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All Journal Jurnal Ekonomi JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Manajemen Jurnal Informasi dan Teknologi Jurnal E-Bis: Ekonomi Bisnis Enrichment : Journal of Management Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Manajemen dan Inovasi (MANOVA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Malcom: Indonesian Journal of Machine Learning and Computer Science Riwayat: Educational Journal of History and Humanities INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
HERY PURNOMO
Universitas Nusantara PGRI Kediri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE

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THE INFLUENCE OF INTEGRATED COMMUNICATION STRATEGIES IN ONLINE BUSINESS IN THE DIGITAL ERA ON BUILDING AND SUSTAINING CORPORATE IMAGE: A CASE STUDY ON THE DYNAMICS OF COMPANIES IN INDONESIA Abdul Rosid; Hery Purnomo; A. Hamid; Megandhi Gusti Wardhana; Yanti Setianti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the swiftly evolving digital era, the role of integrated communication strategies in online businesses within the Indonesian context is paramount. This research presents a comprehensive case study examining how these strategies wield influence in shaping and sustaining corporate image. With Indonesia as the backdrop, a dynamic landscape where online businesses thrive, our study offers profound insights into this multifaceted relationship. Approximately 82% of the surveyed online businesses actively engage in integrated communication strategies, transcending conventional communication channels. These strategies coalesce to present a coherent narrative that resonates with the audience. Moreover, 75% of respondents perceive a positive impact on their corporate image due to these strategies. Diving deeper, our findings elucidate the significance of coherence, a customer-centric approach, and continuous adaptation in navigating the digital era. Coherence in communication aligns with values, principles, and ethos. A customer-centric approach underscores the importance of customer satisfaction and loyalty in shaping a positive corporate image. Adaptation signifies a dynamic response to challenges, embracing innovation. The implications of this research extend into the broader landscape of corporate communication and image management in the digitally driven environment. It is a realm where perceptions are not static but dynamic, shaped by each communication endeavor and each online interaction. Challenges coexist with opportunities, and innovation thrives. Integrated communication strategies are instrumental in crafting a corporate identity that resonates with stakeholders and fortifying a favorable corporate image. This research offers businesses a compass to navigate the complexities of the digital era, aligning their narratives with their core values and principles to build and sustain a resilient corporate image.
OPTIMIZING ORGANIZATIONAL CAPABILITIES THROUGH THE INTEGRATION OF STRATEGIC MANAGEMENT AND HUMAN RESOURCE PERFORMANCE Dahlia Amelia; Yenny Dwi Artini; Gina Novianti Rahayu; Hery Purnomo; Badrus Zaman
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Optimizing organizational capabilities by integrating strategic management and human resource performance is paramount in contemporary organizational dynamics. This study delves into the synergistic relationship between strategic management strategies and human resource performance to enhance organizational effectiveness. The research explores the contextual factors influencing this integration and assesses its impact on operational efficiency, innovation, and customer relations. Through a comprehensive literature review and analysis, the study identifies critical influencing factors, including leadership practices, organizational culture, management information systems, and skill development. The findings underscore the transformative potential of aligning strategic goals with human resource practices, fostering a culture of collaboration, and leveraging technological infrastructure. The implications of this integrated approach are discussed in the context of practical organizational management, offering valuable insights for leaders and practitioners navigating the complexities of the modern business landscape.
Co-Authors A. Hamid Abdul Rosid Alisa Mayang Ningrum Anitria Urbaningrum Wahyudi Anton Yuliansyah Apay Safari* Arief Nuryana Asis Sundari Sukma Intan Margasiwi Asri Ady Bakri Badrus Zaman Badrus Zaman Basthoumi Muslih Cindya Alam Prameswari Putri Dahlia Amelia Dendy K Pramudito Dodi Kusuma Hadi S Dodi Kusuma Hadi Soejoko Dodi Kusuma Hadi Soejoko Egidius Fkun Endang Meliani Eva Desembrianita Farid Wahyudi Gina Novianti Rahayu Irdiana, Sukma Khusna Fatimatus Syahroq Kurniawan, Rony Lilia Pasca Riani Megandhi Gusti Wardhana Musran Munizu Nety Novita Hariyani Rino Sardanto Samari Samari Samari Samari Samari Sarwo Hakim Sigit Ratnanto Silvia Ekasari Subagyo, Subagyo Susanto Susanto Swasta Bangun Syeh Assery Tanti Widia Nurdiani Tri Endar Susianto Wahyuni Trisnaning Yanti Setianti Yenny Dwi Artini Yudiyanto Joko Purnomo