Article Per Year (5 Year)
p-Index From 2019 - 2024
2.715
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Indonesian Journal of Economics, Social, and Humanities Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JETBIS Journal of Rural and Urban Community Studies
Kurniawati Darmaningrum
Tunas Pembangunan University, Surakarta, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JETBIS

 1 
Marketing And Business Development Strategies To Improve The Quality Of Digital Marketing And Digital Innovation In Micro, Small, And Medium Enterprises Omah Kepiting In Surabaya Upik Purwanti; Rini Adiyani; Kurniawati Darmaningrum
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.86

Abstract

A business that can build a ready innovation ecosystem will tend to have better digital marketing capabilities than other competitors. Digital marketing adoption indicates the level of use of digital marketing technology in an organization. The research aims to determine the effect of digital marketing adoption on digital marketing capabilities in Omah Kepiting Micro, Small, and Medium Enterprises in Surabaya. In this research, the data were analyzed using the PLS-SEM statistical method to determine the weight of each research indicator. The PLS-SEM method was chosen because there was an abnormality in the distribution of the data and the research required latent variable scores for further analysis. These findings are interesting because although the readiness of the innovation ecosystem does not have a direct effect on digital marketing adoption (?= 0.114; P-value > 0.05), digital marketing adoption turns out to have a significant positive impact on the company's digital marketing capabilities (?= 0.125; P- value < 0.05). Conclusion of digital transformation in improving the company's digital marketing capabilities, which can be the main driver in facing increasingly complex market dynamics and increasingly fierce competition.
Co-Authors Abdullah, Syahriar Adisa Fusanita Adrian Rahmadi Aprilia Restuning Tunggal Darsono Darsono Dewi Kartikasari Evi Dewi Kusumawati Irene Kartika Eka Wijayanti Istinganah Eni Maryanti LAKSONO SUMARTO, LAKSONO Mrihrahayu Rumaningsih Mrihrahayu Rumaningsih(UTP Surakarta) Mugi Harsono Norbertus Citra Irawan Nurita Elfani Prasetyaningrum Raniasari Bimanti Esthi Rini Adiyani RINI ADIYANI Rissa Marina Widodo Rosa Nikmatul Fajri Soemarjati TJ SRI WIJIASTUTI Sri Wijiastuti Sri Wijiastuti Sri Wijiastuti Sri Wijiastuti Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Alhusin TRIO HANDOKO Upik Purwanti Widyaswati, Rahmatya Zandra Dwanita Widodo