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Robby Yuli Endra
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Jl. ZA. Pagar Alam No.89,Bandar Lampung, Lampung, Indonesia 35142
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INDONESIA
MABUSS: Journal of Management, Business and Social Sciences
Published by Universitas Bandar Lampung
ISSN : -     EISSN : 29876761     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management, Business, and Social Sciences is intended to be the journal for publishing articles reporting the results of research on business. Journal of Management, Business and Social Sciences invites manuscripts in the areas: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Management Accounting, International Business, Business Economics, Business Ethics and Sustainable and, Entrepreneurship Journal of Management Business and Social Sciences accepts articles on any business-related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
THE ROLE OF LOCAL COMMUNITY PARTICIPATION IN THE DEVELOPING CULTURAL TOURISM SUSTAINABILITY Andini Wibowo; Tina Miniawati Barusman; Tri Lestira Putri Warganegara
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
Publisher : Program Studi Magister Manajemen

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This research objective is to determine the forms, degrees, and variables that encourage and impede community participation in the development of sustainable cultural tourism in the city of Bandar Lampung. This type of research uses a qualitative approach, in which the researcher conducts in-depth interviews with informants who are subject matter experts and direct observation. This form of research adopts a descriptive methodology. Tourism development that involves community participation deserves special consideration, particularly in the context of long-term tourism development. The purpose of community engagement in this planning is to transform the community from an object to a subject in a plan to construct tourist attractions in their region. The definition of planning is moving from merely drafting plans to sustainable planning, which includes not only planning before launching an activity but also preparing future stages of development. The researcher can conclude, based on the description and the outcome of the interview, that the community has participated in the planning, management, and usage phases of the development of cultural tourism.
THE ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY : (The study of Merry’s Cake Lampung) Adi Gunawan; Andala Rama Putra Barusman; Selfia Alke Mega; Wenny Permata Sari
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
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This study aims to determine the effect of customer preferences on product quality, service quality, product image on customer satisfaction and customer loyalty in the Merry's Lampung pastry business. The research method used in this research is a purposive random sampling method with 200 customers as respondents and uses the SEM (Structural Equation Modeling) analysis method. the results of this study note that product quality has a positive and significant influence on customer satisfaction and on customer loyalty, service quality has a positive and significant influence on customer satisfaction and on customer loyalty, product image has a positive and significant influence on customer satisfaction and loyalty and then customer satisfaction as an intervening variable has a positive and significant influence on customer loyalty. The recommendation obtained in this study are Merry's Lampung pastry business managers need to innovate such as making more attractive cake shapes, more unique packaging, ease of payment, adding premium products and improving facilities to increase customer satisfaction and customer loyalty.
STRATEGIES FOR EXPANDING THE POPULARIZATION OF TESTED PROFICIENT SPEAKERS OF INDONESIAN AT THE LAMPUNG PROVINCIAL LANGUAGE OFFICE Anggraini Saputri; Budhi Waskito; Yanuarius Yanu Dharmawan; Haninun; Afrizal Nilwan
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
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This study aims to design a strategy to increase the popularity of Indonesian speakers who are proficient and tested at the Lampung Provincial Language Office. The study used a qualitative method and a descriptive approach and analytical testing using SWOT analysis. The Lampung Provincial Language Office experienced problems in achieving the implementation of activities to increase the popularity of proficient and tested Indonesian speakers in the community. The achievement of the activities that were not achieved could not meet the target resulting in an increase in the target in the following year. Therefore, in 2022 the target number of UKBI testers will increase by 38.49%. Based on the research that has been done, it can be concluded that the failure to achieve the target is influenced by the location of the language office in Lampung Province, the revision of the Indonesian language carried out and the highest scores are at the level of service quality and digitization of the Lampung provincial Language office. Then suggestions were obtained, namely, there was a need to change correctional strategies in increasing the popularity of Indonesian speakers who were proficient and tested with several efforts, namely making written regulations and sanctions such as laws so that speakers of the language had to obey and carry out activities to increase and popularity. Therefore, the implementation of the strategy to increase the popularity of proficient and tested Indonesian speakers can be carried out and achieve the predetermined targets.
DOES INCENTIVES AND SUPERVISION HAVE IMPACT ON PERFORMANCE EMPLOYEES FOR SOUTH LAMPUNG REGENCY TRANSPORTATION SERVICE Asyri Muminatin; M Oktavianur; Hendri Dunan; Defrizal
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
Publisher : Program Studi Magister Manajemen

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The purpose of this study was to find out whether there is an influence of incentives and leadership supervision on employee performance at the South Lampung Regency Transportation Service. This study uses qualitative analysis methods and uses explanatory research types. The population in this study were all employees of the South Lampung Regency Transportation Service and the sample used was 51 people and then analyzed descriptively and inferentially. The results showed that incentives had a positive and significant effect on employee performance. Furthermore, leadership supervision also had a positive and significant effect on employee performance and the hypothesis test showed that incentives and leadership supervision had a positive and significant effect on performance. Based on the conclusions, there are results obtained in this study, including, on the incentive variable, the incentive component that gets the lowest score is "Currently, the provision of incentives is very proportional based on fairness and feasibility". Thus the leadership can coordinate with the employee's direct supervisor to obtain information in determining the amount of incentives given to employees who are truly in accordance with their responsibilities and workload so that the sense of fairness and feasibility of giving awards in the form of incentives is really well implemented.
EVALUATION MODEL IN DEVELOPING SOYBEAN AREA ACTIVITIES IN WEST LAMPUNG REGENCY Sartono Sartono; Risal Risal; Endang Kristiawati
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
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The objectives of this study are to (1) Identify the background and objectives of soybean area development activities in West Lampung Regency, (2) Identify supporting resources for the implementation of soybean area development activities in West Lampung Regency, (3) Identify the suitability of the goals and objectives of soybean area development activities in West Lampung Regency with their implementation (4) Identify the benefits/impacts of the implementation of soybean area development activities in West Lampung Regency on the local government (West Lampung Regency) and for farmers. This research is based on the CIPP evaluation model with a qualitative approach. The sampling was 43 people. The data obtained came from primary and secondary data. Data collection used observation techniques, interviews, literature studies, and questionnaires. The results of the research from the evaluation results (1) Context evaluation that the background and objectives of the activity are in accordance with law number: 22 of 2019 and Regulation of the Minister of Agriculture number: 18/PERMENTAN / RC.040 /4/2018, (2) Input evaluation states that all supporting aspects such as human resources, socialization, production facilities, and budgets already have a basis/guidelines for implementation, only need improvement, namely the production facilities provided must be in accordance with soybean cultivation standards, (3) Process evaluation all aspects are appropriate, only need improvement, namely optimizing the role of farmers, (4) Product evaluation that the results of the implementation of activities have had a lot of impact on farmers as implementers of activities although not yet optimal, Farmers get additional income while the benefits for local governments are the addition of soybean planting areas in West Lampung Regency but production is not optimal, namely production of 123 tons/hectare of the target of 425 tons/hectare or realized 29%.
THE ROLE OF MARKETING MIX (7 P'S) TOWARDS REPURCHASE INTENTION OF ALIBABA'S FRIED BANANA IN BANDUNG CITY Marceilla Suryana; Sarfilianty Anggiani
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
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This study aims to find out the impact of the marketing mix (7 p's) on the repurchase intension of Alibaba Bandung's Pisang Goreng. The research method used in this study is a quantitative descriptive approach. The sampling technique used is the slovin formula, that obtained by giving out the questionnaire to 98 respondents. This study used qualitative data and multiple regression analysis as the analysis methods. All variable indicators are declared valid and reliable. The result of the F-test proves that the product, price, place, promotion, people, physical evidence, and proser variable simultaneously has an impact on the repurchase intension of Alibaba Bandung's Pisang Goreng. The result of the t-test proves that product and promotion have an impact on the repurchase intension of Alibaba Bandung's Pisang Goreng.
ANALYSIS OF POSTULATING COMPENSATION ON ENHANCING THE SERVICE QUALITY FOR BARISTA AT COFFEE SHOPS Dita Oki Berliyanti; Sri Vandayuli Riorini
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
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The aim of this study was to determine and analyze compensation in improving the quality of service provided by baristas in coffee shop development (case study at 20 Kopi Tirtayasa branch and Langkapura Bandar Lampung branch). This research is descriptive qualitative research using a case study research design. Data collection techniques are by means of interviews, observation, and documentation. The results showed that the compensations given by 20 Kopi to baristas are direct compensation and indirect compensation. Direct compensation in this coffee shop is in the form of salaries and incentives. While indirect compensation is in the form of health insurance. There is a problem with this compensation, which is the low compensation or salary received by baristas at the 20 Kopi Tirtayasa and Langkapura branches. Minimal or inadequate compensation will trigger ineffective employee performance and will have an impact on the quality of service provided to customers. However, despite their low salary, the baristas still give their loyalty to 20 Kopi and provide good quality service to their customers. This will certainly support the development of the coffee shop itself, as 20 Kopi has opened 4 branches in Bandar Lampung. This shows that 20 Kopi has a role as part of the development of coffee shops in Bandar Lampung.
STYLE AND MOTIVATION VARIABLE AS FACTORS AFFECTING EMPLOYEE COMMITMENT Venantius Mardi Widyadmono; Adhatu Achsa
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
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The purpose of this study is to ascertain how PT Indogrosir Bandar Lampung's leadership and motivational practices affect employee commitment. This study employs a quantitative methodology. The TCR approach was employed by the authors to examine the data that had been gathered for this investigation. This study employs SPSS 23 software to simplify data analysis and statistics as a calculating technique for its analysis. According to the study analysis's findings, PT Indogrosir Bandar Lampung's leadership style and motivation have a big impact on staff commitment, In order to strengthen employee commitment, there is still a need for specific adjustments to be made by the management as well as the organization's leadership in the development of leadership style and motivation.
RISK-BASED AUDIT IMPLEMENTATION AND PROFESSIONAL SKEPTICISM ON FRAUD DETECTION FOR LOCAL GOVERNMENT FINANCIAL REPORTS Deasy Aseanty; Arif Zulkarnain
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
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This analysis aims to investigate the effect of Risk-Based Audit Implementation and Professional Skepticism on Fraud Detection. The object of this research is 40 out of 88 examiners at the Audit Board of Republic Indonesia (BPK) Representative of Lampung Province who have been certified as examiners. The sample used in this study was a purposive sampling method, namely data collection from predetermined respondents. The research approach utilized in this research is a quantitative approach using multiple linear regression analysis with IBM SPSS Version 28.0 software as the analysis tool. The findings revealed that the Risk-Based Audit Implementation variable had a substantial positive effect on the Fraud Detection variable, Professional Skepticism had a significant positive effect on Fraud Detection, Risk-Based Audit Implementation, and Professional Skepticism had a significant positive effect simultaneously on Fraud Detection.
STRATEGY TO CONVALESCE CUSTOMER SATISFACTION FOR SELLING HYDROPONIC VEGETABLE DURING THE PANDEMIC OF COVID-19 Rivan Sutrisno; Gundur Leo
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
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This study aims to find out whether there is an influence of the marketing mix 4P's on Halethponic.id customer satisfaction. The population in this study are customers from Halethponic.id and there are 50 people as samples. The method used is the Multiple Linear Regression analysis method with a descriptive quantitative approach. Based on the results of the study it is known that the marketing mix 4P's (price, product, place, promotion) simultaneously has a positive and significant influence on customer satisfaction. The suggestions obtained from this study are that Halethponic.id can maintain a stable marketing mix that is good for customers, create a characteristic, pay attention to prices, promote products through advertisements, consider places and improve services so that they can maintain customer satisfaction.

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