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All Journal Jurnal Terapan Abdimas Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Perspektif Ekonomi Darussalam Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Entrepreneurship, Management and Industry (JEMI) JEMPER (Jurnal Ekonomi Manajemen Perbankan) International Journal of Economics Development Research (IJEDR) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Jurnal Inovasi Penelitian JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Integritas Jurnal Manajemen Profesional (IJMPRO) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika Comsep : Jurnal Pengabdian Kepada Masyarakat Journal Transformation of Mandalika Jurnal Ekonomi dan Bisnis Jurnal Publikasi Manajemen Informatika (JUPUMI) Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Jurnal Serambi Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Jurnal Ekonomi Bisnis dan Kewirausahaan
Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
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Journal : Jurnal Ekonomi dan Bisnis

 1 
Pengaruh Ekspektasi Dan Kepuasan Pelanggan Terhadap Loyalitas (Studi Kasus Pada Pelanggan Internet PT. Telkom Cabang Bima) Islahulkhair Islahulkhair; Muhajirin Muhajirin
JUEB : Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2022): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.049 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui (1) pengaruh Ekspektasi terhadap Loyalitas Pelanggan; (2) pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan; (3) pengaruh Ekspektasi dan Kepuasan pelanggan terhadap Loyalitas Pelanggan. Pada penelitian ini populasinya adalah seluruh pelanggan yang menggunakan internet pada PT. Telkom Cabang Bima yang tidak diketahui secara pasti jumlahnya. Sampel dalam penelitian ini adalah 96 sampel pelanggan PT. Telkom Cabang Bima. Metode pengumpulan data menggunakan kuisioner dengan teknik pengambilan sampel Accidental Sampling. Dalam penelitian ini memanfaatkan SPSS 23 untuk melakukan Uji Kualitas Data, Uji Asumsi Klasik dan Uji Hipotesis. Hasil penelitian ini menunjukkan (1) terdapat pengaruh Ekspektasi terhadap Loyalitas Pelanggan; (2) terdapat pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan; (3) terdapat pengaruh Ekspektasi dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan.
Analisis Perbandingan Brand Equty Dan Strategi Promosi Pada Produk Smartphone Samsung Dengan Oppo Rizal Angga Setiawan; Muhajirin Muhajirin
JUEB : Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2022): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.312 KB)

Abstract

In the very rapid development of the business world, many companies or entrepreneurs want their products to be known and liked by consumers. Especially in the development of smartphones that are so fast in technology. The use of smartphones in society is very broad, where almost every place exists and has become a necessity, because smartphones can support communication between humans. Among people, the top smartphone brands are Samsung Smartphones and Oppo Smartphones. The purpose of this research is to determine the difference between Brand Equity and Promotional Strategy on Samsung Smartphones and Oppo Smartphones. The sample used is purposive sampling technique and data collection is done quantitatively method. The analytical tool used is the T-test Differential Test with 100 respondents. From the results of the analysis obtained is a comparative analysis of brand equity for Samsung Smartphones and Oppo Smartphones, which are known to have significant differences. And the Samsung Smartphone Marketing Strategy and Oppo Smartphones are known to have no significant differences.
Co-Authors Abal Karima Affan, Muhamad Ainun Fitriani Al Akbar Alwi Alwi Arif Rahman Aris Munandar Astuti Astuti Bunga Fajriati Dita Aprilay Utami Putri Dita Asriani Dodo Kurniawan Efendi Febriansyah Eka Nurfaujia Feni Farizal Ilham Ilham Ilham Ilham Intisari Haryanti Intisari Haryanti Intisari Haryanti Intisari sari Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Iwan Harsono Jaenab, Jaenab Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Kartin Aprianti Khairul Anas M Syukur Dwiriansyah M. Syukur Dwiriansyah Megawati Megawati Muhamad Affan Muhammad Yusuf Muhlisa Muhlisa muhsanan muhsanan Nafisah Nurul Rahmatiah Nandha Ramdani Nuranisyah dan Firmansyah Kusumayadi Puji Muniarty Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Syahru Ramadhan Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono