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YUSUF, RAMAYANI
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Journal : Jurnal Ekonomi Perjuangan (JUMPER)

 1 
PENGARUH PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN TOP NINE TRAVEL DI KOTA GARUT Devianti Nurazizah; Ramayani Yusuf; Rohimat Nurhasan
JURNAL EKONOMI PERJUANGAN Vol. 5 No. 1 (2023): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v5i1.1266

Abstract

This study aims to determine the effect of price perceptions on customer satisfaction at the Top Nine Travel Companies in Garut City. The method used in this research is a quantitative approach. The number of samples obtained was 50. The data analysis tool used was IBM SPSS version 26 software. To find out if the data was valid, reliable, and normally distributed, validity tests, reliability tests, and normality tests were used. To find out how close the relationship is and how much influence price perception has on customer satisfaction, a simple correlation test and a simple linear regression test are used. And to find out how far the model's ability to explain the variation of the dependent variable goes, the coefficient of determination test is used. From the test results, it is known that the data used is valid, reliable, and normally distributed. Also, price perceptions have a positive effect on customer satisfaction by creating a close relationship between the two and being able to explain variations in the dependent variable.
PENGARUH KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN PADA ALBUM OFFICIAL K-POP GIRL GROUP BLACKPINK DI KABUPATEN GARUT Rifqi Taufik rachman; Ramayani Yusuf
JURNAL EKONOMI PERJUANGAN Vol. 5 No. 1 (2023): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v5i1.1267

Abstract

The purpose of this study is to measure how influential the Korean Wave variables are on purchasing decisions on the official k-pop girl group BLACKPINK's album. The method used in this study is a causal method using a quantitative approach. By taking the population in Garut Regency where there are special requirements, namely having to be a kpopers and who have listened to music or songs from BLACKPINK and taking a sample of 100 respondents. And for the validity test and reliability test this can be used in research, as well as the normality test used in research has substantial significance. The Korean Wave variable has a considerable impact on purchasing decisions, according to the direct correlation test. Based on this direct regression test, the purchasing decision variable is positively influenced by the Korean Wave variable. In addition, the Korean Wave simultaneously has a positive and significant influence on purchasing decisions, as shown by the F statistical test between the independent factors and the dependent variable. Keywords : BLACKPINK, Korean Wave, Buying Decision, K-Pop, Album Official  
Co-Authors Abdul Raafi Firmansyah Adi Suwardi Agit Fuzi Ariani Agustina, Granit Ahmad Zaelani Adnan Ai Susi Susanti Akmala Hadita Andre Harpadiansyah Putra Artira Nurwantira Assidiqi, Maisya Devianti Nurazizah Dian Candra Fatihah Disman Disman Eeng Ahman, Eeng Eki Dudi D Eki Dudi Darmawan Ervan Dwi Kristanto Euis Hernawati Fatihah, Dian Candra Fifit Hadiaty Gunardi Hadiaty, Fifit Hana Nurfadilah Hani Hatimatunnisani Helen Fransiska Hendriady de Keizer Hengki Febrianto Heny Hendrayati Heny Hendrayati Herlin Nurrahman Hernawati, Euis Iis Rosita Imam Suharto Lili Adi Wibowo, Lili Adi Lindu Aspriliazi Lisawanto Lisawanto Maya Astria Lestari Meriza Henri Moch Hadiyan Al Gibrani hadiyan Mohdari Mohdari Mohdari Mohdari Muhamad Jejen Muhammad Nazar Anshori Mulyani, Hilda Sri NUNIEK DEWI PRAMANIK Nurhasan, Rohimat Nurul Ramdini Sapitri Oce Ridwanudin Perwito Purnomo Purnomo PUTRI LARASATI, NICKY Putri Oktaviani Devi Rani Novitasari Regina Detty Reza Fauziah Reza Suprimansyah Rifqi Taufik rachman Rini Susilowati Risma Risma Indriani Rita Zulbetti Rizky, Ardelia Astriany Rohimat Nur Hasan Sahidin, Yuda Setia Rudiman Susilowati , Rini Taupik Ismail Tjutju Yuniarsih, Tjutju Ukky Rizal Setyo Hadi Veranita, Mira Warsiati , Wiwi Wulan Utami Yaya Mulya Mantri Yaya Mulya Mantri Yuda Syahidin Yulinar Fauziah Yunyun Ratna Zein Bastian