respondents who were customers of PT. WanRiau IndoXP. Data analysis used is multiple linear regression through t-test for testing the hypothesis. The conclusions that can be drawn from the results of research include: (1) Personal Selling has a significant effect on customer loyalty 2) Tangible has a significant influence on customer loyalty. The company must increase the number of facilities and provide employee training so that more leverage in working. (3) Reliability has a significant effect on customer loyalty (4) Responsiveness has a significant effect on customer loyalty (5) Emphaty has a significant influence on customer loyalty (6) Assurance based has a significant effect on customer loyalty. Customers feel comfortable when making transactions and interact in PT. Wanriau IndoXP (PERSERO) Pekanbaru.
THE ROLE OF SERVICE QUALITY AND TRUST ON CONSUMER LOYALTY AT PT. HENSON ALFA GROS PEKANBARU Agus Hocky; Lidyana Lidyana; Astri Ayu Purwati
Journal of Applied Business and Technology Vol. 1 No. 1 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (659.013 KB) | DOI: 10.35145/jabt.v1i1.23

Abstract

Consumer loyalty is very important for a company, because the rewards of loyalty are long-term and cumulative, which means that the longer the consumer loyalty the greater the profit that can be obtained by the company from a consumer. The purpose of this study was to determine the effect of Service Quality and Trust on Consumer Loyalty at PT. Henson Alfa Gros Pekanbaru. The population in this study were all consumers of PT. Henson Alfa Gros is on Pekanbaru and has made transactions more than 2 times. The number of respondents in this study was 100 businesses. The data collection technique that was used is the questionnaire method. Questionnaire is a way of collecting data through a list of questions that the author has prepared aimed at respondents who will be sampled, while for data analysis techniques using multiple linear regression analysis, F-test, t-test and coefficient of determination. The results of the study show that Trust has an effect on Consumer Loyalty and Service Quality has no effect on Consumer Loyalty at PT. Henson Alfa Gros Pekanbaru.
ANALYSIS OF THEORY OF PLANNED BEHAVIOR (TPB) IN REALIZING THE HUMAN RESOURCES ENTREPRENEURSHIP (CASE STUDY ON MANAGEMENT STUDENTS OF STIE PELITA INDONESIA) Astri Ayu Purwati; Angelina Angelina
Journal of Applied Business and Technology Vol. 2 No. 1 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.147 KB) | DOI: 10.35145/jabt.v2i1.63

Abstract

Increasing number of population and limited employment causes a problem in Indonesia, namely unemployment. This has become the spotlight in various countries, as is the case with Indonesia. The aim of this research is for investigation the factors which have influence students’ interest at entrepreneurship. The models use planned behavior theory. Sampling was done by probability sampling technique with the simple random sampling. Data collection is carried out by distributing questionnaires which are directly distributed to respondents. This research involves 100 students from STIE Pelita Indonesia. This research used regression with t- test and analysis model SPSS 19 computer program. The results show that attitude, subjective norms, and perceived behavior control have influence and significant to intention entrepreneurship (at students of Pelita Indonesia).
Leadership Style, Motivation, and Organizational Culture on Job Satisfaction and Teacher Performance Lindawati Sirait; Sudarno; Achmad Tavip Junaedi; Astri Ayu Purwati; Mazzlida Mat Deli
Journal of Applied Business and Technology Vol. 3 No. 2 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i2.94

Abstract

The purpose of this study was to determine and analyze the influence of leadership style, work motivation, organizational culture on job satisfaction and teacher performance at the Taruna Andalan School of the Kerinci Citra Kasih Foundation. The population of this study were all teachers at the Taruna Andalan School as many as 85 people. While the sample technique used is the saturated sample technique. Where this technique all members of the population are sampled. Based on the sampling technique, the sample of this study was set at 85 samples. The data analysis technique in this study used descriptive analysis and PLS structural equation model (SEM) analysis. The results of this study indicate that leadership style, work motivation, organizational culture have a positive and significant impact on teacher job satisfaction. Leadership style, job satisfaction have a positive and significant impact on performance. Meanwhile, work motivation and organizational culture are not significant on performance. The results of the intervening research are very interesting to study further because the variables that have an influence tend to be related to the characteristics of the teachers at the Taruna Andalan School. Leadership style, work motivation and organizational culture have no significant effect on teacher performance. For further researchers, it is expected to replace other variables if they want to examine the same object.
Co-Authors Achmad Tavip Junaedi Agus Hocky Angelina Angelina Anggi Hanafiah Anton Prabudi Antoni Antoni Arif Marsal Armawi Fauzi Nasution Aseptua Gesima Silitonga Budiyanto Budiyanto Celvin Angkasa Cindy Ascorditia Salim Dadi Komardi Desnelita, Yenny Eric Tanoto Ermina Rusilawati Fadrul Fadrul Fidelya Rachael Winata FITRIO, TOMY Fradini Brillyandra Frank Ben Frengky Frengky Hamzah Hamzah Harry Patuan Panjaitan Jason Oscardo Juni Oftariani Rajagukguk Kevin Adrian Kimberly Christa Bianca Kristin Rukmana Lidyana Lidyana Lindawati Sirait Lioni Sianturi Lovi Anisa Hultari Maisya Fadhillah Mar Artur Rahima Mauren Staderlin Mazzlida Mat Deli Mazzlida Matt Deli Michael Cutan Miftah Syarif Mimelientesa Irman Mohd. Elvisrafi Syawal Muflihul Fadhil Muhammad Arif Muhammad Luthfi Hamzah Mujtaba M. Momin Mukhlis Mukhlis Nanda Suryadi Nazaruddin Nazaruddin Nicholas Liem Putri Nuraini Reginus Fedlis Malau Riko Fridolend Sianturi Sarbaini Sarbaini Sarli Rahman Selvi Selvi Shukri Ahmad Silvia Mery Silvia Sari Sitompul Sudarno Suhermin Suhermin Suriyanti, Linda Hetri Surya Safari SD Sutoyo Sutoyo Suyono Syukri Hadi Tika Mutia Wella Sandria Wulan Syaulia Safitri Yunior, Khomeiny Yusrizal Zainol Mustafa Zulfadl Hamzah Zulfadli Hamzah Zulkifli Rusby