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All Journal Jurnal Administrasi Bisnis Journal of Secretary and Business Administration EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Applied Business Research Jurnal Riset Bisnis dan Investasi Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS The Indonesian Journal of Social Studies Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Arie Indra Gunawan
Jurusan Administrasi Niaga, Politeknik Negeri Bandung
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Customer Satisfaction toward Online Purchasing Services: Evidence from Small & Medium Restaurants Carol Y Lu; Dwi Suhartanto; Arie Indra Gunawan; Brendan T Chen
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 01 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.682 KB) | DOI: 10.35313/ijabr.v2i01.89

Abstract

This study examines shopper satisfaction toward an online purchasing model in small and medium restaurants (SMRs), including the quality of e-service and food, with perceived value as the determinants. For this research purpose, 392 data gathered from online restaurant shoppers in Bandung, Indonesia. This study adopts the Structural Equation Model (PLS) to evaluate shopper satisfaction relations with its determinants as well as consequences. The results uncover that both the quality of e-service and food on shopper satisfaction is essential, and disclose the partial mediation function of perceived value to assess the relationship between both qualities on shopper satisfaction. This study offers a guide to SMR managers to enhance their business performance by focusing on the quality of food, instead of focusing on both the quality of e-service and food. In terms of online service-based businesses, this research implies that the SMRs need to collaborate with reliable online platform service providers.
Covid-19: Can Halal Food Lessen the Risks of the Next Similar Outbreak? Fatya Alty Amalia; Kung Jeng Wang; Arie Indra Gunawan
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.192 KB) | DOI: 10.35313/ijabr.v2i02.112

Abstract

As COVID-19 is a zoonosis virus that involves wildlife as its primary host (i.e. bat) like the previous outbreaks (SARS and MERS), it is prudent to reduce the transmission risk from wildlife consumption. Such an approach should be enforced to mitigate the risk of a future outbreak akin to COVID-19. However apparently, it is not a simple task to change such a consumption culture in a short time, though the devastating socio-economic impacts obviously have been yielded. Concerned with the current outbreak impacts, this study attempts to propose a prophylactic strategy through Halal food, an Islamic diet tradition, as a way to lessen the risk of a future outbreak akin to COVID-19. Tayyib(wholesome) principle which is often associated with Halal food can make Halal food not only “permissible” upon Islamic teaching but also “good” and “clean” to consume. As Tayyibredefines the conventional Halal food concept, it underlines more strongly on the medical facet of Halal food, i.e. food safety and health. According to Islamic teaching, Halal food encourages the consumption of domestic animals and more plant-based food. Meanwhile at the same time, it also heavily establishes the procedures of food safety and maintains the integrity of its credence status. Based on these, this study claims that more Halal food consumptions can lessen the risk of future outbreaks like COVID-19.
The Link between Engagement and Service Performance: The Mediation Role of Job Satisfaction and Customer-Oriented Behavior Mohammed A. Sadiq; Arie Indra Gunawan; Adila Sosianika; Fatya Alty Amalia
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.208

Abstract

This study investigates the impact of engagement on service performance, both directly and through the mediation role of job satisfaction and customer-oriented behavior, among Small-Medium Enterprises (SMEs) frontline employees. 451 frontline employee data were gathered from SMEs in the greater Bandung region, Indonesia. To examine the hypothesized relationship between variables, the data were assessed using Partial Least Square (PLS). Also, the Bootstrap method was employed to assess job satisfaction and customer-oriented behaviors’ mediation role. The result reinforces the existence of a multi-dimensional engagement concept that encompasses the engagement towards both job and organization. This engagement does not directly influence employee service performance; it is influenced indirectly through job satisfaction and customer-oriented behavior. The managerial practices and theoretical significance of these findings are examined.
Analisis Perilaku Belanja Online Selama Masa Pandemi COVID-19 Nugroho Hardiyanto; Arie Indra Gunawan; Wahyu Rafdinal; Nur Choirul Afif
Jurnal Riset Bisnis dan Investasi Vol 6 No 3 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i3.2246

Abstract

Belanja online saat ini menjadi fenomena yang menarik di Indonesia. Data menunjukkan perkembangan yang sangat pesat terjadi dari segi konsumen online, apalagi ketika masa pandemi covid-19. Dengan banyaknya jumlah konsumen yang tidak bisa melakukan aktifitas sehari-hari atau karantina dirumah, menjadikan peningkatan yang signifikan pada belanja online. Mempelajari perilaku konsumen perlu dilakukan karena berkaitan dengan keputusan pembelian. Tentunya hal ini menjadi penting untuk mengetahui perilaku pembeli online selama masa pandemi COVID-19. Penelitian ini menggunakan teknik analisis structure equational model – Partial least square. Jumlah sampel dalam penelitian ini adalah 300 sampel. Hasil penelitian ini menunjukan bahwa perilaku belanja online pada masa Pandemi COVID-19 dipengaruhi oleh factor persepsi pribadi seperti kepercayaan, kenyamanan, kemudahan, dan keamanan. Penelitian ini dapat memberikan manfaat bagi perusahaan atau toko online dalam menarik konsumen untuk berbelanja selama pandemic Covid-19
Examination of Advertising on Social Media: The Role of Endorsers in Creating Brand Awareness Arie Indra Gunawan; Rafiati Kania; Tulastri
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.109 KB) | DOI: 10.35313/jmi.v2i1.28

Abstract

This research aims to measure the effectiveness of product advertising in the consumer market, as well as to determine the role of the effectiveness of advertising conducted on social media in creating brand awareness. Exploratory research with a quantitative approach is the chosen research design. A total of 389 data obtained from the questionnaire can be analyzed further so that the results of the study can be concluded that the measurement of advertising effectiveness can be done through celebrity endorsers, message content, and the use of media, in this case social media. Then the results of the study also show that the effectiveness of advertising has a positive and significant influence on the creation of brand awareness. The findings from the study show that advertising for the consumer market product category must be carried out effectively in order to be able to create brand awareness. Another important finding is that celebrity endorsers in the form of well-known public figures do not guarantee the formation of brand awareness
PERANCANGAN AKTIVITAS PEMASARAN UMKM PERCETAKAN MELALUI MEDIA KATALOG Arie Indra Gunawan; Dinda Detia Nurul Falah; Mohammad Farid Najib
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 1 (2021): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.704 KB) | DOI: 10.34308/eqien.v8i1.186

Abstract

This paper aims to increase knowledge about promotional media at small medium enterprises (SMEs). The project undertaken examines various variables regarding marketing communication and is applied to the product catalog as a communication medium. Product Catalog for SMEs is believed to be very meaningful because the condition of the printing sector of SMEs has not used this media much as a means of promotion and communication. This project is carried out through a qualitative research method through observation and interviews. Interviews were conducted with business actors, graphic design experts, and consumers. A literature review was carried out to complement the research data analyzed into three stages, namely; data collection, data processing, and data interpretation. The findings in this study state that consumers are greatly helped by the existence of a product catalog in their need for printing services. Other findings indicate that there are several important elements found as a complement to the catalog. Based on the results of the implementation of a cataloging project for SMEs, there are several elements in the catalog to become an effective medium in conveying information to consumers, including specific product information, proper design, comprehensive information, and capable of providing a positive image.
Citra Destinasi Wisata Halal di Jepang: Wisatawan Dan Non-Wisatawan Muslim Dari Indonesia Fatya Alty Amalia; Arie Indra Gunawan; Nono Wibisono
Jurnal Bisnis dan Kewirausahaan Vol 17 No 1 (2021): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v17i1.2473

Abstract

Wisata halal merupakan salah satu sektor bisnis halal yang masih berkembang karena banyaknya potensi wisatawan yang masih dapat dimanfaatkan lebih lanjut. Sebagai seorang wisatawan yang memiliki beberapa pilihan destinasi wisata halal, proses pengambilan keputusannya mengenai destinasi yang dipilih dapat sangat dipengaruhi oleh citra destinasi pada atribut wisata halal di destinasi tersebut. Penelitian ini bertujuan untuk mengkaji citra destinasi wisata halal di Jepang dari wisatawan dan non-wisatawan muslim Indonesia. Untuk pendataan dilakukan survey online (Mei-Juni 2020) terhadap umat Islam Indonesia dan menghasilkan 263 respon valid. Berdasarkan 12 atribut, 263 tanggapan tersebut dianalisis menggunakan uji Mann-Whitney U dan dilanjutkan untuk menguji ukuran efeknya. Hasil penelitian menunjukkan bahwa terdapat 3 dari 12 atribut (CD1, CD4, dan CD10) yang tidak berbeda nyata antara kelompok wisatawan dan non-wisatawan. Sedangkan atribut sisanya berbeda nyata antara kedua kelompok. Secara spesifik, gambaran CD3, CD5, dan CD12 pada wisatawan lebih kuat dibandingkan non-wisatawan. Di sisi lain, citra non-pengunjung dalam bentuk CD2, CD6, CD7, CD8, CD9, dan CD11 lebih kuat dari pada wisatawan. Berdasarkan temuan tersebut, Jepang sebaiknya menyesuaikan strategi promosinya berdasarkan sasarannya, baik wisatawan yang sudah memiliki pengalaman aktual maupun non-wisatawan yang hanya mengandalkan citra sekundernya.
Analisis Peluang Bisnis Start-Up Konsultan UMKM dari Akademisi dan Institusi Pendidikan Vokasi Arie Indra Gunawan; Rafiati Kania; Widi Senalasari
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 7 No 1 (2021): Mei 2021
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v7i1.2328

Abstract

Kegiatan PKM yang dilakukan oleh Perguruan tinggi vokasi salah satunya adalah untuk mendukung pengembangan UMKM. Peran UMKM sangat sentral bagi perkembangan dan kondisi ekonomi suatu negara, tetapi dalam hal kinerja manajerial, sektor UMKM di Indonesia memiliki nilai yang relatif rendah. Untuk meningkatkan kapasitas SDM sektor UMKM berbagai metode digunakan. Dukungan dari akademisi dilakukan dengan berbagai studi dan pembentukan inkubator bisnis. Perguruan Tinggi berbasis vokasi memiliki kedekatan dalam pengembangan sains dan teknologi yang relevan untuk mengembangkan UMKM salah satunya adalah peningkatan kemampuan manajer SDM melalui layanan konsultasi dan pelatihan bagi UMKM yang dikembangkan melalui kegiatan PKM di Politeknik Negeri Bandung. Analisis TOWS dilakukan untuk memeriksa peluang bisnis konsultan.
The Effect of Sales Influence Tactic (Sit) In Forming Consumer Alternative Evaluation Arie Indra Gunawan; Fatya Alty Amalia; Rialdy Trike
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.246

Abstract

Salespeople through personal selling activities provide a very dominant role for the industry, their level of effectiveness in making sales has an impact on company performance, so it is not uncommon for sales people to carry out aggressive sales strategies (Sales Influence Tactics) which tend to be pushy. Meanwhile, consumers currently can make their own choices through alternative evaluation activities that they do, consumers do not like it when in alternative evaluation activities they experience a pressure on information given by force, consumers will be more resistant. This study aims to determine the effect of sales influence tactics and determine what factors are of concern to consumers in personal selling sales influence tactics activities. The study was conducted on 204 consumers who have interacted with sales people at the store point, the analysis was carried out using SEM-PLS to measure the research model and produce interpretations. The research findings show that not all aspects of sales influence tactics have a positive effect, there are only two aspects that give influence and become the attention of consumers, namely information exchange and ingratiation aspects. This study provides input to increase the effectiveness of sales people in conducting personal selling.
Peningkatan Awareness Pengunjung Melalui Aktivitas Pemasaran Media Sosial Instagram Siti Asma Nuraini; Arie Indra Gunawan; Gundur Leo
The Indonesian Journal of Social Studies Vol 3 No 2 (2020): December
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ijss.v3n2.p91-99

Abstract

Tujuan Penulisan Artikel ini dimaksudkan untuk menambah pengetahuan dan kajian literature dalam bidang komunikasi pemasaran terpadu yang memfokuskan pada implementasi promosi dengan menggunakan media social Instagram. Aplikasi proyek dilakukan pada perusahaan yang memiliki permasalahan mengenai ekuitas merek, melalui implementasi aktivitas pemasaran media social diharapkan dapat meningkatkan awareness pengunjung wisata. Penelitian proyek ini dilaksanakan melalui metode penelitian kualitatif, dengan mengaplikasikan model kualitatif dari Bogdan & Taylor melalui metode wawancara dan observasi. Interview dilakukan dengan pihak internal perusahaan, ahli media sosial, ahli graphic design, dan konsumen. Studi pustaka dilakukan untuk melengkapi data penelitian yang dianalisis menjadi tiga tahap, yaitu; pengumpulan data, pengolahan data, dan interpretasi data. Temuan dalam penelitian ini menyatakan bahwa peningkatan awareness tidak hanya dilakukan dengan content merek dan produk saja, namun perlu memperhatikan visualisasi Instagram, visualisasi instagram sangat menentukan respon netizen. Hasil penelitian menunjukan pengelolaan aktivitas pemasaran melalui instagram dapat dijadikan salah satu alternative meningkatkan awareness pengunjung wisata, khususnya pengelolaan menggunakan metode 4c (context, communication, collaboration, dan connection) yang di kelola melalui editorial plan.
Co-Authors Arizzal Maulana Primayandi Arizzal Primayandi Benny Barnas Brendan T Chen Carol Y Lu Citra Antareza Deddy Saefuloh Dedy Saefuloh Devira Permatasari Dinda Detia Nurul Falah Dlukha Nurkholik Dwi Suhartanto Eddy Syah Yahya Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Amalia Februadi, Agustinus Gundur Leo Imas Amaliyah Kung Jeng Wang Lina Setiawati Meliana Rizkila Moh Farid Najib Mohammad Farid Najib Mohammed A. Sadiq Neneng Nuryati Nindy Wahyuni Nono Wibisono Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nur Choirul Afif Rafi Raihan Heryadi Rafiati Kania Rafiati Kania Rafiati Kania Rafli Matsna Hadi Ria Ana Sincia Rialdy Trike Siti Asma Nuraini Sosianika, Adila Tessa Mariana Tjetjep Djatnika Tulastri Vanessa Gaffar Vanya Amadea Rizky Wahyu Rafdinal Wahyu Rafdinal Widi Senalasari Widi Senalasari Widi Senalasari