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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

The Influence of Job Satisfaction, Work Environment and Workload on Loyalty of National Sharia Bank Employees Sarwo Hakim; Tri Endar Susianto; Sukma Irdiana; Yudiyanto Joko Purnomo; Hery Purnomo
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1481

Abstract

The purpose of this study is to ascertain how employee loyalty is impacted by workload, work environment, and job satisfaction. The national sharia bank at Indonesia's headquarters served as the research site for this study, which employed a quantitative methodology. Only 100 permanent employees were utilized as the sample in this study, which used incidental sampling and the Slovin technique to determine the number of responders. A questionnaire was utilized to collect data, which was then subjected to route analysis for analysis. The findings of this study suggest that Workload and Work Environment, two paths or sub-structural factors, have a considerable, simultaneous, or partial impact on Job Satisfaction. Path 2, or sub-structural 2, has as a result that Workload, Work Environment, and Job Satisfaction have a strong, simultaneous, and partial impact on Employee Loyalty.
Analysis of The Influence of Customer Satisfaction, Experiental Marketing and Product Quality on Loyalty of Uniqlo Customers Anton Yuliansyah; Silvia Ekasari; Endang Meliani; Hery Purnomo; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1514

Abstract

This study intends to examine how product quality and experiential marketing affect customer loyalty and consumer happiness. A quantitative analysis method was employed in the analysis. the Likert scales. The path analysis approach is the one the author used to process the data. Purposive sampling was used in this investigation, and the sample size was 100 respondents. The information gathered is primary information, the outcome of respondents' responses to the questionnaires that were delivered. The findings indicated that the experiential marketing variable had a significant impact on customer satisfaction, that product quality variables significantly influenced customer satisfaction variables, that experiential marketing variables and product quality also had a significant impact on customer satisfaction variables, and that customer loyalty variables were significantly influenced by both of these variables.