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Digdowiseiso , Kumba
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Product Quality, Brand Equity and Word of Mouth (WOM) on Customer Loyalty Jamu Tolak Angin at Indomaret Pasar Pekan South Jakarta Khoir, Ahmad; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.305

Abstract

This study aims to analyze the Effect of Product Quality, Brand Equity and Word of Mouth (WOM) on Jamu Tolak Angin Customer Loyalty at Indomaret Pasar Minggu, South Jakarta. In this study using primary data obtained from the distribution of questionnaires. The sample in this study was 96 respondents using probability sampling techniques. This study used Multiple Linear Regression analysis using SPSS program version 23.0. The results of this study show that product quality has a positive and significant influence on customer loyalty. This can be seen from the results of the t test where t is calculated (2.367) > t table 1.6608 and the signification value is 0.020 so that (0.020 < ? 0.05). Brand equity has a positive and significant influence on customer loyalty. This can be seen from the results of the t test where t is calculated (4.958) > t table 1.6608 and the signification value is 0.000 so that (0.000 < ? 0.05). Word of Mouth (WOM) has a positive and significant influence on customer loyalty. This can be seen from the results of the t test where t is calculated (3.521) > t table 1.6608 and the signification value is 0.001 so that (0.001 < ? 0.05)
The Influence of Brand Image, Customer Experience, and Word of Mouth on The Interest In Rebuying Samsung Smartphone Products at The Alwar Depok Store Wardhana, Al Fiansyah; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.307

Abstract

This study aims to determine the influence of brand image, customer experience, and word of mouth on repurchase interest. This study used primary data obtained from the distribution of questionnaires to 96 respondents who had bought Samsung smartphone products at the Alwar Depok store for at least one year of use and processed using Statistical Product and Service Solution (SPSS). The method in this study uses descriptive analysis and inferential analysis. Data were analyzed using instrument tests, multiple linear regression correlations, model feasibility tests, and t-test hypothesis testing. The conclusion of the hypothesis with a partial t-test obtained the results of a calculated value of 2,073 < a table of 1.986 and a significance of 0.041. (0.041<0.05), then on the customer experience variable with a calculated value of 2,363 < table 1,986 and a significance of 0.020. (0.020<0.05) then on the word of mouth variable with a calculated value of 3,360 < 1.986 table and significance of 0.041. (0.041<0.05). So it is partially concluded that the three independent variables have a positive and significant influence on the dependent variable. The results of this study show that the variables of brand image, customer experience, and word of mouth have a positive and significant effect on repurchase interest, this means that if the three independent variables increase, it will increase Samsung's repurchase interest.
The Influence of Brand Image, Healthy Lifestyle, and Product Quality on The Purchase Decision of Antis Handsanitizer in South Jakarta Jessica; Elwisam; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.308

Abstract

This research is the result of research on the Influence of Brand Image, Healthy Lifestyle, and Product Quality on the Purchase Decision of Antis Hand Sanitizer in South Jakarta. The research method used is quantitative. The analysis method uses descriptive analysis and inferential analysis. Data analysis of several tests, namely instrument tests, classical assumption tests, model feasibility tests, multiple liner analysis, and t hypothesis testing, the subject of this study is the buyer of Antis Hand Sanitizer with a data collection method through questionnaires. Primary data was obtained through the distribution of questionnaires and processed with SPSS 23 tools. The results of regression analysis in this study show a positive and significant influence on purchasing decisions, which is shown in the coefficient table in the regression equation model. The results of the model feasibility test are shown with significant values that mean the model in this study is feasible to use based on the significant value obtained. The results of the conclusion of the hypothesis with the t-test obtained significant values on brand image variables, healthy lifestyle variables, and product quality variables. So it can be stated that the three independent variables have a significant influence on the dependent variable, namely the purchase decision.
The Influence Of Product Quality, Price Perception And Brand Ambassadors On The Repurchase Interest Of Aloe Vera Nature Republic Products On NCT 127's Fanbase On Social Media Twitter Herawati, Amelia Putri; Elwisam; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.309

Abstract

This study aims to determine Product Quality, Price Perception, and Brand Ambassador regarding Nature Republic's Aloe Vera Product Repurchase Interest in NCT 127 Fanbase on Twitter Social Media. This data uses primary data in the form of a questionnaire distributed to consumers who have used aloe vera nature republic products to 100 respondents, using the purposive sampling method. Using purposive sampling techniques, samples are expected to be by the requirements or criteria needed in this study. The data used is primary data by distributing questionnaires. Data analysis techniques using the SmartPLS program. Results were found after data processing analysis with the following conclusions: product quality, price perception, and brand ambassadors positively and significantly affect repurchase interest. It has previously been tested against question items that were declared valid as well as reliable
The Influence of Product Variations, Korean Wave, and Electronic Word of Mouth On NCT's K-Pop Merchandise Purchase Decisions on Twitter Social Media In DKI Jakarta Andriani, Adinda; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.310

Abstract

This study aims to determine the influence of Product Variations, Korean Wave, and Electronic Word of Mouth on NCT's K-pop Merchandise Purchase Decisions on Twitter Social Media in DKI Jakarta. The sample in this study was 100 respondents, namely NCT fans who had made a purchase of NCT Merchandise on Twitter social media at least once. This study used quantitative methods using primary data. The data collection technique used was a questionnaire distributed to 100 respondents. In this study, researchers used inferential analysis techniques with multiple linear regression and used the Statistical Product and Service Solution (SPSS) program version 26.0. Based on the results of the research conducted, the results of multiple linear regression analysis, using a t-test where Product Variation (X1) has a positive and significant effect on Purchasing Decisions. Korean Wave (X2) has a positive and significant effect on Purchasing Decisions and Electronic Word of Mouth (X3) has a positive and significant effect on Purchasing Decisions. So it can be concluded that Product Variation, Korean Wave, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions.
The Influence of Service Quality, Product Variety, and Location on Customer Satisfaction at Bapade's Coffee Kemanggisan West Jakarta Pratama, Andhika Yoga; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.311

Abstract

This study aims to determine the influence between Service Quality, Product Variety, and Location on Customer Satisfaction at Bapades Coffee Kemanggisan West Jakarta. The sample studied in this study amounted to 121 respondents, data collection methods using questionnaire methods with Likert scales and data analysis techniques using Multiple Linear Analysis using the SPSS program version 23. The results of the study have a regression equation Y = 0.616 X1 + 0.53 X2 + 0.192 X3 Based on the results of the T Test shows an influence between Service Quality (X1) on Customer Satisfaction (Y) based on T count 6,949 > T table 1,660 and sig value 0.000 < 0.50. For the variable Product Variation (X2) does not have a significant effect on Customer Satisfaction (Y) based on T, calculate 0.738 < 1,660 T table and sig value 0.462 > 0.50. For the Location variable (X3) shows an influence on Customer Satisfaction (Y) based on the calculated T value of 2,183 > 1,660 T table and the sig value of 0.31 < 0.50. The results of this study have concluded that the variables of Service Quality and Location have a significant effect on Customer Satisfaction. Another conclusion from this study is that Product Variation does not have a significant effect on Customer Satisfaction.
Analysis Of Financial Performance Of The Regional Government Of Lumajang District For The 2020-2022 Budget Year Wiyanti , Ani; Rista, Indriany; Tyas , Mohamad Adiet Sandi; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.350

Abstract

This research intends to evaluate the financial performance of the Lumajang Regency Regional Government for the 2020-2022 period. The research approach is quantitative descriptive using secondary data from the 2020-2022 Lumajang Regency APBD. The financial performance of the Lumajang Regency Regional Government in terms of the average figure for the Degree of Fiscal Decentralization Ratio of 15.18% is in the Low category, the Regional Financial Independence Ratio of 17.91% is in the Very Low category with an Instructive relationship pattern, the Financial Dependency Ratio The regional level is 84.82% which is categorized as high level of dependency, the PAD Effectiveness Ratio is 105.64% with the categorization of Very Effective, the Regional Financial Efficiency Ratio is 98.96% which is classified as Less Efficient, and the Capital Expenditure Ratio is still 10.99%. meets standards that are in the range of 5-20%. Based on these findings, it can be concluded that overall the financial performance of the Lumajang Regency Regional Government has not yet reached optimality. However, the calculation results show that there is an increase in financial performance every year
Analysis of the Financial Capability of the Semarang City Regional Government over the Period 2018- 2022 Shofaturrahmah, Putri Dini; Daroini , Selamet; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.351

Abstract

Regional autonomy gives regions full authority to regulate and manage the resources they have. However, to ensure independence, effectiveness and efficiency in the management of Semarang City regional finances by the Semarang City Regional Financial Agency, it is necessary to establish clear standards or guidelines. This research aims to evaluate the regional financial capacity of Semarang City from the 2018 to 2022 Fiscal Year using various financial ratio analyzes. The analysis includes financial capability ratios (Degree of Fiscal Decentralization), financial effectiveness ratios, financial efficiency ratios, and financial independence ratios. The results of this research show that the regional financial capacity of Semarang City during the 2018-2022 Fiscal Year period, although experiencing fluctuations, still shows a level of financial effectiveness that is in the effective and balanced effective category. Even though there was a decline in 2019 and 2021, the decline did not exceed 15%, it still remains in the balanced effective category, and an increase of above 5% is also included in the effective category. Semarang City's financial efficiency in 2018-2019 is classified as inefficient with an efficiency level above 100%. However, from 2020 to 2022, there will be a change to the efficiency category with an efficiency level below 100%. Semarang City's regional financial independence, although experiencing fluctuations, remains in the delegative category. The increase in the regional financial capacity of Semarang City from the 2018 to 2022 Fiscal Year based on the Degree of Fiscal Decentralization analysis shows an increase of more than 1% each year
Analysis Of Financial Ratio In Palm Companies On The Indonesia Stock Exchange at PT. Agra Agro Lestari TBK Over Period 2015-2022 Raharjo , Budi; Musthofa , Zaenal; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.352

Abstract

The aim of this research is to analyze the influence of Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Equity (ROE) on Earning Per Share (EPS) at the palm oil company PT. Astra Agro Lestari Tbk which is listed on the Indonesia Stock Exchange. The data used in this research comes from the annual financial report of the palm oil company PT. Astra Agro Lestari Tbk during the period 2015 - 2022. The research method used is multiple regression analysis to analyze financial reports in terms of Liquidity Ratio, Coverage Ratio, Solvency Ratio, Profitability Ratio, Market Ratio and Efficiency Ratio. It is hoped that the results of this research will provide a deeper understanding of the factors that influence EPS at the palm oil company PT. Astra Agro Lestari Tbk on the Indonesian Stock Exchange. The practical implication of this research is to provide guidance to financial managers of palm oil companies PT. Astra Agro Lestari Tbk in managing financial ratios such as Liquidity Ratio, Coverage Ratio, Solvency Ratio, Profitability Ratio, Market Ratio and Efficiency Ratio.
Implementation Of The Talent Management Program at PT Jet Teknologi Express (JnT Express) at Cilegon Branch Khoi, Boidatul; Nopiani; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.353

Abstract

The aim of this research is to identify and analyze planning, development, management and how to maintain talent management at PT Jet Tekonologi Express. This research was carried out at PT Jet Tekonologi Express Cilegon Branch or known as JNT. The method used is a qualitative method with interviews with high-ranking members of PT Jet Tekonologi Express. The competitiveness of Indonesia's human resources is still lower than Singapore, Malaysia and Thailand. This requires developing the skills of Indonesian human resources and encouraging companies to face the talent war that is occurring. Management Trainee is one of the strategies implemented in various companies. The results of this research show that the most influential talent management factor is skills, the most dominant talent management actors are leaders & top management and human capital, the most important goal is to produce potential company executives, and the most influential alternative strategy is attracting
Co-Authors Afifudin, Zen Agus Prasetyo Agustin, Reni Cahya Ainun Mardhiyah, Ainun Aisyah, Haydee Noor Alianti, Fiori Nika Andrian, Diky Andriani, Adinda Aprilya, Rani Ardhana, Astrid Arief Kurniawan Azizah, Fadilla Nur Bambang Subiyanto, Bambang Daroini , Selamet Debora, Grace Artha Destiani, Anidya Dharmawan, Rifky Dhieka Avrilia Lantana Divian, Dinda Tri Novianty Elwisam Fakih, Anas Firmansyah Gibran, Hafiizh Muhammad Handayani, Dyah Octavia Herawati, Amelia Putri Herawati, Ega Safira Herawati, Olis Izataki, Arina Jessica Karimah, Hapsyah Nur Karyatun, Subur Khoi, Boidatul Khoir, Ahmad Kristanti, Yosephine Lantana , Dhieka Avrilia Lestari, Silvy Dwi Lukman, Christylia Gita Fairy Madani, Arfi Ulya Maharani, Sari Maini, Zumratul Marwaziyyah, Nur Izzah Musthofa , Zaenal Musyaffa, Fadhel Nanda, Okvia Nopiani Nugraha, Aldi Satya NUR FITRIANI Nur, Siti Utami Novia Palupi, Anistya Pangastuti, Eka Sylvia Pinarsinta, Tira Pratama, Andhika Yoga Pratama, Muhammad Dzaqi Putri, Hardianti Eka Raharjo , Budi Rahayu Lestari Rahayu, Annisyah Sri Rahmawati, Oktaviani Ratmanasuci , Novinda Dian Adityaning Resti Hardini Ria Rini Ariyani, Rini Rista, Indriany Rossaliani, Sindy Rostika, Arlini Rusdi, Renovita Sabilah, Dinda Saputra, Reza Wiradhika Saria, Amalia Mustika Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Setiawan, Heru Dian Shofaturrahmah, Putri Dini Sinulingga, Herdiyana Br Sutikman Tamara, Angie Trilaksono, Agung Tyas , Mohamad Adiet Sandi Wardhana, Al Fiansyah Wiratama, Esmeralda Aprillia Wiyanti , Ani Wulandari, Lia Yanti, Dilla Madi Yartono , Nungki Yartono, Nungki Yeni, Wa Ode Sri Zulfikar , Ian Zulfikar, Ahya Zumratul Meini