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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Pesona Jurnal Ilmu Komunikasi Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan MetaKom : Jurnal Kajian Komunikasi Jurnal Berkala Ilmu Perpustakaan dan Informasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Edulib Lentera Pustaka Jurnal Kajian Informasi & Perpustakaan Masyarakat, Kebudayaan dan Politik PROSIDING KOMUNIKASI Al-Kuttab : Jurnal Kajian Perpustakaan, informasi dan kearsipan VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan Informatio: Journal of Library and Information Science Jurnal Signal
Pawit M Yusup
Univeristas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Journal : Informatio: Journal of Library and Information Science

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Perilaku pencarian informasi otomotif oleh pelanggan Youtube channel AutonetMagz di Kota Bandung Muhammad Daffa Hafidzan; Pawit Muhammad Yusup; Saleha Rodiah
Jurnal Informatio Vol 1, No 3 (2021): 2021
Publisher : Faculty of Communication, Padjadjaran University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/inf.v1i3.35525

Abstract

This research discusses automotive information search behavior by AutonetMagz Youtube channel subscribers. The purpose of this research is to find out the six stages of automotive information search behavior by AutonetMagz Youtube channel subscribers. The method used is qualitative research method with case study approach, data collection technique is done by conducting interviews, literature studies, observations, and documentation. This research model uses a model introduced by David Ellis in 1987 consisting of starting, chaining, browsing, differentiating, monitoring, and extracting. Informant in this study consists of 5 (five) interviewees, all five are subscribers or subscribers Youtube channel AutonetMagz for a minimum of 6 months or more. The result of this research is at the starting stage, the informants began to understand the automotive information they needed then the behavior carried out is to start looking for automotive information on Autonetmagz Youtube channel. At the chaining stage, the behavior of the informant is to look to the main source of a statetment that is accompanied by the main source when delivered by the reviewer AutonetMagz. At the stage of browsing, the behavior of the five informants is to start conducting a semi-structured search for automotive information. At the differentiating stage, the informant conducts the behavior of searching for other automotive sources of information with the same content as AutonetMagz's Youtube channel on Youtube. At the monitoring stage, informants conduct behavior that is always watching the latest videos uploaded by AutonetMagz. At the extracting stage, there is no specific behavior performed by the five informants, because this stage does not have to be done at the end but can be done at any time when the informant receives automotive information and can directly select it according to what it needs.
Co-Authors Agus Rusmana Agus Rusmana Andri Yanto Ashri Nooraida Permana Cahyo Trianggoro Cahyo Trianggoro, Cahyo Chyntia Kartika Sari Chyntia Kartika Sari, Chyntia Kartika Damara, Ghanis Haryendra Diah Sri Rejeki Diah Sri Rejeki Diah Sri Rejeki Dwi Nurina Pitasari Dwi Ridho Aulianto Elfitri Kurnia Erza Encang Saepudin Encang Saepudin Encang Saepudin Encang Saepudin Encang Saepudin Engkus Kuswarno Evi Nursanti Rukmana Evi Nursanti Rukmana Evi Nursanti Rukmana Evi Nursanti Rukmana, Evi Nursanti Evi Rosfiantika Fikri Dwi Oktaviani Ghanis Haryendra Damara Helzi Anugra Helzi Anugra, Helzi Heriyanto Heriyanto Hilarius Nugroho Adiprabowo Jenny Ratna Suminar Kusnandar Kusnandar kusnandar kusnandar Laila Nurfarida Muhammad Daffa Hafidzan Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Ninis Agustini Damayani Novera Sumaryati Nuning Kurniasih Nuning Kurniasih Oktaviani, Fikri Dwi Priyo Subekti Priyo Subekti Priyo Subekti Priyo Subekti Priyo Subekti Rohanda Rohanda Rohanda Rohanda Rully Khairul Anwar Saleha Rodiah Samson CMS Sukaesih - Tine Silvana Rachmawati Tine Silvana Rachmawati Tine Silvana Rachmawati Tine Silvana Rachmawati Tine Silvana, Tine Ute Lies Khadijah Wina Erwina Wina Erwina Wina Erwina Wina Erwina Windi Widia Waty Yanti Setianti Yundari, Yundari Yunus Winoto Yunus Winoto