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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Indonesian Journal of Economics, Social, and Humanities Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JETBIS Journal of Rural and Urban Community Studies
Kurniawati Darmaningrum
Tunas Pembangunan University, Surakarta, Indonesia
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Journal : Jurnal Pengabdian UNDIKMA

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Pelatihan Manajemen Produksi dan Digital Marketing Untuk Inovasi Jamu Tradisional "Larasati" dalam Menghadapi Era Kompetisi Ekonomi Digital Kurniawati Darmaningrum; Rahmatya Widyaswati; Istinganah Eni Maryanti
Jurnal Pengabdian UNDIKMA Vol 4, No 4 (2023): November
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i4.9264

Abstract

This community service aims to increase the understanding and skills of Jamu Larasati partners in managing production, digital marketing, financial management, and business financial reports. The method for implementing this service used training and FGD. The instrument for evaluating this activity used practice sheets and was analyzed descriptively. The results of this service showed that partners' understanding and skills in production management, digital marketing, and financial management have increased. It was proven by partners who had increased production quantity from 100 bottles per day to 120-150 bottles per day. Partners also had abilities related to digital marketing, proven by partners having the ability to use SEO and create marketing content that suits their business. Apart from that, partners also had financial management skills, as proven by partners having financial reports and being able to analyze the results of financial reports.
Co-Authors Abdullah, Syahriar Adisa Fusanita Adrian Rahmadi Aprilia Restuning Tunggal Darsono Darsono Dewi Kartikasari Evi Dewi Kusumawati Irene Kartika Eka Wijayanti Istinganah Eni Maryanti LAKSONO SUMARTO, LAKSONO Mrihrahayu Rumaningsih Mrihrahayu Rumaningsih(UTP Surakarta) Mugi Harsono Norbertus Citra Irawan Nurita Elfani Prasetyaningrum Raniasari Bimanti Esthi Rini Adiyani RINI ADIYANI Rissa Marina Widodo Rosa Nikmatul Fajri Soemarjati TJ Sri Wijiastuti Sri Wijiastuti SRI WIJIASTUTI Sri Wijiastuti Sri Wijiastuti Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Alhusin TRIO HANDOKO Upik Purwanti Widyaswati, Rahmatya Zandra Dwanita Widodo