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ANALISIS PENGARUH PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN Studi Pembelian Rumah Sangat Sederhana Tipe 36 MeAlalui KPR – BTN di Kota Administrasi Jember Sutrisno - Djaja; Agung - Yuniarinto; Agus - Suman
Wacana Journal of Social and Humanity Studies Vol. 13 No. 1 (2010)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

ABSTRACT This research aimed (1) at examining whether or not there was significant influence of the variables, such as marketing mix, reference group, demography and socioeconomic on the consumer’s behavior in deciding to purchase a house; and (2) at examining which variables have more dominant influence on the consumer’s decision making. The population of this research consisted of houses type 36 purchasers through the BTN Bank Credit in Jember. The sampling technique used was the purposive proportional area random sampling, whereas the data collecting methods used were questionnaire, interview and documentation. Marketing mix as an independent variable covered: product (X1), price (X2), place (X3), promotion (X4), personal traits (X5), physical evidence (X6) and process (X7). Reference group covered: family (X8), colleagues (X9) and neighbors (X10). Demography and Socio-economic was covered by Family Income (X11). The dependent variable (Y) was the decision making to purchase houses. The data analyses used were firstly, the descriptive analysis to describe the fieldwork data by interpreting the data through tabulation, and secondly, the multiple Linear Regression Statistics to analyze the influence of the independent variables (X1 – X11) both in group and individually on the decision making process to buy the houses. The research results indicated that marketing mix, reference group, and demography and socioeconomic constituted the variables to be considered and believed to influence the consumers’ decision-making process to buy the houses. The result of multiple linear regression analysis demonstrated that in a group marketing mix, reference group, demography and socioeconomic significantly affected the consumer’s behavior in deciding to buy houses. Individually, the dependent variables (X1-X11) significantly affected the dependent variables (Y), and certainly the product variable (X1) and the family income variable (X11) had dominant influence. Other variables served as the supporting variables.   Keywords: consumer behaviour, purchasing house
FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN KAIN DONGGALA DI KOTAMADYA PALU Benyamin - Parubak; Armanu - Thoyib; Agus - Suman
Wacana Journal of Social and Humanity Studies Vol. 13 No. 4 (2010)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

ABSTRAK Kain Donggala merupakan kain tradisional hasil kerajinan masyarakat Kaili yang mencerminkan ciri khas daerah Sulawesi Tengah. Kain ini selain digunakan untuk upacara-upacara adat, juga untuk pakaian sehari-hari. Industri Kain Donggala ini terus dikembangkan untuk mempertahankan ciri khas daerah sebagai bagian yang tak terpisahkan dari upaya melestarikan seni budaya daerah sebagai asset nasional. Tujuan penelitian adalah untuk mengetahui faktor-faktor yang dipertimbangkan konsumen didalam melakukan pembelian Kain Donggala di Kotamadya Palu. Penelitian ini juga bermaksud untuk mengetahui apakah faktor-faktor yang dipertimbangkan tersebut juga berpengaruh terhadap keputusan pembelian konsumen. Tehnik yang digunakan untuk menentukan sampel adalah metode Purposive Sampling dan Accidental Sampling. Purposive dalam menentukan toko dan sentra industri Kain Donggala, karena di Kotamadya Palu terdapat banyak toko dan sentra industri yang menjual produk tersebut. Dan Accidental sampling digunakan untuk menentukan responden yang dijadikan sampel. Jumlah sampel yang diambil adalah sebanyak 153 orang. Alat analisis yang digunakan dalam penelitian ini adalah Analisis Faktor dan Analisis Regresi Linier Berganda. Dengan analisis faktor diperoleh hasil bahwa terdapat 7 faktor yang dipertimbangkan oleh konsumen didalam melakukan pembelian Kain Donggala. Ketujuh faktor tersebut adalah : (1) faktor budaya, ekonomi, dan psikologis, (2) faktor gaya hidup, (3) faktor mutu, (4) faktor promosi, (5) faktor reperensi, (6) faktor harga, dan (7) faktor produk. Dari tujuh faktor yang dipertimbangkan tersebut, dengan menggunakan alat analisis regresi berganda diperoleh hasil bahwa terdapat satu faktor yang berpengaruh signifikan terhadap keputusan pembelian konsumen pada a = 1%. Faktor tersebut adalah faktor 1 (budaya, ekonomi dan psikologis). Hasil penelitian ini menunjukkan bahwa faktor yang signifikan berpengaruh secara positif terhadap keputusan pembelian merupakan faktor eksternal (nilai budaya) dan faktor internal (persepsi dan sikap) konsumen terhadap Kain Donggala. Hasil ini terkait erat dengan jenis produk yang diteliti yang penggunaannya terkait dengan aspek-aspek budaya dan psikologis konsumennya. Kata kunci: faktor-faktor yang dipertimbangkan, keputusan pembelian       ABSTRACT   The Donggala cloth is a traditional handicraft of the Kaili people of Central Sulawesi. The cloth is used for traditional ceremonies and daily activities. This industry has been developed to maintain the area's special characteristics as a national asset. The study was aimed at determining the factors considered by the local consumers in purchasing the Donggala cloth in the Palu, municipality and whether the factors influence the consumers purchasing decision. Purposive sampling and accidental sampling were used as the sampling methods. Purposive Sampling was used in determining the stores and industry centers offering the Donggala cloth, considering the many stores and industry centers offering the product. Accidental sampling was used in determining the samples. There were 153 respondents chose has samples. Factor analysis and multiple regression analysis were used as the analysis instruments. By factor analysis it was found that 7 factors, among the 15 variables selected from the 19 examining variables, were positively considered by consumers in purchasing the Donggala cloth. They were: (1) culture, economy and psychology; (2) life style; (3) quality; (4) promotion; (5) reference; (6) price; and (7) product.From those factors, multiple regression showed that the culture,  economy and psychology factors significantly influence (a = 1%) the consumer purchasing decision. The result showed the significant factors which positively influenced the purchasing decision were both the internal and external factors. It seemed that the results were closely related to the examined product, of which the  utilization was closely related to its consumers culture and psychology aspects. Keywords: the factors considered, the consumers purchasing decision
Urban Sprawl, Suburbanization, and Informal Sector in Western Suburb Area-Malang City-East Java Satti Wagistina; Agus Suman; Antariksa Antariksa; Bagyo Yanuwiadi
Wacana Journal of Social and Humanity Studies Vol. 20 No. 2 (2017)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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This study aimed at analyzing the impact of urban sprawl towards suburbanization and informal sector in western suburb area of Malang City. Mix method was employed by incorporating both quantitative and qualitative approaches. A quantitative approach was employed to investigate the urban sprawl by utilizing SIG method integrated with remote sensing by the indicators of built-up land in 1995,2000, 2003, 2010, and 2015. A qualitative approach was aimed at detecting the stages of suburbanization in the western suburb area of Malang City.The location to conduct the study was determined by means of purposive sampling. The data were collected through semi-structured interview with the recruited 50 natives and 50 migrants. The in-depth interviews were conducted with some community figures.This current study has found that suburbanization in the western suburb area of Malang City comprises three stages, namely: 1) pre-suburbanization occurred until 1990; 2) the first stage of suburbanization occurred in the early 1990s; and 3) the second stage of suburbanization occurred in 2000s. This study has also uncovered that suburbanization affects the growth of an informal sector that has eroded the strategic role of the agricultural sector, and thus the area grows as peri-urban. Eventually, urban sprawl, suburbanization, and the growth of informal sector result in the agricultural involution and emerging poverty phenomenon.
Identification of Social Capital Bonding Inter Trader and Bank Thithil (Study Case in Blimbing Traditional Market, Malang City) Bunga Hidayati; Agus Suman; Asfi Manzilati
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.718 KB) | DOI: 10.21776/ub.ijleg.2016.002.01.2

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In traditional market activity, economic actors who are in it not only traders or buyers. But there are also other economic actors who became part of the traders capital resources is loan shark. In terms of Java, loan shark referred to as "Bank Thithil". The purpose of this study was to identify the bonding social capital (interaction of individuals within the group) on interactions inter-traders and inter Bank Thithil. By use qualitative method with phenomenological approach, the results shows that bonding social capital at the micro network between traders to collective action to loan contract with Bank Thithil. While elements of social capital of trust that is infectious, micro and norms make  network of interaction between the traders and Bank Thithil increasingly exist. Moreover, capital support from Bank Thithil’s family can reduce transaction costs and improve the existence of Bank Thithil.
The Role of Social Capital on Information and Communication Technology Based Empowerment (Case Study in Kertosari Village, Pasrujambe District, Lumajang Regency) Riniati Riniati; Agus Suman; Khusnul Ashar; Asfi Manzilati
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

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Information and Communication Technology (ICT) based empowerment is a kind of empowerment that can used as an approach to solve various rural development problems. Theoritically, the success of various empowerment is significantly depend of social capital  factor. This study aimed to analyze  the role of social capital againts the success of ICT based empowerment, from the point of view of 3 parameters, that are : trust, norms and networks. The result showed that : 1) trust play a role in pushing society participation on ICT based empowerment program, that are : (i) trust on the empowerment organizers credibility, (ii) trust on the usefulness of ICT based empowerrment; 2) norms as daily customs, customs and individual character play a role to ease ICT based empowerment, that are: (i) individual character of community figures in the society have a role to build society trust on the ICT based empowerment; (ii) norms as customs have a role in the success of implementation of socialization about the existence of telecenter; and (iii) norms as  daily customs have a role to ease the socialization about  the usefulness  of ICT based empowerment; 3) networks  play an  important role againts the success of ICT based empowerment. The role of networks was to fund the development of telecenter building and facilitate the implementation of socialization activities. 
Local Economic Development-Based on Farming Manufacture of Coconut Sugar in West Sei Kepayang District Khairani Alawiyah Matondang; Agus Suman; Sasongko Sasongko; Putu Mahardika A.S.
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

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The existence of coconut commodity abundance in the district of West Sei Kepayang of Asahan regency of North Sumatra province has not been utilized to the fullest. Though the potential of this commodity can be the basis of local economic development (LED). Of some its derivative products, coconut sugar has the economic potential to improve farmers welfare due to various advantages as well as a good market share prospect.This study aims to analyze the potential for the farm manufacture of coconut sugar to be used as a base of LED in the district of West Sei Kepayang. Data collected by survey method and then analyzed by descriptive quantitative by a financial feasibility analysis those are the Net Present Value (NPV), Net Benefit Cost Ratio (NBCR), Internal Rate of Return (IRR) and Payback of Period (PP) and by descriptive qualitative. The results of a financial feasibility analysis showed that the NPV is positive, NBCR is greater than one, the IRR is greater than the actual interest rate and PP can be restored in a relatively short time.Keywords: Local Economic Development, Coconut Sugar, Financial Feasibility Analysis.
THE ROLE OF GOVERNMENT, TRADITIONAL INSTITUTION, AND SOCIAL CAPITAL FOR EMPOWERING SMALL AND MEDIUM INDUSTRIES Ni Nyoman Yuliarmi; Agus Suman; S.M. Kiptiyah; Ahmad Erani Yustika
Journal of Economics, Business, & Accountancy Ventura Vol 15, No 2 (2012): August 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v15i2.75

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There are some factors which are deemed to have an effect in empowering the small and mediumindustries (SMIs). This study determines the roles of government, traditional institutions, and socialcapital for the empowerment of SMIs. Purposive Sampling method was used to determine the district/city in the sample. Sample units in each selected district/city were used Stratified RandomSampling method as many as 204 people. Structural Equation Modeling (SEM)-based variance isused as analysis technique aided by program Partial Least Square (PLS). The results showed that:1) the role of government through the relevant agencies has not been able to directly influence theempowerment of SMIs. 2) The role of traditional institutions through social roles, cultural, economicand financial has a positive effect for the empowerment of SMIs. 3) Social capital has a positiveeffect on the role of government to empower SMIs. 4) Social capital has a positive effect on therole of traditional institutions for the empowerment of SMIs. 5) Social capital is not directly affectingthe empowerment of SMIs. 6) The role of government through the relevant agencies has a positiveinfluence on the role of traditional institutions for the empowerment of SMIs.
Pengaruh E-service Quality dan Net Oriented Lifestyle terhadap E-satisfaction dan E-loyalty (Studi pada Pelanggan E-ticketing di Kota Balikpapan) Hendika S.L.; M.S. Idrus; Surachman -; Agus Suman
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims at examining the relationship between e-Service Quality and Net Oriented Lifestyle, and their influences toward e-Satisfaction and e-Loyalty in airlines e-ticketing setting context. In addition, the contribution of six dimensions involving usability, information quality, navigation, enjoyment, process, and privacy toward e-Service Quality is investigated as well.The empirical data were collected from 195 respondens with Net Oriented Lifestyle through their opinions about airlines e-ticketing experience. The findings of this study through Structural Equation Modeling analysis, indicate that: (1) the contribution of six dimensions covering usability, information quality, navigation, enjoyment, process, and privacy toward e-Service Quality is positive and very significant, (2) the correlation or the relationship of e-Service Quality and Net Oriented Lifestyle is positive and very significant, (3) the influence of e-Service Quality toward e-Satisfaction is positive and very significant, (4) the influence of e-Service Quality toward e-Loyalty is positive and significant, (5) the influence of Net Oriented Lifestyle toward e-Satisfaction is positive and very significant, (6) the influence of Net Oriented Lifestyle toward e-Loyalty is positive and significant, and (7) the influence of e-Satisfaction toward e-Loyalty is positive and very significant. Finally, concluded that all hypothesis of this study are scientifically confirmed.Keywords: e-Service Quality, Net-Oriented Lifestyle, e-Satisfaction, and e-Loyalty.
SELF EMPOWERMENT MODEL OF THE POOR IN IMPROVING SOCIAL WELFARE (Studies in the District of Alang-Alang Lebar Palembang, Indonesia) Siti Rohima; Agus Suman; Asfi Manzilati; Khusnul Ashar
Journal of Indonesian Economy and Business (JIEB) Vol 28, No 2 (2013): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.537 KB) | DOI: 10.22146/jieb.6223

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Poverty is a very complex problem. So many ways that has been done by the Government but not yet provide optimal results. Any measures taken to overcome poverty often only temporary. There needs to be alternative measures to alleviate poverty through the empowerment one. Self-empowerment for the poor in improving the standard of living and welfare research studies conducted in the District of Alang-Alang Palembang. This study is a qualitative study using interaksionime symbolic approach. In interaksionime symbolic of human behavior and interaction shown by the symbol and meaning, and should be able to translate the meaning and significance of the symbol. This research suggests a model of self-empowerment of the poor through social capital and internal self. In the self-empowerment, poor individuals may act as subjects rather than just the object of poverty reduction. Self-empowerment model in addition supported by a good social capital is also supported by internal self. Internal to include prayer, effort, initiative and tawakal. Self-empowerment is done individually capable of affecting every movement of the poor themselves are to change for improving the living standards and the shackles of poverty, but it can provide motivation to work harder and improve the ethical attitudes and work for productivity increases and is thus able to increase revenue. Empowerment supported by internal social capital and good self will bring individual creativity in doing self-empowerment. This condition can increase income and improve the lives of poor and better than ever before so that poor people more prosperous and achieve the expected welfare.
SOCIAL CAPITAL IN NON-BARTER TRANSACTION CHAIN IN PASAR BLANTE KAWANGKOAN, NORTH SULAWESI PROVINCE Rahel Widiawati Kimbal; Agus Suman; Khusnul Ashar; Asfi Manzilati
Journal of Indonesian Economy and Business (JIEB) Vol 27, No 3 (2012): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.363 KB) | DOI: 10.22146/jieb.6238

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The research aims to find out the forms as well as the function of social capital in the chain of economic activity in Pasar Blante (Blante market), one of the traditional markets in Kawangkoan, North Sulawesi, particularly its non-barter transaction. This research employs phenomenology-qualitative research method by involving triangulation as the method of data gathering. Spradley Model is chosen to analyze data. The results of the research highlight kinds of social capital embodied in non-barter transaction in Pasar Blante which comprises trust, network, norms. These important factors are reflected in transaction chain involving many agents such as (1) the cattle’s owner; (2) maantung; (3) tukang blante; (4) cukong; and (5) the buyers.The contribution of social capital on non-barter transaction among people involving in economic activity are embodied in (1) The transparent transaction resulting in lower informationcost among people taking part in that activity; (2) Free information access which enables them to obtain credible information on getting qualified cattles with highly economical value; (3) Appreciation on someone’s ownership shown in high-sense of belonging and responsibility ontaking care all cattles in Pasar Blante without additional charge; (4) Commitment on contact agreement which minimizes the cancellation on transaction; (5) The transaction needs no written document which legalizes the ownership of the buyer; (6) The availability of cattle’s food which in turn reduces the cattle’s food consumption cost; (7) Fast access on marketing which is supported by all parties involving in the transaction as well as all elements of society. Moreover, this research elucidates that non-barter transaction also support other transactions such as barter transaction and trade-in transaction. Finally, this non-barter transaction proves to be contributive to increase the local revenues and generates the economic activity in the area.Keywords: social capital, traditional market, transaction, chain, non-barter.
Co-Authors Agatha Christy Permata Sari Agung Yuniarinto Ahmad Erani Yustika Ahmad Erani Yustika Alfin Faisol Muttaqin Angga Yanuar Triesmarandita Anisa Fitria Utami Antariksa Antariksa Armanu - Thoyib Asfi Manzilati Atu Bagus Wiguna Aulia Aqila Haya Bagyo Yanuwiadi BAIDOWI - - Batik, Karlina Benyamin - Parubak Bunga Hidayati David Kaluge DAVID KALUGE Davina Jeihan Zafira Devanto Shasta Pratomo Dwi Budi Santoso Eka Afnan Troena Eka Intan Kumala Putri Estifania Krisnawati Ghozali Maskie Grace Sumbung Haifa Asma Karimah HAMAMAH, M.Pd. Hendika S.L. Ibrahim - - Ida Ayu Nyoman Saskara Ikhsan Bintang Indah Dewi Nirwana Iswan Noor Jeany Mandang Jose Rizal Joesoef Karlina Batik Khairani Alawiyah Matondang Khusnul Ashar Khusnul Ashar Khusnul Ashar Khusnul Ashar Killian, Pantri Muthriana Erza Kliwon Hidayat Krisnamurthi, Bayu M Pudjiharjo M Umar Burhan M. Firmansyah M. Umar - Burhan M.S. Idrus Marlina Ekawaty Muhammad Eko Purnomo Muhammad Firmansyah Neli Aida Ni Nyoman Yuliarmi Noer Soetjipto Nur Farida Nurhuda, M. Paulus Kindangen Pinatih, Ni Komang Desy Arya Pudjihardjo .. Putu Mahardika A. Saputra Putu Mahardika A.S. Rachmad Kresna Sakti Rachmad Kresna Sakti Rahel Kimbal Riniati Rizki Nufiarni, Rizki Rosyidah, Lathifatul Rudi Masniadi S.M. Kiptiyah Sasongko Sasongko Sasongko Sasongko, Sasongko Satti Wagistina Setiawan, Fredy Nugroho Siti Hamidah Siti Rohima Siti Rohima Soemarno Soemarno Soesilo, Yohanes Hadi Surachman Surachman Susilo . Susilo Susilo Susilo Susilo Sutrisno - Djaja Treesye I Turang Ubud - Salim Yohana Virnanda