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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) Widya Cipta : Jurnal Sekretari dan Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Sebatik Jurnal Wacana Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis KANGMAS: Karya Ilmiah Pengabdian Masyarakat Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Sosial : Jurnal Ilmu-Ilmu Sosial JUDICIOUS: Journal of Management JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Bisnis dan Kewirausahaan Jurnal Keuangan dan Akuntansi Terapan (KUAT) E-Jurnal Manajemen Trisakti School of Management (TSM) Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IICSDGs Jurnal Ekbis (Ekonomi & Bisnis) Prapanca : Jurnal Abdimas Jurnal Manajemen Riset Inovasi Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Jurnal Sosio dan Humaniora JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA)
YUSUF, RAMAYANI
Politeknik Pajajaran ICB Bandung
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Journal : Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ

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Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar): Literasi Media Digital melalui Webinar Veranita, Mira; Yusuf, Ramayani; Sahidin, Yuda; Susilowati , Rini; Fatihah, Dian Candra; Warsiati , Wiwi
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 2 (2021): Juni 2021
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.474 KB) | DOI: 10.31599/jabdimas.v4i2.585

Abstract

Abstract There are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. Even though several types of businesses have actually experienced development, in general, MSMEs have been greatly affected. MSMEs must be able to adapt to the changes that occur, between innovating and utilizing digital marketing in running their business, especially in marketing their products. To support the digitization of MSMEs so that they are able to adapt to these changes, community service activities are carried out. This digital literacy is in a webinar format using the Zoom Meeting and Youtube Streaming application, which was attended by 147 participants, MSME owners, observers and academics from various cities in Indonesia. Activities run smoothly, with materials delivered by academics and practitioners in their fields. The participants were quite enthusiastic because the delivery was clear and interesting, so that the feedback obtained was quite satisfying, although there were still a few shortcomings. Keywords: Branding, Digital Marketing, Literacy, MSMEs Abstrak Banyak permasalahan yang dihadapi UMKM akibat pandemi Covid-19, padahal UMKM memiliki kontribusi yang cukup besar terhadap pertumbuhan ekonomi nasional. Meskipun beberapa jenis usaha benar-benar mengalami perkembangan, namun secara umum UMKM sangat terpengaruh. UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan digital marketing dalam menjalankan usahanya, khususnya dalam memasarkan produknya. Untuk mendukung digitalisasi UMKM agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat. Literasi digital ini dalam format webinar dengan menggunakan aplikasi Zoom Meeting dan Youtube Streaming yang diikuti oleh 147 peserta, pemilik UMKM, pemerhati dan akademisi dari berbagai kota di Indonesia. Kegiatan berjalan dengan lancar, dengan materi yang disampaikan oleh akademisi dan praktisi dibidangnya. Peserta cukup antusias karena penyampaiannya jelas dan menarik, sehingga feedback yang didapat cukup memuaskan walaupun masih ada beberapa kekurangan. Kata kunci: Brand, Digital Marketing, Literasi, UMKM
Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar): Literasi Media Digital melalui Webinar Mira Veranita; Ramayani Yusuf; Yuda Sahidin; Rini Susilowati; Dian Candra Fatihah; Wiwi Warsiati
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 2 (2021): Juni 2021
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.474 KB) | DOI: 10.31599/jabdimas.v4i2.585

Abstract

Abstract There are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. Even though several types of businesses have actually experienced development, in general, MSMEs have been greatly affected. MSMEs must be able to adapt to the changes that occur, between innovating and utilizing digital marketing in running their business, especially in marketing their products. To support the digitization of MSMEs so that they are able to adapt to these changes, community service activities are carried out. This digital literacy is in a webinar format using the Zoom Meeting and Youtube Streaming application, which was attended by 147 participants, MSME owners, observers and academics from various cities in Indonesia. Activities run smoothly, with materials delivered by academics and practitioners in their fields. The participants were quite enthusiastic because the delivery was clear and interesting, so that the feedback obtained was quite satisfying, although there were still a few shortcomings. Keywords: Branding, Digital Marketing, Literacy, MSMEs Abstrak Banyak permasalahan yang dihadapi UMKM akibat pandemi Covid-19, padahal UMKM memiliki kontribusi yang cukup besar terhadap pertumbuhan ekonomi nasional. Meskipun beberapa jenis usaha benar-benar mengalami perkembangan, namun secara umum UMKM sangat terpengaruh. UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan digital marketing dalam menjalankan usahanya, khususnya dalam memasarkan produknya. Untuk mendukung digitalisasi UMKM agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat. Literasi digital ini dalam format webinar dengan menggunakan aplikasi Zoom Meeting dan Youtube Streaming yang diikuti oleh 147 peserta, pemilik UMKM, pemerhati dan akademisi dari berbagai kota di Indonesia. Kegiatan berjalan dengan lancar, dengan materi yang disampaikan oleh akademisi dan praktisi dibidangnya. Peserta cukup antusias karena penyampaiannya jelas dan menarik, sehingga feedback yang didapat cukup memuaskan walaupun masih ada beberapa kekurangan. Kata kunci: Brand, Digital Marketing, Literasi, UMKM
Co-Authors Abdul Raafi Firmansyah Adi Suwardi Agit Fuzi Ariani Agustina, Granit Ahmad Zaelani Adnan Ai Susi Susanti Akmala Hadita Andre Harpadiansyah Putra Artira Nurwantira Assidiqi, Maisya Bella Kalyana Putri Devianti Nurazizah Dian Candra Fatihah Disman Disman Eeng Ahman, Eeng Eki Dudi D Eki Dudi Darmawan Ervan Dwi Kristanto Euis Hernawati Fatihah, Dian Candra Fifit Hadiaty Gunardi Gunardi Hadiaty, Fifit Hana Nurfadilah Hani Hatimatunnisani Helen Fransiska Hendriady de Keizer Hengki Febrianto Heny Hendrayati Heny Hendrayati Herlin Nurrahman Hernawati, Euis Iis Rosita Imam Suharto Ismail, Taupik Lili Adi Wibowo, Lili Adi Lindu Aspriliazi Lisawanto Lisawanto Maya Astria Lestari Meriza Henri Moch Hadiyan Al Gibrani hadiyan Mohdari Mohdari Mohdari Mohdari Muhamad Jejen Muhammad Nazar Anshori Mulyani, Hilda Sri NUNIEK DEWI PRAMANIK Nurhasan, Rohimat Nurul Ramdini Sapitri Oce Ridwanudin Perwito Purnomo Purnomo PUTRI LARASATI, NICKY Putri Oktaviani Devi Rani Novitasari Regina Detty Reza Fauziah Reza Suprimansyah Rifki Munawar Rifqi Taufik rachman Rini Susilowati Risma Risma Indriani Rita Zulbetti Rizky, Ardelia Astriany Rohimat Nur Hasan Sahidin, Yuda Setia Rudiman Susilowati , Rini Suwardi, Adi Taupik Ismail Tjutju Yuniarsih, Tjutju Ukky Rizal Setyo Hadi Veranita, Mira Warsiati , Wiwi Wulan Utami Yaya Mulya Mantri Yaya Mulya Mantri Yuda Syahidin Yulinar Fauziah Yunyun Ratna Yunyun Ratna H Zein Bastian