Article Per Year (5 Year)
p-Index From 2019 - 2024
2.766
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis MODUS-Jurnal Ekonomi dan Bisnis Syntax Literate : Jurnal Ilmiah Indonesia Edukasi Islami : Jurnal Pendidikan Islam Jurnal Public Policy Enrichment : Journal of Management Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business
Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Administrasi Bisnis

 1 
Model Pengembangan Pasar Tradisional Berbasis Pada Perilaku Konsumen Wahyu Hidayat; Widiartanto Widiartanto; Apriatni Endang Prihartini; Reni Shinta Dewi
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i2.22696

Abstract

This study aims to determine the factors that shape the traditional market development model based on consumer behavior. The study was conducted at Peterongan Market in Semarang City with a sample of 100 traders using Cluster Purposive Sampling and 100 buyers using Accidental Sampling. Data was collected using interviews with 2 key informants from the Market Service using Snowball Sampling. Data was processed using Factor Analysis and Regression Analysis using SPSS 16. The results of the analysis show that the Development of Peterongan Market must be based on consumer behavior, in addition to the regional regulations of Semarang City. Through consumer behavior, we can find out the desires of the consumers of Peterongan Market who are the boosters for traders to continue developing their businesses to meet consumer needs. Traders need a place or facility to transact with consumers in a comfortable, clean and well-organized. For this reason, the government has a big role to facilitate the needs of traders and consumers by build a clean, comfortable, orderly and well-organized market buildings.Penelitian ini bertujuan untuk mengetahui faktor-faktor yang membentuk model pengembangan pasar tradisional berbasis pada perilaku konsumen. Penelitian dilakukan di Pasar Peterongan di Kota Semarang dengan mengambil sampel sebanyak 100 pedagang dengan teknik pengambilan sampel Cluster Purposive Sampling dan 100 orang pembeli dengan teknik pengambilan sampel Acidental Sampling. Adapun untuk mengetahui pengembangan pasar tradisional, maka data diambil dengan menggunakan wawancara dengan 2 key informan yang berasal dari Dinas Pasar dengan teknik pengambilan sampel Snowball Sampling. Data yang telah terkumpul kemudian diolah dengan menggunakan Analisis Faktor dan Uji Analisis Regresi dengan bantuan SPSS 16. Hasil analisis menunjukkan bahwa Pembangunan Pasar Peterongan harus berbasis dari perilaku konsumen, disamping berbasis peraturan daerah Kota Semarang. Melalui perilaku konsumen dapat diketahui bagaimana keinginan para konsumen di Pasar Peterongan yang menjadi pemacu pedagang untuk terus mengembangkan usahanya demi memenuhi kebutuhan konsumen. Pedagang membutuhkan tempat atau sarana bertransaksi dengan konsumen secara nyaman, bersih dan teratur. Untuk itu pemerintah memiliki peran besar untuk memfasilitasi kebutuhan pedagang dan konsumen dengan membangun bangunan pasar yang bersih, nyaman, tertib, dan teratur.
PENGARUH FAKTOR MODAL PSIKOLOGIS, KARAKTERISTIK ENTREPRENEUR, INOVASI, MANAJEMEN SUMBER DAYA MANUSIA, DAN KARAKTERISTIK UKM TERHADAP PERKEMBANGAN USAHA PEDAGANG DI PASAR TRADISIONAL (Studi kasus pada Pedagang Sembako dan Snack di Pasar Peterongan) Reni Shinta Dewi
Jurnal Administrasi Bisnis Vol 2, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v2i1.5352

Abstract

This research intends to find out the effect of psychological capital entrepreneur, human resource management, innovation, characteristics of the entrepreneur, and SMEs characteristics to the development of businesses. The study was conducted in Semarang city, the sample were 32 merchants who employ labor at Peterongan market. The research type is explanatory research. Data analysis using linear regression. The results showed that Psychological Capital Variables, Entrepreneur Characteristics, Innovation, Human Resource Management and Characteristics Of SMEs either partially or simultaneously have an influence on the Development Of Business In Traditional Markets of Peterongan. Psychological Capital is the most influencing variable to the Development Of Business. Recommendation for trader in the traditional market is they need to always foster an optimistic attitude in running the business. This attitude can be formed by creating a bevy of fellow traders so that every issue can be resolved soon. Besides the characteristic form of motivation to strive entrepreneur must be maintained by attending various training such as retail training in financial management, merchandise arrangements that will grow the innovation and creativity that never died for business development.
Co-Authors Acai Sudirman Adinda Herlista Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Andi Wijayanto Anggry Windasari Apriatni Endang Prihartini Ari Pradhanawati Ari Pradhanawati Arief Dwi Wicaksono Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Bulan Prabawani Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Dimas Nur Isfandi Endah Wahyu Yuliani Ernest Grace Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Jamadi Kiki Afrilia Dewi Kismartini Kismartini Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Naili Farida Nawazirul Lubis Ngatno Ngatno Novliza Eka Patrisia Onita Sari Sinaga Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Saryadi Saryadi Sri Suryoko Sri Suryoko Sulthan Hanif Fakhruddin Triyani Rahmadewi, Triyani Wahyu Hidayat Wahyu Hidayat Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo