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All Journal JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Ilmiah Hijau Cendekia Dialektika: Jurnal Ekonomi dan Ilmu Sosial Ilomata International Journal of Management Aksara: Jurnal Ilmu Pendidikan Nonformal JURNAL ILMIAH AGRINECA JMK Jurnal Manajemen dan Kewirausahaan Jurnal Inovasi Penelitian Ilomata International Journal of Management Jurnal ABM Mengabdi International Journal of Social Service and Research Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Rahmatan Lil’alamin Journal of Community Services (RLA) Asian Journal of Community Services (AJCS) EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Journal of Finance and Business Digital (JFBD) Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen Prima Magistra: Jurnal Ilmiah Kependidikan Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Business and Investment Review Triwikrama: Jurnal Ilmu Sosial Neraca Manajemen, Akuntansi, dan Ekonomi
Lina Saptaria
Fakultas Ekonomi Universitas Islam Kadiri
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Transportation Other

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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

 1 
PENGARUH CUSTOMER SATISFACTION DAN CORPORATE REPUTATION TERHADAP LOYALITAS PASIEN PADA RUMAH SAKIT BHAYANGKARA KEDIRI Singgih Adhi Akma; Sri Wahyuni Mega H; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.698

Abstract

This research aims to determine the influence of customer satisfaction and corporate reputation on patient loyalty at Bhayangkara Kediri Hospital. The variables in this research are Customer Satisfaction (X1), Corporate Reputation (X2), and Patient Loyalty (Y). This research uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. Meanwhile, the analysis used is validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and coefficient of determination. Sampling in this study used purposive sampling taking into consideration that there were 70 patients at Bhayangkara Kediri Hospital based on the results of the research conducted. The results of this study used the SPSS 25.0 program using a significant level of 5% or 0.05 with the results (1) The results of the calculation of the t test on the first hypothesis obtained a calculated t value of 6.091 with a significance value of 0.013 <0.05. These results indicate that Ha is accepted and Ho is rejected, meaning that there is an influence between customer satisfaction variables on patient loyalty partially. (2) The results of the calculation of the t test on the second hypothesis obtained a t value of 5.801 with a significance value of 0.047 <0.05. These results indicate that Ha is rejected and Ho is rejected, meaning that there is no effect between corporate reputation variables on patient loyalty partially. (3) The results of calculating the calculated F value in this study amounted to 30.009 and the significance value of F was 0.000 which was <0.05. It can be concluded that Ha is accepted and Ho is rejected, which means that simultaneously customer satisfaction and corporate reputation have a significant effect on patient loyalty at Bhayangkara Hospital Kediri, these results prove that empirically the third hypothesis can be proven.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PADA PRODUK ICHIOCHA DI PT INDOMARCO ADI PRIMA KEDIRI Bhondan Eko Satriyo; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.699

Abstract

This research aims to determine the influence of product quality and brand image on customer loyalty to Ichiocha products at PT Indomarco Adi Prima Kediri. The variables in this research are Product Quality (X1), Brand Image (X2), and Customer Loyalty (Y). This research uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. Meanwhile, the analysis used is validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and coefficient of determination. Sampling in this research used purposive sampling considering that PT Indomarco Adi Prima Kediri's consumers were 85 people based on the results of the research conducted. The results of this research used the SPSS 25.0 program using a significance level of 5% or 0.05 with results (1) The results of the t test calculation on the first hypothesis obtained a calculated t value of 1.184 with a significance value of 0.013 < 0.05. These results indicate that Ha is accepted and Ho is rejected, meaning that there is a partial influence between product quality variables on consumer loyalty at PT Adi Prima Tulungagung. (2) The results of the t test calculation on the second hypothesis obtained a calculated t value of 3.514 with a significance value of 0.021 < 0.05. These results show that Ha is accepted and Ho is rejected, meaning that there is a partial influence between the brand image variable on consumer loyalty at PT Adi Prima Tulungagung. (3) The calculated F value in this study was 9.325 and the F significance value was 0.000, which is <0.05. It can be concluded that Ha is accepted and Ho is rejected, which means that product quality and brand image simultaneously have a significant effect on consumer loyalty at PT Adi Prima Tulungagung. These results prove that empirically the third hypothesis can be proven.
PENGARUH COSTUMER RELATIONSHIP DAN COSTUMER BONDING TERHADAP LOYALITAS KONSUMEN PADA GRAPARI TELKOMSEL CABANG KEDIRI Dian Anggraini Puspitasari; Sri Wahyuni Mega H; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.700

Abstract

This research aims to determine the influence of customer relationships and customer bonding on consumer loyalty at Grapari Telkom Kediri branch. The variables in this research are Customer Relationship (X1), Customer Bonding (X2), and Consumer Loyalty (Y). This research uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. Meanwhile, the analysis used is validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and coefficient of determination. Sampling in this study used purposive sampling taking into consideration that there were 222 Grapari Telkom Kediri Branch patients based on the results of the research conducted. The results of this research used the SPSS 25.0 program using a significance level of 5% or 0.05 with results (1) The results of the t test calculation on the first hypothesis obtained a calculated t value of 6.527 with a significance value of 0.007 < 0.05. These results indicate that Ha is accepted and Ho is rejected, meaning that there is a partial influence between the Customer Relationship variable on Consumer Loyalty at Grapari Telkom Kediri Branch. (2) The results of the t test calculation on the second hypothesis obtained a calculated t value of 1.002 with a significance value of 0.023 < 0.05. These results show that Ha is accepted and Ho is rejected, meaning that there is a partial influence between the Customer Bonding variable on Consumer Loyalty at Grapari Telkom Kediri Branch. (3) The calculated F value in this study was 73.199 and the F significance value was 0.000, which was <0.05. It can be concluded that Ha is accepted and Ho is rejected, which means that simultaneously Customer Relationship and Customer Bonding have a significant effect on Consumer Loyalty at Grapari Telkom Kediri Branch. These results prove that empirically the third hypothesis can be proven.
PENGARUH HARGA DAN IKLAN TERADAP MINAT PEMBELIAN PADA PRODUK KRATINGDENG (Studi Pada PT. Arta Boga Cemerlang) Juang Ade Sulung; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.711

Abstract

This research aims to determine the influence of price and advertising on purchasing interest at PT. Arta Boga Cemerlang. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to PT retailers. Arta Boga Cemerlang and calculated using the SPSS Version 25 application. The population in this study was all kratingdeng product retailers totaling 80 people and the sample was part of the retailers totaling 67 people. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the price (X1) and advertising (X2) variables have a significance value of 0.000 < 0.05 so that these two variables partially have a significant effect on purchase intention. Then the F test shows that the significance value is 0.000 <0.05, which shows that price and advertising have a simultaneous effect on purchasing interest at PT. Artha Boga Cemerlang.
PENGARUH VARIASI PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA VIA BUSANA KEDIRI Asri Oktaviani I; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.713

Abstract

This research aims to determine the influence of product variations and brand image on purchasing decisions. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to Via Busana Kediri customers and calculated using the SPSS Version 25 application. The population in this study was all clothing consumers at Via Busana whose number was unlimited and the sample was obtained as many as 384 from calculations using the lemeshow formula. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the validity test, it is known that all statement items on the variables (X1, X2, and Y) have a significance value of 0.000 < 0.05, so that each variable is declared valid. Then in the reliability test it was discovered that each variable had a Cronbach's Alpha value > 0.60, so the variable was declared reliable. Furthermore, in the t test it is known that all variables (product variations and brand image) have positive values ​​and the significance is <0.05 so that it is stated that they partially have a significant effect on purchasing decisions. Then in the F test it is known that the Sig value. for all variables together it is 0.000 < 0.05 and the value of Fcount > Ftable, it can be concluded that the product variation and brand image variables simultaneously influence purchasing decisions at Via Busana Kediri.
PENGARUH CITRA MEREK DAN PENETAPAN HARGA TERHADAP KEPUASAN PELANGGAN PADA BUTIK NINTYNINE FASHION HIJAB KEDIRI Lila Megavia P; Sri Wahyuni Mega2; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.715

Abstract

This research aims to determine the influence of brand image and pricing on customer satisfaction at the Ninetynine Fashion Hijab Kediri Boutique. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to customers of the Ninetynine Fashion Hijab Kediri Boutique and calculated using the SPSS Version 25 application. The population in this study was all unlimited customers of the Ninetynine Boutique with a sample size of 384 which was calculated using the lemshow formula. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the brand image (X1) and pricing (X2) variables have a significance value of 0.000 <0.05 so that these two variables partially have a significant effect on customer satisfaction. Then the F test shows that the significance value is 0.000 < 0.05, which shows that brand image and pricing simultaneously influence customer satisfaction at the Ninetynine Fashion Hijab Boutique Kediri.
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM, KUALITAS PRODUK DAN KERAGAMAN MENU TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI KOPI MINIMAXX KOTA KEDIRI Fadilla Safitri; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.716

Abstract

This research aims to determine the influence of social media marketing (Instagram), product quality, and menu diversity on purchasing decisions at the Minimaxx Coffee Shop, Kediri City. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to consumers of the Kediri City Minimaxx Coffee Shop and calculated using the SPSS Version 25 application. Data analysis techniques used included Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, Test F, and the Coefficient of Determination Test R2. In the Validity Test, it is known that all question items (X1, X2, X3, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the variables social media marketing (Instagram) (X1), product quality (X2), menu diversity (X3) have a significance value of 0.000 < 0.05 so that these three variables partially have a significant effect on purchasing decisions. Then the F test shows that the results of the significance value are 0.000 < 0.05, which shows that social media marketing (Instagram), product quality and menu diversity simultaneously influence purchasing decisions at the Minimaxx Coffee Shop, Kediri City.
Co-Authors Achmad Rozaki Mustofa Agung Pambudi Mahaputra Agus Hermawan Ahmad Jauhari Ahmad Jauhari Ana Sopanah ANITA SUMELVIA DEWI Asri Oktaviani I Bhondan Eko Satriyo Budi Eko Soetjipto Budi Utami Cipto Wardoyo Davis Harya Tangga Dewi Nurjannah Diah Ayu Septi Fauji Dian Anggraini Puspitasari Diana Ambarwati Diana Ambarwati Efi Rohana Ega Saiful Subhan Erna Retno Rahadjeng Esy Nur Aisyah Fadali Rahman Fadilla Safitri Fulgentius Danardana Murwani Hanif Rani Iswari Harnovinsah Harnovinsah Imam Habibi Imam Habibi Imam Mukhlis Ismayantika Dyah Puspasari Iva Khoiril Mala Juang Ade Sulung Kharismanda Fariz Dewayana Lila Megavia P Mahmud Mahmud Mawar Ratih K Muhammad Agus Pambudi NUR HIDAYATI Nurul Anisah Puji Handayati, Puji Ratna Dewi Mulyaningtiyas Rini Astuti Rini Astuti Rini Astuti Rizky Arief Shobirin Saiful Nur Rohman samudi Samudi Samudi Samudi Singgih Adhi Akma Sopiah, Sopiah Sri Wahyuni Mega Sri Wahyuni Mega H Sri Wahyuni Mega2 Sudarmiatin Sudarmiatin Udya Alibya Rikaz Ulul Azmi Umi Nadhiroh Wanda Febri Anita Wawan Herry Setyawan Yayan Hadijah