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All Journal Buletin Studi Ekonomi Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Language Circle : Journal of Language and Literature Lingua Jurnal Bahasa dan Sastra JURNAL PROFESI KEGURUAN ELT Forum: Journal of English Language Teaching Jurnal Guru Dikmen & Diksus

Sri Suprapti

Fakultas Ekonomi Dan Bisnis Universitas Udayana

Author-ID : 2931277

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PERAN BRAND AWARENESS MEMEDIASI PENGARUH DAYA TARIK IKLAN TERHADAP NIAT BELI MOBIL MEREK TOYOTA Luh Gede Indah Permata Sari; Ni Wayan Sri Suprapti; Gede Suparna
Buletin Studi Ekonomi VOL.26.NO.1.FEBRUARI 2021
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2021.v26.i01.p07

The purpose of this study is to explain the role of brand awareness in mediating the effect of advertising attractiveness on purchase intentions of Toyota brand cars in Denpasar City. This research was conducted in Denpasar City by taking a purposive sample of 110 consumers, either those who do not own a car or those who already own a car but not the Toyota brand. Data was collected through an online survey using a questionnaire in the form of a google form in the period November 2020 and analyzed using calculated average statistics and path analysis. The results of the study show that all hypotheses are accepted. The advertising attractiveness has a positive and significant effect on brand awareness, Advertising attractiveness has a positive and significant effect on purchase intention, Brand awareness has a positive and significant effect on purchase intention, Brand awareness significantly mediates the effect of advertising attractiveness on purchase intention

PENGARUH MANFAAT RELASIONAL TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK (Studi pada Bank BPD Bali Cabang Utama Denpasar) Luh Putu Sri Wulandari Semadi; Ni Wayan Sri Suprapti; Ketut Nurcahya
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 6 Nomor 2 Tahun 2012
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.725 KB)

The Effect of Relational Benefits on Satisfaction and Loyalty of Bank’s Customer (Study on Denpasar Mainbranch of Bank BPD Bali). This study aims to determine (1) affect of relational benefits on bank’s customer satisfaction, (2) affect of relational benefits on bank’s customer loyalty, and (3) affect of satisfaction on bank’s customer loyalty. There were 168 respondents in this research within their criteria are individualand trade enterprise which has become a customer of Bank BPD Bali in term of at least 1 (one) year.The sample deciding method are non probability sampling by combine purposive sampling and conveniencesampling. To gain the result as the research goal, Structural Equation Modelling (SEM) were analyzed by Analysis Moment of Structure (AMOS) an Special Package for Statistic Science (SPSS). The results shows that one of hypothesis not supported. Special treatment benefits has no significant affect on bank’scustomer satisfaction and loyalty. But both of relational benefits are confidence benefits and social benefits have positive and significant affect on bank’s customer satisfaction and loyalty. And the hypothesis thatcustomer satisfaction has positive and significant affect on bank’s loyalty customer is supported in this research

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH PADA HOSPITAL NASIONAL GUIDO VALADARES DILI TIMOR LESTE Roslina Lali Wuda; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.11.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The ability to provide good quality of service to meet patient exspatation is a important strategy in achieving competitive advantage. Pleasant experienciae will relatives and acquaintances. This research aims to study the effect of service quality onssatisfaction and word of mouth of hospitalized patients of Hospilized Guido Valadares in Dili Timor Leste. The population of this study is all patiens who had undargone in patient at hospitalized Guido Valadares in Dili Timor Leste. The method of collecting data was porposive sampling. The number of respondents were 150 respondents. The data was analized by using path analisis. The population of this study is all patiens who had undargone in patient at hospitalized Guido Valadares in Dili Timor Leste. The method of collecting data was porposive sampling. The number of respondents were 150 respondents. The data was analized by using path analisis. The resultsof this study reveal that 1) Quality of service has positive and significant impact on satisfaction. 2) Quality of service has positive and significant impact on WOM. 3) satisfaction has positive and significant impact on WOM.

HUBUNGAN KARAKTERISTIK SOSIAL DEMOGRAFI KONSUMEN DENGAN RESPON TERHADAP STIMULI KOMUNIKASI PEMASARAN (Produk Bancassurance AIA-BCA) Ida Ayu Putu Niya Pradnya Santi; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana Volume 01.No.02.Tahun 2012.
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.888 KB)

Penelitian ini menguji hubungan karakteristik sosial demografi konsumen (usia, jenis kelamin, pendidikan terakhir, pekerjaan, tempat kerja, status keluarga, jumlah anak, total pengeluaran keluarga per bulan) dengan respon terhadap stimuli komunikasi pemasaran (AIDA) pada produk Bancassurance AIA-BCA. Responden penelitian adalah 300 nasabah dan dianalisis menggunakan alat Crosstabs Analysis dan Chi-Square Test. Hasil penelitian menunjukkan variabel selain jenis kelamin berhubungan signifikan dengan stimuli AIDA. Responden tua (? 30 tahun), pendidikan tinggi, pekerjaan profesional dan wirausaha, tempat kerja swasta dan sendiri/wirausaha, berkeluarga dan janda/duda, jumlah anak diatas dua, total pengeluaran keluarga per bulan diatas Rp. 7.500.000,- mempunyai sikap lebih positif terhadap stimuli AIDA. Kata kunci : Komunikasi Pemasaran, Konsep AIDA, Variabel Sosial Demografi

PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH WOM TERHADAP SWITCHING INTENTION KE PRODUK SMARTPHONE MEREK SAMSUNG DI DENPASAR Selvina Juliana Pelupessy; I Made Wardana; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.05.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.261 KB)

This study was conducted to determine the role of brand image in mediates the influence of WOM on switching intention to smartphones, the Samsung brand in Denpasar. The study population was people in Denpasar which do not have a smartphone Samsung brands. Respondents in this study were 120 people. The data analysis technique used is by using Structural Equation Modeling (SEM). The results showed that WOM positive and significant impact on the brand image, WOM positive and significant effect on the switching intention, brand image and significant positive effect on the switching intention, brand image positive and significant impact WOM mediate with the switching intention. Spread of WOM that can positively affect the brand image of Samsung better thus making consumers who do not use a smartphone Samsung has an interest to use a Samsung smartphone and future research are expected to use more sample size that covers an area larger research

PENGARUH PEMASARAN INTERNAL TERHADAP ORIENTASI PASAR (STUDI PADA BANK PERSERO DI DENPASAR) Iwan Trisna Jaya; I Made Wardana; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 03.NO.12.TAHUN 2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.576 KB)

The study aims to look at the effect of internal marketing on market orientation through organizational commitment and OCB at state-owned banks (Mandiri, BNI, BRI) in Denpasar. All employees of state-owned banks in Denpasar is the study population. The number of samples in this study set 179 respondents. Convenience sampling selected as the sampling method of front liner employees (tellers and customer service), marketing and branch leaders. The data is processed and analyzed by SEM through AMOS software. The results showed that: (1) The relationship between internal marketing on market orientation, internal marketing on organizational commitment, internal marketing on OCB, is positive and significant. (2) The effect of organizational commitment on market orientation, organizational commitment on OCB, is positive and significant. (3) OCB has a positive and significant impact on market orientation. (4) organizational commitment and OCB is a mediating variable between internal marketing and market orientation. (5) Organizational commitment as a mediating variable between internal marketing and OCB. (6) OCB is a mediating variable between organizational commitment and market orientation. Keywords: Internal Marketing, Organizational Commitment, Organizational Citizenship Behaviour (OCB), Market Orientation.

PENGARUH KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN DAN WORD OF MOUTH PELANGGAN MICE DI RAMADA BINTANG BALI RESORT Yohanes Paulus Hanny Wadhi; Made Wardana; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.06.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.678 KB)

This study is aimed at determining the effect of service quality on satisfaction and word of mouth of mice costumers in Ramada Bintang Bali Resort. The method of sampling is done by puposive sampling, with the total of respondents of 150. Data are collected through questioners and data analysis techniques using Structural Equation Model (SEM) with application software analysis moment of structure (AMOS). The results show that (1) Quality of service has positive and significant effects on costumers’ satisfaction, (2) Satisfaction effects positively and significantly on word of mouth, and (3) The quality of service has the same effects on word of mouth.

PENGARUH ATMOSFER TOKO DAN DAYA TARIK PROMOSI PENJUALAN TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG (DI MATAHARI MALL BALI GALERIA KUTA) I Putu Gede Manik Kartika Yudha; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.07.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

This study aims to determine the influence of store atmosphere and sales promotion appeal to customer satisfaction and re-purchase intention (in Matahari Mall Bali Galeria Kuta). The population in this study is all customers who have made purchases at least three times (3x) at Matahari Department Store Mall Bali Galeria. Respondents as many as 125 customers are visitors of Matahari Mall Bali Galeria taken by using purposive sampling. The data were analyzed by descriptive statistic in the mean of count and inferential statistic namely Partial Least Squares (PLS). The result of the research shows that (1) store atmosphere has positive and significant effect to customer satisfaction, (2) store atmosphere has positive and significant effect to repurchase intention, (3) sales promotion appeal positively and significantly to customer satisfaction, (4) the pull of sales promotion has a positive and significant impact on repurchase intention, and (5) customer satisfaction has a positive and significant impact on repurchase intention.

NIAT KONSUMEN MEMBELI ULANG PRODUK MEWAH SMARTPHONE Claudia Lorenzia Core; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.06.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

This study aims to examine the factors that influence the intention of Denpasar city consumers to repurchase the iPhone brand smartphone products, namely consumer inertia, luxury value, product attributes, customer satisfaction and social aspects. The study also tested the effect of customer satisfaction mediation on the relationship between product attributes and re-purchase intentions, as well as the role of moderator of social aspects of the relationship between consumer inertia and repurchase intentions. Respondents who participated in this study as many as 154 people who meet the sample criteria that are domiciled in Denpasar city, have graduated high school and are using smartphone brand iPhone. The results showed that consumer inertia has no effect on repurchase intention. It was further discovered that product attributes were a key driver of customer satisfaction and repurchase intentions. Customer satisfaction is also found to mediate the relationship between product attributes and repurchase intentions. In addition to product attributes, the luxury value found to be able to encourage repurchase intention as well as social aspects strengthens the relationship between consumer inertia and repurchase intentions.

PENGARUH KUALITAS PELAYANAN DAN CITRA TERHADAP KEPUASAN DAN WORD OF MOUTH NASABAH Arya Nugraha Suryaatmaja; Ni Wayan Sri Suprapti; Ni Nyoman Kerti Yasa
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.07. TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.181 KB)

Kualitas pelayanan dan Citra yang didukung oleh Kepuasan dan Word of Mouth merupakan elemen penting yang wajib diperhatikan oleh manajemen PT Bank Pembangunan Daerah Bali untuk memenangkan persaingan. Tujuan penelitian ini adalah untuk menjelaskan pengaruh kualitas pelayanan terhadap kepuasan nasabah, pengaruh citra perusahaan terhadap kepuasan nasabah, pengaruh kepuasan nasabah terhadap Word of Mouth nasabah, pengaruh kualitas pelayanan terhadap word of mouth nasabah, serta pengaruh citra perusahaan terhadap word of mouth nasabah. Penelitian ini dilakukan pada PT Bank BPD Bali Cabang Mangupura. Sampel yang digunakan sebanyak 165 responden. Teknik analisis data yang digunakan adalah teknik analisis Structural Equation Modelling. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan secara positif dan signifikan terhadap kepuasan nasabah. Citra berpengaruh secara positif dan signifikan terhadap Kepuasan Nasabah. Kepuasan Nasabah berpengaruh positif dan signifikan terhadap WOM. Kualitas pelayanan berpengaruh positif dan signifikan terhadap WOM. Kemudian, Citra berpengaruh positif dan signifikan terhadap WOM. Disarankan kepada pihak manajemen PT Bank Pembangunan Daerah Bali Cabang Mangupura agar lebih meningkatkan kualitas pelayanan sehingga dapat memberikan kepuasan maksimal kepada nasabah, di samping tetap menjaga citranya dengan lebih banyak membuat pemberitaan kinerja unggul di media, memperbanyak kegiatan Corporate Social Responsibilities (CSR), serta terus berusaha meraih prestasi yang bisa membangun brand awareness dan corporate image.

Co-Authors A.A. Sg. Ani Ariani Alit Suryani Anak Agung Gede Satrya Anggara Putra Arif Suryo Priyatmojo Arya Nugraha Suryaatmaja Chintia Wulansari Claudia Lorenzia Core Dewa Ayu Putu Kusuma Dewi Eka Kartika Gede Hadi Reynaldi Gede Suparna gita ekowati anjarsari I Ketut Rahyuda I Made Wardana I Nyoman Dayuh Rimbawan I Putu Gde Sukaatmadja I Putu Gede Manik Kartika Yudha Ida Ayu Putu Niya Pradnya Santi Iwan Trisna Jaya Jesuina Soares Cabral Kadek Ciptadi Sujana Ketut Nurcahya Lestari, Ugi Lestari, Ugi Luh Gede Indah Permata Sari Luh Putu Sri Wulandari Semadi Melia Melia Ni Luh Gede Agis Sapitri Ni Nyoman Kerti Yasa Nosahari Febrin Jokohael Rahadian Prianata Raka Yasta Vinartha Roslina Lali Wuda Selvina Juliana Pelupessy Shiang, Grace Yeh Shiang, Grace Yeh Sri Maryati Wayan Ardani Wayan Sukmantara Widhiyanto, Widhiyanto Wulan Saraswaty Yohanes Paulus Hanny Wadhi

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