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All Journal Jurnal Penyuluhan Sosiohumaniora MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Social Economic of Agriculture Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of S&T Policy and R&D Management Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH STI Policy and Management Journal MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Comsep : Jurnal Pengabdian Kepada Masyarakat AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) JURNAL AGROINDUSTRI HALAL
Mahra Arari Heryanto
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Penyuluhan

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Behavior Analysis of Katata Farmer Group Members to Market Development Program with Outcome Mapping Approach Gherhana Novyany; Mahra Arari Heryanto
Jurnal Penyuluhan Vol. 15 No. 1 (2019): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (908.615 KB) | DOI: 10.25015/penyuluhan.v15i1.17049

Abstract

GHERHANA NOVYANY. 2017. Behavior Analysis of Katata Farmer Group Members to Market Development Program with Outcome Mapping approach. Under the guidance of MAHRA ARARI HERYANTO, SP., MT.Katata Farmers Group is under the guidance of Universitas Padjadjaran (UNPAD). UNPAD has several programs, one of them is market development program held by Agrologistika Padjadjaran Team. The purpose of this program is to simplify the supply chain of Katata Farmers Group. This program enables farmer groups to innovate their agricultural cultivation. Therefore, there is a change of social behavior and it occurs after the program was implemented. This research using qualitative method with in depth analysis, and outcome mapping used as the analysis tool. Purposive sampling was used in this research. The result of this research explains that there is a change of supply chain of Katata Farmer Group which previously has to supply its products to modern retail supplier. Nowadays, Katata Farmers Group can supply its products directly to modern retailers, Hero Group (Giant). There is a change of behavior in the Katata Farmers Group after implementation of this program, such as the interaction between each actors that involved in market development program are more complex than before the program implementation. Innovation in agricultural cultivation process allows group members to be more developed in performing their farming and recognized in using new technology that can support their bussiness.
Co-Authors Adi Nugraha Adi Nugraha Adi Nugraha Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Anne Charina Asri Nurrizka Hendarliana Bayu Kharisma Berliana Yunita Sari Bobby Rachmat Saefudin Dede Abdul Hasyir Demi Soetraprawata Demi Soetraprawata Dika Supyandi Dika Supyandi Dika Supyandi Dika Supyandi Eddy Renaldi Elly Rasmikayati Elvira Aulia Hasanah Erna Rachmawati Ernah Ernah Fitri Awaliyah Gherhana Novyany Hepi Hapsari Ilham Fauzan Nisrina Guzmarani Nur Syamsiyah Pandi Pardian Pandi Pardian Raden Maulidya Khairunnisa Rani Andriani Budi Kusumo Reza Melvina Aulia Ronnie Susman Natawidjaja Shelsiya Nikela Sulistyodewi Nur Wiyono Sulistyodewi Nur Wiyono SUPYANDI, DIKA Trisna Insan Noor Winda Destiamayu Yassirly Amridha Yayat Sukayat Yayat Sukayat Yayat Sukayat