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All Journal Jurnal Manajemen Pelayanan Publik JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Syntax Idea Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal E-Bis: Ekonomi Bisnis Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Coopetition : Jurnal Ilmiah Manajemen Journal of Management and Bussines (JOMB) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Business Preneur : Jurnal Ilmu Administrasi Bisnis Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Jurnal Dharma Bhakti Ekuitas Operations Research: International Conference Series Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Bisnis dan Kewirausahaan Jurnal Keuangan dan Akuntansi Terapan (KUAT) IICSDGs Jurnal Ekbis (Ekonomi & Bisnis) Prapanca : Jurnal Abdimas Jurnal Pengabdian Kepada Masyarakat Journal Markcount Finance Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Journal of World Future Medicine, Health and Nursing Journal of Governance and Public Administration SWARNA: Jurnal Pengabdian Kepada Masyarakat Manajemen Pelayanan Kesehatan
Veranita, Mira
Universitas Adhirajasa Reswara Sanjaya
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PENGARUH KREDIT BERMASALAH TERHADAP SISA HASIL USAHA PADA KOPERASI SERBA USAHA (KSU) BINA WARGA BANDUNG PERIODE 2014-2018 Sugianto Ikhsan; Gunardi; Mira Veranita
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 5 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.285 KB) | DOI: 10.32670/fairvalue.v4i5.921

Abstract

The purpose of this study was to determine the effect of non-performing loans on theResidual Income (SHU) of the Multipurpose Cooperative (KSU) Bina WargaBandung from 2014 to 2018. This study uses a descriptive and quantitativeapproach. Pearson Product Moment Correlation Analysis and coefficient ofdetermination are used in data analysis techniques. Data collection techniques usedin this research include literature study, field study, and documentation, while thepopulation is taken from financial reports and purposive sampling. Variables X andY have a very strong relationship, as indicated by the Pearson Product Momentcorrelation coefficient of -0.953, in accordance with the findings of this study. Nonperforming loans are 90.8 percent of income (SHU) at KSU Bina Warga Bandungaccording to the coefficient of determination, while the remaining 9.2 percent is dueto other factors not examined.
PEMANFAATAN PEMASARAN MELALUI MEDIA SOSIAL OLEH UMKM DI ERA PANDEMI Mira Veranita; Lukmanulhakim Almamalik; Sugiyanto Iksan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 5 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.239 KB) | DOI: 10.32670/fairvalue.v4i5.925

Abstract

The restrictions imposed to prevent the spread of the Corona virus have greatly impactedvarious types of businesses, both large-scale businesses and MSMEs and have indirectlyforced business owners to make digital marketing, especially marketing through socialmedia, one of the business solutions in marketing their business. This study aims todetermine the use of social media as a marketing medium for MSMEs in the midst ofvarious restrictions due to the Covid-19 pandemic. The method used in this study is aqualitative descriptive method. The subjects of this study were MSME actors under theguidance of the Cooperatives and SMEs Service, Bandung Regency, which were selected asmany as 23 MSMEs using purvosive sampling technique. The research data was collectedcombining desk analysis and direct observation to MSME actors, interviews with keyrespondents from the Bandung Regency Cooperatives and SMEs Service, and digitalmarketing practitioners. The results of the study show that MSME actors have made socialmedia a marketing method in this pandemic era. Marketing using social media is usedbecause it is able to increase brand awareness, facilitate product feedback and marketingstrategies, build networks with consumers, suppliers and competitors, but in a moreconvenient and cost effective manner.
STRATEGI PENINGKATAN PEMASARAN MELALUI DIGITAL MARKETING PADA UMKM BINANGKIT KABUPATEN BANDUNG Rian Andriani; Willma Fauzzia; Mira Veranita; Chairil M Noor; Kristian Ismail; Willma Fauzzia; Fanny Agustina Hidayat; Najip Hendra S Parino
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.659

Abstract

Keberadaan UMKM dapat menenciptakan lapangan kerja dan memberdayakan rumah tangga untuk mendapatkan pendapatan. UMKM memiliki peranan yang besar dalam pertumbuhan ekonomi, sebagai penyedia lapangan pekerjaan dan juga sebagai sumber pendapatan bagi masyarakat. Oleh karena itu perlu adanya pemberdayaan agar UMKM lebih berkembang dan mampu mendukung kestabilan perekonomian nasional. Di era teknologi sekarang ini, para pelaku UMKM hendaknya bisa memanfaatkan media digital sebagai salah satu upaya pemasaran produknya sehingga konsumen lebih mengenal produk yang dihasilkan oleh UMKM tersebut. UMKM yang memiliki akses online, terlibat di media sosial, dan mengembangkan kemampuan e-commerce-nya, biasanya akan menikmati keuntungan bisnis yang signifikan baik dari segi pendapatan, kesempatan kerja, inovasi, dan daya saing. UMKM Binangkit adalah kelompok usaha yang berada di Desa Jelegong kecamatan Kutawaringin Kabupaten Bandung, kelompok usaha ini terdiri dari 27 unit usaha. Unit usaha yang tergabung dalam UMKM Binangkit bergerak dalam produksi makanan ringan seperti sumpia, basreng, pisang aroma dan lain-lain. Selama ini pemasaran yang dilakukan hanya berupa menjualnya secara tradisional misalnya menjual lagsung kepada pembeli, menitipkannya di warung atau mengikuti pameran. Agar penjualan produk dari UMKM Binangkit ini meningkat, program studi Magister Manajemen Universitas Adhirajasa Reswara Sanjaya melaksanakan kegiatan pengabdian masyarakat dengan merumuskan strategi melalui pemanfaatan digital marketing. Kata kunci : UMKM, digital marketing, pemasaran
Marketing Kit bagi UMKM Ramayani Yusuf; Mira Veranita; Yuda Syahidin; Euis Hernawati
Journal Pemberdayaan Masyarakat Indonesia Vol 4 No 2 (2022): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.4.2.140-150

Abstract

The impact of social media in assessing a product's brand strength can no longer be ignored. The purpose of this paper is to describe Sorai Steamboat n Grill's community service efforts. To make it easier for MSMEs to advertise their products, marketing kits in the shape of logos, business cards, posters, and other promotional media are created. A marketing kit is an effective instrument for initiating product promotion operations. The requirements research, planning, creation of marketing kits, and mentoring of MSMEs are all part of the community service stage.The marketing kit was created without a hitch owing to the proprietor of Sorai Steamboat n Grill's helpful cooperation. The number of Instagram followers grew, the brand was strengthened, and revenue increased as a result of this action.
Pengaruh Disiplin Kerja dan Etos Kerja terhadap Kinerja Pegawai pada Badan Kesatuan Bangsa dan Politik Kota Bandung Mahfud Khoiri; Deden Gunawan; Mira Veranita; Wilma Zuarko Adji
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.555

Abstract

The purpose of this study was to prove the effect of work discipline and work ethic on employee performance at the Bandung City Political and National Unity Agency. The National Unity and Political Body of Bandung City has the main task of carrying out supporting functions related to government affairs in the field of national unity and politics. The approach in this study uses quantitative methods in the form of associative (causal). The sample used is all employees, totaling 47 respondents with a non-probability sampling technique, namely a saturated sample, where the entire population is sampled. The data obtained by the researcher used a questionnaire which was distributed to all employees. The data analysis used by the researcher is inferential statistics (parametric) with data feasibility tests including validity and reliability tests, prerequisite tests or basic assumptions of regression, namely residual normality, multicollinearity, heteroscedasticity. Meanwhile, for the hypothesis test, F test, t test, correlation analysis, coefficient of determination analysis, and multiple regression equations were carried out. In this study, it was shown that the work discipline variable had a positive effect on performance with a value of 5.766 and a significant value less than 0.05. The work ethic variable shows a positive effect on performance as indicated by a value of 7.166 and a significant value less than 0.05. The variables of work ethic and work discipline both have a positive influence on employee performance with a value of 25.212 and a significant value of 0.000 <0.05.
The The Influence Of Creativity and Innovation on Competitive Excellence on CV Tory Catering Bandung (SMEs) Ramayani Yusuf; Mira Veranita; Heny Hendrayati; Zein Bastian
International Interdisciplinary Conference on Sustainable Development Goals Vol 3 No 1 (2020): Proceedings of International Interdisciplinary Conference on Sustainable Developm
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.908 KB)

Abstract

This research aims to analyze the influence of creativity and product innovation on competitive excellence Tory Catering in Bandung. The research uses quantitative research methods with observation data collection techniques, interviews, questionnaires, library studies, and library reviews. Data analysis techniques using SPSS 16 use are data Normalization Test Analysis, Pearson Product Moment Correlation, Determination Coefficient, Correlation Analysis, and Multiple Linear Regression Analysis. From the results of the study conducted by the authors on CV Tory Catering to find out the influence between creativity and product innovation on competitive excellence, the authors conducted a survey of questionnaires distributed to consumers as many as 120 respondents with decent results use as many as 92 respondents. The results showed that multiple linear regression analyses showed a positive coefficient value of 0.655, indicating a positive influence between Creativity and Innovation on Competitive Excellence. Keywords: Creativity, Product Innovation and Competitive Excellence, SMEs
PEMBINAAN WIRAUSAHA DALAM MENINGKATKAN PERKEMBANGAN USAHA MIKRO DAN KECIL (UMK) MIRA VERANITA, RINI SUSILOWATI MIRA VERANITA, RINI SUSILOWATI
EKBIS (Ekonomi & Bisnis) Vol 6 No 1 (2018)
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.837 KB)

Abstract

The purpose of this study is to determine the impact of entrepreneurship development on the development of micro and small enterprises. This research is quantitative research with explanatory research, with data collecting technique through questioner and interview and sample using saturated sample technique, with Quantitative analysis uses validity test, reliability test, simple regression analysis, coefficient of determination, significance test (t test). The results of this study indicate that the variables of entrepreneurship (X) have an effect on business development (Y) of 77.7%. Entrepreneurship development has a positive and significant influence on business development. Entrepreneurship development conducted by Lengkong Sub-district is to provide institutional guidance, human resource development, financing facility, introduction and development of technology application, production development, marketing and promotion facility and business protection, in the form of socialization, giving facility in the form of capital and non capital as well as various training and mentoring and product development.
ANALISA PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN Rini Susilowati; Mira Veranita
EKBIS (Ekonomi & Bisnis) Vol 8 No 2 (2020)
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.326 KB)

Abstract

The purpose of this study was to determine the effect of service quality on patient satisfaction at RSUD Sumedang. The author uses a case study method with a quantitative descriptive approach through a questionnaire distributed to 50 respondents. The results showed that the services at RSUD Sumedang were good and according to the expectations of the patients, namely by simultaneously providing good services in various sectors. Patient satisfaction reaches 80% of the expectations they want, this shows that patients are satisfied with the quality of service at RSUD Sumedang. The spearman rank correlation calculation shows a strong correlation, namely 0.629 between indicators of tangibles, reliability, responsiveness, assurance and empathy with patient satisfaction. Patient satisfaction is influenced by the quality of service by 39.5% and the rest is influenced by other factors that the authors did not examine.
Mengembangkan Strategi Bisnis di Era Transformasi Digital Dwi Robiul Rochmawati; Hani Hatimatunnisani; Mira Veranita
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.3076

Abstract

As contemporary organizations go through computerized change, the job of a practical methodology turns out to be vital for any organization. There are different significant perspectives to zero in on while fostering a computerized business system: specifically, expanding the extent of business tasks as well as carrying out the most recent IT answers for make this procedure a long haul "improvement" plan expected to keep up with the feasibility of the organization, execution and add to the accomplishment of the Sustainable Development Goals (SDGs). The reason for this article is to examine the improvement of effective business techniques in the computerized time. The technique utilized in this examination is a subjective illustrative strategy. The consequences of this conversation show that in the age of the "new economy" and the computerized change that goes with it, creative advanced business systems in view of modern IT arrangements and lined up with the SDGs are an extraordinary chance for organizations to stray from contenders and gain upper hand.
Labelisasi Halal, Kualitas Produk dan Harga Pengaruhnya Terhadap Keputusan Pembelian Produk-Produk UMKM Saffa Tjahya Lestari Mira Veranita; Hani Hatimatunnisani; Ramayani Yusuf; Rini Susilowati
Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Vol. 4 No. 1 (2022): Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoiqtishodi.v4i1.3019

Abstract

Saffa Tjahya Lestari as an SME that produces snacks made from mushrooms has been affected by the pandemic, and is currently struggling to increase consumer buying interest again. Saffa Tjahya Lestari together with other MSMEs must rise and compete, among others, by carrying out halal labeling on products, improving product quality and determining competitive prices. Knowing the effect of halal labeling, product quality and price on purchasing decisions for SMEs Saffa Tjahya Lestari products is the goal of this study. Descriptive quantitative methods were used in this study, the overall results showed that the three labeling variables, namely halal, product quality and price, had an effect on the purchasing decision process for Saffa Tjahya Lestari products. This shows that for consumers of confectionary products made from mushrooms, UKM Saffa Tjahya Lestari, halal, quality and price of food products are very important for the convenience of consuming.
Co-Authors Ade Sudrajat Adri Arisena Agustina, Granit Amalia Yuliasari Anggraeni Noor Azahra Anggreyorina Anggreyorina Annisari Pinasthika Aryoga Samudra Asmara Atikah Nurwansyah Bambang Heru Purwanto Belinda Layrenshia Candra Gumilar Chairil M Noor Dadan Hendayana Dania Febyola Deden Gunawan Dedeng Yusuf Maolani Dessy Putri Rahayuningrum Dian Candra Fatihah Dionysius Beni Nugroho Dwi Robiul Rochmawati Dwi Robiul Rochmawati Eki Dudi Darmawan Erick Ivan Gian Erliany Syaodih Esti Aditya Dewi Fanny Agustina Hidayat Fatihah, Dian Candra Firda Diah Utami Firdaus Abdul Aziz Florencia Desiree Gunardi Gunardi Gunardi . Gunardi Gunardi Hani Hatimatunnisani Hany Setyo Utami Hendrawan Widjanarko Heny Hendrayati Hernawati, Euis I Gusti Wayan Murjana Yasa I Putu Ajie Windu Kertayoga Inggrid Since Yuliana Frans Joanne Switasanny Alexangela Junlianty Liambana Kristian Ismail Lidia Kamelia Linda Herawati Lukmanulhakim Almamalik M. Alfi Maulidi M. Khoirul Anwar Mahfud Khoiri Marsya Sahsabilla Meilinda Laurensia Febrihianto Michael Purba Moch Abdul Aziz Mohammad Tajuddin Monica Beatrice Magaline Muhamad Rizal Hadi Pratama Nadia Brigita Cahayani Najip Hendra S Parino Neng Diana Fitaloka Ni Nyoman Feby Wulandari Ni Nyoman Yulianthini Nidia Fadhila Novy Trianasari NUNIEK DEWI PRAMANIK Nunki Aprillita Pande Made Doddy Haryadi Parapaga, Florentina Blandina Purwadhi Purwadhi Putri Dwi Novrina R Oke Andikarya R. Oke Andikarya Rajuman Rajuman Rajuman Rajuman Regina Nurfitriyani Anissa Regina Nurfitriyani Anissa Resti Selfiah Rian Andriani Rini Susilowati Rini Susilowati Ropa Mustopa Nurrahman Sahidin, Yuda Sally Ester Rohana Panjaitan Sugianto Ikhsan Sugiyanto Ikhsan Sugiyanto Iksan Sugondo Sugondo Suminar Suminar Susilowati , Rini Syafii Syafii Tatiek Ekawati Permana Toufiq Agung Towifah Fauziah Choerunisa Wahyuddin Bagenda Warsiati , Wiwi Willma Fauzzia Willma Fauzzia Wilma Zuarko Adji Yuda Syahidin Yudhi Yudistira Yudhy S. Purwanto Yunyun Ratna H Yunyun Ratna H YUSUF, RAMAYANI Zein Bastian Zuhriyatus Saidah