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Digdowiseiso , Kumba
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Financial Ratio Analysis at PT Bank Mandiri (Persero) Tbk Over The Period 2018-2022 Ratmanasuci , Novinda Dian Adityaning; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.354

Abstract

The aim of this research is to determine the liquidity ratio, solvency ratio and profitability at PT Bank Mandiri (Persero) Tbk for the 2018–2022 period and financial ratios at PT Bank Mandiri (Persero) Tbk based on analysis of the liquidity, solvency and profitability ratios for the 2018–2022 period. The method of this research is a quantitative descriptive method. The result of this discussion is an analysis of the financial ratios at PT Bank Mandiri (Persero) Tbk for 2018–2022, summarized as follows: From Bank Mandiri's liquidity ratios for the 2018–2022 period, it can be concluded that Bank Mandiri's liquidity is generally categorized as good. The decline in liquidity in 2020–2022 is normal due to the Covid-19 pandemic. The solvency ratio has also decreased due to Indonesia's economic conditions during the Covid-19 pandemic, but is still categorized as good. Bank Mandiri's profitability ratio experienced a decline during the Covid-19 pandemic in 2020, but increased again and even in 2022 it was able to achieve the best profitability ratio figure in the 5 year period
Marketing Strategies in Increasing Sales of 136 Roastery & Coffeeshop in East Java Wulandari, Lia; Palupi, Anistya; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.355

Abstract

Coffee is a drink that comes from roasted and processed coffee beans, has global appeal with a variety of types, flavors and brewing methods. Coffee beans are obtained from coffee berries that grow mainly in tropical areas, such as Malang City, East Java, which is known for its moderate humidity level and average temperature of 27°C, giving coffee from this area a special taste. With the times, coffee shops have become popular places to enjoy coffee and work. 136 Roastery & Coffeeshop, seeing opportunities in the rapidly growing coffeeshop industry in Indonesia, especially in East Java, decided to invest in a roaster machine. This research is a response to the company's efforts to increase sales using various methods to achieve and increase profits. By facing various obstacles and weaknesses, companies innovate according to current developments to have characteristics that differentiate them from competitors. This research aims to evaluate the strengths and weaknesses of the marketing strategies implemented by 136 Roastery & Coffeeshops in East Java. Qualitative research methods using primary and secondary data, involving interviews and documentation, show that companies can increase sales by implementing marketing strategies using the 7P Marketing Mix and SWOT Analysis.
Implementation of Electronic Customer Relationship Management to Increase NusaTrip Customer Loyalty Wiratama, Esmeralda Aprillia; Saputra, Reza Wiradhika; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.356

Abstract

E-CRM (Electronic Customer Relationship Management) is the process of maximizing sales to customers and prospecting customers by using information technology such as databases, websites, customer service, e-mail, and social media marketing (Hendriyani & Raharja, 2018). The purpose of this research is to determine the implementation of e-CRM such as websites and business procedures carried out by NusaTrip in increasing customer loyalty. Apart from that, the implementation of e-CRM in the form of e-mail, sitemap and social media marketing such as Facebook, Instagram or more personal communication using WhatsApp is also expected to help NusaTrip to establish good communication with customers to increase customer loyalty. There are four factors in supporting the success of E-CRM, namely Organization Orientation, Customer Orientation, Knowledge Orientation, and Information Technology Orientation. The e-CRM provided by NusaTrip can help customers find information about the company or make hotel room reservations or purchase plane tickets easily.
Financial Ratio Analysis of PT Bank Negara Indonesia (Persero) Tbk Year 2018-2022 Sabilah, Dinda; Ariyani, Rini; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.357

Abstract

The aim of this research is to determine the liquidity, solvency and profitability ratios at PT Bank Negara Indonesia (Persero) Tbk for the 2018-2022 period. This research uses quantitative methods with a descriptive approach. The results of the discussion in this research are that with liquidity ratios consisting of Quick Ratio, Banking Ratio, Loan to Assets Ratio, and Loan to Deposit Ratio, it can be seen that financial conditions change each period, namely the amount of loans given is less than the amount of money saved by customers. Based on an analysis of the solvency ratio at PT Bank Negara Indonesia (Persero) Tbk for the 2018-2022 period, it shows that the primary ratio and capital adequacy ratio tend to increase, making it easier for the bank to manage losses that occur in each period. PT Bank Negara Indonesia (Persero) Tbk's profitability ratio tends to vary due to declines and increases. However, in the 2020 period the level of health tends to be poor based on the ROA and ROE values ??because it has not been able to generate profits from the capital it has. It can be concluded that from all the liquidity, solvency and profitability ratio analyzes that have been carried out, it can be seen that the financial performance of PT Bank Negara Indonesia (Persero) Tbk for the 2018-2022 period has increased quite significantly.
Analysis of Growth Ratio, Effectiveness Ratio, and Efficiency Ratio in Bandung City Rusdi, Renovita; Herawati, Olis; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.358

Abstract

Regional financial performance reflects the quality of financial management performance in a region. This research aims to analyse the financial performance of the Bandung City Government for the 2018-2022 budget year. The analysis was carried out by calculating the growth, effectiveness, and efficiency ratios based on the figures presented in the Bandung City APBD Budget Realization Report. This research uses quantitative descriptive analysis methods. The results of this research show that the financial performance of the Bandung City Government using the growth ratio is still not optimal because in 2020 there was a significant decline. The effectiveness ratio in 2018 and 2019 was categorised as less effective and experienced considerable development from 2020 to 2022 to the practical category. The efficiency ratio is classified as less efficient because the average value for 2018-2022 is 98.91%. The efficiency ratio in 2018-2020 continued to decline to below 100%, but in 2021-2022, it increased again until it reached above 100%, which means it became inefficient.
Implementation of Job Training Program on Employee Performance at PT Worldwhite Enterprise Brand Prepp Studio Musyaffa, Fadhel; Pratama, Muhammad Dzaqi; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.359

Abstract

This research discusses the implementation of job training programs on employee performance at PT World White Enterprise Brand Prepp Studio, a company operating in the creative industry. The main focus of this research is to analyze the effectiveness and impact of the training program that has been implemented by the company in improving employee skills and performance. This research methodology includes analysis related to training sourced from several previous studies. The research results show that the training program has made a positive contribution to increasing employee productivity and competency. With this program, employees are able to face work demands more efficiently and have a positive impact on the company's production results. In addition, this research also evaluates employee responses and perceptions of the training program, which can be a basis for improving and developing the program in the future. The implications of these findings can help PT World White Enterprise Brand Prepp Studio and similar companies to design more effective training programs, in accordance with industry needs and developments. This study provides insight into the importance of investing in human resource development to achieve competitive advantage in a dynamic business environment.
Implementation of Electronic Customer Relationship (e-CRM) in Increasing Customer Loyalty PT Cromwell Indonesia Sinulingga, Herdiyana Br; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.360

Abstract

The need for clean water and the decreasing availability of clean water are the driving factors for water treatment business players. Every company competes to provide the best service to increase customer loyalty. The method used to increase customer loyalty is customer relationship management (CRM). This research explains the implementation of e-CRM in increasing customer loyalty at PT Cromwell Indonesia. This research uses a descriptive qualitative approach. The primary data source is data obtained from interviews and direct observation at the head office of PT Cromwell Indonesia. From the research results, PT Cromwell Indonesia has implemented e-CRM by using various media such as social media, WhatsApp, e-mail, and an e-CRM software Qontak.
Implementation of The Talent Management Program at PT Savoria Kreasi Rasa Area Head Office Jakarta Pusat Andrian, Diky; Handayani, Dyah Octavia; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.361

Abstract

Talent management is critical in developing human resources in every company. Talent management is about having a competent and experienced team and a process that includes various stages, including employee resource search, recruitment, and continuous development to encourage employee retention. To measure policy effectiveness, PT. Savoria Kreasi Rasa Area Head Office Central Jakarta uses General Electric theory, emphasizing four main aspects: Attract, Develop, Manage, and Retain. This research uses qualitative analysis methods to provide valuable insights for company management, human resource practitioners, talent management, and organizational development researchers. The results of this research show several factors that influence talent management, starting from the business achievements first, succession planning, a recruitment process by the required criteria based on MPP (Man Power Planning), carrying out the onboarding process for new employees, an assessment system employees use Key Performance Appraisal (KPA), develop training, and communicate through the Savoria Portal. Talent management at PT. Savoria Kreasi Rasa Area Head Office Central Jakarta has been running quite well. However, its implementation has several shortcomings, so it is still in development, with room for improvement
Financial Ratio Analysis of PT Bank Central Asia Tbk Period 2019 – 2022 Yeni, Wa Ode Sri; Kristanti, Yosephine; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.362

Abstract

The banking sector is a vital sector for the development of a country. To find out the company's performance, an analysis of the company's financial reports can be carried out, and the increases and decreases that occur can be used as an analysis for the company's future. The research results on the financial statements of PT Bank Central Asia Tbk for the 2019–2022 period show that total current assets will be higher than total short-term liabilities, so the quick ratio presentation will decrease. From a liquidity perspective, a bank's health is measured by its loan-to-deposit ratio. The solvency ratio shows that the company's results have increased yearly because the level of assets owned by the company is relatively high, and the initial capital tends to be small. This can result in the company's level of capital health being sufficient. The profitability ratio results show that the company gets high ROE and ROA results, so it can be interpreted that the net gain is relatively high.
Marketing Strategy in Increasing Sales of D'besto Products Trilaksono, Agung; Afifudin, Zen; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.363

Abstract

Fried Chicken is a type of fast food that is popular with Indonesian people. The high public interest in fried chicken creates promising business opportunities for business people. D'Besto is known to the public for its various menu variants, easy to find and affordable prices. This research is based on the company's strategy to increase sales by implementing various methods to generate and increase profits. Companies face various obstacles in maintaining and improving their business by overcoming their shortcomings, so that they can continue to innovate in development in order to maintain their characteristics, and to increasingly gain advantages over competitors. This research aims to determine the marketing strategy carried out by D'Besto in marketing and increasing sales of its Fried Chicken products. The research method used is qualitative with a case study approach to the D'Besto business. Data were collected using in-depth interviews with 2 informants consisting of 1 D'Besto owner and 1 D'Besto Engagement Manager employee. This research aims to determine the advantages and disadvantages of D'Besto's marketing strategy. This research uses a qualitative research approach. The data sources used are primary data and secondary data. Data collection techniques through interviews, observation and documentation. As well as using data analysis techniques and checking the validity of the findings. The research results show that marketing strategies to increase sales at D'Besto can be achieved by implementing the Marketing Mix 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence) and SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats).
Co-Authors Afifudin, Zen Agus Prasetyo Agustin, Reni Cahya Ainun Mardhiyah, Ainun Aisyah, Haydee Noor Alianti, Fiori Nika Andrian, Diky Andriani, Adinda Aprilya, Rani Ardhana, Astrid Arief Kurniawan Azizah, Fadilla Nur Bambang Subiyanto, Bambang Daroini , Selamet Debora, Grace Artha Destiani, Anidya Dharmawan, Rifky Dhieka Avrilia Lantana Divian, Dinda Tri Novianty Elwisam Fakih, Anas Firmansyah Gibran, Hafiizh Muhammad Handayani, Dyah Octavia Herawati, Amelia Putri Herawati, Ega Safira Herawati, Olis Izataki, Arina Jessica Karimah, Hapsyah Nur Karyatun, Subur Khoi, Boidatul Khoir, Ahmad Kristanti, Yosephine Lantana , Dhieka Avrilia Lestari, Silvy Dwi Lukman, Christylia Gita Fairy Madani, Arfi Ulya Maharani, Sari Maini, Zumratul Marwaziyyah, Nur Izzah Musthofa , Zaenal Musyaffa, Fadhel Nanda, Okvia Nopiani Nugraha, Aldi Satya NUR FITRIANI Nur, Siti Utami Novia Palupi, Anistya Pangastuti, Eka Sylvia Pinarsinta, Tira Pratama, Andhika Yoga Pratama, Muhammad Dzaqi Putri, Hardianti Eka Raharjo , Budi Rahayu Lestari Rahayu, Annisyah Sri Rahmawati, Oktaviani Ratmanasuci , Novinda Dian Adityaning Resti Hardini Ria Rini Ariyani, Rini Rista, Indriany Rossaliani, Sindy Rostika, Arlini Rusdi, Renovita Sabilah, Dinda Saputra, Reza Wiradhika Saria, Amalia Mustika Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Setiawan, Heru Dian Shofaturrahmah, Putri Dini Sinulingga, Herdiyana Br Sutikman Tamara, Angie Trilaksono, Agung Tyas , Mohamad Adiet Sandi Wardhana, Al Fiansyah Wiratama, Esmeralda Aprillia Wiyanti , Ani Wulandari, Lia Yanti, Dilla Madi Yartono , Nungki Yartono, Nungki Yeni, Wa Ode Sri Zulfikar , Ian Zulfikar, Ahya Zumratul Meini