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Marketing Strategies in Increasing Sales of Tomoro Coffeshop at Tanjung Duren Maharani, Sari; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.364

Abstract

This research aims to see how to increase Tomoro Tanjung Duren coffee shop sales. If previously it was only a shop that offered coffee drinks, it now has a wider function. We can see this from the current cafe building designs; apart from being made as comfortable as possible, they are also made as attractive as possible to attract young people. Hanging out in cafes has now become something often found in big cities and is closely related to various groups, both upper and middle class, with ages ranging from teenagers to adults. This can be seen from the recent increase in cafes or coffee shops. With the current number of outlets, the total profit of coffee shops in Indonesia has reached IDR 4.8 trillion. Lifestyle changes, which are increasingly sophisticated and fast-paced, are seen as an opportunity for business people and cafe industry players to take advantage of this moment.
Co-Authors Afifudin, Zen Agus Prasetyo Agustin, Reni Cahya Ainun Mardhiyah, Ainun Aisyah, Haydee Noor Alianti, Fiori Nika Andrian, Diky Andriani, Adinda Aprilya, Rani Ardhana, Astrid Arief Kurniawan Azizah, Fadilla Nur Bambang Subiyanto, Bambang Daroini , Selamet Debora, Grace Artha Destiani, Anidya Dharmawan, Rifky Dhieka Avrilia Lantana Divian, Dinda Tri Novianty Elwisam Fakih, Anas Firmansyah Gibran, Hafiizh Muhammad Handayani, Dyah Octavia Herawati, Amelia Putri Herawati, Ega Safira Herawati, Olis Izataki, Arina Jessica Karimah, Hapsyah Nur Karyatun, Subur Khoi, Boidatul Khoir, Ahmad Kristanti, Yosephine Lantana , Dhieka Avrilia Lestari, Silvy Dwi Lukman, Christylia Gita Fairy Madani, Arfi Ulya Maharani, Sari Maini, Zumratul Marwaziyyah, Nur Izzah Musthofa , Zaenal Musyaffa, Fadhel Nanda, Okvia Nopiani Nugraha, Aldi Satya NUR FITRIANI Nur, Siti Utami Novia Palupi, Anistya Pangastuti, Eka Sylvia Pinarsinta, Tira Pratama, Andhika Yoga Pratama, Muhammad Dzaqi Putri, Hardianti Eka Raharjo , Budi Rahayu Lestari Rahayu, Annisyah Sri Rahmawati, Oktaviani Ratmanasuci , Novinda Dian Adityaning Resti Hardini Ria Rini Ariyani, Rini Rista, Indriany Rossaliani, Sindy Rostika, Arlini Rusdi, Renovita Sabilah, Dinda Saputra, Reza Wiradhika Saria, Amalia Mustika Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Setiawan, Heru Dian Shofaturrahmah, Putri Dini Sinulingga, Herdiyana Br Sutikman Tamara, Angie Trilaksono, Agung Tyas , Mohamad Adiet Sandi Wardhana, Al Fiansyah Wiratama, Esmeralda Aprillia Wiyanti , Ani Wulandari, Lia Yanti, Dilla Madi Yartono , Nungki Yartono, Nungki Yeni, Wa Ode Sri Zulfikar , Ian Zulfikar, Ahya Zumratul Meini