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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Syntax Literate : Jurnal Ilmiah Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET
Harry Soesanto
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN MELALUI KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PADA RUMAH KECANTIKAN SIFRA DI PATI Resti, Devi; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Marketing is growing rapidly and understand consumer behavior become one of the success strategies in marketing the product. Produce a product that consumers want will streamline marketing activities, through understanding consumer behavior will be obtained information on how consumers develop a number of alternatives in the interest of using the services again. This information will be the focus of marketing activities for product design, pricing, promotion mix, distribution to the service system in accordance with the consumer through  the behavior shown. The aim in this study was to analyze the influence of the perception of price and quality of service to customer satisfaction and to analyze the influence of the perception of price, service quality and customer satisfaction on buying interest again. The population in this study is the beauty of the service users home Sifra in Pati, with a total sample of 75 respondents. The sampling technique is acidental Sampling. The type of data used are primary data with questionnaires and secondary data with literature. The analytical tool used is the path analisys. Results from this study are: the perception of price and service quality effect on customer satisfaction, perception of price, quality of service and customer satisfaction influence on buying interest again. Customer satisfaction is an intervening variable between perceptions influence the price and quality of service to re buying interest.
ANALISIS PENGARUH LANGSUNG KUALITAS PELAYANAN, PERSEPSI NILAI PELANGGAN TERHADAP WORD OF MOUTH SERTA PENGARUH TIDAK LANGSUNG DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING (Studi Pada RS Marzuki Mahdi Bogor) Perdana, M. Rizky Putra; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of service quality and perceived value of the Word of Mouth by using customer satisfaction as a mediator variable (intervening) case study on service users of Marzuki Mahdi Hospital in Bogor. Service quality is a process that subjectively experienced by the customer, where the activities of production and consumption take place at the same time. Perceived value is the monetary value which is thought and is also a set of economic benefits, functional and psychological expected by the customer on a particular market offer. Customer satisfaction as the overall attitude towards the goods or services after the goods are consumed. Word of Mouth is a process of communication in the form of good recommendations provision either individually or in groups to a product or service that aims to provide information personally.Non-probability sampling is used for sample taking. Data were collected from 100 respondents which were selected using criteria of judgment that should have used the services of Marzuki Mahdi Hospital Bogor. Analysis method used a Likelihood Maximum Test with version 20.0 AMOS program.The result showed that the service quality and perceived value influence positively on Word of Mouth using customer satisfaction either as a mediator or not. While the service quality has the most impact on customer satisfaction followed by customer satisfaction on word of mouth, and perceived value on customer satisfaction.
ANALISIS PENGARUH LIFESTYLE, KUALITAS PELAYANAN DAN PERCEIVED VALUE TERHADAP CUSTOMER VALUE UNTUK MENINGKATKAN MINAT BELI KONSUMEN PADA APARTEMEN DI SEMARANG (Studi Pada Mg.Suites Apartemen, Star Apartemen dan The Parama Graha Apartemen di Kota Semarang ) Aria Dewi, Astarina; Soesanto, Harry
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The problem in this research is still a lot of people of semarang and outside of semarang choose to buy a house than with the apartment .This research aims to test the power of lifestyle quality of services and perceived value to customer value to improve consumer purchasing interest in an apartment in semarang (study in the mg.suites apartment , apartment star and parama graha apartment). This study using three independent variable is lifestyle , the quality of services and perceived value , variable interest then buy the consumer as an independent variable variable variable customer value as of intervening.A method of this research technique using probability sample that is random sampling and clusters of sampling to sample as many as 121 of respondents in the middle class and over who had bought an apartment in semarang .A method of data analyst using a technique double regression analysis , the analysis includes: test the validity of , a test of reliability , test the assumption of the classics , linear regression test doublet test , test f , test the coefficients determined and test sobel.The results show significant  and positive effect lifestyle to customer value, significant and positive effect service quality to customer value, significant and positive effect perceived value to customer value, and then significant and positive effect customer value to purchase intention.
ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN POSITIVE WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGGUNA IPHONE DI FAKULTAS KEDOKTERAN UNIVERSITAS DIPONEGORO) Giovani Erlitna, Kesia; Soesanto, Harry
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

            Communication tool is one of the needs that is not less important in human life. One type of communication tool that is often used at this time is a smartphone. In this study, the author saw a decline in sales of iPhone products from the results of Top Brand Index survey. In addition, there are differences in the results of previous research and research gap. The purpose of this research is to analyze the influence of price, product quality and positive word of mouth against purchasing decision with the brand image as an intervening variable.            The research was conducted for students of Faculty of Medicine at Diponegoro University. The samples in this research as much as 100 respondents. With the method of collecting data through questionnaries and sampling method in this research is non probability sampling with purposive sampling technique. This research uses the Partial Least Square analysis techniques, which are being estimated by the program SmartPLS 3.2.7.            The results of this study shows that price has positive and significant effect on brand image, product quality has positive and significant effect on brand image, positive word of mouth has positive and significant effect on brand image. It is also known that brand image is proven to mediate price, product quality and positive word of mouth on purchasing decision.
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT JALAN DI RUMAH SAKIT KARIADI SEMARANG Supriyanto, Yuda; Soesanto, Harry
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The services sector, especially health services experienced significant growth and has good prospects. This condition makes the competition become more progressively tight. Every hospital should be able to use a variety of ways in order to attract patients through the quality of service. Society tends to demand fast and better healthcare service. Many hospital are aware of it, so they have to achieve that customer satisfaction in a variety of strategies to retain customers. The aim of this research is to analyze the effect of quality of service, price and facilities to the satisfaction of outpatients. This research was based by the number of outpatient‘s complaints are decreased at Kariadi's Hospital, and to know the influence of quality of service, price and facilities to the satisfaction of outpatients at Kariadi’s Hospital. The population in this research were outpatients of Kariadi’s Hospital. The number of samples used in this research are 100 people. Data was collected through questionnaire by purposive sampling technique. Data analysis technique used is multiple linear regression analysis to determine the influence of the variable quality of services, price and facilities to the satisfaction of outpatients at Kariadi’s Hospital. The analysis showed that the variable quality of service, price and facilities have a significant positive effect on customer satisfaction variables, both individually and together. The amount of Adjusted R Square is 0.836. This means that 83.6% variation in customer satisfaction can be explained by the three independent variables of service quality, price, and facilities. While the rest can be explained by other variables outside of the study.
ANALISIS PENGARUH ATRIBUT TABUNGAN, MUTU TABUNGAN DAN PROMOSI PENJUALAN TERHADAP CITRA PERUSAHAAN DALAM MENINGKATKAN MINAT MENABUNG NASABAH TABUNGAN (Studi kasus pada Bank Jateng cabang kordinator Semarang) Pratiwi, Dani; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze how much influence the product attribute, product quality and sales promotions to customers' interest in saving Bank Jateng Cabang Kordinator Semarang. This study also aims to analyze whether the variable image of the company is able to mediate variable product attribute, product quality and sales promotion of the interests of saving.The population used in this study are active customers who are conducting transactions at Bank Jateng Cabang Kordinator Semarang. Samples in this study of 100 respondents and the technique used is the technique of Non-probability sampling with accidental sampling approach (sampling by coincidence).From the analysis, the indicators in this study is valid and the variables are valid. The results showed that the variables attribute products, product quality and sales promotion has positive effect on the company's image. Then, the image variable positive effect on the company's interest in the customer Savings Bank Jateng Cabang Kordinator  Semarang.
PENGARUH PERSEPSI KUALITAS PRODUK, DAYA TARIK PROMOSI, DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pembelian Produk Kosmetik Wardah Pada Mahasiswi FEB Universitas Diponegoro Semarang) Yolanda, Rilla; Soesanto, Harry
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to analyze the influence of perception of  product quality, attractiveness of promotions, and brand ambassador against purchasing decisions with the brand image as an intervening variable. This research was conducted to consumers who ever make a purchase in Wardah cosmetics, where the respondents in this study is the student of the Faculty of Economics and Business of the University of Diponegoro in the academic year of 2013-2016. The number of samples in this research as much as 131 respondents. With the method of collecting data through questionnaires and sampling method in this research is non probability sampling with purposive sampling technique. This research uses the Partial Least Square analysis techniques, which are being estimated by the program SmartPLS 2.0. A Summary of this research in that the perception of  product quality, attractiveness of promotions, brand ambassador and brand image as an intervenning variable have an effect direcrly and indirectly against the purchasing decisions. Brand image is the factor that most affect consumers in making  purchasing decisions. So the higher the brand image of a product then the higher the purchasing decisions of consumers on such products. The perceived benefits of greatly influence consumer purchase decisions in conducting at Wardah cosmetic products.
ANALISIS PENGARUH KEPUASAN PELANGGAN TERHADAP KEPERCAYAAN DAN LOYALITAS PELANGGAN UNTUK MENINGKATKAN MINAT BELI ULANG (STUDI PADA ONLINE STORE LAZADA.CO.ID) Norhermaya, Yashinta Asteria; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of customer satisfaction perceivedby Lazada.co.id customers to the establishment of trust and customer loyalty to the repurchase intention. The population in this study is Lazada.co.id customer who have made purchase more than 3 times. This study use a Structural Equation Models whit non probability sampling and maximum likehood analysis method by using AMOS 2.2. The result of this study indicate that customer satisfaction has the greatest influence on trust. In addition, the trust and customer loyalty also have a positive influence to the repurchase intention
ANALISIS PENGARUH KUALITAS PRODUK DAN SERVICE QUALITY TERHADAP DAYA TARIK PRODUK SERTA DAMPAKNYA TERHADAP MINAT BELI Satriadi, Ghani Annafi; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of product quality and service quality to product appeal and that impact to purchase intention (study case on Garuda Indonesia aviation on society in Semarang). This study used two independent variables, there are product quality and service quality, purchase intention as a dependent variable and then product appeal as an intervening variable.A method of this research is using purposive sampling. The sample of this research are 100 respondents from civilian in Semarang that know about Garuda Indonesia aviation. Multiple regression analysis is used for this study.The results showed that product quality has positive effect to product appeal, service quality has positive effect to product appeal, and then product appeal has positive and significant effect to purchase intention
ANALISIS PENGARUH UTILITARIAN SHOPPING VALUE DAN HEDONIC SHOPPING VALUE TERHADAP INTENT TO ONLINE REPURCHASE DENGAN PERAN PERCEIVED VALUE SEBAGAI MEDIATOR Andani, Nugraha Fitra; Soesanto, Harry
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of internet shopping value is utilitarian shopping value and hedonic shopping value to intent to online repurchase with using perceived value as mediator variable study case on product fashion consumer of Faculty of Econimics and Business, Diponegoro University. Utilitarian shopping value based on critical thinking. Hedonic shopping value based pleasure. Perceived value is difference between the benefits received by consumer with all costs or a particular offer. Intent to online repurchase is an interest in re-purchase showing the desire to online re-purchase.            This study used non-probability sampling is used for judgmental sampling. Data were collected from 115 respondents selected using criteria that should have made a online purchase of fashion products at least twice. The method analysis used in this research was Maximum Likelihood test using the program of AMOS version 20.0.            The results show that the utilitarian shopping value and hedonic shopping value has positive influence on perceived value but did not positive influence on intent to online repurchase. Then, perceived value has positive influence on intent to online repurchase on product fashion consumer of Faculty of Econimics and Business, Diponegoro University.
Co-Authors Adi, Rifqi Nugroho Ahyar Yuniawan Alfi Ramdhani Putrakoranto Amie Kusumawardhani, Amie Andra, Agam Atylla Andriyani Andriyani Apriando, Joni Putra aprianti, prilia nurfina Arief Hidayat Arriskoni, Muhammad Anas Astarina Aria Dewi, Astarina Augusty Tae Ferdinand Aula, Maulida Budiawan Dwi Putranto, Budiawan Dwi Christianto, Andreas Andy Dani Pratiwi, Dani Devi Resti, Devi Devi Riani, Devi Farida Indriani Gemilang,, Izhhar Ghani Annafi Satriadi, Ghani Annafi Giovani Erlitna, Kesia Hanif, Muhammad Haidar Hasanah, Emy Yatul Hibba Al Kanzu, Hibba I Made Sukresna Indriyani, Farida Kurniawan, Hendy Kurniawan, Rizal Mahdi Lestari, Yessi M. Rizky Putra Perdana, M. Rizky Putra Mahfudz Mahfudz Mahfudz Mahfudz Mariska, Angela Meirina Indah Permatasari, Meirina Indah Mindo Yumanda Siboro, Mindo Yumanda Mudiantono Mudiantono Muslich, Mukhammad Mutmainah, Arifia Chamiatun Nababan, Jelita Safitri Najib, Muhammad Alfiyan Nida Fadhila, Nida Novita, Elvira Nugraha Fitra Andani, Nugraha Fitra Nurul Hidayati Perkasa KS, Nicholas Anggada Pratidina, Nissa Gin Ajeng Ramadhan, Gear Ratna, Maria Moniqua Reinisa Ramadhani, Reinisa Rindiet Akbar Wibawanto Rionaldo, Richo Rr. Selli Nisrina Faradila, Rr. Selli Nisrina Sari, Bekti Pradina Satria Avianda Nurcahyo Sitorus, Beatrik Yosephine Subeno, Edi Sugiarto S Sugiono Sugiono Sulistiyawati, Erika Sumarno . Susilo Toto Raharjo Sutopo Sutopo Syuhada Sufian Thauhid, Sandy Baytu Ulumiyah, Lailis Vega Cyndra Ragatantya, Vega Cyndra Venny Faradika Anggi, Venny Faradika Widhiaswara, Isnaeni Agustin Wisnu Pamenang Yashinta Asteria Norhermaya, Yashinta Asteria Yolanda, Rilla Yuda Supriyanto Yulianto, Muhammad Rizal Yulianto, Yana