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Fauzi Arif Lubis
Universitas Islam Negeri Sumatera Utara
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Journal : Jurnal Pendidikan Ekonomi (JURKAMI)

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PENGARUH PELAYANAN, KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO SNEAKERS ROOM MEDAN Ayyub Ramadhan; Fauzi Arif Lubis
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.2119

Abstract

With the emergence of many thrift shops that sell used goods, one of which is shoes, some people choose to buy original used shoes instead of buying new original shoes. From theory and several studies show service, product quality, price and promotion on purchasing decisions. For this reason, this study aims to determine the effect of service, product quality, price and promotion on purchasing decisions at the thrift Sneakers Room Medan store. This type of research is quantitative with a survey method. Respondents in this study were 100 consumers of thrift Sneakers Room Medan. The sampling technique used was purposive sampling. The method used in this research is multiple linear regression analysis using SPSS version 16. The results show that there is an effect of service on purchasing decisions, there is an effect of product quality on purchasing decisions, there is an effect of price on purchasing decisions, and there is an influence of promotion on purchasing decisions. Variable service, product quality, price and promotion together have an influence on purchasing decisions.
Co-Authors Adinda Rizki Fadilah Ahmad Syauqi Aisha Alvia Aisyah Aisyah Ananda Putri Azni MTD Andi Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Annisa Namira Annisa Thaharah Annisa Zahra Annsa Putri Aqwa Naser Daulay Aqwa Naser Daulay Arnida Wahyuni Lubis Arya Duta Permana Pane Ashabul jannah siregar Asiatun Maulina Munthe Asmaul Mutiah Atika Atika Atika Atika Atika Aulia Rahmah Pasaribu Ayu Ariska Ayu Ashara Harahap Ayu Lestari Ayyub Ramadhan Azahra, Alma Azhari Akmal Tarigan Azmi Rinaldi Nasution Chairani A Br Nasution Cut Nurul Azizah Darajatul Husna Dea Lora Veni Debby Nadillah Harahap Desti Ramadayanti Dharma, Budi Dinda Delfi Permata Rambe Dira Azzahra Putri Dwi Selfiani Dwita Fratiwi Eka Lestari Ellysa Pradina Elya Ramadhani Tambunan erlina mayasari siregar Erna Sipahutar Ervina Yulia Angkat Fachrunisa Winda Marpaung Fadillatunnisa Fadillatunnisa Fadya Hanin Fajar Dwi Ramadhan Sipa Fauziah Sarah Fitri Diani Fitri Yani Fitria Hanum Frissai Gusminar Mutia Gita Kurnia Sari Sembiring Habilla Anshari Harahap, Muhammad Ikhsan Hasanah Azizi Hendra Harmain Illiyyin Hanifah Maruhawa Imamah Khairiyah Imsar Imsar Imsar Indah Kurniati Siregar Indah Simanjuntak Intan Sakina Br. Nasution Irma Rahmayani Marpaung Irma Yunita Irna Permata Sari Ismu Hartarto Isna Nurul Ain Isnaini Harahap Juliana Nasution Juliana Nasution3 Kahfita Ardana Khairina Tambunan Khairun Nisa Khairunnisa Azzahra Kurnia Utami Pasi Laksono Trisnantoro Laura Okatarani Br Torong Layla Rahma Dani Laylan Syafina Liza Mutia M. Lathief Ilhamy Nasution M. Yasir Nasution Manna Wassalwa Mardelia - Desfrida Marlya Fatira AK Mawaddah Irham Mayasari Lubis MIFTAHUL JANNAH Muallif Masyhuri Mubarak, M. Asidikki Mufidatul Husna Siregar Muhammad Ardiansyah Muhammad Arif Muhammad Habibi Harahap Muhammad Lathief Ilhamy Nasution Muhammad Naufal Muhammad Rafi Hagi Muhammad Syahbudi Muhammad Syahbudi Muhammad Yusuf Muhammadharris Suwandi Multamuddin Multamuddin Mutiara Sawitri Pane Nabilahpurba Nabilahpurba Nelsi Agustina Siburian Niken Rahmadyah Nila Rosdiana Novita Tanjung Nur Aprillia Nurbaiti Nurbaiti Nurbaiti Nurbaiti Nuri Aslami Nuri Aslami Nurlaila Nurlaila Nurlaila NURSANTRI YANTI Nurul Hafizah Nst Nurul Inayah Nurul Inayah Nurwani Nurwani Nurwani Ongku Indramora Siregar Pratista Andanitya Siregar Rahmah Sari Lubis Rahmat Daim Harahap Rahmat Daim Harahap Rahmat Daim Harahap Rahmat Daim Harahap Rahmi Syahriza Rawani, Ginie Aulia Reni Ria Armayani Hasibuan Reni Ria Armayani Hasibuhan Rifaldi Ahmad Nasution Rina Aldila Rita Anggaraini Ritonga, Salfianti Roslinda Harahap Ruli Abror Saparuddin Siregar Sekar Sari Selvia Selvia Septia Sakinah Rizki Utama Silvia Retri Aldona Tampubolon Siska Junianti Br Perangin-angin Siska Junianti Br Perangin-angin Siti Aisa Siti Saleha Sovianum Sovianum Suci Citra Pratiwi Daulay Tamarindika Manja Putri Titis Budi Prihatin Tri Azmi Ramadhani Tuti Fitri Ani Siregar Wahyu Syarvina Wahyu Syarvina Widy Tri Sianuri Y Yusrizal Yohana Ariska Putri Nasution Yuki Dian Imawanti Yusnita Ulfah Munthe Zulfa Aliyah