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All Journal Jurnal Manajemen Dan Kewirausahaan JURNAL PENDIDIKAN TAMBUSAI Jurnal Ekonomi Jurnal Minfo Polgan (JMP) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Indonesia (JPMI) Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Multidisiplin West Science JURNAL PENGABDIAN MASYARAKAT AKADEMISI Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) SENTRI : Jurnal Riset Ilmiah
Eliyanti Agus Mokodompit
UNIVERSITAS HALU OLEO
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Ekonomi

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Analysis of the maturity level of social media in msmes using the social strategy cone approach Abdurrahman Sadikin; Eliyanti Agus Mokodompit; Rini Puji Astuti; Intan Hesti Indriana; Kraugusteeliana Kraugusteeliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Using the social strategy cone approach, this study examines how well MSMEs operating online cake shops perform in terms of understanding social media maturity. According to the analysis, the majority of businesses have been effective in identifying the preferences and inclinations of their target market, but they still struggle with social media monitoring and assessment. To detect shifting trends and client needs more quickly, enhanced assessment and monitoring tools are required. 15 MSMEs respondent had exceptional social media strategy maturity, compared to six good, two fair, and one poor, according to the data. There were notable distinctions in the evaluation results: the target audience's preferences and interests were best understood, while monitoring and evaluation received the lowest scores. The stages for improvement include active customer interaction, quick response to changes in the social media landscape, and review through medical analysis of social insights and reports
Marketing Strategies In Driving Tourist Growth Based On Travel Experience And Preferences In Tourism Attraction Areas Khusnul Khotimah; Eliyanti Agus Mokodompit; Daru Putri Kusumaningtyas; Rudy Max Damara Gugat; Muhammad Nusran
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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In order to stimulate tourism development in tourist destinations, it is imperative to implement marketing strategies that are informed by traveler preferences and experiences in the rapidly expanding digital era. The literature review method is employed in this study to examine the impact of traveler preferences and experiences on the development of effective marketing strategies. The analysis of the literature indicates that travelers' satisfaction and loyalty can be enhanced by providing them with distinctive and personalized experiences. The collection and comprehension of passenger preferences are significantly influenced by digital technologies, including social media and data analytics. The beneficial effects of implementing experiential marketing strategies are illustrated by case studies in Indonesia, including the "Wonderful Indonesia" program and the utilization of the Traveloka app and social media. In order to establish an environment that fosters sustainability and innovation in the tourism industry, it is imperative that the government, private sector, and local communities provide their support. The findings of this investigation offer profound insights for tourism industry practitioners and policymakers in the development of effective marketing strategies that will enhance traveler satisfaction and loyalty.
Co-Authors Abdurrahman Sadikin Adnan Hakim Akifah Akifah Alimin Alimin Arief Yanto Rukmana Arifin Andika P Asri Nofa Rama Asrip Putera Bahtiar Efendi Daru Putri Kusumaningtyas Dwi Kartika Prananingrum Endro Sukotjo Ervana Chyrinne Eva Herik Heber Heber Heriyana Heriyana I Nyoman Tri Sutaguna Ida Bagus Agung Surya A Ika Maya Sari Intan Hesti Indriana Kadeni Kadeni Khusnul Khotimah Kraugusteeliana Kraugusteeliana Laxmi Laxmi Leny Yuliyani Majid Abdullah Maria Lusiana Yulianti Muhamad Asrul Muhammad Nusran Nahwa Umar Nasrul Nasrul Natalis Ransi Nurwati Nurwati Rini Puji Astuti Robbikal Muntaha Meliala Rudy Max Damara Gugat Sabri Sabri Sabrina Hidayat Sartiah Yusran Silvina Mayasari Siti Rahma Sri Gustini Sugianto Sugianto Suharto Suharto Yusuf Yusuf