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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JPK (Jurnal Pancasila dan Kewarganegaraan) Journal of Economic, Bussines and Accounting (COSTING) Akuntansi : Jurnal Akuntansi Integratif Management Studies and Entrepreneurship Journal (MSEJ) Janaka : Jurnal Pengabdian Masyarakat Academia Open Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Prosiding University Research Colloquium Imara: Jurnal Riset Ekonomi Islam El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Muhammad Yani
Fakultas Bisnis, Hukum Dan Ilmu Sosial Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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PENINGKATAN KEMAMPUAN MEMBUAT BISNIS PLAN PADA BUMDesa SUKSES BERSAMA SIDOARJO DALAM MENGHADAPI DAMPAK COVID-19 Renny Oktafia; Muhammad Yani; Devi Agustina; Dyah Suryani
Prosiding University Research Colloquium Proceeding of The 13th University Research Colloquium 2021: Kebencanaan dan Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mitra BUMDesa Sukses Bersama belum memahami bisnis plansehingga berpengaruh pada sisi keorganisasian, manajemen danadministrasi, dengan terus berkembangnya produk yang ada diBUMDesa Sukses Bersama pengelola mulai memikirkan untuk lebihmemperkuat manajemen dan sistem kerja sesuai aturan dankeputuhan yang berlaku. Metode yang digunakan ialah pendekatankepada mitra tentang perancangan bisnis dan pemberian penjelasanserta arahan mengenai cara merancang sebuah bisnis dalamBUMDesa agar lebih baik dan benar, terutama dalam menghadapiperubahan akibat pandemi Covid 19
Explanatory Research Knowledge Sharing and Knowledge heterogeneity on Higher Education Business performance through Learning Value Sharing Sumartik Sumartik; Muhammad Yani; Galuh Ratmana Hanum; Dhea Ariesta Putri; Nur Laili Maulidiyah
Academia Open Vol 8 No 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.7218

Abstract

This study investigates the optimization of Knowledge Heterogeneity among practitioners in higher education through the dissemination of diverse expertise via the Practitioner-Led Teaching Program. The research, conducted within the context of the Kampus Merdeka initiative, employs a quantitative approach grounded in the positivist paradigm, complemented by structured interviews with practitioners to bolster questionnaire item indicators. Data was collected using saturated sampling from a population of 30 educators spanning 29 programs at a university. Employing SEM PLS analysis, the findings underscore that the sharing of knowledge and practitioner expertise significantly heightens academic performance, as manifested by an 87% enhancement in shared value across learning activities. This research underscores the pivotal role of practitioner engagement in enriching educational quality and aligning curricula with industry demands, thereby fostering valuable implications for educational institutions worldwide. Highlights: Optimizing Knowledge Diversity: Investigating the impact of diverse practitioner expertise on higher education outcomes. Practitioner-Led Engagement: Emphasizing the role of practitioners in enriching academic quality and relevance. Enhanced Academic Performance: Demonstrating an 87% increase in shared value through knowledge exchange, contributing to improved learning activities and educational outcomes. Keywords: Knowledge Heterogeneity, Practitioner-Led Teaching, Value Sharing, Higher Education, Academic Performance.
Driving Business Performance: Cost Leadership and Government Innovation in SME Partnerships Detak Prapanca; Muhammad Yani; Herlinda Maya Kumala Sari; Vido Michael Gerung; Adelia Eva
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.939

Abstract

This quantitative study aims to analyze the influence of Cost Leadership Strategy and government-led innovations on business performance through SME partnerships in the Food and Beverage sector. Conducted in the Sidoarjo district of Indonesia, with a population of 49 SME groups, the research utilized a saturated sampling technique and employed a structured questionnaire to gather data. Using SEM PLS analysis, the results indicate that the Cost Leadership Strategy accounts for 44% of the business performance variance, while innovation through partnerships drives an impressive 86% impact on business performance. The findings underscore the significance of strategically fostering sustainable business performance, highlighting the role of the government in supporting SME partnerships to achieve growth and efficiency in the global marketplace. Highlights: Cost Leadership Strategy: Examining the impact of cost-focused approaches on SME business performance. Innovation in SMEs: Understanding how innovative practices contribute to business growth. Partnerships for Success: Analyzing the role of SME collaborations in driving sustainable business outcomes. Keywords: Cost Leadership Strategy, Innovation, SME Business Performance, SME Partnerships, Indonesia.
Unveiling the Sway of Marketing Mix on Student Decisions: A Study on Higher Learning Institutions Rizky Eka Febriansah; Muhammad Yani; Bayu Hari Prasojo
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.960

Abstract

This research delves into the pivotal process of student decision-making within higher learning institutions, focusing on the dynamic interplay of marketing mix services encompassing product, price, promotion, and place. Through an analysis of alumni and current student cohorts at a prominent university, this study empirically demonstrates the profound influence exerted by product quality, strategic promotion, and favorable institutional positioning on students' selection choices. Notably, while price emerges as a comparatively weaker determinant, the collective impact of product, place, and promotion proves instrumental in shaping prospective students' decisions. These findings illuminate the complex landscape of student preferences, offering valuable insights for crafting targeted marketing strategies that effectively guide students' educational trajectories. Highlight: Influence of Marketing Mix Dynamics: This study examines the interaction of product, price, promotion, and place in shaping student decisions within higher learning institutions, revealing their collective impact on choice. Empirical Insights: Analysis of alumni and current students from a renowned university highlights the significant sway of product quality, strategic promotion, and favorable institutional positioning on student selection choices. Role of Price in Decision-making: While price emerges as a less potent factor, the study underscores the pivotal role played by the interplay between product, place, and promotion in molding the educational preferences of prospective students. Keyword: Student Decision-Making, Higher Learning Institutions, Marketing Mix Services, Product Quality, Strategic Promotion
Analisis kualitas Produk, Variasi Produk, dan Suasana Toko Terhadap Minat Beli Ulang Pada Konsumen Mie Gacoan Krian Sidoarjo Moch Fani Andrian; Lilik Indayani; Muhammad Yani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8996

Abstract

Business competition in the current era is increasingly fierce, especially in the food business sector, companies are continually required to survive and continue to excel in the competition. Repurchase interest is one of the factors that influences a company to gain profits and survive. The object of this research is Mie Gacoan Krian Sidoarjo. Mie Gacoan is a spicy noodle restaurant that is popular and widely known among the public today, especially among young people. This research aims to analyze product quality, product variety and shop atmosphere on repurchase interest among Mie Gacoan consumers. This research method uses quantitative methods with primary data types. The respondents in this research were consumers of Mie Gacoan Krian Sidoarjo. This research was determined using the formula from Lemeshow, namely 96 people were obtained. The technique for taking data analysis uses multiple linear analysis methods and then processed using the SPSS application program. The results of this research show that; Product Quality has a significant positive effect on Repurchase Intention; Product Variation has a significant positive effect on Repurchase Intention; Store atmosphere has a significant positive effect on repurchase interest. Keywords: Product Quality, Product Variety, Store Atmosphere, Repurchase Intention
Dampak Strategi Promosi Digital, Kualitas Pelayanan dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Studi Pada Lesehan Citra Feri Indriani; Muhammad Yani; Mas Oetarjo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2199

Abstract

The increasingly sophisticated development of internet technology has made it no longer strange to use the internet to market a product. Business in the culinary sector is a business that is currently developing very rapidly in Indonesia. So the market share that someone has when opening a business in the culinary sector is quite promising. However, businesses in the culinary sector will experience changes, especially in the threats that will be experienced by culinary entrepreneurs. These threats include the number of competitors that will increase, technological advances and customer demands that will continue to change. This research aims to determine the impact of digital promotional strategies, service quality and word of mouth on purchasing decisions of study consumers at Lesehan Image. This research uses quantitative methods with primary data sources and secondary data. Primary data was obtained through interview techniques and the use of procedures such as distributing questionnaires, while secondary data the researcher obtained data from several supporting literature such as previous journals which were in line with this research topic. The population in this research is consumers from Lesehan Citra who use digital media, consumers who like seafood dishes, consumers who have made more than one purchase and consumers aged 17 to 40 years. The sample in this study amounted to 96 respondents. The technique used for sampling in this research uses a non-probability sampling technique with a purposive sampling technique. The results of this research are that digital promotion strategies, service quality and word of mouth have a positive and significant effect on consumer purchasing decisions.
Strategi Digital Marketing untuk Pengembangan Bisnis dan Meningkatkan Daya Saing pada UMKM Kopi di Sidoarjo Ahmad Wildan Maulana; Muhammad Yani; Alshaf Pebrianggara
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5102

Abstract

Tujuan dari penelitian ini adalah melihat pengaruh langsung dari digital marketing terhadap pengembangan bisnis serta daya saing pada UMKM kopi di sidoarjo. Data yang digunakan pada penelitian ini adalah dengan mengambil sampel 3 orang pemilik UMKM kopi di sidoarjo yang sudah menerapkan strategi digital marketing untuk bisnisnya. Metode yang digunakan pada penelitian ini adalah kualitatif, Teknik analisis data yang digunakan yaitu analisis SWOT( Strength, Weakness, Opportunity, Threats) Analisis SWOT ini menggunakan perhitungan matriks IFE (Internal Factor Evaluation) dengan isi berbagai faktor kekuatan dan ancaman, serta matriks EFE (Eksternal Factor Evaluation) yang mana menunjukkan faktor peluang dan ancaman. Hasil dalam penelitian ini didapatkan skor kekuatan 1,95 , kelemahan 1,10 , peluang 2,03 , ancaman 0,98. Pada nilai matriks IFE didapatkan total 3,05, sedangkan untuk matriks EFE didapatkan total skor 3,01. Maka dari hasil analisis menunjukkan bahwa kuadran SWOT untuk UMKM kopi disidoarjo dapat ditentukan berada pada kuadran (I) pada diagram analisis SWOT menunjukkan bahwa perusahaan atau usaha memiliki kekuatan dan peluang yang besar. Hal ini dapat memungkinkan UMKM Kopi untuk secara efektif memanfaatkan peluang yang tersedia, baik dalam pasar lokal maupun ekspor, serta untuk mengembangkan pangsa pasar dengan efektif guna mengembangkan binsis UMKM kopi dengan menggunakan strategi digital marketing dan mampu bersaing dengan kompetitor.
Analisis Faktor – Faktor Penentu Keberhasilan Budidaya Sarang Burung Walet Untuk Meningkatkan Nilai Jual Feny Yuan Nurindrawati; Muhammad Yani; Lilik Indayani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5117

Abstract

Pemanfaatan sarang burung walet untuk bahan konsumsi khususnya untuk kesehatan telah ditemukan sejak abad ke-17 di daerah China. Indonesia dikenal sebagai pemasok terbesar sarang burung walet dunia dan mulai membudidayakan sarang burung walet pada tahun 1980 sampai sekarang. Dapat kita jumpai di berbagai daerah Indonesia rumah burung walet yang mana masih banyak faktor yang dapat mempengaruhi hasil yang didapatkan setiap rumah walet. Dalam penelitian ini apa saja faktor – faktor yang memepengaruhi hasil budidaya rumah walet serta bagaimana cara memasarkan produk olahan dengan menggunakan metode analisis SWOT (Strength, Weakness, Opportunity, Threats) di daerah Palembang, Banjarmasin, dan Surabaya, dengan Markaswalet sebagai distributor untuk pemasaran produk. Analisis SWOT ini menggunakan perhitungan matriks IFE (Internal Factor Evaluation) dengan isi berbagai faktor kekuatan dan kelemahan, serta matriks EFE (Eksternal Factor Evaluation) yang mana menunjukkan faktor peluang dan ancaman. Dalam penelitian ini didapatkan skorkekuatan, kelemahan, peluang serta ancaman masing – masing untuk markaswalet dan petani walet. Untuk markaswalet didapatkan kekuatan 0,50, kelemahan 0,50. Peluang 0,50 , ancaman 0,50. Pada nilai matriks IFE didapatkan total skor 1,79 , sedangkan untuk matriks EFE didapatkan skor 1.95. Untuk petani walet didapatkan skorkekuatan 0,49 , kelemahan 0,51 , peluang 0,55 , ancaman 0,45. Sedangkan total skor IFE yang didapatkan yaitu 1,71 dan total skor EFE didapatkan 1,74. Maka dari hasil di atas markas walet menempatkan pada kuadran 1 untuk secara efektif memanfaatkan peluang yang tersedia, baik dalam pasar lokal maupun ekspor, serta untuk mengembangkan pangsa pasar dengan efektif. Disisi lain petani walet menempatkan pada kuadran 1 juga karena petani walet dapat secara efektif mengoptimalkan peluang yang ada, baik untuk meningkatkan produksi sarang maupun populasi burung walet di dalam gedung.
Eksplorasi Strategi Pemasaran Dalam Peningkatan Keunggulan Kompetitif : Studi Kasus Ms Glow Anggraini Cahyaning Tias Subroto; Muhammad Yani; Lilik Indayani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5118

Abstract

Penelitian ini bertujuan untuk menjelajahi strategi pemasaran yang dapat meningkatkan keunggulan kompetitif, dengan fokus pada studi kasus Ms Glow. Dengan menggunakan analisis SWOT, posisi Ms Glow dinilai berada pada posisi kudaran I, yang mengindikasikan situasi yang sangat menguntungkan bagi bisnis tersebut untuk menerapkan strategi agresif/pertumbuhan. Analisis faktor internal (IFE) dan faktor eksternal (EFE) menghasilkan nilai kekuatan dan peluang (SO) sebesar 4,16, kekuatan dan ancaman (ST) sebesar 3,95, kelemahan dan peluang (WO) sebesar 3,88, dan kelemahan dan ancaman (WT) sebesar 3,67. Strategi tertinggi yang direkomendasikan adalah menggunakan bahan yang aman, memiliki banyak distributor, agen, dan penjual di setiap kota, serta produk yang bersertifikat BPOM. Selain itu, keberadaannya yang banyak dijumpai di e-commerce dan toko offline, harga yang terjangkau, serta praktik bundling produk dan promo produk juga menjadi strategi yang efektif.
Pentingnya Kemudahan, Fitur Layanan, Dan Kepercayaan Terhadap Minat Pengguna Pada Aplikasi Grab (Studi Pada Pengguna Aplikasi Grab Fitur Grab Bike) Anzely Rohmatul Kholida; Lilik Indayani; Muhammad Yani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5168

Abstract

Kemudahan seseorang dalam beraktivitas dapat ditunjukkan dengan penggunaan teknologi yang praktis. Konsep bahwa teknologi itu mudah digunakan dapat menunjukkan betapa mudahnya menggunakan sistem informasi. Fitur layanan membantu pengguna membuat keputusan untuk menggunakan sistem selain kemudahan penggunaan. Kepercayaan adalah menjadi bagian penting dalam menjalankan bisnis dan membentuk hubungan yang baik antara konsumen dan perusahaan.Tujuan dari penelitian ini adalah untuk mengetahui pentingnya kemudahan, fitur layanan, dan kepercayaan terhadap minat pengguna pada aplikasi Grab fitur Grab Bike. Penelitian ini menggunakan pendekatan kuantitatif dengan populasinya pengguna jasa Grab Bike di Sidoarjo dan sampel berjumlah 96 responden. Teknik pengambilan sampel menggunakan nonprobability sampling dan purposive sampling. Metode pengumpulan data dengan menyebarkan angket/kuisioner google form. Teknik analisis data menggunakan skala likert dan menggunakan analisis regresi linier berganda dengan program SPSS. Hasil penelitian menunjukkan variabel kemudahan bernilai positif namun tidak berpengaruh signifikan. Variabel fitur layanan dan kepercayaan memiliki nilai positif dan berpengaruh signifikan baik secara parsial maupun simultan.
Co-Authors Adelia Eva Ahmad Wildan Maulana Aisha Hanif Alshaf Pebrianggara Andi Fikri Anggraini Cahyaning Tias Subroto Anzely Rohmatul Kholida Bayu Hari Prasojo Bobur Sobirov Detak Prapanca Devi agustina Dhea Ariesta Putri Dhinda Meidita Setiandayani Dyah Suryani Fajar Muharram Feny Yuan Nurindrawati Feri Indriani Firman Kurniawan Galuh Ratmana Hanum Herlinda Maya Kumala Sari, Herlinda Maya Kumala Lilik Indayani Mas Oetarjo Mashudi Mashudi Moch Fani Andrian Mochammad Ilyas Junjunan Muhammad Junaedi Nihlatul Qudus SN Nur Laili Maulidiyah Nur Maghfirah Aesthetika Nur Ravita Hanun Poppy Febriana Reni Oktavia Renny Oktafia Rizky Eka Febriansah Setiyono, Wisnu Panggah Sumartik Totok Wahyu Abadi Vido Michael Gerung