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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Syntax Literate : Jurnal Ilmiah Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET
Harry Soesanto
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERCEIVED VALUE TERHADAP KEPUASAM RELIGIUS UNTUK MENINGKATKAN MINAT MENABUNG ULANG (STUDI PADA BNI SYARIAH SEMARANG) Al Kanzu, Hibba; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The problem in this research is a decrease in the amount of third party funds (savings) are decreased and the high number of closing the savings account of Islamic banking. This research aims to test the power of perceived service quality and perceived value to religious satisfaction to improve consumer resaving interest in an Islamic Banking in semarang (study in BNI Syariah). This study using three independent variable is perceived service quality and perceived value , variable resaving intention consumer as a dependent variable and variable religious satisfaction as intervening.A method of this research technique using probability sample that is random sampling and clusters of sampling to sample as many as 100 of respondents in the middle class and over who had bought an apartment in semarang .A method of data analyst using a technique double regression analysis , the analysis includes: test the validity of , a test of reliability , test the assumption of the classics , linear regression test doublet test , test f , test the coefficients determined and test sobel.The results show significant and positive effect perceived service quality to religious satisfaction and resaving intention, significant and positive effect perceived value to religious satisfaction and repurchase intention, and then significant and positive effect religious satisfaction to repurchase intention.
“ANALISIS PENGARUH KUALITAS PRODUK DAN BRAND IMAGES TERHADAP BEHAVIOURAL INTENTION PADA KONSUMEN ANTIMO DI KOTA SEMARANG”. Ragatantya, Vega Cyndra; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study examined the effect of product quality and brand image of behavioral intention. This research was conducted on consumers who consume products Antimo in Semarang.The population in this study are the people who use Antimo in Semarang, samples in this study were 96 respondent . Which in this study used a sampling technique by purposive sampling or sampling based on certain criteria , namely Semarang people who have been taking medicine Antimo more than 2 time , domiciled in the city of Semarang and is in the Region Bus Terminal and Bus Pool in Semarang.Based on hypothesis testing has proven that there is a positive influence between the brand image of the behavioral intention. there are positive influence between the quality of product to behavioral intention.
ANALISIS PENGARUH DAYA TARIK IKLAN DAN SELEBRITI ENDORSER PADA PROMO AdaAQUA TERHADAP MINAT BELI AMDK MEREK AQUA DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Mahasiswa S1 di Jawa Tengah dan DIY) Anggi, Venny Faradika; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of advertising appeal and celebrity endorser in the AdaAQUA promotion to purchase intention of AQUA using brand image as mediator. Simple random sampling method is used for this research. Samples were collected from 153 respondents who watch AdaAQUA promo's ads on TV. Multiple regression analysis is used for this study. The results showed that the advertising appeal has positive and significant effect to brand image, celebrity endorser has positive effect to brand image, advertising appeal has positive to purchase intention, celebrity endorser and brand image have positive and significant effect on purchase intention.
PENGARUH CELEBRITY ENDORSER DAN WORD OF MOUTH TERHADAP MINAT UNTUK BERPINDAH MEREK (BRAND SWITCHING) DENGAN PERCEIVED VALUE SEBAGAI MEDIASI (Studi pada Konsumen Produk Kosmetik Wardah) Riani, Devi; Soesanto, Harry
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Competition in business area which more competitive provides opportunities for consumers to be more flexible for choosing products that are needed or wanted. It does provoke a phenomenon that is increasing and variance of products offered by the company, it’s cause consumers are vulnerable to do brand switching. Because of that, companies need to know how to retain existing customers not to move to the competitor brand. One of the way is to create value (perceived value).The purpose of this study is to analyze the effect of celebrity endorser and word of mouth to perceived value, the effect of perceived value to brand switching, and the effect of celebrity endorser to brand switching. This study is conducted to consumers who have taken certain cosmetics and move to Wardah. The samples in this study were 135 respondents. The method of data collected through questionnaires. The sampling method in this study is a non-probability sampling with purposive sampling technique. This study uses analytical techniques of Structural Equation Model, which is estimated by AMOS 21.0.The Result show that the celebrity endorser has a positive and significant effect on perceived value, word of mouth has a positive and significant effect on perceived value, perceived value has a positive and significant effect on brand switching, but celebrity endorser does not significantly effect on brand switching.
PENGARUH GAYA HIDUP, KUALITAS PRODUK, DAYA TARIK PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TISU TESSA MELALUI CITRA MEREK (Studi Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Diponegoro) Pratidina, Nissa Gin Ajeng; Soesanto, Harry
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

               The modernization of the lifestyle of a practical and fast-paced society, tissue is now a must-have or carry when traveling. The high competition of tissue production does not make PT Graha Kerindo Utama as Tessa producer afraid to produce environmentally friendly tissue. Although retail stores are now rampant circulating in Indonesia can be a threat and challenge because they are able to produce tissues with a cheaper price. This allows Tessa's tissue is no longer a top priority in consumer purchases.                The purpose of this study was to analyze the influence of lifestyle, product quality, promotion to purchasing decisions through brand image. This study uses five variables those are lifestyle, product quality, promotion, brand image, and purchase decision.The study testing the hypothesis using the data as much as 102 respondents. Analytical techniques used in this study using software program SmartPLS version 2.0. This study was conducted to consumers who have used Tessa tissue, where the respondents are university student of bachelor Faculty of Economics and Business. The number of samples in this study were 102 respondents. Data collection method is done through questionnaire. sampling technique in this research is purposive sampling. This research uses Structural Equation Model (SEM) analysis technique, which is estimated using SmartPLS 2.0 program.            The results of this studied indicate that lifestyle have positive and significant effect on brand image, product quality have positive and significant effect to brand image, attractiveness of promotion have positive and significant effect to brand image, brand image have positive and significant influence on purchasing decision, and significant to the purchase decision. While the attractiveness of promotion has a positive but not significant effect on purchasing decisions.
PENGARUH RENDAHNYA TINGKAT KEPUASAN KONSUMEN, HARGA, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PERPINDAHAN MEREK PONSEL SONY ERICSSON KE PONSEL CHINA (Studi Pada Siswa Siswi SMA IBU KARTINI Kota Semarang) Akbar Wibawanto, Rindiet; Soesanto, Harry
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the development of business area, recently has peeped out a symptom, where companies supplied many variances of product at the same industry. The competitiveness of products between producers might lead to customer’s brand switching. One of the way to maintain the current customers is by improving the customer’s satisfaction. At this time there are many cheaper products but having competitive design and facilities. Promotion through advertisement or other media by using celebrity endorser can also become fascination point to influence the customers in brand switching, through image, their appearance, words, etc. The purpose of this study to analyze the effect of low levels of customer satisfaction, pricing, and celebrity endorser of the brand switching decisionsThe method of data collection used a questionnaire with the sampling technique used purposive sampling technique. The method of analysis used in this study were multiple linear regression analysis, using SPSS program. The analysis showed low levels of consumer satisfaction has a positive effect on brand switching decision. The price of making a positive influence on brand switching. Celebrity endorser positive effect on brand switching. These results indicate that the company should be able to create products consumers desire compliance, lower prices than competitors, and the selection of right brand ambassador because of the low levels of customer satisfaction, pricing and celebrity endorser brand shown to affect migration decisions.
ANALISIS PENGARUH KUALITAS INFORMASI DAN KUALITAS PELAYANAN WEBSITE DALAM MENINGKATKAN MINAT BELI ULANG MAHASISWA UNIVERSITAS DIPONEGORO PADA SITUS ELEVENIA.CO.ID DENGAN MENGGUNAKAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI Ramadhan, Gear; Soesanto, Harry
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Indonesia is a very potential market for developing e-commerce business. Elevenia.co.id is one of the newcomer e-commerce sites in Indonesia, but based on a survey conducted by similarweb.com shows in the last six months the number of visitors elevenia.co.id site continues to experience a drastic decline, this indicates the low interest in buying to the site elevenia.co.id. This study aimed to analyze the effect of quality information and quality of service on the website to customer satisfaction in the increasing repurchase intention on Elevenia.co.id site. Variables used in this research is the quality of information and service quality as an independent variable, customer satisfaction as mediating variables and repurchase intention as the dependent variable.The sample used in this study were 147 students at the University of Diponegoro who did purchased transaction on Elevenia.co.id. Data collection method used is to questionnaires distributed by non-probability sampling technique with the kind of purposive sampling. The analytical method used is Structural Equation Modeling (SEM) were analyzed using analysis tools with AMOS 20.0 Maximum Likelihood technique.The results of SEM analysis carried out, indicate that the quality of information has a positive and significant impact on customer satisfaction and repurchase intention, meanwhile quality of service has a positive and significant impact on consumer satisfaction but has no direct influence on repurchase intention and consumer satisfaction have a positive influence and significantly to repurchase intention. Thus, to increase repurchase intention in Elevenia.co.id sites, companies must improve consumers satisfaction by providing quality information and quality of service as possible on the website
Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro) Faradila, Rr. Selli Nisrina; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of perceived ease of use and perceived usefulness on purchase intention using trust as mediator study case on online store berrybenka.com. This study used two independent variables that are perceived ease of use and perceived usefulness, purchase intention variable as a dependent variable and trust variable as an intervening variable. Simple random sampling method is used for this research. Sample were collected from 150 respondents who ever had used berrybenka.com website. Multiple regression analysis is used for this study. The results showed that perceived ease of use have positive and significant effect on trust, perceived usefulness have positive and significant effect on trust and perceived ease of use, perceived usefulness, and trust have positive and significant effect on purchase intention.
THE IMPACf OF BRAND IMAGE AND BRAND AWARENESS ON REPURCHASE INTENTION VIA PERCEIVED QUALITY Siboro, Mindo Yumanda; Soesanto, Harry Seesaato
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Nowadays.  Tourism,  one  of  the Indonesia  commodities  has  been giving  huge    role  in raising  the Indonesia  GDP.  The number of the tourism  in Indonesia  is increasing significantly. Whereas, the number of the local visitors who came to Lake Toba (one of the biggestlourism place in Indonesia)  increasing  slowly.  The aim  of  this  research  is to  examine  the factors   that  may influence tourist to visit Lake Toba. The study surveyed  185 visitors who came to Lake  Toba. The survey period  was from  third week of July  2015 to fourth  week of July 2015.  The data analyses were conducted by confirmatory factor  analysis and structural  equation modeling.  The results of the statistical analysis reflected  that most of the visitors of Lake   Toba are highly  concern about Brand Image four  times more than Brand Awareness.  This study demonstrates  that brand image and   brand  awareness positively  affects perceived  quality.  moreover, perceived  quality    is the factors  that influence the tourist to visit Lake  Toba.
STUDI TENTANG SOCIAL MEDIA MARKETING dan BRAND AWARENESS,WORD OF MOUTH TERHADAP MINAT BELI PRODUK MOMMILK(Studi pada pengguna Instagram,mahasiswa Universitas Diponegoro) Fadhila, Nida; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research is to prove the influence of social media  marketing especially Instagram users towards the formation Word Of Mouth and Brand awareness,and also relationship between Brand awareness and word of mouth to create Intention to buy.non-probability sampling is used   for sample taking and data were collected from 120 respondent which were selected using criteria of judgment that should have  university students  uses social media instagram and knows account instagram @ mommilk _ semarang. This research using Structural Equation Model and the method of analysis the maximum likelihood with program amos 2.0The result found that social media marketing influence positively on brand awareness and word of mouth. social media marketing most influential against word of mouth ,and also both word of mouth brand awareness do influence positively to formation of intention to buy.
Co-Authors Adi, Rifqi Nugroho Ahyar Yuniawan Alfi Ramdhani Putrakoranto Amie Kusumawardhani, Amie Andra, Agam Atylla Andriyani Andriyani Apriando, Joni Putra aprianti, prilia nurfina Arief Hidayat Arriskoni, Muhammad Anas Astarina Aria Dewi, Astarina Augusty Tae Ferdinand Aula, Maulida Budiawan Dwi Putranto, Budiawan Dwi Christianto, Andreas Andy Dani Pratiwi, Dani Devi Resti, Devi Devi Riani, Devi Farida Indriani Gemilang,, Izhhar Ghani Annafi Satriadi, Ghani Annafi Giovani Erlitna, Kesia Hanif, Muhammad Haidar Hasanah, Emy Yatul Hibba Al Kanzu, Hibba I Made Sukresna Indriyani, Farida Kurniawan, Hendy Kurniawan, Rizal Mahdi Lestari, Yessi M. Rizky Putra Perdana, M. Rizky Putra Mahfudz Mahfudz Mahfudz Mahfudz Mariska, Angela Meirina Indah Permatasari, Meirina Indah Mindo Yumanda Siboro, Mindo Yumanda Mudiantono Mudiantono Muslich, Mukhammad Mutmainah, Arifia Chamiatun Nababan, Jelita Safitri Najib, Muhammad Alfiyan Nida Fadhila, Nida Novita, Elvira Nugraha Fitra Andani, Nugraha Fitra Nurul Hidayati Perkasa KS, Nicholas Anggada Pratidina, Nissa Gin Ajeng Ramadhan, Gear Ratna, Maria Moniqua Reinisa Ramadhani, Reinisa Rindiet Akbar Wibawanto Rionaldo, Richo Rr. Selli Nisrina Faradila, Rr. Selli Nisrina Sari, Bekti Pradina Satria Avianda Nurcahyo Sitorus, Beatrik Yosephine Subeno, Edi Sugiarto S Sugiono Sugiono Sulistiyawati, Erika Sumarno . Susilo Toto Raharjo Sutopo Sutopo Syuhada Sufian Thauhid, Sandy Baytu Ulumiyah, Lailis Vega Cyndra Ragatantya, Vega Cyndra Venny Faradika Anggi, Venny Faradika Widhiaswara, Isnaeni Agustin Wisnu Pamenang Yashinta Asteria Norhermaya, Yashinta Asteria Yolanda, Rilla Yuda Supriyanto Yulianto, Muhammad Rizal Yulianto, Yana