Article Per Year (5 Year)
p-Index From 2019 - 2024
1.347
P-Index
This Author published in this journals
All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JURNAL BARUNA HORIZON Bulletin of Multi-Disciplinary Science and Applied Technology Journal of Social Science Studies (JOS3) Journal of Trends Economics and Accounting Research Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Seno Anjanarko, Tri
Universitas Sunan Giri Surabaya, Surabaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

 1 
Visual Merchandising dan Motivasi Hedonik terhadap Pembelian Impulsif Tri Seno Anjanarko; Rahayu Mardikaningsih
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1313

Abstract

People's culture that is more consumptive has resulted in high impulsive purchases. With this phenomenon, store managers are expected to be able to take advantage of consumer behavior. Impulsive buying can occur because of the appeal that stores provide as visual merchandising. The store manager will be required to make the store look attractive. In addition, the presence of hedonic motivation is also able to increase impulse buying. This study aims to determine the role of visual merchandising and hedonic motifs on impulsive purchases at a shopping center in Surabaya. This study spread 200 questionnaires with a response rate of 65.5% so that the data processed were 131 questionnaires. The research data will be tested with multiple linear regression with SPSS software. The results of the analysis show that visual merchandising plays a significant role in impulse buying. Impulsive buying is also significantly influenced by hedonic motivation. The two independent variables of the study provide a significant role in impulsive buying together
Co-Authors Arif Rachman Putra Budi Handayani Budi Handayani Dharma Setiawan Negara Didit Darmawan Didit Darmawan Didit Darmawan Eli Retnowati Ella Anastasya Sinambela Ernawati Ernawati Jahroni Jahroni Jahroni Jahroni Jahroni Jahroni Mardikaningsih, Rahayu Misbachul Munir Mochamad Shaleh Mohammad Nuril Azizi Novritsar Hasintongan Pakpahan Putra, Arif Rachman Rahayu Mardikaningsih Retnowati, Eli Ricy Ichlas Sutrisno Rommy Hardyansah Salsabila, Unik Hanifah Samsul Arifin Shohibatun Naufalia Utami Puji Lestari Vatosoa Mendrika Yayu Sriwahyuni Hamzah