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All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis MODUS-Jurnal Ekonomi dan Bisnis Syntax Literate : Jurnal Ilmiah Indonesia Edukasi Islami : Jurnal Pendidikan Islam Jurnal Public Policy Enrichment : Journal of Management Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business
Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JURNAL ILMU SOSIAL

 1 
ANALISIS IKLAN SIMPATI DENGAN MENGGUNAKAN CONSUMER DECISION MODEL Dewi, Reni Shinta
JURNAL ILMU SOSIAL Volume 8, Issue 1, Year 2009
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12917.699 KB) | DOI: 10.14710/jis.8.1.2009.1-13

Abstract

In order that position of a brand always engage in the mind of consumers, the company does not only act positioning strategy, but they have to give the right information about their product, and advertising on the television is one of the most effective promotion media. The main reaction of advertisement is purchase, but it’s happened in the end of the long process before the consumer makes their decision. Usually the effect of advertising communication is to measure the awareness, knowledge, preference and confidence. One of model can be used to measure the advertising effectiveness is Consumer Decision Model (CMD) by Howard, Shay and Green. The findings indicated that information, brand recognition, attitude, and confidence are identified as intervening variable which can strongly effect information to customer’s intention. Structural analysis seen that the biggest influence to intention shown by variable of advertisement message through attitude and confidence. The ability of advertisement to create attitude and confidence which supporting a product oftentimes hinging to consumer’s attitude and confidence to advertisement itself. The advertisement which evaluated better can yield positive attitude to product. Even sometimes, that unwelcome advertisement can succeed. This matter happens because the advertisement schema is salience in consumer’s view. The fact said that attitude developed by brand is more difficult than customer’s confidence. To create consumer’s attitude which is direct to consumer’s intention, continuity and intensity of commercials are recommended.
PROFIL USAHA DAN PENGELOLAAN PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA DAN TAMAN KB DI KOTA SEMARANG Dewi, Reni Shinta
JURNAL ILMU SOSIAL Volume 14, Issue 2, Year 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.211 KB) | DOI: 10.14710/jis.14.2.2015.1-10

Abstract

Semarang is one of the business center with the growth of PKL , which grew rapidly. Unfavorableimpression of the city can be generated from the PKL. Therefore this study aimed to assess the characteristics ofthe business profile of PKL in the area of Simpang Lima and Taman KB, characteristics EntrepreunerPsychological capital of PKL in the area of Simpang Lima and Taman KB . This study was conducted to allPKL in the area of Simpang Lima and Taman KB Semarang. This type of research is quantitative descriptiveanalysis. The results showed that most of the traders are food vendors . The location of PKL to Simpang Lima aredivided into three areas: the area in front of the Matahari Mall , Simpang Lima area and Taman KB. Traders inthis area sell for up to eight hours a day.
Employee Relations, Tacit Knowledge Sharing Activities, And Employee Performance in Social Exchange Theory Perspective Ari Pradhanawati; Reni Shinta Dewi; Chusnu Syarifa Diah Kusuma
JURNAL ILMU SOSIAL Volume 21, Issue 2, Year 2022
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.21.2.2022.161-180

Abstract

Modern-day enterprise competition is getting more difficult, in particular in the industry 4.0 generation. SMEs or Small and medium-sized corporations as a part of the pillar in the economic industries, want to assume these conditions. Batik is an SME that has contributed to the economic system. various issues are confronted by way of the batik enterprise, together with SMEs in Batik in Semarang. They face a few barriers, inclusive of increasing the capability of human resources. knowledge sharing is an activity to enhance individual talents, specifically trouble-solving and worker self-assurance. Knowledge sharing is an activity to improve individual skills, especially problem-solving and employee confidence. The purpose of this examination turned into exploring the effect on tacit knowledge-sharing activities, employee performance and employee relations. Also, the article defined the activity of tacit knowledge sharing in mediating the effect of employees relation and employee performance. The type of research was explanatory research. The sample was a hundred employees within the SMEs Batik in Semarang. Statistics evaluation of the use of SEM. The finding showed that there was an effect of employee relations on tacit knowledge-sharing activities. Second, there was an effect of tacit knowledge-sharing activities on employee performance. And, employee relations and employee performance had a positive effect. The results of the mediation effect test showed that employee relations have a positive effect on employee performance through tacit knowledge-sharing activities. The suggestion of this research is Batik UKM in Semarang to create a conducive work environment because the results of the study show that the relationship between employees is a success factor in sharing tacit knowledge. The limitation of this research is that the study was only conducted at the Batik UKM in Semarang, which resulted in a very limited generalization of the research findings. The limitation of this research is that the study turned into best carried out on the Batik UKM in Semarang, which led to a totally limited generalization of the research findings. The difficulty of the have a look is that the observation turned into only carried out at the SMEs Batik in Semarang which makes a completely constrained generalization of the findings.
Co-Authors Acai Sudirman Adinda Herlista Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Andi Wijayanto Anggry Windasari Apriatni Endang Prihartini Ari Pradhanawati Ari Pradhanawati Arief Dwi Wicaksono Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Bulan Prabawani Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Dimas Nur Isfandi Endah Wahyu Yuliani Ernest Grace Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Jamadi Kiki Afrilia Dewi Kismartini Kismartini Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Naili Farida Nawazirul Lubis Ngatno Ngatno Novliza Eka Patrisia Onita Sari Sinaga Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Saryadi Saryadi Sri Suryoko Sri Suryoko Sulthan Hanif Fakhruddin Triyani Rahmadewi, Triyani Wahyu Hidayat Wahyu Hidayat Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo