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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Indonesian Journal of Economics, Social, and Humanities Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JETBIS Journal of Rural and Urban Community Studies
Kurniawati Darmaningrum
Tunas Pembangunan University, Surakarta, Indonesia
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Journal : Kontigensi: Jurnal Ilmiah Manajemen

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Utilization of Digital Marketing on the Development of Micro, Small and Medium Enterprises (MSMEs) in Jebres District, Surakarta City Sri Wijiastuti; Kurniawati Darmaningrum
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 2 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v9i2.211

Abstract

The aims of this study are: (1) To partially analyze the effect of knowledge, use, and type of internet media on the business performance of the Creative Sector MSMEs in Jebres District, Surakarta City. (2) To partially determine the effect of digital marketing mediation on the influence of knowledge, use, and type of internet media on Creative Sector SMEs in Jebres District. This research was conducted on MSMEs in Jebres District, Surakarta City. The population in this study of MSMEs in the creative sector (handicrafts, fashion, culinary) is unknown. Therefore the determination of the number of samples using the Slovin formula obtained a sample of 100 respondents. The purposive sampling technique did sampling in this study. The study results concluded that, partially, there was a positive and significant influence on the knowledge, use, and type of internet media variables on the business performance of the Creative Sector MSMEs in Jebres District, Surakarta City. It is known that there is a complete mediation effect of digital marketing on the influence of knowledge, use, and type of internet media on MSME business performance.
Co-Authors Abdullah, Syahriar Adisa Fusanita Adrian Rahmadi Aprilia Restuning Tunggal Darsono Darsono Dewi Kartikasari Evi Dewi Kusumawati Irene Kartika Eka Wijayanti Istinganah Eni Maryanti LAKSONO SUMARTO, LAKSONO Mrihrahayu Rumaningsih Mrihrahayu Rumaningsih(UTP Surakarta) Mugi Harsono Norbertus Citra Irawan Nurita Elfani Prasetyaningrum Raniasari Bimanti Esthi Rini Adiyani RINI ADIYANI Rissa Marina Widodo Rosa Nikmatul Fajri Soemarjati TJ Sri Wijiastuti Sri Wijiastuti SRI WIJIASTUTI Sri Wijiastuti Sri Wijiastuti Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Alhusin TRIO HANDOKO Upik Purwanti Widyaswati, Rahmatya Zandra Dwanita Widodo