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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Abditani : Jurnal Pengabdian Masyarakat Economic Education and Entrepreneurship Journal Journal of Enterprise and Development (JED) JEKPEND Jurnal Ekonomi dan Pendidikan Community Development Journal: Jurnal Pengabdian Masyarakat PENGABDI: Jurnal Hasil Pengabdian Masyarakat Jurnal Dedikasi INTELEKTIVA COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Social and Educational Studies Formosa Journal of Social Sciences (FJSS) Seminar Nasional Pengabdian Kepada Masyarakat Indonesian Journal of Community Services Cel Journal of Economic Education and Entrepreneurship Studies SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Journal of Economics, Entrepreneurship, Management Business and Accounting Open Global Scietific Journal Teknovokasi : Jurnal Pengabdian Masyarakat Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM Carmin: Journal of Community Service Pinisi Journal of Entrepreneurship Review Journal of Agriculture and Social Development
Marhawati
Fakultas Ekonomi, Universitas Negeri Makassar
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Journal : Indonesian Journal Of Business And Entrepreneurship Research

 1 
Strategy to Increase Added Value of Coffee Commodity for Bentenge Coffee in Mallawa District Maros Regency Hikmah Maulidyanti; Marhawati; Nurdiana; M. Ihsan Said Ahmad; Rahmatullah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 1 (2023): Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurshi
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

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Abstract

This study aims to describe the internal factors and external factors that influence the increase in the added value of coffee commodities at Bentenge Coffee in Mallawa District, Maros Regency and determine strategies that can be applied to increase the added value. This research is a type of qualitative research with a descriptive approach with informants selected based on the determination of informant criteria that have been designed previously. The instrument used is a semi-structured research instrument which is validated by the instrument validator. The results of the study show that the strategy that can be implemented in increasing the added value of the Bentenge Coffee business is an aggressive strategy, namely 1) Improving the quality of human resources to take advantage of science and technology developments and supporting a more varied diversification of processed coffee products, 2) Improving the quality and distinctive taste so that it can take advantage of trends drinking coffee and a wide market reach, and 3) Utilizing the availability of raw materials, production processes with more sophisticated tools and technology to add product variants and improve product packaging so that they are better known as local products that are in demand by consumers.
Co-Authors A Azizah Agus Halid Agus Syam Agus Syam Alda Ananda Alfira Alfira Amar Basra Andi Amrullah Andi Annisa Andi Asti Handayani Andi Kurniawati Andi Naila Quin Azisah Aliasyahbana Andika Isma Anggita Sellas Arfawati Arfawati Arjuna Agung Grison Masiku Asmayanti Azrul Citra Ayni Kamaruddin Dermawansyah Darwipat Desi Oktavia Dewi Fatmarani Surianto Dewi Rahmawati Dewi Wahyuni Diah Retno Dwi Hastuti Dini Dwiyanti Anwar Erwina Erwina Faidah Azus Hadijah Hadijah Hajar Dewantara Hikmah Maulidyanti Hikmayani Subur Ilham Abu Ilham Thaief Inanna Ismail Ismail Juhamri M. Miftach Fakhri Mega Krisdayani MERY WAHYUNI Mirnawati R. Panna Muh Arafah Muh Ihsan Said Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Imam Ma'ruf Muhammad Rakib Muhammad Rakib Muhammad Taufik Mustari Mustari Mustari Mustari Nur Arisah Nur Fauzan Nuraeni Nuraeni Nurdiana Nurjannah Nurjannah Nurlinda Nurul Fajriyanti Raflianto Raflianto Rahim, Abd Rahmatullah Ratnah S Riska Aisyah Nurjanna Riska Nur Apriyanti Riska Nurhidayani Sri Astuti Sri Astuty Sry Astuti Sudarmi Sudarmi Syamsu Rijal Tuti Supatmaningsih Tuti Supatminingsih Vivi Suyanti Wahyu Hidayat Winda Winda