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All Journal Jurnal Studi Pemerintahan MediaTor: Jurnal Komunikasi Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM JURNAL NOKEN : Ilmu-Ilmu Sosial Sahafa Journal of Islamic Communication Sebatik Jurnal Mantik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Syntax Idea Potret Pemikiran Enrichment : Journal of Management Widya Komunika: Jurnal Komunikasi Pendidikan Jurnal Ilmiah Ilmu Komunikasi Communique Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences LEGAL BRIEF Perspektif PARAHITA : Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Balayudha (JIKOBA) At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Prosiding University Research Colloquium Jurnal Multidisiplin Sahombu Kajian Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Prosiding Seminar Nasional Unimus
Nani Nurani Muksin
Universitas Muhammadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Political Publicity Strategy for Members of DPR Mardani Ali Sera through Instagram and Facebook Bambang Dwinanto; Nani Nurani Muksin
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

For political actors such as members of the DPR, publicity and Public Relations (PR) strategies have a very important and strategic role, especially in fostering and maintaining good relations with the community. As a political actor who has a loyal and strong enough support base, Mardani Ali Sera continues to strive get closer to the community so that they are better known and trusted so that they have a positive image. Therefore, Mardani Ali Sera uses publicity and Public Relations strategies as one of his strategies. This study aims to describe the publicity strategy carried out by DPR Member Mardani Ali Sera in fostering good relations with the public. The method used in this research is descriptive qualitative. Data collection was obtained through documentation. From that research
Online Marketing Communication Model of R80 Aircraft Fundraising (Netnographic Study for E-Commerce and Facebook @Kitabisadotcom) Ayu Nurfitri Andini; Nani Nurani Muksin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6592

Abstract

Kitabisa.com websites are focuses on social movements, with the market being foundations, and individuals who need social support/assistance. Kitabisa.com provides online donation platforms and technology for individuals, communities, organizations, institutions, and companies. This study aims to understand the online marketing communication process (messages, endorsements, media, target/audience, and feedback), analyze the online media used by the endorser group (fundraisers, donors, and Kitabisa.com page managers) as marketing communications to raise donations for R80 aircraft, knowing the supporting and inhibiting factors of online marketing communication for raising donations for the R80 aircraft, and finding an online marketing communication model for raising donations for the R80 aircraft. This research uses a qualitative approach with a netnography methodology. It was found that the online marketing communication process applied in raising donations for R80 aircraft through Kitabisa.com is based on online marketing communications that provide feedback channels for donors and influencers. In addition, the social media Facebook account @kitabisadotcom also plays a major role in maximizing User Generate Content (UGC) from influencer accounts, increasing reach through sharing activities (To Share), generating collaboration (To Co-operate) and increasing interaction. Some of the supporting factors include the character of Professor BJ Habibie as the architect of the R80 aircraft and also known as the Father of Indonesian Technology and the 3rd President of the Republic of Indonesia, the character of the influencers who support the donation-raising campaign, and the concept of storytelling plays a big role in mobilizing people to donate. This research was found the uniqueness online marketing communication models which has a new stage effect that occurs on the audience that they are feeling proud and buying merchandise and doing as a fundraiser.
STRATEGI MARKETING POLITIK BOBBY NASUTION DAN AULIA RACHMAN DI MEDIA SOSIAL PADA PILKADA KOTA MEDAN 2020 Ahmad Baihaqi; Nani Nurani Muksin; Fal. Harmonis; Asep Setiawan; Leti Karmila
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.361

Abstract

Salah satu bagian yang tidak dapat terpisahkan dalam dunia politik adalah marketing. Dalam event Pemilihan Kepala Daerah, dibutuhkan strategi marketing yang baik dan tepat agar pasangan calon dapat diterima dan mendapat perhatian serta dukungan masyarakat. Maka penelitian ini dilakukan dengan tujuan untuk mengetahui strategi marketing politik Bobby-Aulia di media sosial. Penelitian ini menggunakan teori strategi marketing politik yang meliputi push, pull, dan pass marketing yang diaplikasikan di media sosial (Computer-Mediated Communication) yang terdiri dari Selective Self-Presentation, Verbal cues atau pesan teks, dan Many-to-many communication. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi deskriptif. Data didapat dengan melakukan wawancara mendalam kepada beberapa narasumber terpilih. Hasil penelitian menunjukkan bahwa Bobby-Aulia telah menyampaikan pesan-pesan berulang di media sosial dengan metode informatif dan edukatif, namun masih kurang persuasif. Secara garis besar, strategi marketing komunikasi politik yang dilakukan sudah cukup optimal.
KARAKTER PENYIAR KREATIF DALAM SIARAN BERITA DI RADIO SEILA 104.3FM BATAM Angga Aminudin; Nani Nurani Muksin
AT-TAWASUL Vol 2 No 1 (2022): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v2i1.340

Abstract

As a media provider of information, each radio has its own concept in carrying out its broadcast format. As in Indonesia, there are many radios with various broadcast formats with multi-segment listeners. Radio Seila FM Batam has a general broadcast format, in the sense of combining entertainment, news and music in one broadcast format with Islamic religious nuances. It turns out that in a few years, the program that is most in demand by listeners is the program "Topik Berita Pagi". The announcer of the program "Topik Berita Pagi" has a significant role in the process of developing and delivering information to listeners. The character that is built and prepared by the announcer in order to attract listeners is done professionally and creatively. This study aims to determine the creativity of the announcer of the program "Topik Berita Pagi". The qualitative method used is descriptive phenomenology based on Husserl's philosophy. This descriptive phenomenology is used to develop the structure of the broadcaster's life experience in collaboration with the news program team who is responsible for preparing all news broadcast content with a duration of about 90 minutes. It can be seen that the most prominent creative announcer characters from this program are; Have adequate vocal quality, reliable in adlibbing and script reading, up-to-date and broad in knowledge, deep understanding of radio segments, showing sympathy and empathy for listeners, able to generate fresh and solution ideas, Able to work in a team and "Be Your Self". At a radio station, a creative announcer who brings an event certainly has strategic value. Because the latest news is packaged in such a way, delivered to the listeners very well and interestingly, causing a positive response from the listeners. This will be useful in radio's efforts to maintain its existence in the broadcasting world
Ganjar Pranowo's Image Politics Through TikTok Content Videos Hendra Hidayat; Nani Nurani Muksin
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.692

Abstract

The internet penetration rate in Indonesia reached 77.02% in the first quarter of 2022. The internet and social media are suitable media for the process of communication and political campaigns. With the growing number of users, social media TikTok becomes a new strategic tool for politicians to drive political narratives. One of the Indonesian politicians and state officials who use TikTok social media is Ganjar Pranowo, who is currently serving his second term as Governor of Central Java (2013-2023). Ganjar Pranowo was selected for review because of his electability in the top three positions in June 2022. This article aims to: 1) find out and analyze the politics of Ganjar Pranowo's image on the TikTok account @ganjarpranowofc by exploring the meaning of the messages contained in it; and 2) interpret the political image it displays through the impression received by the audience. This article was compiled using a descriptive qualitative method with a semiotic analysis approach model from Roland Barthes on the video content of the @ganjarpranowofc TikTok account. The results found: that video content was uploaded as a strategy for shaping Ganjar Pranowo's political image. The messages in the video show Ganjar Pranowo's charm who is close to the people, does actual work, balances world life with spirituality, shows social empathy, is friendly to the issue of diversity-child-women and is responsive to up-to-date issues. The uploaded videos also show the figure of Ganjar Pranowo, who enjoys his job as a governor who serves the community. The visual strategies used include 1) biographical strategy, 2) incumbent strategy, and 3) the strategy of the Head of Kagama. TikTok account @ganjarpranowofc is also managed professionally from pre-production to post-production. 
Komunikasi Politik Kepala Daerah di Media Sosial (Studi pada Akun Facebook Anies Baswedan, Ridwan Kamil dan Ganjar Pranowo) Mulkan Habibi; Nani Nurani Muksin; Donny Kurniawan; Adetya Perdanaraya
Potret Pemikiran Vol 26, No 2 (2022)
Publisher : Institut Agama Islam Negeri (IAIN) Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/pp.v26i2.2059

Abstract

Penggunaan media sosial sebagai media komunikasi politik bagi kepala daerah sangat penting, karena media sosial memiliki jangkauan yang meliputi skala khalayak kecil dan khalayak global. Media sosial relatif lebih mudah digunakan karena tidak memerlukan keterampilan dan pelatihan khusus. Gubernur DKI Jakarta Anies Baswedan, Gubernur Jawa Barat Ridwan Kamil dan Gubernur Jawa Tengah Ganjar Pranowo saat ini cukup aktif menggunakan media sosial facebook. Hal tersebut dapat dilihat dari keaktifan membagikan pesan komunikasi politik pada postingan akun facebook. Penelitian ini bertujuan untuk menganalisis pesan komunikasi politik yang dimunculkan dan gaya komunikasi politik ketiga kepala daerah pada postingan akun facebook masing-masing. Metode penelitian menggunakan pendekatan kualitatif tipe deskriptif dengan metode analisis isi. Analisis ini untuk membuat generalisasi dari pesan dan memberikan gambaran umum karakteristik dari suatu isi atau pesan. Hasil penelitian menyimpulkan bahwa ketiga kepala daerah ini sangat aktif menggunakan media sosial facebook, terdapat 2 hingga 3 kali postingan yang dibagikan setiap hari nya. Pesan yang dibagikan diantaranya, kebijakan daerah, fasilitas publik milik daerah, aktifitas bersama dengan tokoh politik dalam dan luar negeri. Masing-masing kepala daerah memiliki gaya komunikasi politik yang berbeda, Anies Baswedan memiliki Bahasa yang formal dengan narasi yang panjang, Ridwan Kamil menggunakan gaya bahasa non formal dan disertai dengan campuran bahasa khas sunda dan bahasa pantun serta video yang menghibur. Ganjar Pranowo memiliki gaya komunikasi politik yang khas bahasa masyarakat Jawa dengan narasi yang sederhana dan singkat, namun aktifitas Ganjar Pranowo dikemas dengan video yang diedit dengan durasi yang singkat, lucu, menghibur dan terlihat ada kebersamaan dan hiburan yang dimunculkan.
Pendampingan Usaha Makanan Beku UMKM melalui Branding dan Iklan di Masa Pandemi Covid-19 Oktaviana Purnamasari; Agus Hermanto; Nani Nurani Muksin; Daniel Handoko; Amin Shabana; Gilang Ramadhan
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 3, No 2 (2022): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v3i2.82

Abstract

Pandemi Covid-19 yang terjadi mulai awal 2020 telah berdampak besar di berbagai sektor; tak hanya kesehatan, pendidikan tetapi juga ekonomi. Dalam situasi krisis seperti saat ini pelaku UMKM dituntut berinovasi memanfaatkan kanal pemasaran dan penjualan demi keberlangsungan usaha mereka. Akademisi dalam hal ini dosen bersama mahasiswa berperan besar membantu para pelaku UMKM bertahan di masa sulit saat pandemi-Covid 19 melalui program pengabdian masyarakat. Hal ini dilakukan dengan pendampingan branding dan iklan bagi salah satu pelaku UMKM dari anggota komunitas Gerakan Nusantara Berdaya (GNB) Depok yakni Ummamii Food Factory. Untuk merealisasikannya, tujuan program pengabdian masyarakat yang diberikan adalah: (1) Pendampingan pada usaha makanan beku Ummamii Food Factory melalui branding; (2) Pembuatan iklan untuk menunjang branding Ummamii Food Factory agar dapat bertahan di masa pandemi Covid-19. Kegiatan pendampingan berlangsung selama tiga bulan, Agustus hingga Oktober 2021 dengan melibatkan dosen dan mahasiswa Prodi Ilmu Komunikasi Universitas Muhammadiyah Jakarta. Metode pendampingan dilakukan melalui perancangan branding dimulai dari pembuatan iklan yang komprehensif dan terintegrasi sejak dari perancangan, pengembangan dan produksinya. Hasil dari pengabdian masyarakat ini dapat disimpulkan bahwa para pelaku UMKM khususnya Ummamii Food Factory perlu melakukan aktivitas branding yang sistematis, terstruktur, dan startegis berkaitan dengan Unique Selling Proposition (USP) agar dapat menjadi pembeda sekaligus kekuatan dari produk Umammii. Hal itu telah berhasil dilakukan melalui pendampingan pada abdimas ini.
Public Relations Politik Ganjar Pranowo untuk Membangun Komunikasi Politik di Media Sosial Hendra Hidayat; Nani Nurani Muksin
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pendidikan, Humaniora dan Agama
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penetrasi internet di Indonesia telah mencapai 77,02% pada kuartal pertama tahun 2022. Internet dan media sosial adalah medium yang baik bagi proses komunikasi dan kampanye politik. Dengan pertumbuhan jumlah pengguna, media sosial TikTok menjadi alat strategis baru bagi para aktor politik untuk mendorong narasi politik. Salah satu politisi Indonesia sekaligus pejabat negara yang memanfaatkan media sosial TikTok adalah Ganjar Pranowo, Gubernur Jawa Tengah dua periode (2013-2023). Ganjar Pranowo dipilih untuk dikaji karena elektabilitasnya berada di posisi tiga besar pada bulan Juni 2022. Penelitian ini bertujuan untuk memahami PR politik Ganjar Pranowo melalui media TikTok. Penelitian ini disusun menggunakan metode kualitatif deskriptif. Hasil yang ditemukan: Sebuah tim bernama "Tim Udara" dibentuk pada November 2021 dan dikelola secara khusus oleh relawan Ganjar yang berbasis di Jakarta. Pengelolaan media sosial dilakukan secara terstruktur dan terorganisir, dan semua konten pesan disiapkan secara komprehensif. Tim juga melakukan kegiatan kehumasan politik seperti pengelolaan media, pengelolaan citra, komunikasi internal, dan pengelolaan informasi. Konten video diunggah sebagai strategi pembentukan citra politik Ganjar Pranowo. Pesan-pesan dalam video tersebut menunjukkan persona Ganjar Pranowo yang dekat dengan masyarakat, melakukan pekerjaan nyata, menyeimbangkan kehidupan dunia dengan spiritualitas, menunjukkan empati sosial, ramah terhadap isu keberagaman anak-perempuan dan responsif terhadap masalah
Pesan Jurnalisme Profetik di Harian Republika Muhammad - Subarkah; Nani Nurani Muksin
Sahafa Journal of Islamic Communication Vol 5, No 1 (2022): Sahafa : Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v5i1.8347

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis dan mendeskripsikan gagasan serta  praktik komunikasi pesan jurnalisme profetik di Republika. Teknik penelitian ini menggunakan studi fenomenologi yang bersifat deskriptif-kualitatif dengan melakukan cara wawancara dan studi pustaka. Hasil dari penelitian ini yaitu gagasan dari jurnalisme profetik yang dipraktikkan Republika dapat dikatakan merupakan salah satu bentuk pengayaan dari jurnalisme di Indonesia yang ditambahi ide transedensi dari dakwah para nabi yakni bersifat jujur, komunikatif, pesan dapat dipercaya, dan cerdas.  Hal ini dilihat dari jejak karya jurnalisme Republika yang berdiri semenjak tahun 1993. Dalam rentang waktu selama itu, Republika yang didirikan sebagai media umum yang peduli pada aspirasi umat Islam, konsisten melaksanakan gagasan jurnalisme profetik dalam setiap beritanya. Jurnalisme dipraktikkan tidak hanya mengikuti aturan etis dan teknis jurnalistik, tapi diperkaya dengan gagasan kepedulian kepada nilai transendensi yang hal ini adalah ajaran Islam. Salah satu hal tersebut misalnya ketika Republika bersikap atas isu judi SDSB yang dilakukan secara konsisten dari awal keberadaan  media ini hingga masa sekarang ketika terjadi gelombang perubahan dari media konvensional ke media baru. ABSTRACTThis study aims to analyze and describe the ideas and practices of communicating prophetic journalism messages in Republika. This research technique uses a descriptive-qualitative phenomenological study by conducting interviews and literature studies. The result of this research is that the idea of prophetic journalism practiced by Republika can be said to be a form of enrichment of journalism practices in Indonesia which is added to the idea of transcendence from the da'wah of the prophets, namely being honest, communicative, trustworthy, and intelligent. This can be seen from the traces of Republika's journalism work, which was founded in 1993. During that time, Republika, which was established as a public media that cares about the aspirations of Muslims, has consistently implemented the idea of prophetic journalism in every news report. Journalism is practiced not only following the ethical and technical rules of journalism, but enriched with the idea ofcaring for the transcendent value which is Islamic teachings. One of these things, for example, was when Republika acted on the issue of SDSB gambling which was carried out consistently from the beginning of this media's existence to the present when there was a wave of change from conventional media to new media. 
ENDORSE EFFECT ADE GOVINDA'S SELEBGRAM AND INSTAGRAM POST @ BM.ORIGINAL ACCOUNT FOR FOLLOWERS ' INTEREST IN BUYING SNEAKERS SHOES Renaldo Aswansyah Putera; Nani Nurani Muksin; Aminah Swarnawati
Jurnal Multidisiplin Sahombu Vol. 2 No. 1 (2022): Jurnal Multidisiplin Sahombu, July 2022
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.494 KB) | DOI: 10.58471/jms.v2i1.1003

Abstract

The purpose of the theme adopted from the title above is to find out the influence of Ade Govinda's celebrity Endorsements and @ BM.ORIGINAL's Instagram account posts on Followers regarding their interest in buying Sneakers. This research method uses a quantitative approach by distributing questionnaires to the 98 follower respondents mentioned above, then the results of the data are processed with the help of the SPSS 25 application. The population of this study is all Instagram social media users who follow the @ BM. Original account with the sample used random sampling. The results of the data processing carried out are that the Endorse Selebgram variable partially has an influence on buying interest, the results obtained are t-count > t-table and sig < 0.05 (2,800 > 1.985 and 0.016 < 0.05), the social media the Instagram variable partially has an influence on buying interest, the test results are t-count > t-table and sig < 0.05 (2.372 > 1.985 and 0.020 < 0.05), and the Endorse Selebgram variable and Instagram social media simultaneously have an influence on SPSS buying interest The results of the F test are F-count > F-table and sig < 0.05 (4.981 > 3.090 and 0.009 < 0.05
Co-Authors Adetya Perdanaraya Agus Hermanto Ahmad Baihaqi Amin Shabana Amin Shabana Amin Shabana Amin Shabana Aminah Swarnawati Angga Aminudin Asep Setiawan Astriana Baiti Sinaga Ayu Nurfitri Andini Bambang Dwinanto BurhanudiN A. Muhamad Bustanul Mubarok Damurrosysyi Mujahidain Donny Kurniawan Fal. Harmonis Febriansyah Febriansyah Febriansyah Febriansyah Gilang Ramadhan Handoko, Daniel Harmonis Hendra Hidayat Hendra Hidayat Kiki Pradatha Leti Karmila Moh. Amin Tohari Moh. Amin Tohari Muhammad - Subarkah Muhammad Rijal Mulkan Habibi Novita Srildayanti Oktaviana Purnamasari Pradatha, Kiki Purwanto*, Hari Eko Renaldo Aswansyah Putera Resman Muharul Tambunan Rindana Intan Emeilia Robby Milana Shabana, Amin Tohari, Moh. Amin Trisno Muldani Vieka Septilaga Wahyu Joko Priyono Widiana Latifah Widiana Latifah Widiana Latifah