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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Syntax Literate : Jurnal Ilmiah Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET
Harry Soesanto
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT MEREFERENSIKAN (Studi Kasus Pada Rawat Inap RSUD Ungaran) Hidayati, Nurul; Soesanto, Harry; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.522 KB) | DOI: 10.14710/jspi.v15i02.83-92

Abstract

The purpose of this study was to analyze the influence of the core services quality, peripherals service quality and customers value to the brand image in increasing interest referencing. The object of this study is the inpatient service users of RSUD Ungaran. There were 101 respondents in this study and the research methods used was purposive sampling technique.Data were analyzed using structural equation model (SEM) by AMOS 23 software. SEM results indicate that the full model goodness of fit criteria is achi-square= 175.880, probability = 0.185, CMIN/DF = 1.099, GFI = 0.856, AGFI = 0.811, TLI = 0.984, and RMSEA = 0.032. The results said that the model in this study can be used.The results showed that the quality of core services have a positive and significant impact on brand image, peripherals service quality have a positive and significant impact on brand image, customers value has a positive and significant impact on brand image, brand image has a positive and significant impact on the interest referencing, core services quality have a positive and significant impact on the interest referencing, peripherals service quality have a positive and significant impact on the interest referencing and customers value have a positive and significant impact on the interest referencing.
ANALISIS PENGARUH KUALITAS PRODUK, KEPUASAN PELANGGAN DAN WORDS OF MOUTH TERHADAP MINAT BELI ULANG KONSUMEN (Studi Kasus Pada Produk Kerupuk Ikan Lele UKM Minasari Cikaria Pati, Jawa Tengah) Pamenang, Wisnu; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.558 KB) | DOI: 10.14710/jspi.v15i3.206-211

Abstract

Minasari Cikaria products are crackers catfish product that is already known by people around the village of Sukoharjo, Pati regency. In the last 1 year Cikaria Minasari sales decreased, therefore conducted this study to determine how to influence the Repurchase Intention cracker products UKM Minasari Cikaria.This research analyzes the factors that influence repurchase intention with mediating variables Word Of Mouth. In this study developed a theoretical model to propose five hypotheses to be tested using Structural Equation Model (SEM) using AMOS 21.0 software. Respondents were used in this study are all people who have purchased and consumed Minasari Cikaria totaling 270 people.The results of data processing for the full model SEM has met Godnessof Fit as follows, Value Chi Square = 78, 447, df: 49, p: 5%; Probability = 0.005; GFI = 0.954; AGFI = 0.927; TLI = 0,990; CFI = 0.993; CMIN / DF = 1.601; RMSEA = 0.047. Thus it can be said that this model is feasible to use. The results of this study indicate that word of mouth can be improved with quality products and customer satisfaction. Furthermore, customer satisfaction and word of mouth will affect the high repurchase intention of Minasari Cikaria products.
THE IMPACT OF TRAINING QUALITY, MANAGERIAL SKILL AND SALES MOTIVATION ON DEVELOPING SALESMAN PERFORMANCE TO INCREASE SALES EFFECTIVENESS Novita, Elvira; Soesanto, Harry; Sutopo, Sutopo
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 2 (2017): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (50.688 KB) | DOI: 10.14710/jspi.v16i2.70-85

Abstract

The purpose of this research is to analyze the influences of training quality, managerial skill, sales motivation toward salesman performance to impact the salesman performance to increase sales effectiveness. The research problem is how to increase of training quality, managerial ability, sales motivation toward salesman performance to impact the sales effectiveness.This research analyzes the factor that influences repurchase intention use mediating variable brand preference.  This research developed a theoretical model by submitting four hypotheses where will be tested by Structural Equation Model (SEM) used AMOS 21.0. Respondents in this research are people who work as a credit card salesman with total 157 respondents.  The result of SEM data processing already found the goodness of fit follows, the value of chi-square = 77,261, df: 96, p:5%; probability = 0,920; GFI = 0,940; AGFI = 0,915; TLI = 1,013; CFI = 0,959; CMIN/DF = 0,805;RMSEA = 0,000. Empirical analyze indicate the influences of training quality are significant to salesman performance; the effect of sales motivation are significant to salesman performance; the effect of managerial skill are significant to salesman performance;the effect of salesman performance are significant to sales effectiveness and the effect of managerial skill are significant to sales effectiveness. 
ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI HUBUNGAN PEMASARAN DAN PENGARUHNYA TERHADAP BIAYA PERUSAHAAN Subeno, Edi; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 5, No 1 (2006): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1075.512 KB) | DOI: 10.14710/jspi.v5i1.105-118

Abstract

Sudah menjadi kebutuhan bahwa suatu perusahaan yang senanstias eksis dalam dunia usaha harus selalu kompetitif dan meningkatkan kinerjanya. Perusahaan yang tidak kompetitif akan gagal dalam usahanya. Banyak perusahaan yang beraksi terhadap tantangan ini dengan membangun hubungan yang harmohis dengan pelanggan mapupun dengan pemasoknya. Dengan menciptakan hubungan dengan pemasoknya, akan didapatkan kelangsungan dalam pemenuhan material dan keuntungan dalam efisiensi biaya perusahaan. dalam pemenuhan barang-barang produksi. Penelitian ini mengembangkan model yang menguji pengaruh ketergantungan, komitmen dan kepercayaan terhadap hubungan pemasaran, serta pengaruh hubungan pemasaran terhadap penurunan biaya perusahaan. Dengan menggunakan data dari 155 perusahaan mebel di Kabupaten Jepara, penelitian ini menyimpulkan ketergantungan rberpengaruh positif terhadap hubungan pemasaran, komitmen positif terhadap hubungan pemasaran, kepercayaan berpengaruh positif terhadap hubungan pemasaran, serta hubungan pemasaran berpengaruh positif terhadap penurunan biaya perusahaan.
ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE (STUDI PADA ONLINE STORE ELZATTA HIJAB) Ulumiyah, Lailis; Soesanto, Harry; Sugiono, Sugiono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.732 KB) | DOI: 10.14710/jspi.v15i02.107-118

Abstract

This research is aimed to examine the influence of WOM, online shopping experience, perceived ease, and risk perception of interest in online shopping through online shopping attitude.Sample was men and women that is've shopped at Elzatta Hijab online through the website, a number of 135 respondents. Structural Equation Modeling (SEM) was run by AMOS software was used to analyze the data, analysis showed that WOM online shopping experience, perception and perception of risk through a convenient online shopping attitude positive influence on interest in shopping online.Empirical finding to indicate that WOM positive effect on perceived ease, WOM positive effect on the perception of risk, online shopping experience a positive effect on the perception of convenience, online shopping experience a positive influence on risk perception, perceived ease of positive influence on attitude online shopping, perception of risk has positive effect attitude towards online shopping and online shopping attitude positive influence on interest in shopping online.
Analisis Pengaruh Daya Tarik Iklan dan Kelompok Acuan terhadap Perpindahan Merek pada Laptop Toshiba dengan Citra Merek Sebagai Variabel Intervening (Studi Kasus pada eks-Konsumen Toshiba di Kota Semarang) Hanif, Muhammad Haidar; Soesanto, Harry
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.481 KB)

Abstract

Tight Industrial Competition makes Toshiba brand laptops has declined percentage in Top Brand Index for three consecutive years although its position is currently still ranked second, but at the same time other brands have increased their Top Brand Index. This study aims to analyze the influence of advertise appeals variable and the reference group into brand switching on Toshiba laptops with brand image as intervening variable. The technique used in sampling on this study is non probability sampling with 130 respondents who have the criteria ever used Toshiba brand laptop and switch into other brands. The analysis method used is maximum likelihood test with AMOS program 22.0 version.The results showed that the advertisement appeals and reference groups have a positive effect on brand switching either directly or through brand image variables. Where the variable of advertisment appeal has the greatest influence on brand switching, followed by brand image and the last is the reference group.
PENGARUH ATMOSFER KAFE, DAYA TARIK PROMOSI, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Pada Kafe Blackbone Coffee Banyumanik, Semarang) Lestari, Yessi; Soesanto, Harry
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.903 KB)

Abstract

Food business is one of the favorite business in Semarang, especially café. It’s proven with the rising of the growth number by 2010 to 2016 in Semarang area. One of the favorite café is Blackbone Coffee, located in Banyumanik. The tight competition in this business become one of the factor of decreasing selling in Blackbone Coffee. Therefore creative ideas are needed to hold the business on.The  goal  of  this  study  is  to  explain  the  influence  of  the  café’s  atmosphere, promotion appeal, and product’s variety to the purchase decision, where the brand image is used as the intervening variable between the café’s atmosphere, promotion appeal, and product’s variety of the purchase decision in the Blackbone café. Those factors have the biggest impact in the purchase decision by the customers. Sample were collected from 100 respondents. Respondents' answers were analyzed by Multiple Linear Regression using SPSS program.The result show that café’s atmosphere, promotion appeal, and product variety has positive and significant impact on brand image variable. 0,383 for café atmosphere, 0,161 for promotion appeal, and 0,459 for product variety. Brand image as the intervening variable has positive and significant impact on purchase decision variable with 0,443.
ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN KESADARAN MEREK TERHADAP KEPUASAN PELANGGAN DAN IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN (Studi pada Mahasiswa Pengguna Kartu Simpati di Wilayah Kota Semarang) Ramadhani, Reinisa; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.2 KB)

Abstract

This research is motivated by a decrease in the level of customer satisfaction with Simpati cards that indicate a decline in consumer loyalty to the Simpati Card. With the existing problems, this study aimed to examine the effect of pricing, product quality and brand awareness on consumer loyalty premises customer satisfaction sebgai intervening variables.This research was conducted by using multiple regression analysis. Samples in this study of 100 respondents Simpati Card users in the city of Semarang. In this penenlitian there are models with price, product quality and brand awareness as independent variables, as intervening customer satisfaction, and customer loyalty as the dependent variable. By using the software SPSS for windows.The results of research showing that price, the consumer quality, and brand awareness positive and significant impact on consumer satisfaction with the results = 0,198  + 0,451  + 0,336 s well as consumer satisfaction is positively and significantly with the results = 0,844
ANALISIS CONSUMER ETHNOCENTRISM DAN PERCEIVED VALUE TERHADAP MINAT BELI KONSUMEN DENGAN BRAND IMAGE SEBAGAI MEDIATOR Permatasari, Meirina Indah; Soesanto, Harry
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.829 KB)

Abstract

This study aimed to analyze the influence of consumer ethnocentrism and perceived value to purchase intention using brand image as mediator study case on consumer of Batik Semarang. This study used two independent variables are consumer ethnocentrism and perceived value, purchase intention variable as a dependent variable and then brand image variable as an intervening variable.            Simple random sampling method is used for this research. Sample were collected from 100 respondents who ever had experienced to buy Batik Semarang. Multiple regression analysis is used for this study.            The results showed that consumer ethnocentrism have positive effect to brand image, perceived value have positive and significant effect to brand image and consumer ethnocentrism, perceived value, brand image have positive and significant effect to purchase intention.
ANALISIS PENGARUH IKLAN DAN KREDIBILITAS ENDORSER TERHADAP BRAND AWARENESS UNTUK MENINGKATKAN BRAND ATTITUDE PRODUK MINUMAN ISOTONIK MEREK MIZONE Putranto, Budiawan Dwi; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.682 KB)

Abstract

The Problems in this study is less understood by consumers in the delivery of advertising, in addition to the celebrity used in advertising is less famous.This study aims to analyze the effects arising from the advertisement and endorser credibility on brand awareness and its impact on brand attitude of the product brand Mizone isotonic. The variables used in this study is an advertisement and endorser credibility as an independent variable, then the brand awareness as a latent variable and brand attitude as the dependent variable. The sample in this study a total of 120 respondents, partly students of the University of Muria Kudus S1 ever consume isotonic drink brands Mizone. The method used is purposive sampling by distributing questionnaires to the respondents. This study uses data analysis using analytical techniques Structural Equation Model (SEM), the analysis includes: a test measurement models, test confirmatory factor analysis, test CFA exogenous, test CFA endogenous, test the full model SEM, test data normality, test regression weight SEM , test reliability and test Sobel. Based on the results of Structural Equation Model (SEM) above shows that advertising (X1) and the credibility of the endorser (X2) significant effect on brand awareness (Y1) Mizone brand isotonic drinks products with regression coefficient of 0.555 and 0.372. While brand awareness (Y1) significantly influencethe brand attitude (Y2) Mizone brand isotonic drinks products with regression coefficient of 0.534.
Co-Authors Adi, Rifqi Nugroho Ahyar Yuniawan Alfi Ramdhani Putrakoranto Amie Kusumawardhani, Amie Andra, Agam Atylla Andriyani Andriyani Apriando, Joni Putra aprianti, prilia nurfina Arief Hidayat Arriskoni, Muhammad Anas Astarina Aria Dewi, Astarina Augusty Tae Ferdinand Aula, Maulida Budiawan Dwi Putranto, Budiawan Dwi Christianto, Andreas Andy Dani Pratiwi, Dani Devi Resti, Devi Devi Riani, Devi Farida Indriani Gemilang,, Izhhar Ghani Annafi Satriadi, Ghani Annafi Giovani Erlitna, Kesia Hanif, Muhammad Haidar Hasanah, Emy Yatul Hibba Al Kanzu, Hibba I Made Sukresna Indriyani, Farida Kurniawan, Hendy Kurniawan, Rizal Mahdi Lestari, Yessi M. Rizky Putra Perdana, M. Rizky Putra Mahfudz Mahfudz Mahfudz Mahfudz Mariska, Angela Meirina Indah Permatasari, Meirina Indah Mindo Yumanda Siboro, Mindo Yumanda Mudiantono Mudiantono Muslich, Mukhammad Mutmainah, Arifia Chamiatun Nababan, Jelita Safitri Najib, Muhammad Alfiyan Nida Fadhila, Nida Novita, Elvira Nugraha Fitra Andani, Nugraha Fitra Nurul Hidayati Perkasa KS, Nicholas Anggada Pratidina, Nissa Gin Ajeng Ramadhan, Gear Ratna, Maria Moniqua Reinisa Ramadhani, Reinisa Rindiet Akbar Wibawanto Rionaldo, Richo Rr. Selli Nisrina Faradila, Rr. Selli Nisrina Sari, Bekti Pradina Satria Avianda Nurcahyo Sitorus, Beatrik Yosephine Subeno, Edi Sugiarto S Sugiono Sugiono Sulistiyawati, Erika Sumarno . Susilo Toto Raharjo Sutopo Sutopo Syuhada Sufian Thauhid, Sandy Baytu Ulumiyah, Lailis Vega Cyndra Ragatantya, Vega Cyndra Venny Faradika Anggi, Venny Faradika Widhiaswara, Isnaeni Agustin Wisnu Pamenang Yashinta Asteria Norhermaya, Yashinta Asteria Yolanda, Rilla Yuda Supriyanto Yulianto, Muhammad Rizal Yulianto, Yana