Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Values

PENGARUH KUALITAS LAYANAN DAN SERVICESCAPE RUMAH SAKIT TERHADAP KEPERCAYAAN KONSUMEN (STUDI PADA PASIEN POLIKLINIK RAWAT JALAN RUMAH SAKIT SILOAM BALI PADA PANDEMI COVID-19) Dwi Setyawati; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hospitals as health service providers must be able to provide the best quality of service to patients in order to increase patient’s trust when seeking treatment at the hospital. In addition to service quality, hospitals must also pay attention to the servicescape they have so that they can make patients feel confident when taking treatment. This study aims to examine the effect of service quality and servicescape on consumer trust. The research was conducted at the Outpatient Polyclinic of Siloam Hospital Bali. The sample of this study was 170 patients who received outpatient treatment. Sampling using the type of non-probability sampling using a formula (5 x Indicator). The method used is multiple linear regression analysis. The results of this study indicate that Service Quality has a positive and significant effect on Consumer Trust. And Servicescape has a positive and significant effect on Consumer Trust.
PENGARUH SERVICESCAPE DAN VARIASI PRODUK TERHADAP MINAT BELI PADA GONG RESTORAN JATILUWIH Ni Putu Wiwik Nia Utari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Buying interest is closely related to consumer purchasing decisions, interest is used to predict a person's tendency to do or not do buying behavior. The purpose of the study was to determine the effect of servicescape and product variations on buying interest. The object of this research is the influence of Servicespace and Product Variations on Buying Interest at Gong Restaurant Jatiluwih. The number of respondents in this study were 85 people. Methods of data collection using a questionnaire. Data analysis used multiple linear regression. The result of this research is that servicescape has a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the servicescape of Gong Restaurant Jatiluwih, the higher the buying interest in the product. Product variations have a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the variety of Gong Restoran Jatiluwih products, the higher the buying interest in these products.