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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Syntax Literate : Jurnal Ilmiah Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET
Harry Soesanto
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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STUDY ON THE INFLUENCE OF POSITIONING STRATEGY, PRODUCT QUALITY, SERVICE QUALITY AND CORPORATE IMAGE TO DECISION OF SAVING AT BANK BJB TEGAL BRANCH Thauhid, Sandy Baytu; Raharjo, Susilo Toto; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 2 (2017): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.535 KB) | DOI: 10.14710/jspi.v16i2.117-125

Abstract

The position of bank bjb based on Total DPK in December 2014 rise to the category national public bank, but it is different from Total DPK in the branch of bank bjb in tegal, in the same period the strategy of bjb Tegal bank accumulate DPK (Dana Pihak Ketiga),by increasing product sales of cheap deposits as well as savings bjb tandamata. This study analyzes several factors that thought to have influence on the decisions to saving, there are: positionong, serving quality, product quality, and corporate image.The population of the respondents in this study as many as 120 customers. In this research using purposive sampling technique.The research results show that the positioning strategy has a positive effect on saving. While the quality of the product has no positive effect against a decision on saving. And quality of the product  have not a positive effect against the strategy of positioning. The quality of service has a positive influence on the positioning strategy. And the quality of service has a positive effect against the corporate image. And the test results of the corporate image of saving has positive influence. So that it can be summed up in this research decision saving the customer at a bank Branch bjb Tegal is not affected by the quality of the products from the tanda mata bjb savings.
Studi Pengaruh Keputusan Pembelian Online Melalui Sikap Belanja Online Santri Pondok Pesantren di Kota Semarang Arriskoni, Muhammad Anas; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 1 (2019): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.738 KB) | DOI: 10.14710/jspi.v18i1.15-33

Abstract

Penelitian ini dilakukan untuk membuktikan bahwa persepsi risiko dan kualitas produk mempunyai pengaruh tidak langsung terhadap keputusan belanja online para santri, sementara word of mouth dan kemudahan tidak berpengaruh terhadap keputusan belanja online. selain itu hasil penelitian mengatakan bahwa keputusan pembelian online para santri dipengaruhi secara langsung oleh sikap belanja online dan juga word of mouth yang secara langsung mempengaruhi keputusan belanja online. sehingga para pelaku bisnis yang memasarkan produk secara online dapat menyiapkan suatu strategi untuk mengenalkan produk kepada para santri di Kota Semarang secara khusus dan santri di seluruh Indonesia secara umumnya.
STUDI MENGENAI KEPUTUSAN PEMBELIAN DENGAN PENDEKATAN SERVICE ENCOUNTER, SERVICE CONVENIENCE DAN PRODUCT KNOWLEDGE YANG DIMEDIASI OLEH PURCHASE INTENTION PADA BENGKEL PT. ASTRA INTERNATIONAL-DAIHATSU SALES OPERATION SEMARANG Sumarno, Sumarno; Soesanto, Harry; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.681 KB) | DOI: 10.14710/jspi.v15i02.93-106

Abstract

This research was conducted in workshop PT. AstraInternational-DaihatsuSales Operation,Semarang branch. Started from a finding which showed an indication that the consumer’s decision to utilize the service of workshop PT. AstraInternational-DaihatsuSales Operation Semarang branch is still low. The objective of this research was to analyze the effect of service encounter, service convenient and product knowledge on purchase intention and purchase decision.The approach in this research involved five variables, namely service encounter, service convenience, product knowledge and purchase intention that can allegedly explain the low purchase decision of services of workshop PT. AstraInternational-DaihatsuSales Operation Semarang branch. The analysis of this research used Structural Equation Modeling method.The results showed that service encounter, service convenience and product knowledge proved positive and significant effect on purchase intention and purchase decision. While purchase intention had negative but not significant effect on purchase decision.
STUDI TENTANG PRODUCT ADVANTAGE, SERVICE QUALITY DAN BANK LOCATION TERHADAP SAVING DECISION PADA BANK SYARIAH (Studi Pada Nasabah Bank Syariah Mandiri & Bank Muamalat di Kota Semarang ) Adi, Rifqi Nugroho; Ferdinand, Augusty Tae; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.042 KB) | DOI: 10.14710/jspi.v15i02.130-140

Abstract

The purposes of this research are to analyze the influence of product advantage, bank location and service quality to increase saving decision at sharia banking. The research’s object which do in this cases are the customers of Bank Muamalat and Bank Syariah Mandiri in the Semarang city. There are 150 respondents and this research used purposive sampling technic.The data analyze technic which used in this case is the structural equation model (SEM) by AMOS 22 software. The result using SEM showed that criteria goodness of fit full model ischi-square= 221,661, probability = 0,000, CMIN/DF = 1,539, GFI = 0,870, AGFI = 0,828, TLI = 0,864, CFI = 0,886, and RMSEA = 0,60. The results said that the models in this research can be used.The results showed that the product innovation does not have effect on product advantage, product advantage has a positive and significant effect on saving decision, bank location does not have effect on saving decision, salespeople competence has a positive and significant effect on service quality, and service quality has a positive and significant effect on saving decision. According to this research, there are a few limitation on this research and upcoming research’s agenda that can be done in the next research.
Study of Antecedent of Customer Satisfaction and Loyalty for Kompas Klasika Jateng & DIY Ratna, Maria Moniqua; Soesanto, Harry; Sukresna, I Made
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.705 KB) | DOI: 10.14710/jspi.v16i1.43-56

Abstract

The purpose of this research is to investigate the effect of core service quality, peripheral service quality, and corporate image on customer satisfaction and loyalty of advertiser of Kompas Klasika Jateng&DIY.  Data were collected from 200 clients (advertisers) of Kompas Klasika Jateng&DIY using purposive sampling method, and the data processed using the AMOS software analysis technique Structural Equation Modelling (SEM) version 23.0.  The research reveals there is a positive and significant correlation between peripheral service quality to the customer satisfaction (CR = 4,115) and to the customer loyalty (CR= 2,614); corporate image to the customer satisfaction (CR= 4,976) and to the customer loyalty (CR= 2,580). While, the correlation of the core service quality to the customer satisfaction and loyalty is have no significant impact (each shows that CR= 1,387 and CR= -0,412), so does the impact of customer satisfaction to the customer loyalty (CR= 0,997). Keyword: Core Service Quality, Peripheral Service Quality, Corporate Image, Customer Satisfaction, Customer Loyalty
STUDI PENGARUH SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE (SGCC) TERHADAP MINAT BELI SEPATU SECARA ONLINE PADA GENERASI MILLENIALS Sari, Bekti Pradina; Soesanto, Harry; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 3 (2018): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.252 KB) | DOI: 10.14710/jspi.v17i3.177-187

Abstract

Pada saat ini terdapat fenomena unik di kalangan Gen Y ketika teknologi membuat segalanya menjadi lebih mudah, yaitu terjadinya pergeseran perilaku dan pola berbelanja offline menjadi online.Fakta bahwa Pasar E-commerce ini begitu diminati, memberikan dampak yang baik bagi pelaku bisnis dan konsumen, dimana konsumen cenderung membeli barang branded melalui internet secara online di website E-commerce, Website yang akan dijadikan objek adalah Zalora. Penelitian ini mengacu pada penelitian terdahulu, menggunakan variabel social prestige, Internet technology readiness, Quality perception, dan Brand credibility, untuk mengukur pengaruhnya terhadap Susceptibility to Global Consumer Culture (SGCC) dan minat pembelian online konsumen. Objek pada penelitian ini adalah Generasi millenials dengan skala umur 18-35 tahun yang merupakan pengguna website E-commerce khususnya Zalora, yang tersebar di Jakarta, Semarang dan Surabaya. Metode analisis pada penelitian ini menggunakan Structural Equation Model (SEM). Temuan penelitian ini adalah terdapat pengaruh yang signifikan pada variabel social prestige dan internet technology readiness terhadap SGCC dan SGCC memberikan pengaruh signifikan terhadap minat beli konsumen.
Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Keputusan Pembelian dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Konsumen Minuman Energi M-150 di Kota Semarang) Apriando, Joni Putra; Soesanto, Harry; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 2 (2019): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (654.866 KB) | DOI: 10.14710/jspi.v18i2.166-183

Abstract

The increasing development of the business world has reached a higher level of competition, and increasingly fierce competition in the energy drink market in Indonesia. This can be seen from the renewal of the company, which makes energy beverage products become consumers' choice. One of the producers of energy drinks that compete in Indonesia is the M-150. Currently the energy drink product M-150 is still one of the products that consumers choose. However, along with the increase in other products, making the M-150 product more and less competitive with other products. This can be seen in the top brand index where the M-150 product is no longer a superior product for consumers. Formulation of the problem in this study concerning the influence of product quality and assessment of brand image, as well as its impact on purchasing decisions of M-150 products in the city of Semarang.The population used in this study is all consumers who have done the purchase of M-150 energy products, where the respondents are people in the city of Semarang. The number of samples used in this study were 130 respondents, and the sample technique used was accidental sampling. The data source used is primary data, while the method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 22.0 analysis tools.The results of the research analysis show that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and insignificant effect on purchasing decisions, product quality has a positive and significant effect on brand image, product availability has a positive and significant effect on purchasing decisions, and availability product has a positive and not significant effect on brand image.
STUDI MENGENAI PERILAKU PENYESUAIAN DIRI UNTUK MENINGKATKAN KINERJA PENJUALAN (Studi terhadap Tenaga Penjual pada lndustri Asuransi di Kota Semarang) Sulistiyawati, Erika; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 2 (2003): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.262 KB) | DOI: 10.14710/jspi.v2i2.181-196

Abstract

          In  insurance  industry, salesperson  plays  such  an  important  role  in  promoting  the  product  of insurance. In order to understand that important role.  it  is necessary to understand the characteristics  or abilities required by the sales person to improve  the soles performance.  Even though a salesperson  may have a complement qf adaptive psychological  traits, a lack of communication skill,  indicated by the less ability  of listening will impede success in sales Interactions.  Therefore,  this research proposes a problem whether listening ability could mediate  the relationship between psychological adaptiveness in selling (self monitoring and empathy) and sales performance.  This research aims to analyze the effect of listening ability as mediator in relationship between psychological  adaptiveness in selling  (self-monitoring and empathy) and sales performance.         A model  has been developed  and 5 hypotheses haw  been proposed lo  meet the research problemthrough SEM analysis.  The object of this research Is  the sales person qf insurance  company in Semarang city.  in  which the samples are determined by applying double sampling method,  a combination ofpurposive and quota sampling method.  The sample size  100  insurance sales person and the dala are collected by distributing questionnaires.         The  result  of this  research proved that  all  hypotheses  could  be  accepted,  meaning that self- monitoring and empathy have positive effect on listening ability and sales performance.  also listening ability has positive effect on sales performance,  and able to be explained that self-monitoring and empathy have direct effect on sales performance and might have indirect one,  through listening ability as mediator. 
ANALISIS KINERJA PERILAKU DAN KINERJA HASIL TENAGA PENJUAL PADA PERUSAHAAN PEDAGANG BESAR FARMASI DI KOTA SEMARANG aprianti, prilia nurfina; soesanto, harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 3 (2003): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1089.677 KB) | DOI: 10.14710/jspi.v2i3.279 - 292

Abstract

Tenaga penjua{ berperan penting  dalam menunjang keberhasi/an perusahaan. Dengan mengembangkan kinerja  tenaga penjua/,  diharapkan  kinerja perusahaanjuga  ikut berkembang.0/eh  karena   itu,  penelitian  ini  akan  menganalisis  faktor-faktor yang  mempengaruhi   kinerja perilaku   dan  kinerja  hasil  tenaga  penjua/. Untuk  membahas  permasa/ahan  tersebut,  diajukan model penelitian yang terdiri dari 6 konstruk,  19 indikator,  dan 5 hipotesis.Dari  hasil  analisis  data  menunjukkan   bahwa frekuensi komunikasi,  kepuasan  terhadap  desain wilayah  penjualan,  dan pengendalian perilaku   o/eh  manajer penjualan   mempengaruhi   kinerja perilaku  tenaga penjual,  namun faktor yang paling  berpengaruh adalah pengendalian peri/aku o/eh  manajer  penjualan.  Selain  itu,  dapat  disimpulkan juga  bahwa  kinerja  perilaku   tenaga penjual    merupakan   faktor  yang  paling    berpengaruh   pada   kinerja   hasil   tenaga   penjua/ dibandingkan dengan cakupan produk-pasar.
STUDI TENTANG PENGARUH KEMAMPUAN MERESPON PASAR DAN INOVASI PRODUK TERHADAP PENETRASI PASAR PADA KINERJA PEMASARAN (Studi Empiris pada: Industri Rumahan Telur Asin di Kabupaten Brebes) Mutmainah, Arifia Chamiatun; Soesanto, Harry; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 01 (2016): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.154 KB) | DOI: 10.14710/jspi.v15i01.1 - 11

Abstract

This purpose of this study was to analyze the effect of the ability to respond to market and product innovation to the market penetration in marketing performance. The research’s object which do in this cases are the Salted Egg Home Industry Brebes totaling 102 respondents was conducted by census method.The data analyze technic which used in this case is the structural equation model (SEM) by AMOS. The result showed that research model can be accepted with full structural equation model, index goodness of fit is Chi-Square = 77,930; df = 59; Probability = 0,768; RMSEA = 0,001; GFI = 0,932; AGFI = 0,868; TLI = 1,018; and CFI = 1,000.The conclusion from the results of testing the model is applied to the Home Salted Egg Industry Brebes shows that to gain market penetration in performance marketing is viewed magnitude market sensing to market. Meanwhile, to get market penetration in performance marketing is looking at the magnitude of product innovation. This study provides some of the limitations of the study and future research agenda that can be done in advanced research.
Co-Authors Adi, Rifqi Nugroho Ahyar Yuniawan Alfi Ramdhani Putrakoranto Amie Kusumawardhani, Amie Andra, Agam Atylla Andriyani Andriyani Apriando, Joni Putra aprianti, prilia nurfina Arief Hidayat Arriskoni, Muhammad Anas Astarina Aria Dewi, Astarina Augusty Tae Ferdinand Aula, Maulida Budiawan Dwi Putranto, Budiawan Dwi Christianto, Andreas Andy Dani Pratiwi, Dani Devi Resti, Devi Devi Riani, Devi Farida Indriani Gemilang,, Izhhar Ghani Annafi Satriadi, Ghani Annafi Giovani Erlitna, Kesia Hanif, Muhammad Haidar Hasanah, Emy Yatul Hibba Al Kanzu, Hibba I Made Sukresna Indriyani, Farida Kurniawan, Hendy Kurniawan, Rizal Mahdi Lestari, Yessi M. Rizky Putra Perdana, M. Rizky Putra Mahfudz Mahfudz Mahfudz Mahfudz Mariska, Angela Meirina Indah Permatasari, Meirina Indah Mindo Yumanda Siboro, Mindo Yumanda Mudiantono Mudiantono Muslich, Mukhammad Mutmainah, Arifia Chamiatun Nababan, Jelita Safitri Najib, Muhammad Alfiyan Nida Fadhila, Nida Novita, Elvira Nugraha Fitra Andani, Nugraha Fitra Nurul Hidayati Perkasa KS, Nicholas Anggada Pratidina, Nissa Gin Ajeng Ramadhan, Gear Ratna, Maria Moniqua Reinisa Ramadhani, Reinisa Rindiet Akbar Wibawanto Rionaldo, Richo Rr. Selli Nisrina Faradila, Rr. Selli Nisrina Sari, Bekti Pradina Satria Avianda Nurcahyo Sitorus, Beatrik Yosephine Subeno, Edi Sugiarto S Sugiono Sugiono Sulistiyawati, Erika Sumarno . Susilo Toto Raharjo Sutopo Sutopo Syuhada Sufian Thauhid, Sandy Baytu Ulumiyah, Lailis Vega Cyndra Ragatantya, Vega Cyndra Venny Faradika Anggi, Venny Faradika Widhiaswara, Isnaeni Agustin Wisnu Pamenang Yashinta Asteria Norhermaya, Yashinta Asteria Yolanda, Rilla Yuda Supriyanto Yulianto, Muhammad Rizal Yulianto, Yana