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All Journal Jurnal Penyuluhan Sosiohumaniora MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Social Economic of Agriculture Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of S&T Policy and R&D Management Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH STI Policy and Management Journal MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Comsep : Jurnal Pengabdian Kepada Masyarakat AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) JURNAL AGROINDUSTRI HALAL
Mahra Arari Heryanto
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Agrisocionomics: Jurnal Sosial Ekonomi Pertanian

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RELATIONSHIP MARKETING BASED ON LINKS BETWEEN AGRIBUSINESS ACTORS AND EDUCATION (CASE STUDY AT PT. TANIKOTA AGRICULTURAL EDULESTARI) Shelsiya Nikela; Agriani Hermita Sadeli; Mahra Arari Heryanto; Sulistyodewi Nur Wiyono
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13631

Abstract

The competition between business actors in the agricultural sector with almost the same form of business triggers competition between business actors. Companies compete with each other through their strategies in order to maintain the existence of their business and consumers, such as using relationship marketing strategy. This study aimed to understand the pattern of relationship marketing and value exchange at PT. Edusustainable Agricultural Tanikota in Dago, Bandung City. This study adopted a qualitative method with a case study design. The model used to identify stakeholder relationships was the six market models and the exchange of values between actors uses holo mapping. The results of the study indicated that PT. Tanikota Agriculture Edulestari already had five market models, namely the customer market, internal market, referral market, influence market, and recruitment market and do not yet have the potential stakeholders of supplier/alliance market. The exchange of value that occurs in this relationship is the exchange of products and services that generate income. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. The exchange of value on intangible benefits includes a sense of trust and commitment. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. 
Co-Authors Adi Nugraha Adi Nugraha Adi Nugraha Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Anne Charina Asri Nurrizka Hendarliana Bayu Kharisma Berliana Yunita Sari Bobby Rachmat Saefudin Dede Abdul Hasyir Demi Soetraprawata Demi Soetraprawata Dika Supyandi Dika Supyandi Dika Supyandi Dika Supyandi Eddy Renaldi Elly Rasmikayati Elvira Aulia Hasanah Erna Rachmawati Ernah Ernah Fitri Awaliyah Gherhana Novyany Hepi Hapsari Ilham Fauzan Nisrina Guzmarani Nur Syamsiyah Pandi Pardian Pandi Pardian Raden Maulidya Khairunnisa Rani Andriani Budi Kusumo Reza Melvina Aulia Ronnie Susman Natawidjaja Shelsiya Nikela Sulistyodewi Nur Wiyono Sulistyodewi Nur Wiyono SUPYANDI, DIKA Trisna Insan Noor Winda Destiamayu Yassirly Amridha Yayat Sukayat Yayat Sukayat Yayat Sukayat