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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL ILMIAH MAHASISWA AGROINFO GALUH

Suriaty Situmorang

Jurusan Sosial Ekonomi Pertanian/Agribisnis, Fakultas Pertanian, Universitas Lampung

Author-ID : 383074

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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EFISIENSI PEMASARAN PRODUK DUKU LAMPUNG MELALUI PENDEKATAN SERBA FUNGSI DI KABUPATEN LAMPUNG SELATAN Firham Ramadinata; Ali Ibrahim Hasyim; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 2, No 3 (2014)
Publisher : Lampung University

The objectives of this research were to find out Lampung’s duku marketing efficiency that was viewed from functions served by each of marketing agencies in Katibung subdistrict of South Lampung district and producer share, marketing margin and margin profit ratio. This research was conducted in Katibung sub district as the production center and the biggest production site of Lampung duku in Lampung. The location was selected purposively. Data were collected from May to June 2013. Samples were taken by using marketing channel method. The samples were consisted of 50 farmers, 12 small collector traders, 5 big traders, and 5 groceries. Data were analyzed using descriptive qualitative method (with multifunction approach) and quantitative method (producer share, marketing margin and margin profit ratio). The results showed that Lampung duku marketing in Katibung sub district of South Lampung district was not efficient, because some marketing functions were not operated properly such as storing and funding functions and producer share < 50%, marketing margin was so high that over two times average of farmer selling price, and the margin profit ratio of each marketing agency showed various and uneven values. Keywords : duku, efficiency, Lampung, marketing, multifunction

ANALISIS USAHATANI DAN PEMASARAN BAWANG MERAH DI KABUPATEN TANGGAMUS Reza Kesuma; Wan Abbas Zakaria; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 4, No 1 (2016)
Publisher : Lampung University

This study aims to analyze (1) onion farm income and (2) efficiency of onion marketing system. Research was conducted in Tanggamus Regency which chosen purposely and total of samples was 35 farmers and 16 traders in marketing system. Sampling methods of farmers was used by census method, whereas the sampling method of marketing system was used by snowball method. Data collection was conducted in October 2014 until February 2015. Analysis methods used in this research are the analysis of quantitative (statistical) and qualitative (descriptive). The research result showed that (1) onion farm in Tanggamus Regency economically advantageous, base on the value of total cost R/C ratio > 1, on the first crop season of 1,73. (2) The marketing system of the onion in Tanggamus was not efficient due to the margin profit ratio in each marketing organization have not spread evenly, and the price difference (margin) in each marketing organization was too large, although the value of the producer share was quite large, with appromiximately 61,5%-76,9%. Key words: income, marketing, onion farm

EFISIENSI PEMASARAN CABAI MERAH DI KECAMATAN ADILUWIH KABUPATEN PRINGSEWU PROVINSI LAMPUNG Ariep Budi Prayitno; Ali Ibrahim Hasyim; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 1, No 1 (2013)
Publisher : Lampung University

This research aims to find out marketing efficiency of red chili in Pringsewu District Lampung Province.Research site were selected deliberately. Sampling is done by following the line of marketing. This researchuses primary data and secondary data about. This research analyzed by marketing efficiency consist tochannel analysis, producers share, marketing margin and Profit Margin Ratio (PMR), price correlationanalysis, and elasticity of price transmission. The results showed that marketing system of red chili inPringsewu district is efficient. It is seen from the producers share of greater than 70 percent, althoughmarket structure of red chili in Pringsewu district is imperfectly competitive market (oligopsoni), thevariability market of red chili in Pringsewu district there are three marketing channels, profit margin ratio(PMR) at marketing of red chili is not prevalent, and then the value of elasticity price transmission of redchili in Pringsewu district is more than one.

POLA KONSUMSI IKAN SEGAR OLEH RUMAH TANGGA DI KOTA BANDAR LAMPUNG M. Ryan Afif Marifza Syarif; Dwi Haryono; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 3 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i3.5348

pattern, and factors that influence the consumption in Bandar Lampung City. The data in this research were analyzed descriptively and qualitatively. The locations and 54 respondents of this research were determined purposively, at Sukarame Village, Beringin Raya Village, and Panjang Utara Village, with the total respondents of 20, 19, and 15 households respectively. The results of this research showed that the average of daily fresh fish consumption in Bandar Lampung City was 26.61 grams protein per household. Fresh fish consumption pattern included the kind of the fish was freshwater catfish, the frequency of fresh fish consumption was 4.10-6.00 kg per month; and place to buy fresh fish was traditional markets. Factors that influence the fresh fish consumption in Bandar Lampung City were price of fresh fish, the number of household members and middle economy degree. Key words: consumption pattern, factors, fresh fish consumption

PENGARUH BAURAN PEMASARAN (MARKETING MIX) DAN PERILAKU KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN JUS BUAH SEGAR BANDAR LAMPUNG Mufri Wedanimbi Octaviani; Yaktiworo Indriani; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 2, No 2 (2014)
Publisher : Lampung University

This research aims to analyze: the respondent characteristiccs of fresh fruit juice consumers in Bandar Lampung; the effect of marketing mix including product, price, place, and promotion of consumer’s decision making on buying fresh fruit juice in Bandar Lampung; the social, personal and psychological factors of the consumer on the purchase of fresh fruit juice in Bandar Lampung; and the dominant factors in the marketing mix and consumer behavior on the decision to purchase fresh fruit juice in Bandar Lampung. This research was conducted at Zainal Pagar Alam Street, Purnawirawan Street, and Pramuka Street in Bandar Lampung. The research samples of 105 college students were chosen on purpose when they bought fresh fruit juice during January 2013 until February 2013. SEM analysis used to answer the research aims and the Correlation of Rank Spearman test was used to determine the relationship between variables. The results of the research showed that most of the consumers were female collage students and most of them was 21 years old. The latent variables of marketing mix that significantly affected on the fruit juice purchase were product and price variables. The personal and social factors significantly effected the purchase decision of fruit juice in Bandar Lampung. The product variable was the most dominant variable affected on consumer decision making of fresh fruit juice purchase. Key words: consumer behavior, fresh fruit juice, marketing mix, SEM

BAURAN PEMASARAN DAN KINERJA USAHA INDUSTRI KECIL ROTI DI BANDAR LAMPUNG Han Prahara Lukyta; Wuryaningsih Dwi Sayekti; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 3 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i3.4438

This research aims to explore the perception of bread micro industry enterpreneurs about the marketing mix, the performance of bread micro industry, and the influence of the the perception on the performance. The research was conducted in Bandar Lampung using a survey method. The research location was selected purposively because Bandar Lampung city is one of the potential areas to developing bread micro industries. Data of this research were collected in. December 2016. The results showed that enterpreneurs’ perceptions on marketing mixes, in terms of product, price, and promotion mixes are included in important category, while perception in place mix is included in important enough category. Based on the values of return on investment, profit margin, and operation ratio, the micro bakery industries in Bandar Lampung have been included in very good category. The enterpreneurs’ perception on price mix influences the performance of micro bakery industry, while the other mixes do not influence the performance.Key words: bread, marketing mix, micro industry, performance

HUBUNGAN TINGKAT KEMISKINAN DENGAN AKSES PANGAN DI KECAMATAN PARDASUKA KABUPATEN PRINGSEWU Nurjanah Nurjanah; Suriaty Situmorang; Eka Kasymir
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 3 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i3.5350

This research aims to analyze the distribution of poor households and analyze the relation between poverty level and household food access. The method used in this research is a survey method. The location was chosen purposively with consideration that Pardasuka Subdistrict represents the highest RASKIN beneficiary area in Pringsewu Regency. The respondents are 67 households of the RASKIN beneficiary selected randomly. The research data were collected in January 2019. The distribution of poor households was analyzed descriptively and household food access was analyzed by using correlation analysis. The results showed that the distribution of poor households in Pardasuka Subdistrict consists of 47.76% Pre-Prosperous, 19.40% Prosperous I, and 32.84% Prosperous II. The relation between poverty level and household food access in Pardasuka Subdistrict Pringsewu Regency is negative and significant, which means that when the food access increases, then the poverty level of the poor households decreases.Key words: poor household, food access

KEMITRAAN DALAM SISTEM AGRIBISNIS PISANG MAS (STUDI KASUS KELOMPOK TANI ARJUNA) DI KECAMATAN SUMBERREJO KABUPATEN TANGGAMUS Renaldi Renaldi; Suriaty Situmorang; Dyah Aring Hepiana Lestari
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 1 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i1.5678

The purpose of this study was to determine the implementation of the partnership pattern in the agribusiness system between PT Great Giant Pineapple and Koperasi Hijau Makmur, Arjuna Farmer Group and banana mas farmers in Tanggamus Regency. The location was determined deliberately, considering that Tanggamus Regency has been the center for the production of golden/mas banana in Lampung Province. The number of respondents in this study was 39 households taken simply randomly. Data collection was conducted in May - August 2020. The analytical methods used were farm income analysis and qualitative descriptive analysis. The results showed that the average income over the total cost of farming bananas mas was IDR 4,494,342 / hectare and an R/C of 1.27. The partnership pattern carried out by PT Great Giant Pineapple with Koperasi Hijau Makmur, Arjuna Farmer Group and mas banana farmers is an agribusiness operational cooperation partnership pattern. The procurement of agricultural production facilities covering the area of land, labor, seeds, fertilizers, pesticides and agricultural tools is in accordance with the exact six applications recommended by the company and the needs of the farmers. Processing of mas bananas includes the stages of weighing, handing, washing, grading, and packing. The marketing channel of mas banana is monopsony and the marketing agencies involved are farmer groups, cooperatives, and PT. Sewu Segar Nusantara, while support services included farmer groups, cooperatives, information and communication technology.Key words: agribusiness system, agricultural, banana mas, partnership.

ANALISIS LOYALITAS PETANI TERHADAP BENIH PADI UNGGUL DI KECAMATAN SEPUTIH RAMAN KABUPATEN LAMPUNG TENGAH Titik Gustina Hutabarat; Sumaryo Gs; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 1, No 3 (2013)
Publisher : Lampung University

The purposes of this study were to determine the farm income which is uses the high yielding varieties seeds and analyze the loyalty of farmers to high-yielding rice varieties seeds in Seputih Raman District of Central Lampung Regency. The research sample were 74 farmers from the villages of Rama Murti, Rejo Basuki, and Rukti Endah of Seputih Raman District, in which selection was done by simple random sampling. The research data was analyzed by multiple linear regression analysis, Ordinary Least Square models, validity and reliabilitas, revenue analysis, and descriptive analysis. The results showed that profitability of rice per hectare over cash cost of Rp9,829,720.77, with R/C 2.71 and profitability per hectare on the total cost was Rp7,601,805.95, with R / C 1.95. This showed that the paddy rice farmers in Seputih Raman District provide benefits, so it is worth to be developed. The consumers / buyers could be classified as a loyal group (45.60%), neutral group (23.44%), and disloyal group (30.96%). Keywords: farming, income, loyalty, rice seeds, varieties

PERILAKU PETANI DALAM PENGGUNAAN PESTISIDA KIMIA (Kasus Petani Cabai di Pekon Gisting Atas Kecamatan Gisting Kabupaten Tanggamus) Try Eliza; Tubagus Hasanuddin; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 1, No 4 (2013)
Publisher : Lampung University

This research was aimed to analyze: behavior of farmers on chemical pesticides use in chilli crop farming, factors that influence the behavior of farmers in the use of chemical pesticides, and performance of chemical pesticides use by the chilli crops farmers. This research was conducted in Pekon Gisting Atas, Gisting District, Tanggamus Regency. Location of this research was chosen intentionally with the consideration that Pekon Gisting Atas has a number of chilli crop farmers and the circulation of chemical pesticides is more than in other pekon. Census method was used, and there were 33 chilli crop farmers as the research respondents. This research was conducted from October 2012 to May 2013. The methods used in this research were methods of case and direct observation. Descriptive and path analyses were used to analyze data. The results showed that behavior of farmers in the use of chemical pesticides in Pekon Gisting Atas was classified good enough. Factors that influenced the behavior of farmers in the use of pesticides were the farming experience, attitude, and farmers’ household income. The performance of chemical pesticide used by chilli crop farmers was as follows: insecticide, fungicide, bactericide, and herbicide was the types of pesticides widely used to control chilli plant pests and diseases; chemical pesticides was sprayed by farmers on scheduled time regardless of the presence or absence of pests and diseases.Key word: behavior of farmers, chilli, path analysis, pesticides, variability

Co-Authors Achdiansyah Soelaiman Adyguna WF Simamora Ali Ibrahim Hasyim Angga Andala, Angga Anita Noviana Ariep Budi Prayitno Bernadetha Dini Noventy Cindy Hosiani Dhea Putri Sormin Clara Yolandika Dame Trully Gultom Devy, Jenisa Diana Yulitasari Dilla Sefa Ledy Dwi Haryono Dwi Haryono Eka Kasymir Ekawati Wahyu Kusuma Eva Mulia Sari Fadilla Sari Felicia Marisa Sinabariba Fembriarti Erry Prasmatiwi Firham Ramadinata Gita Dhika Citra Putri Andini Gumelar, Satria Arif Haliana Ghaida Sanjaya Han Prahara Lukyta Handini Pujitiasih I Gusti Agung Komang Diafari Djuni Hartawan Jessica Anggraesi Kahfindra Khalik Kabuli Ktut Murniati Kusuma, Ekawati Wahyu Lestari, Dyah Aring Hepiana Lestari, Olpa Fuji Lika Masesah Luh Putu Ratna Sundari Lutfi Yulisa Luvita Willya Hendri M Hutama Pandu Negara AT M Pandu Pradyatama M. Ryan Afif Marifza Syarif Marwin, Natha Measi Arsita Monica Inggriani Mufri Wedanimbi Octaviani Muhamad Irfan Affandi Muhammad Fajar Ali Muhammad Irfan Affandi Mutiara Putri Negara AT, M Hutama Pandu Nuni Anggraini Nurjanah Nurjanah Paula Shintia Marbela Pane Quen Tia Mona R Hanung Ismono Reki Candra Renaldi Renaldi Reza Kesuma Rio Khusnul Rizal Riska Widyasari Salsabila Thea Rahmani Satria Arif Gumelar Sirilus Gatya Prasasta Siti Meiska Amelia Soraya Alaini Sudarma Widjaya Sudarma Widjaya Sudarma Widjaya, Sudarma Suf Ajizah Sumaryo Gs Titik Gustina Hutabarat Try Eliza Tubagus Hasanuddin Wan Abbas Zakaria Wulan Juwita Sianturi Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yohana Julina Sinaga Zainal Abidin Zakiyah Noor Balqis

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