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All Journal Jurnal Terapan Abdimas Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Perspektif Ekonomi Darussalam Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Entrepreneurship, Management and Industry (JEMI) JEMPER (Jurnal Ekonomi Manajemen Perbankan) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Jurnal Inovasi Penelitian JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Lumbung Inovasi: Journal of Community Service Integritas Jurnal Manajemen Profesional (IJMPRO) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika Comsep : Jurnal Pengabdian Kepada Masyarakat Journal Transformation of Mandalika JUEB: Jurnal Ekonomi dan Bisnis Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Open Access DRIVERset Jurnal Serambi Ekonomi dan Bisnis
Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
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Pengaruh Store Atmosphere dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Toko Zam-Zam Kota Bima Feni Farizal; Muhajirin Muhajirin
Journal of Business and Economics Research (JBE) Vol 1 No 3 (2020): Oktober 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of store atmosphere and location on consumer purchasing decisions in zam-zam stores in Bima City. The population in this study are consumers who have made a purchase. The sample used in this study amounted to 120 people. This type of research is an associative study using random sampling techniques (random sampling) which is carried out using validity and reliability tests to determine the attributes that have data validity. In the first description that has been done, it proves that the indicators used are correct to assess the existing variables. The next form shows that Store atmosphere affects consumer purchasing decisions at zam-zam stores in Bima City, Location affects consumer purchasing decisions at zam-zam stores in Bima City, Store atmosphere and location simultaneously influence consumer purchasing decisions at zam-zam stores in Kota. Bima
Analisis Pengaruh Kepercayaan Dan Keamanan Terhadap Keputusan Pembelian Barang Secara Online Jefryansyah Jefryansyah; Muhajirin Muhajirin
Target : Jurnal Manajemen Bisnis Vol 2 No 1 (2020)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.574 KB) | DOI: 10.30812/target.v2i1.703

Abstract

ABSTRACT Seiring dengan kemajuan teknologi informasi, diikuti oleh semakin mudah dan murahnya akses dan paket internet, maka jumlah pengguna internet di Indonesia mengalami peningkatan yang sangat pesat. Perkembangan teknologi informasi ini membuat perubahan perilaku bertransaksi dikalangan masyarakat, yang dari dulunya offline menjadi bertransaksi secara online. Tujuan yang ingin di capai adalah untuk meningkatkan kepercayaan serta keamanan yang di berikan oleh situs jualan online agar minat beli dari konsumen itu sendri meningkat. Data yang digunakan adalah data primer. Sampel penelitian berjumlah 130 responden mahasiswa stie bima yang pernah berbelanja pada toko online. Alat analisis dalam penelitian ini menggunakan regresi linier berganda. Hasil penelitian ini menujukan bahwa kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian barang secara online, keamanan berpengaruh positif dan signifikan terhadap keputusan pembelian barang secara online dan terdapat pengaruh positif dan signifikan kepercayaan dan keamanan terhadap keputusan pembelian barang secara online. Sehingga semakin tinggi kepercayaan konsumen, serta semakin tinggi tingkat keamanan yang di berikan, maka semakin tinggi pula keputusan pembelian barang secara online. Keywords : trust, security, purchase decisions
Pengaruh Inovasi dan Kreativitas terhadap Kepuasan Konsumen pada UKM Dina Kelurahan Ntobo Yeni Afriyani; Muhajirin Muhajirin
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1175

Abstract

This study aims to determine the effect of innovation and creativity on consumer satisfaction at UKM Dina, Ntobo Village. The approach used in this research is to use an associative approach. The population in this study amounted to 100 people with a sample of 100 consumers. The sampling technique used was incidental sampling, the data collection techniques used were observation, questionnaires, and literature study. Data analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient, determination coefficient, T test, and F test by using the Statistical Product and Service Solution (SPSS) version 20 program. It shows that innovation has a partial effect on consumer satisfaction at UKM Dina, Ntobo Village, creativity has partial effect on consumer satisfaction at UKM Dina, Ntobo Village, innovation and creativity simultaneously affects consumer satisfaction at UKM Dina, Ntobo Village.
PENGARUH LABELISASI HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA BIMA Ismunandar Ismunandar; Muhajirin Muhajirin; Intisari Haryanti
Jurnal Inovasi Penelitian Vol 2 No 1: Juni 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i1.616

Abstract

Kegiatan Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu bidang usaha yang dapat berkembang dan konsisten dalam perekonomian suatu negara ataupun daerah. Penelitian ini bertujuan untuk mencari pengaruh labelisasi hala dan kualitas produk terhadap keputusan pembelian produk UMKM di Kota Bima.Penelitian ini menggunakan desain penelitian survei pada responden dengan menyebarkan kuesioner kepada konsumen pengguna produk UMKM di Kota Bima.Populasi penelitian ini adalah konsumen produk UMKM di Kota Bima yang jumlahnya tidak bisa diukur dengan pasti (unknown population).Sampel dalam penelitian ini berjumlah 100 responden menggunakan teknik accidental sampling.Teknik pengumpulan data menggunakan kuesioner dengan skala Likert, yang masing-masing telah diuji dan telah memenuhi persyaratan validitas dan reliabilitas.Analisis data menggunakan regresi linier berganda dan pengujian hipotesis menggunakan uji signifikansi parsial (uji t) dan simultan (uji F). Hasil analisis regresi linier berganda dengan SPSS versi 20 menunjukan bahwa labelisasiHalal dan Kualitas Produk mempunyai pengaruh terhadap keputusan pembelian produk UMKM di Kota Bima
The Effect of Word of Mouth (WOM) on Purchasing Decision of Region Exclusive Fabric of West Nusa Tenggara Province (Case Study on Sasambo Fabric in Bima City) Sri Ernawati; Muhajirin Muhajirin; Ismunandar Ismunandar
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 4, No 2 (2018): Volume 4 Number 2 (2018)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v4i2.823

Abstract

Word of mouth (WOM) become an important part in marketing studies considering that communication in Word of mouth (WOM) is able to influence the consumer. Word of mouth (WOM) is capable of spreading rapidly when the individual who is spreading it also has a wide network. This study aims to (1) to find out and analyze the positive and significant effect of Word of Mouth (WOM) on purchasing decision of region-exclusive fabric of West Nusa Tenggara Province (case study on Sasambo fabric in Bima City), (2) to give an input of thought to sasambo fabric manufacturer in Bima Town to implement the marketing strategy that does not rely on high cost but what is required is loyal consumer, so that the quality of sasambo fabric is must be upgraded and has more variety in motif. The research is conducted in Bima town for 2 months from Mei to June 2018. The population of this research is all of the people in Bima who bought and used Sasambo cloth with a number of samples are 96 people and technique of sampling is purposive sampling. The technique of Data analysis used is a simple linear regression analysis by using the equation, i.e: Y = a +bx. The result variable statistic test of WOM achievement point in the amount of 17.541 with table point in the amount of 1,985 (17.541 ˃1,985), then, so Word of Mouth (WOM) has a positive and significant effect on purchasing decision of region-exclusive fabric of West Nusa Tenggara province (Case Study on Sasambo Fabric in Bima City).
Pemberdayaan Masyarakat Melalui Pelatihan Pengolahan Ubi Kayu Menjadi Tepung Singkong Aris Munandar; Intisari Haryanti; Ilham Ilham; Muhammad Yusuf; Alwi Alwi; Muhajirin Muhajirin
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 1 (2022): March
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v7i1.538

Abstract

Melimpahnya hasil pertanian berupa ubi kayu didesa Raba belum dapat meningkatakan pendapatan para petani, selama ini hasil panen ubi kayu hanya dijadikan bahan makanan tambahan, dan beberapa olahan tradisional untuk di jual. Kondisi ini disebabkan masih kurang pamahaman dan keterampilan dari warga dalam pengolahan ubi kayu yang memiliki nilai jual yang lebih tinggi. Kondisi ini menjadi sadar dilakukan kegiatan Pengabdian kepada Masyarakat (PkM) dengan tujuan  memberdayakan masyarakat desa Raba dalam pengolahan ubi kayu sebagai bahan dasar pebuatan tepung singkong. Kegitan ini bermitra dengan kelompok usaha ruamahan olahan singkong di Desa Raba yang berjumlah dua kelompok. Metode dalam kegitan PkM ini adalah metode knowledge transfer dan Model Community development yaitu pendekatan yang melibatkan mitra secara langsung sebagai obyek dan subyek dalam pelaksanaan kegiatan pengabdian kepada masyarakat. Adapun tahapan-tahapan dalam kegitan PkM ini adalah persiapan, pelaksanaan dan evaluasi. Hasil kegitan pemberdayaan antara lain 1) meningkatkan pemahaman mitra dalam pengolahan ubi kayu, 2) terbentuknya keterampilan mitra dalam pengolahan ubi kayu menjadi tepung singkong, 3) produk berupa tepung singkong dalam bentuk kemasan, dan 4) terbentuknya unit usaha baru dalam pengelolaan dan pengolahan singkong berbasis ruamh tangga. Kegitan masih perlu dilakukan pendampingan secara kontinu agar mitra benar-benar dapat mandiri dalam pengelolaan dan pengolahan ubi kayu menjadi priduk tepung yang higienis memiliki sertifikat halal. Community Empowerment Through Training in Processing Cassava into Cassava Flour  The abundance of agricultural products in the form of cassava in Raba village has not been able to increase the income of farmers, so far the cassava harvest has only been used as additional food ingredients, and some traditional preparations are for sale. This condition is due to the lack of understanding and skills of the residents in processing cassava which has a higher selling value. This condition became aware that Community Service (PkM) activities were carried out with the aim of empowering the Raba village community in processing cassava as a basic ingredient for making cassava flour. This activity is in partnership with two groups of cassava processed domestic businesses in Raba Village. The methods in this PkM activity are the knowledge transfer method and the Community development model, namely an approach that involves partners directly as objects and subjects in the implementation of community service activities. The stages in this PkM activity are preparation, implementation, and evaluation. The results of the empowerment activities include 1) increasing the understanding of partners in processing cassava, 2) forming partner skills in processing cassava into cassava flour, 3) products in the form of cassava flour in the form of packaging, and 4) the formation of a new business unit in the management and processing of cassava. household-based. Activities still need continuous assistance so that partners can truly be independent in the management and processing of cassava into hygienic flour products that have a halal certificate.
Pemberdayaan Masyarakat Tani Di Desa Maria Kabupaten Bima Melalui Diversifikasi Olahan Stik Berbasis Labu Kuning Aris Munandar; Firmansyah Kusumayadi; Muhsanan Muhsanan; Muhajirin Muhajirin; M. Syukur Dwiriansyah
COMSEP: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2021): COMSEP : JUrnal Pengabdian Kepada Masyarakat
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.978 KB) | DOI: 10.54951/comsep.v2i2.100

Abstract

  This Community Service activity aims to:  Provide training on making pumpkin-based products in Maria Village, Wawo District, Bima Regency. Find out the response of the Maria Village community to training on pumpkin-based stik labu. This community service activity method uses the lecture method, demonstration, question and answer method, and exercises in making stik labu. This training involves student members of the Real Work Lecture accompanied by a companion lecturer from the Management Study Program with participants from housewives and the community in Maria Village. The results of the pumpkin steak making training conducted by the community, especially IRT in Maria Village, are the results of the evaluation of the pumpkin steak made by the trainees, in general, are in the good category with an average success of 70%,  the response from the community to the implementation of the training stick labu making is very good, seen from the attendance reaching 100% and following the activities from beginning to end.      
PELATIHAN DIVERSIFIKASI OLAHAN BAWANG MERAH MENJADI BAWANG GORENG VARIAN RASA UNTUK MENINGKATKAN PRODUKTIVITAS IBU RUMAH TANGGA DI DESA DONGGOBOLO KABUPATEN BIMA Firmansyah Kusumayadi; Kartin Aprianti; Muhammad Yusuf; Muhajirin; Ismunandar
PRIMA : PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i2.182

Abstract

The purpose of this community service activity is to provide training related to the manufacture of various flavored fried onions for the community, especially housewives in Donggobolo Village, Woha District, Bima Regency and to find out the response of housewives in Donggobolo Village to training in making packaged fried onions. The method of this community service activity uses the lecture method, demonstration, question and answer method and exercises in the manufacture and processing of fried onions. This training involved members of the Real Work Lecture students who were accompanied by assistant lecturers from the Management Study Program and housewives in Donggobolo Village. There are results from training on making fried onions of various flavors conducted by housewives in Donggobolo Village, namely (1) the results of the evaluation of processed fried onions made by training participants are generally in the good category with an average success of 75%, (2) The response from housewives to the implementation of the training on making fried onions was very enthusiastic, seen from the attendance reaching 90% and participating in the activity from beginning to end.
Pengaruh Ekspektasi Dan Kepuasan Pelanggan Terhadap Loyalitas (Studi Kasus Pada Pelanggan Internet PT. Telkom Cabang Bima) Islahulkhair Islahulkhair; Muhajirin Muhajirin
JUEB : Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2022): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.049 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui (1) pengaruh Ekspektasi terhadap Loyalitas Pelanggan; (2) pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan; (3) pengaruh Ekspektasi dan Kepuasan pelanggan terhadap Loyalitas Pelanggan. Pada penelitian ini populasinya adalah seluruh pelanggan yang menggunakan internet pada PT. Telkom Cabang Bima yang tidak diketahui secara pasti jumlahnya. Sampel dalam penelitian ini adalah 96 sampel pelanggan PT. Telkom Cabang Bima. Metode pengumpulan data menggunakan kuisioner dengan teknik pengambilan sampel Accidental Sampling. Dalam penelitian ini memanfaatkan SPSS 23 untuk melakukan Uji Kualitas Data, Uji Asumsi Klasik dan Uji Hipotesis. Hasil penelitian ini menunjukkan (1) terdapat pengaruh Ekspektasi terhadap Loyalitas Pelanggan; (2) terdapat pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan; (3) terdapat pengaruh Ekspektasi dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan.
Analisis Perbandingan Brand Equty Dan Strategi Promosi Pada Produk Smartphone Samsung Dengan Oppo Rizal Angga Setiawan; Muhajirin Muhajirin
JUEB : Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2022): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.312 KB)

Abstract

In the very rapid development of the business world, many companies or entrepreneurs want their products to be known and liked by consumers. Especially in the development of smartphones that are so fast in technology. The use of smartphones in society is very broad, where almost every place exists and has become a necessity, because smartphones can support communication between humans. Among people, the top smartphone brands are Samsung Smartphones and Oppo Smartphones. The purpose of this research is to determine the difference between Brand Equity and Promotional Strategy on Samsung Smartphones and Oppo Smartphones. The sample used is purposive sampling technique and data collection is done quantitatively method. The analytical tool used is the T-test Differential Test with 100 respondents. From the results of the analysis obtained is a comparative analysis of brand equity for Samsung Smartphones and Oppo Smartphones, which are known to have significant differences. And the Samsung Smartphone Marketing Strategy and Oppo Smartphones are known to have no significant differences.
Co-Authors Abal Karima Affan, Muhamad Ainun Fitriani Al Akbar Alwi Alwi Aris Munandar Astuti Astuti Dita Aprilay Utami Putri Dita Asriani Efendi Febriansyah Feni Farizal Ilham Ilham Ilham Ilham Intisari Haryanti Intisari Haryanti Intisari Haryanti Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Jaenab, Jaenab Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Kartin Aprianti Khairul Anas M. Syukur Dwiriansyah Muhamad Affan Muhammad Yusuf Muhlisa Muhlisa muhsanan muhsanan Nandha Ramdani Nuranisyah dan Firmansyah Kusumayadi Puji Muniarty Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono