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Maximizing brand image building as a semi-pub café through emotional branding Izzah, Nurul; Sumartias, Suwandi; Perbawasari, Susie
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.49682

Abstract

This research discusses a café in Makassar City called Pyur for You Café, which decided to rebrand when it was threatened with permanent closure due to the Covid-19 pandemic in 2021. The café previously had a work-friendly concept and was then rebranded as a semi-pub café, which implemented emotional branding. This study aims to analyze the Pyur For You café, discuss the background of the Pyur For You café in choosing to apply emotional branding to a new café concept, discuss the process of creating its identity, and analyze how the Pyur For You café applies the emotional aspect of branding to a new concept. So that consumers are attached to the café and prefer the Pyur For You Café over other competitors. This research is a qualitative case study with informants from the café, namely, the owner and staff, who understand the application of emotional branding. The author also randomly selected five consumers who met in the Pyur For You café area to conduct in-depth interviews. The results of the interviews regarding rebranding were analyzed through the four basic pillars of emotional branding, according to Marc Gobe. The findings show that the Pyur For You café has implemented the basic concept of emotional branding, which is communicated through relationships with consumers, the interior design of the café, events held, and food served. However, its application can still be maximized.
PENGGUNAAN E-MODUL BERBASIS KEARIFAN LOKAL PANTURA DALAM MENINGKATKAN KECERDASAN LOGIS PADA SISWA AUTIS Izzah, Nurul; Ardiyanti, Sekar Dwi; Khamdun, Khamdun
JURNAL PENDIDIKAN DASAR PERKHASA: Jurnal Penelitian Pendidikan Dasar Vol 10, No 2 (2024): Jurnal Pendidikan Dasar Perkhasa: Jurnal Penelitian Pendidikan Dasar
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpdp.v10i2.3794

Abstract

This study analyzes the effectiveness of interactive e-modules based on Pantura local wisdom in teaching animal and plant body parts to autistic students in a fourth-grade class at SDLB Sunan Kudus. Employing a qualitative descriptive approach, the research utilized structured interviews with the class teacher and direct observations of classroom activities to gather data on the implementation of the e-modules and their impact on student engagement and learning outcomes. Findings reveal that these locally grounded e-modules significantly enhance the logical intelligence and problem-solving skills of autistic students by facilitating a more engaging learning experience that connects educational content with their local environment, thereby increasing motivation and participation in science education. The study highlights the necessity of using concrete and visual learning materials, as autistic students benefit from tangible resources that aid comprehension. Additionally, the integration of technology, such as voice recorders and interactive media, supports the learning process by making it more accessible and enjoyable. The results emphasize the critical role of culturally relevant teaching methods and the need for ongoing guidance and supervision to foster the academic and cognitive growth of students with special needs, contributing to the understanding of effective pedagogical strategies in special education and advocating for the incorporation of local wisdom and technological tools to enhance learning outcomes for autistic students.
Pendidikan Inklusi dengan Anak Penyandang Ketunaan Slow Learner (Lambat Belajar) dan CIBI (Cerdas Istimewa, Berbakat Istimewa) Nurfadhillah, Septy; Fitri, Aisah Nur; Utami, Dyah; Navyanti, Faradya; J, Ghina Salsabila; Ustianingsih, Laysia; Izzah, Nurul; Amalia, Reny Rahma
ALSYS Vol 2 No 1 (2022): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.714 KB) | DOI: 10.58578/alsys.v2i1.144

Abstract

This research was conducted at SDN Cimone 7, Tangerang City, Banten Province. This research was conducted aiming to find out and then understand the inclusive school environment which in practice is not only the interaction between teachers and students as the primary component of education, but also the presence of supporting facilities such as school facilities and infrastructure that are the foundation of the smooth process of school formal education. This study uses the method of observation and the instrument used is in the form of interviews. The results of this observational study indicate (1) there are inclusive schools located in the Tangerang City area, (2) there are inclusive students at SDN Cimone 7, Tangerang City, Banten Province which are classified as slow learners .and special intelligent and gifted children (CIBI), (3) knowledge of the learning system implemented at SDN Cimone 7 Tangerang City, Banten Province. Based on the results of the research that has been done, it can be seen that SDN Cimone 7 Tangerang City, Banten Province is included in an inclusive school that has tried to implement a learning system that adapts to the needs of these inclusive students.
Evaluation of the Implementation of the Tahfiz Al-Quran 30 Juz Program (Context, Inputs, Processes, and Products) at the Islamic Centre North Sumatra Izzah, Nurul; Halimah, Siti; Haidir, Haidir
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol 6 No 2 (2024): Geographical Coverage: Indonesia and Iraq
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v6i2.5556

Abstract

The Context, Input, Process, Product (CIPP) evaluation model is important because it provides a comprehensive framework for thoroughly assessing the context, inputs, processes, and products of a program. This descriptive qualitative research aims to evaluate the implementation of the tahfiz 30 juz Al-Quran program at the North Sumatra Islamic Center using the CIPP (Context, Input, Process, Product) evaluation model. Data collection was obtained through interviews, observations, and documentation. Data sources were obtained from tahfiz teachers, students, ma'had mudir, alumni, and the surrounding community and analyzed using the Miles-Huberman technique. The results of the study show that from the CIPP evaluation of the implementation of the tahfiz Al-Qur'an program at the Islamic Center of North Sumatra are: 1) Context, this program is supported by the government, schools, and the community, and is a need and part of the school's vision, mission, and goals, 2) Input, This program has competent teachers with the right teacher-student ratio (1:15) and good implementation procedures, including exam schedules, syllabus, and appropriate lesson plans, 3) The tahfiz learning process is according to plan, teachers master the material, varied methods and deposit assessment is carried out without mushaf, and 4) The product, the competence of tahfiz students is good, with the ability to read the Qur'an fluently and understand tajwid, and have noble morals that are reflected in daily behavior. It is clear that the tahfiz Al-Quran program at the North Sumatra Islamic Center runs well and effectively, is supported by various parties, has proper implementation procedures, and produces students who are competent in tahfiz and have noble character.
Pengaruh Efikasi Diri Terhadap Kinerja Mengajar Mahasiswa PLP Mitra Prodi Pendidikan Ekonomi FKIP Universitas Riau Izzah, Nurul; Nas, Sakdanur; Haryana, Gani
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i1.3190

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh efikasi diri terhadap kinerja mengajar mahasiswa PLP Mitra Prodi Pendidikan Ekonomi FKIP Universitas Riau. Populasi dalam penelitian ini adalah mahasiswa PLP Mitra Prodi Pendidikan Ekonomi FKIP Universitas Riau tahun 2021 dengan jumlah 29 mahasiswa. Sampel penelitian ini berjumlah 29 mahasiswa dengan menggunakan teknik sampling jenuh. Metode pengumpulan data dalam penelitian ini menggunakan angket. Angket disebarkan melalui google form dan dianalisis menggunakan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa efikasi diri berpengaruh signifikan terhadap kinerja mengajar pada mahasiswa PLP Mitra Prodi Pendidikan Ekonomi FKIP Universitas Riau dengan persamaan regresi Y = 13,456 + 0,789 (X) dan memberikan kontribusi terhadap kinerja mengajar sebesar 67,9%.
Peran Kepemimpinan Kepala Sekolah dalam Mewujudkan Sekolah Ramah Anak di Sekolah Inklusi Izzah, Nurul; Setianti , Yanti; Tiara, Olga
Murhum : Jurnal Pendidikan Anak Usia Dini Vol. 4 No. 2 (2023): Desember
Publisher : Perkumpulan Pengelola Jurnal (PPJ) PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/murhum.v4i2.236

Abstract

Penelitian ini bertujuan untuk dapat mengetahui peran kepemimpinan kepala sekolah dalam menciptakan sekolah ramah anak yang kondusif di sekolah inklusi, serta bagaimana kepala sekolah menerapkan sistem yang diberlakukan kepada guru, siswa, dan orang tua. Penelitian ini menggunakan pendekatan kualitatif deksriptif yang memungkinkan peneliti untuk menggambarkan realitas sosial melalui pengamatan dan wawancara dengan ketua Yayasan, kepala sekolah, guru dan orangtua siswa di Rumah Sekolah Cendekia. Pendekatan kualitatif digunakan untuk memahami peran kepemimpinan kepala sekolah di sekolah inklusi yang terletak di Kabupaten Gowa, Sulawesi Selatan. Dalam penelitian ini, data dianalisis menggunakan model Miles dan Huberman yang meliputi pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil kajian artikel ilmiah ini menunjukan bahwa Kepala sekolah memiliki peranan penting dalam mengambil keputusan dalam meningkatkan kualitas sekolahnya. Keberhasilan sekolah dapat terlihat dari sikap dan keputusan kepala sekolah, salah satunya dalam mendidik tenaga pengajar, menyusun system dan model pembelajaran di sekolah yang dapat menciptakan sekolah ramah anak.
Elevating English Writing Skills Via Social Networking Sites (SNS): Focusing on Indonesian Undergraduate Students’ Perceptions Izzah, Nurul; Febriyanti, Rina Husnaini
JEdu: Journal of English Education Vol 3, No 3 (2023): JEdu: Journal of English Education
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jedu.v3i3.9593

Abstract

Since writing in English appears to be an issue for EFL learners, particularly in academic settings for undergraduate students, there is a need to identify some ways or methods of teaching that may assist students in improving their writing ability, such as implementing different platforms like Social Networking Sites (SNS) for teaching and learning English writing skills in the hopes that it will help students enhance their proficiency. This research aims to ascertain how SNS are used to improve writing skills in English by examining Indonesian undergraduates' perspectives and their preferences for English writing practice on their SNSs. This study employed a qualitative approach as the research design. The participants of this study were 42 undergraduate students majoring in English education at a private university in Jakarta, Indonesia. The research instruments employed a questionnaire and an interview. The results revealed that the utilization of SNS as a tool for English writing learning is perceived as helpful and beneficial for the development of undergraduate students' English writing skills.
Strategi Dalam Menghafal Al-Qur’an Di Madrasah Tsanawiyah  Yapi Sipare-Pare Izzah, Nurul; Harfiani , Rizka
At-Tarbiyah: Journal of Islamic Religious Research and Education Vol. 1 No. 1 (2023): At-Tarbiyah: Journal of Islamic Religious Research and Education
Publisher : STAI Tebing Tinggi Deli

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a type of qualitative research using an inductive reasoning research model which aims to find out what strategies teachers use in memorizing the Al-Qur'an students at MTs Yapi Sipare-pare. The research method used in this study is a descriptive qualitative research method to analyze data in the form of sentences or words. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Data were analyzed by data collection, data reduction, data presentation, and data verification. Checking the validity of the data is done by testing the credibility, transferability testing, penguin dependability, and confirmability testing. The results showed that: the strategy carried out by the Tahfidz Teacher at MTs Yapi Sipare-pare in improving students' ability to memorize the Koran, consisted of several actions, namely: 1), giving motivation to students, 2), giving assignments and punishments to students, and 3), guiding students to remain muraja'ah. The obstacles faced by the Tahfidz teacher at MTs Yapi Sipare-pare in an effort to improve students' ability to memorize the Koran, namely as follows: 1), there are students who have not been able to read the Koran properly, 2), the health of the teacher which can interfere with concentration in teaching, 3), there is a feeling of laziness from students when memorizing the Koran, and 4) there is a different intelligence from the students. The solution to this obstacle can be overcome by the teacher by giving tahsin guidance which is carried out periodically. In addition to the presence of several students who have not been able to read the Koran properly, there are also students who are lazy to memorize. This situation does not occur every day, but when students feel lazy, it will be difficult for students to memorize, even for teachers to guide student memorization. The solution that teachers can do to prevent students from feeling lazy is to always provide motivation in the form of advice and continuous memorization targets so that student memorization is always measurable. In addition to these obstacles there are also obstacles that in practice are not in accordance with the theory presented by the author.
The Practice of Interactive Multimedia to Improve Students Procedure Text Learning Izzah, Nurul; Ammade, Salasiah; Nur, Rafi'ah; Latifa, Ammang; Hajar, Siti
BABASAL English Education Journal Vol. 5 No. 2 (2024): -
Publisher : English Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the practice of interactive media to student learning outcomes at SMP IT Wahdah Islamiyah Makassar regarding Procedure texts. The subjects in this study are 20 students of IX B1 Class. This study used pre-experimental/one-shot case study research to compare learning outcomes. The data collection method is the academic performance outcomes of the students and field notes analyzed quantitatively. The findings showed significant differences in student understanding when receiving instruction with interactive multimedia then before. Students after taught using interactive multimedia show a higher level of understanding of the Procedural Text. Therefore, the use of interactive multimedia in the teaching of Procedure Texts is highly recommended as it significantly improves students' understanding and is well received by students. Although the integration of interactive multimedia in the classroom is increasing, there is still a gap in understanding its specific impact on student learning outcomes for Procedural Texts.
Makna dan Nilai Kearifan Lokal Pada Tradisi Mallasuang Manu’ Masyarakat Mandar di Kabupaten Kotabaru Izzah, Nurul; Budhi, Setia
Huma: Jurnal Sosiologi Vol. 3 No. 1 (2024)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/h-js.v3i1.196

Abstract

Mallasuang Manu tradition is a ceremony of releasing a pair of chickens to be fought over by the community as a gratitude for the abundance of sea and land products which has a purpose as a ritual for local young people as a form of request to God Almighty to get a mate. The purpose of this research is to reveal the meaning in the mallasuang manu tradition. This research uses a qualitative approach. The data collection process was carried out by means of field research through participant observation, in-depth interviews and documentation. Data analysis was conducted using an interactive model, which consists of data collection, data reduction, data presentation and conclusion drawing/verification. The theory used is Herbert Blumer's symbolic interactionism. The results showed that the Mallasuang Manu' tradition is a tradition that is full of meaning. The meaning in this tradition is formed through a series of social interaction processes and meaning adjustments so that it can form a set of values, norms, rules and beliefs. The Mallasuang Manu' tradition is a local wisdom culture typical of the Mandar tribe as a result of the creation, taste and culture of the Mandar people. As local wisdom, the mallassuang manu tradition has values that contain philosophical meanings of the way of life. The meaning of morality of relationships between people manifested in mutual cooperation, the meaning of gratitude to God Almighty manifested in spiritual values, obedience, harmony, unity and unity manifested in cultural values. The conclusion is that the mallasuang manu tradition is a tradition that has been carried out for generations and is a condition of local wisdom that continues to be preserved by the people of Teluk Aru Village. It is hoped that this tradition can be further developed and managed properly as a traditional tourism asset of Kotabaru Regency, especially Teluk Aru Village.