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All Journal T R A K SI PROTON WIDYA TEKNIKA Biomedical Engineering ROTOR: JURNAL ILMIAH TEKNIK MESIN Panggung JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Conference on Innovation and Application of Science and Technology (CIASTECH) Komposisi: Jurnal Pendidikan Bahasa, Sastra, dan Seni Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Virtuoso: Jurnal Pengkajian dan Penciptaan Musik V-MAC (Virtual of Mechanical Engineering Article) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Skyhawk: Jurnal Aviasi Indonesia JUSTE (Journal of Science and Technology)
Nurida Finahari
Program Studi S1 Teknik Mesin, Universitas Widyagama Malang, Kota Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pendampingan UMKM Katering “Masak-masak.id” di Kegiatan Festival “Singosari Tempoe Doeloe” Sebagai Strategi Branding Nurida Finahari; Gatut Rubiono
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 1 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i1.3531

Abstract

Catering MSMEs need marketing efforts to introduce their business and products to the consumer community. One form of marketing is direct marketing at festivals or exhibitions. This community service activity is carried out as a form of assistance for catering businesses in festival activities as a branding strategy. The strategic location of partner production sites at the festival activity location is used as a marketing medium. Activities are carried out by planning the layout of partner stands and daily evaluations during the three-day festival activities. Changes were made so that the visiting public would be more interested in activity partners. The results of the activity show that changes in the appearance of the booth as a result of evaluation on the first day of the festival can increase visitor interest towards partners.
Co-Authors Abdullah Ma’ruf Achmad Maulana Risky Ahmad Taufiq Ahmad Taufiq Akhmad Farid Alfiana Alfiana Alfiana Alfiana Anak Agung Istri Sri Wiadnyani Andio Wibrianto Budi, Khanif Prasetyo Budyi Suswanto Candra Kurniawan Dadang Hermawan Emma Budi Sulistiarini Farisal Rosianto Gatot Soebiyakto Gatot Soebiyakto Gatot Soebiyakto Gatot Soebiyakto Gatot Subiyakto Gatut Rubiono Glen Stewart Timu Hendra Aryanta Herita Warni I Gusti Wayan Murjana Yasa Ida Made Dwipayana Khanif Khoirul F M. Agung Setiabudi Muhammad Agus Sahbana Muhammad kambrany Naif Fuhaid Naif Fuhaid Oeky Prasetio Widya Susanto Prasetyo Adri Pamungkas Satyani, Ida Ayu Wayan Arya Sindu Amrita Putra Sudibya, I Gusti Ngurah Syaiful Mukmin Syamsul Arifin Teguh Sasmito Toni Dwi Putra