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Fauzi Arif Lubis
Universitas Islam Negeri Sumatera Utara
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Journal : JURNAL MANAJEMEN AKUNTANSI (JUMSI)

 1 
Pengaruh Cashback, Flash Sale, Tagline “Gratis Ongkir” Terhadap Impulse Buying Konsumen Generasi Z Pada Shopee (Studi Kasus Mahasiswa Universitas Islam Negeri Sumatera Utara) Ahmad Syauqi; Fauzi Arif Lubis; Atika Atika
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3122

Abstract

This study aims to determine the effect of Cashback, Flash Sale, and “Gratis ongkir” Tagline on Impulse Buying Generation Z at Shopee. This type of research uses a quantitative approach. This study uses three independent variables, namely Cashback, Flash Sale, and Tagline “Gratis ongkir” with one dependent variable, namely Impulse Buying Generation Z at Shopee. After being carried out in the library and in the field, and the preparation of hypotheses, the data in this study were collected through the distribution of questionnaires as research samples with a sampling technique using a Likert scale. Process the data through the SPSS 23.0 program with multiple linear regression analysis techniques. The results of this study can be said that 1) Cashback has a significant effect on Impulse Buying Generation Z at Shopee. With the t count value of the Cashback variable, 4.515 > 1.985 and a significance of 0000 > 0.05. 2) Flash Sale has a significant influence on Generation Z Impulse Buying at Shopee. With the t count value of the Flash Sale variable, namely 2.477 > 1.985 and a significance of 0.015 > 0.05. 3) Free Shipping Tagline has no effect on Impulse Buying Generation Z on Shopee. Because the t count value of the Free Shipping Tagline variable is 1.292 < 1.985 with a significance value of 0.199 > 0.05. 4) Simultaneously variable Cashback, Flash Sale, and Tagline Free Shipping for Impulse Buying Generation Z at Shopee. With a value of Fcount > Ftable 85.669 > 2.71 and a significance of 0.000 < 0.05. This means that there is a significant effect of variables X1, X2, X3 and Y variables together.
Co-Authors Adinda Rizki Fadilah Ahmad Syauqi Aisha Alvia Aisyah Aisyah Ananda Putri Azni MTD Andi Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Annisa Namira Annisa Thaharah Annisa Zahra Annsa Putri Aqwa Naser Daulay Aqwa Naser Daulay Arnida Wahyuni Lubis Arya Duta Permana Pane Ashabul jannah siregar Asiatun Maulina Munthe Asmaul Mutiah Atika Atika Atika Atika Atika Aulia Rahmah Pasaribu Ayu Ariska Ayu Ashara Harahap Ayu Lestari Ayyub Ramadhan Azahra, Alma Azhari Akmal Tarigan Azmi Rinaldi Nasution Chairani A Br Nasution Cut Nurul Azizah Darajatul Husna Dea Lora Veni Debby Nadillah Harahap Desti Ramadayanti Dharma, Budi Dinda Delfi Permata Rambe Dira Azzahra Putri Dwi Selfiani Dwita Fratiwi Eka Lestari Ellysa Pradina Elya Ramadhani Tambunan erlina mayasari siregar Erna Sipahutar Ervina Yulia Angkat Fachrunisa Winda Marpaung Fadillatunnisa Fadillatunnisa Fadya Hanin Fajar Dwi Ramadhan Sipa Fauziah Sarah Fitri Diani Fitri Yani Fitria Hanum Frissai Gusminar Mutia Gita Kurnia Sari Sembiring Habilla Anshari Harahap, Muhammad Ikhsan Hasanah Azizi Hendra Harmain Illiyyin Hanifah Maruhawa Imamah Khairiyah Imsar Imsar Imsar Indah Kurniati Siregar Indah Simanjuntak Intan Sakina Br. Nasution Irma Rahmayani Marpaung Irma Yunita Irna Permata Sari Ismu Hartarto Isna Nurul Ain Isnaini Harahap Juliana Nasution Juliana Nasution3 Kahfita Ardana Khairina Tambunan Khairun Nisa Khairunnisa Azzahra Kurnia Utami Pasi Laksono Trisnantoro Laura Okatarani Br Torong Layla Rahma Dani Laylan Syafina Liza Mutia M. Lathief Ilhamy Nasution M. Yasir Nasution Manna Wassalwa Mardelia - Desfrida Marlya Fatira AK Mawaddah Irham Mayasari Lubis MIFTAHUL JANNAH Muallif Masyhuri Mubarak, M. Asidikki Mufidatul Husna Siregar Muhammad Ardiansyah Muhammad Arif Muhammad Habibi Harahap Muhammad Lathief Ilhamy Nasution Muhammad Naufal Muhammad Rafi Hagi Muhammad Syahbudi Muhammad Syahbudi Muhammad Yusuf Muhammadharris Suwandi Multamuddin Multamuddin Mutiara Sawitri Pane Nabilahpurba Nabilahpurba Nelsi Agustina Siburian Niken Rahmadyah Nila Rosdiana Novita Tanjung Nur Aprillia Nurbaiti Nurbaiti Nurbaiti Nurbaiti Nuri Aslami Nuri Aslami Nurlaila Nurlaila Nurlaila NURSANTRI YANTI Nurul Hafizah Nst Nurul Inayah Nurul Inayah Nurwani Nurwani Nurwani Ongku Indramora Siregar Pratista Andanitya Siregar Rahmah Sari Lubis Rahmat Daim Harahap Rahmat Daim Harahap Rahmat Daim Harahap Rahmat Daim Harahap Rahmi Syahriza Rawani, Ginie Aulia Reni Ria Armayani Hasibuan Reni Ria Armayani Hasibuhan Rifaldi Ahmad Nasution Rina Aldila Rita Anggaraini Ritonga, Salfianti Roslinda Harahap Ruli Abror Saparuddin Siregar Sekar Sari Selvia Selvia Septia Sakinah Rizki Utama Silvia Retri Aldona Tampubolon Siska Junianti Br Perangin-angin Siska Junianti Br Perangin-angin Siti Aisa Siti Saleha Sovianum Sovianum Suci Citra Pratiwi Daulay Tamarindika Manja Putri Titis Budi Prihatin Tri Azmi Ramadhani Tuti Fitri Ani Siregar Wahyu Syarvina Wahyu Syarvina Widy Tri Sianuri Y Yusrizal Yohana Ariska Putri Nasution Yuki Dian Imawanti Yusnita Ulfah Munthe Zulfa Aliyah