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All Journal Wanastra : Jurnal Bahasa dan Sastra Dinasti International Journal of Education Management and Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Community Development (JSCD) Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Jurnal Mahasiswa Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital
Hadita Hadita
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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AN ANALYSIS ON THE FUNCTION AND ACCURACY OF COORDINATE CONJUNCTION AND IN TRANSLATING A NOVEL CONFESSION OF SHOPAHOLIC Hadita Hadita
Wanastra: Jurnal Bahasa dan Sastra Vol 6, No 1 (2014): March
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.013 KB) | DOI: 10.31294/w.v6i1.3823

Abstract

This research is about the function and the accuracy of coordinate conjunction and in translating a novel Confession of Shopaholic. The purpose of this research are to describe whether the coordinate conjunction and in TLhas same function or not in SL andto describe the accuracy in translating coordinate conjunction and that is not translated into dan. The research methodology used isdescriptive method focusing on describing the function and the accuracy of translation in translating coordinate conjunction andand the theories used: the theory of coordinate conjunction in English and Indonesian, the function of coordinate conjunction andand the theory of accuracy. The finding of this research show when the coordinate conjunction and not translated into dan, the meaning ofcoordinate conjunction and remains the same in TL
Analysis of the Use of E-Commerce on Consumer Decisions in Buying Baby Food Products Hadita Hadita; Wirawan Widjarnarko; Jumawan Jumawan; Christophorus Indra Wahyu Putra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2112

Abstract

This study aims to analyze the use of e-commerce on consumer decisions in buying baby food products. This research is quantitative. The object of this research is the consumer of Nindita – Happy baby porridge through the Grabfood application. The data collection technique used in this study was a questionnaire. This research was conducted by using the Non-Probability Sampling technique through Accidental Sampling with a sample size of 100 respondents. The results of the research on product quality and price have a positive and significant effect on purchasing decisions, both simultaneously and partially with statistical results using SPPS version 23. Hypothesis testing obtained t-count > t-table or (4,130 > 1,984) and Sig. 0.000 <0.05 Ho is rejected. Ha is accepted with a beta value of 0.242, which means that product quality has a positive and significant impact on purchasing decisions. Hypothesis testing obtained t-count > t-table or (6.338 > 1.984) and Sig. 0.000 <0.05 Ho is rejected. Ha is accepted with a beta value of 0.496, meaning that the price has a positive and significant effect on purchasing decisions. Hypothesis testing obtained F-count > F-table or (96.135 > 3.09) and Sig.0.000 > 0.05 with a beta value of 1.162 meaning that product quality and price have a positive and significant effect on purchasing decisions. Based on the results of the research that has been explained, it is concluded that partially product quality has a positive and significant effect on purchasing decisions for consumers of nindita baby porridge - happy through the Grabfood Application, the price partially has a positive and significant effect on purchasing decisions for nindita baby porridge – happy through the Grabfood Application, and simultaneously product quality and price have a positive and significant impact on the purchase decision of nindita baby porridge - happy through the Grabfood Application.
The impact of Viral Marketing on Purchase Intention mediated by Consumer Behavior (Study on Tiktok User of Management Students at Bhayangkara Jakarta Raya University) Ike Fitriani; Hadita Hadita; Dewi Puspaningtyas Faeni
Journal of Sustainable Community Development (JSCD) Vol 4 No 2 (2022): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v4i2.72

Abstract

This study aims to determine the impact of Viral Marketing on Purchase Intention mediated by Consumer Behavior (Study on Tiktok User Management Students at Bhayangkara Jakarta Raya University). This research is quantitative, with a sampling technique using non-probability sampling, that is, by using purposive sampling. Data were obtained through questionnaires which were distributed to 141 respondents. The data analysis technique in this study uses Partial Least Square using the SmartPLS 3.0 application. The results showed that: 1) Viral Marketing has a positive and significant influence on Purchase Intention, 2) Viral Marketing has a positive and significant influence on Consumer Behavior, 3) Consumer Behavior has a positive and significant influence on Purchase Intention, 4) Consumer Behavior can mediate Viral Marketing on Purchase Intention with full mediation
Determinasi Kinerja Karyawan: Analisis Lingkungan Kerja, Beban Kerja dan Kepemimpinan pada PT Graha Sarana Duta Farhan Saputra; Alifah Jiddal Masyruroh; Bayu Putra Danaya; Srirahayu Putri Maharani; Nova Astia Ningsih; Tania Septfania Ricki; Ganis Aliefiani Mulya Putri; Jumawan Jumawan; Hadita Hadita
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.900

Abstract

This research aims to see the influence of the work environment, workload and leadership on employee performance at PT Graha Sarana Duta. The independent variables in this research include work environment, workload and leadership, and the dependent variable in this research is employee performance. The population in this study was 211 people, namely employees at PT Graha Sarana Duta. The sample in this study was 100 people. The sampling technique uses accidental sampling. The data collection method used in this research uses a questionnaire method. The design used in this research is Outer Model testing, Inner Model testing, hypothesis testing using Structural Equation Model (SEM) – SmartPLS 3.0. The results of this research show that: 1) The work environment has no effect on the performance of PT Graha Sarana Duta employees; 2) Workload has a positive effect on the performance of PT Graha Sarana Duta employees; and 3) Leadership influences the performance of PT Graha Sarana Duta employees.
Pengaruh Harga, Gaya Hidup Dan Kualitas Produk Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Bekasi Nazifa Fitri; Hadita Hadita
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1284

Abstract

Facing very rapid business developments, many companies are implementing better strategies to meet consumer needs and also provide the best service. So this research wants to find out whether there is an influence of price, lifestyle and product quality on purchasing decisions for Janji Jiwa coffee in Bekasi. This research method uses a quantitative approach by distributing questionnaires. The data was processed using SPSS by conducting Validity, Reliability, Determination Coefficient, Partial T Test and Simultaneous F Test. The results of this research show that the Lifestyle variable has a partial influence on the decision to purchase Janji Jiwa coffee in Bekasi, while the price and product quality variables have no partial and significant influence on the decision to purchase Janji Jiwa coffee in Bekasi. And the variables Price, Lifestyle and Product Quality together simultaneously influence the Purchase Decision for Janji Jiwa Coffee in Bekasi.
Pengaruh Harga, Word Of Mouth, Labelisasi Halal Terhadap Keputusan Pembelian Sabana Fried Chicken Di Bekasi Elisa Nabila Putri; Hadita Hadita
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1285

Abstract

The purpose of this study was to determine the effect of Price, Word Of Mouth, Halal Labeling on Purchasing Decisions of Sabana Fried Chicken in Bekasi. The quantitative analysis assessment method is through primary data generated from distributing questionnaires online. The population in this study is the Bekasi community with a sample of 100 respondents. The data analysis techniques used in this study are Validity test, Reliability Test, Normality, Multiple Linear Regression Test, T Test (Hypothesis), F Test (Model Feasibility), Determination Coefficient Test. The results of the study partially the influence of Price has a positive and significant influence on purchasing decisions. partially the influence of Word Of Mouth has a positive and significant influence on purchasing decisions. partially the influence of Halal Labeling has a positive and significant influence on purchasing decisions. Simultaneously, it is known that Price, Word Of Mouth, Halal Labeling have a significant influence on purchasing decisions.
Pengaruh Brand Image dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Go-Food pada Aplikasi Go-Jek: (Studi Kasus pada Warga Kelurahan Kaliabang Tengah Bekasi Utara) Jasmine Egy Oktavia Rosita Sari; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1531

Abstract

The emergence of Go-Jek has had a positive impact on business people or entrepreneurs in Kaliabang Tengah Subdistrict, North Bekasi who operate in the culinary sector such as restaurants, shops, cafes and others. Likewise, from the consumer side of Go-Food service users in Kaliabang Tengah Subdistrict, North Bekasi who feel helped or satisfied by the Go-Food service because it allows them to choose different food menus from many restaurants or food sellers registered in the application, this service also offering efficiency and effectiveness even for those with limited time and distance. The purpose of this research is to find out whether there is an influence of Brand Image on Customer Satisfaction of Go-Food service users on the Go-Jek application and whether there is an influence of Price on Customer Satisfaction of Go-Food service users on the Go-Jek application. The research uses quantitative methods through questionnaires and data from the results of the questionnaire will be processed and tested using SPSS 27 Version. Based on the results of this research, it is concluded that Brand Image has a partial significant effect on Customer Satisfaction and Price has a partial significant effect on Customer Satisfaction.
Pengaruh Brand Image Dan Harga Melalui Minat Beli Terhadap Keputusan Pembelian Produk Fashion Secara Online Di Rawa Lumbu (Studi Pada E-Commerce Zalora) Tegar Setiawan; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1598

Abstract

The purpose of this research is to determine and analyze the influence of brand image and price through purchasing interest on purchasing decisions. The research method used in this research is a quantitative method. Respondents in this research were Zalora consumers in Rawa Lumbu. The population in this study are customers who have purchased fashion products online on Zalora e-commerce. This sampling technique uses the Accidental sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 150 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results of the research show that the brand image variable has a positive and significant effect on purchase interest, the price variable has a positive and significant effect on purchase interest, the purchase interest variable has a positive and significant effect on purchase decisions, the brand image variable has a positive and significant effect on purchase decisions through purchase interest, and The price variable has a positive and significant effect on purchasing decisions through purchase interest.
Pengaruh Media Sosial Marketing, Kepercayaan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Produk Eiger Adventure Di Bintara Muhamad Rokib; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1601

Abstract

This research aims to determine the partial and simultaneous influence of the independent variables Social Media Marketing, Trust and Product Quality on the dependent variable Costomer Satisfaction of Eiger Adventure Products at Bintara. This type of research uses a quantitative approach. The population in this study has used Adventure Di Bintara products. This research uses an Accidental Sampling sampling technique using a questionnaire distributed to 114 respondents, then the data results are processed using the SPSS 26 data processing application. The research results show that in the partial t test the variables Social Media Marketing and Product Quality have a positive and significant effect on Customer Satisfaction. However, the Trust variable does not have a significant effect on Purchasing Decisions. The results of the f test show that the variables Social Media Marketing, Trust and Product Quality jointly or simultaneously influence customer satisfaction with the Eiger Adventure product at Bintara. However, the Trust variable does not have a significant effect on Purchasing Decisions. The results of the f test show that the variables Social Media Marketing, Trust and Product Quality jointly or simultaneously influence customer satisfaction with the Eiger Adventure product at Bintara.
Pengaruh Kualitas Produk Dan Variasi Produk Melalui Customer Experience Terhadap Minat Beli Sepeda Motor Yamaha: Studi Kasus Pada Konsumen Sepeda Motor Yamaha Di Desa Lubang Buaya Bekasi Timur Angga Fathi Farahat; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1602

Abstract

This study aims to determine whether Customer Experience can affect Product Quality and Product Variations on Buying Interest in Yamaha Motorcycle users in Lubang Buaya Village, East Bekasi. The method applied in this study is quantitative method. The sampling technique uses the Accidental Sampling technique. This research focused on Yamaha Motorcycles in Lubang Buaya Village, East Bekasi, with 105 respondents. Data analysis method techniques using statistical methods with SmartPLS 4.0 Software. The results of this study show that there are variables that influence each other, such as the following brief explanation: 1). Product Quality has a significant positive effect on Customer Experience, 2). Product Variations have a positive and significant effect on Customer Experience, 3). Customer Experience has a positive and significant effect on Buying Interest, 4). Customer Experience is able to fully mediate Product Quality against Buying Interest, 5). Customer Experience is able to fully mediate Product Variations on Buying Interest.
Co-Authors Adelia Vita Arzety Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Alfadilla Khunaini Alfina Sri Rahayu Alifah Jiddal Masyruroh Alysha Lathifah Angelina Dewi Larasati Angga Fathi Farahat Anggita Khaerunisa Anna Wijayanti Ari Sulistyowati Arif Marhadi Bagas Arif Prabaswara Bayu Putra Danaya Benny Situmorang Bonita Revana Indriani Cahyo Adi Nugroho Cayla Salsa Raya Christophorus Indra Wahyu Putra Dhea Puspita Sari Djuni Thamrin Elisa Nabila Putri Elsa Anggraeni Piliyanto Faeni, Dewi Puspaningtyas Fairly Maulana Andhito Putra Fajarratih, Maya Farhan Saputra Fauzi Muhammad Wasil Febi Rahmawati Ganis Aliefiani Mulya Putri Ike Fitriani Intan Adilah Nasution Jasmine Egy Oktavia Rosita Sari Joseph Martinio Jocrien Renwarin Jumawan Jumawan Kania Rifdah Gunawan Matdio Siahaan Meifara Hanifa Azzahra Michael Aris Willson Mira Anggaina Mohammad Fahrizal Muhamad Lutfi Maulana muhamad rokib Muhammad Julda Alhafiz Muhammad Rafly Mutiara Shalsabilla Nazifa Fitri Neng Siti Komariah Nova Astia Ningsih Nurisnaini Putri Puput Vernanda Raffi Eka Nugraha Raudhatul Hikmah Rizka Rahmah Nabiilah Ryan Ridho Ridwani Srirahayu Putri Maharani Suci Indah Lestari Tania Septfania Ricki Tegar Setiawan Tiara Putri Fadyanti Vira Anggita Sukma Widya Meliawati Wirawan Widjanarko Wirawan Widjarnarko Y.A. Didik Cahyanto Yayan Hendayana Zahra Aurellia Putri