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All Journal AGRISAINS Humanitas: Indonesian Psychological Journal Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Rekayasa Mesin MUSTEK ANIM HA Media Akuakultur Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JMIE (Journal of Madrasah Ibtidaiyah Education) JOURNAL OF INDONESIAN TROPICAL FISHERIES (JOINT-FISH) : Jurnal Akuakultur, Teknologi Dan Manajemen Perikanan Tangkap, Ilmu Kelautan EduBasic Journal: Jurnal Pendidikan Dasar Journal of Business Administration (JBA) Jumper : Jurnal Mahasiswa Pendidikan Olahraga INTERNATIONAL JOURNAL OF MECHANICAL COMPUTATIONAL AND MANUFACTURING RESEARCH Transformasi : Jurnal Penelitian dan Pengembangan Pendidikan Non Formal Informal Jurnal Pengabdian Pada Masyarakat Center of Economic Students Journal (CSEJ) ABDIMAS KAUNIAH
Jayadi Jayadi
STKIP Muhammadiyah Sampit Jl. Ki Hajar Dewantara No.03 Kec. Baamang Kab. Kotim, Kalimantan Tengah
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Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

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Analisa pengaruh Marketing Mix dan perilaku konsumen setelah Covid-19 terhadap keputusan Impulse Buying pada Miniso Cabang Mall Ciputra Jakarta Wardani, Widia Sentia; Sumarsid, Sumarsid; Jayadi, Jayadi; Kartikaningsih, Dewi; Yani, Ahmad; Simanjuntak, Robby
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i5.2742

Abstract

The purpose of this study was to determine the effect of marketing mix and consumer behavior after COVID-19, both partially and simultaneously, on impulse buying decisions at the Miniso Mall Ciputra Jakarta Branch. The research method used is a quantitative descriptive method, namely research that describes the characteristics of an actual situation. The results of this study state that the partial test can be concluded that the marketing mix (marketing mix) partially has a significant effect on impulsive buying decisions, and consumer behavior after Covid 19 partially also has a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Branch Jakarta, simultaneous test results, it can be concluded that simultaneously, namely the marketing mix (marketing mix), and consumer behavior after Covid 19 jointly have a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch, analysis results determination found that the role of the marketing mix (marketing mix) and consumer behavior after covid 19 contributed 51.3% to impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch and the remaining 48.7% was influenced by factors another factor that not careful writer, for example price, service, business competition, and quality of human resources.
Co-Authors Abdul Basyir, Abdul Acep Ponadi, Acep Agung Rachmat Raharja Agus Sukarto Wismogroho, Agus Sukarto ahmad yani Andi Tamsil Andika, Adik Putra Angga Pramudianto Anton Anton Anton, Suryo Wirawan Asbar Asbar, Asbar Baru, Habel Bayu, Aprilius Boby, Boby Damis Hardiantono, Damis Darmawati Darmawati Didik Aryanto Edwita, Edwita Erry Utomo Fatmah Fatmah Frederik Haryanto Sumbung, Frederik Haryanto Fujiyanti, Fujiyanti Gumgum Gumelar Hamdillah, Andi Harlina Harlina Hartati Hartati Haseng, Kodding Hendri, Pebrianus Heriansah, Heriansah Jarir, Dewi Virgiastuti Kartikaningsih, Dewi Kasnir, Muh. Kholisussa'di Kholisussa'di Kristina Kristina Marini, Arita Maulana, Gilang Misyanto Misyanto Mohamad Syarif Sumantri Muchlis Alahudin, Muchlis Muchsam, Yoki Muhamad Rusdi Nurkhaliza, Isya Nursyahran, Nursyahran Oktaviani, Anna Maria Paulus Mangera, Paulus Perawati Bte Abustang riswandi, noer Rustam Rustam Sabri Hasan Sajjad, Ahmad Simanjuntak, Robby Siskariyanti Siskariyanti, Siskariyanti St Hadijah, St Sumarsid, Sumarsid Tajuddin, Mustamin Tandiallo, Millenia Viska Tang, Beddu Triana, Hana Usman, Harlina Utami, Dian Gita Wahyu Bambang Widayatno, Wahyu Bambang Wardani, Widia Sentia Wicipta, Mangat Wijaya, Sastra Wina, Prakusa Yohanes Yohanes Yunarti Yunarti Yusuf, Andi Zulela Ms