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All Journal Wanastra : Jurnal Bahasa dan Sastra Dinasti International Journal of Education Management and Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Community Development (JSCD) Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Jurnal Mahasiswa Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital
Hadita Hadita
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Skill, Motivasi, dan Kompensasi Pada Produktivitas Kerja Karyawan. (Literature Review MSDM) Ahmad Faqih Syukri; Alfina Sri Rahayu; Angelina Dewi Larasati; Benny Situmorang; Muhammad Rafly; Zahra Aurellia Putri; Jumawan Jumawan; Hadita Hadita
Jurnal Mahasiswa Kreatif Vol. 1 No. 4 (2023): Juli : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i4.722

Abstract

Di era persaingan global yang semakin maju dan kompleks, organisasi perlu memahami faktor-faktor yang dapat mempengaruhi kegiatan produksi pada kinerja karyawan mereka. Salah satu faktor penting yang dapat berdampak pada kegiatan produksi ialah kombinasi antara skill (keterampilan), motivasi dan kompensasi. Metode penulisan yang digunakan pada artikel Literature Review dalam bidang Ilmu Manajemen SDM adalah metode Kualitatif Deskriptif dan kepustakaan yang berasal dari Google Cendikia dan jurnal ilmiah maupun non ilmiah yang berkaitan dengan apa yang dimaksud. Hasil artikel ini bahwa pengaruh Skill Terhadap Produktivitas Kerja merupakan kaitan antara keterampilan pada produktivitas dapat dijamin. Karyawan yang terdidik dan terlatih dapat meningkatkan produktivitas. Motivasi Terhadap Produktivitas Kerja dapat mempengaruhi seseorang yang berarti memberi mereka energi yang memicu minat mereka pada tugas mereka, membuat mereka ingin menggunakan semua sumber daya mereka untuk bekerja secara efisien dan untuk kesenangan mereka. Dampak imbalan Terhadap kegiatan produksi , jika pegawai dapat menerima kompensasi baik itu adil dan memadai, merasa aman di tempat kerja, akan memiliki dampak baik untuk kemajuan kinerja karyawan.Ketiganya merupakan elemen utama yang saling terkait dalam konteks produktivitas kerja.
Pengukuran Kualitas Produk Dengan Metode Statistical Process Control : Studi Kasus PT Difa Kreasi Ahmad Faqih Syukri; Hadita Hadita
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1019

Abstract

PT DIFA KREASI is a service company in the printing sector. Established in 1972 on the basis of an effort that started from National Publishers, who have been active since the beginning of independence, to have a modern offset industry. As the basis for the overall activities of PT DIFA KREASI and the commitment of all existing personnel to make PT DIFA KREASI an international standard business actor, it is very necessary to implement a Quality Management System. The aim of the research is to measure the quality of paperback type products using statistical process control methods. The research method used is a combination method of direct observation and interviews. The research results show that the statistical process control method is appropriate to use for measuring the quality of paperback type products. Based on the results of product quality measurements using control charts in the perfect bending process, it is controlled (uniform), while measurements in the printing process produce uncontrolled (non-uniform) data. Meanwhile, the biggest causes of defects in the printing and perfect bending processes are respectively dirty and melted glue.
Pengaruh Kualitas Produk Dan Harga Terhadap Pembelian Baju Bekas Atau Thrift Di Pasar Senen Jakarta Pusat Muhammad Rafly; Hadita Hadita
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1848

Abstract

As we know, shopping for used or thrift goods has become a culture for all people, both young and old, so it has become a fashion trend culture in this era. This article aims to find out how product quality and price influence the purchase of used/thrift clothes at the Senen market in Central Jakarta. . Through the descriptive technique research method which produces results that are influential through the tests that have been carried out, there are still many shortcomings in the writing. It would be better for the writer to need criticism or suggestions for further writing. The research results are that product quality and price greatly influence the purchase of used clothes.
Determinasi Kemudahan Akses Informasi bagi Keputusan Investasi Gen Z Wirawan Widjanarko; Hadita Hadita; Farhan Saputra; Y.A. Didik Cahyanto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1789

Abstract

This research aims to determine the ease of access to information for Gen Z investment decisions. This research uses descriptive qualitative methods and literature reviews. Qualitative research is also intended to understand how someone thinks, acts and obtains information from a phenomenon. The data used is narrative and qualitative, obtained from previous research documents and obtained novelty in this research. Data analysis used in this qualitative research is the Miles and Huberman interactive model. This qualitative research is exploratory in nature. The type of data used is secondary data. The focus of this research is ease of access to information. The results of this research are: 1) That the use of technology and digital platforms for easy access to information for Gen Z in investing is quite good, where Gen Z uses social media as a platform to gain knowledge regarding good investment instruments, a means of discussion and exchanging views between Gen investors. Z, then the platform that provides easy access to information for Gen Z in investing is quite varied, from the Bibit, DANAeMAS, Ajaib, Tokopedia to Shopee applications, apart from that, payments made can also utilize digital banking and digital wallet payments; 2) Generation Z or Gen Z chooses forms of investment instruments with (high risk high return) high risk high returns such as stocks and cryptocurrencies, while generation Y and generation X choose forms of investment instruments with (low risk low return) low risk low returns such as jewelry gold and mutual funds; and 3) The amount of investment made by Gen Z varies, where in the July 2023 period it was IDR 7,658,506, while in the August 2023 period it was IDR 7,645,956.
Pengaruh Citra Merek, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Martabak Alim Di Kota Bekasi Adelia Vita Arzety; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2016

Abstract

The culinary sector is one of the fastest growing business sectors, considering that culinary or food and beverages are basic human needs. The rapid development of the culinary sector is characterized by the level of competition between sellers is getting fierce. Martabak Alim is one of the successful business actors in the Franchise business by establishing 102 branches that have spread throughout Indonesia. branches that have spread throughout Indonesia. In the Bekasi area, Martabak Alim is favored by all circles of society ranging from children to parents because Martabak Alim has a variety of flavors and unique shapes. flavors and unique shapes. In addition, the varied prices make consumers still like Martabak Alim even though it has competitors. martabak alim even though it has competitors. The purpose of this study is to determine whether there is an influence of Brand image, Price, and Word of Mouth on Decisions. of Mouth on Martabak Alim's purchase of Martabak Alim in Bekasi. This research uses quantitative quantitative research method through a questionnaire and the data from the questionnaire results will be processed and test using SPSS 27 Version. Based on the results of this study, it is concluded that Brand Image Brand Image, Price and Word of Mouth have a partially significant effect on Purchasing Decisions. on Purchasing Decisions.
Pengaruh Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Warung Makan Soto Betawi Elsa Anggraeni Piliyanto; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2017

Abstract

The purpose of this study was to ascertain the variables that typically have an effect on customer satisfaction at Soto Betawi Food Warungs as well as the relationship between taste and service quality and customer satisfaction at Soto Betawi Food Stalls. This study is quantitative in nature. The purposive location method is utilized in this research strategy. The accidental sampling method of 71 respondents is used to determine the number of respondents using the Non Propability Sampling method. Questionnaires, observation, and data processing techniques like editing, scoring, and tabulation are used to gather information. The information examination utilized is inferential/measurable investigation including various straight relapse line examination, relapse line change investigation, F test, different coefficient of assurance, T test, viability of relapse lines, and standard blunders of assessments. At Warung Makan Soto Betawi, the findings indicate that both the variables of taste and service quality have a significant impact on customer satisfaction.
Analisis Brand Ambassador Grup K-Pop EXO Sebagai Strategi Ekspansi Pemasaran Produk Scarlett Whitening Mutiara Shalsabilla; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2035

Abstract

One of the impacts of the globalization era is related to the influx of cultural elements from other countries. The phenomenon of globalization is also able to connect countries through trade cooperation, cultural exchange, investment, technological advances and others. Some foreign cultures have begun to dominate Indonesia, whether from trends, music, movies, or the habits of life of other countries, but Indonesians are quite good at handling this phenomenon. Meanwhile, through its marketing expansion strategy, Scarlett Whitening utilizes the phenomenon that Indonesia has been named as the country with the highest number of K-pop fans or what we usually hear as K-popers in the world because of people's enthusiasm for South Korean culture, such as movies, music, drama or beauty trends in South Korea.
Strategi Pemasaran dalam Meningkatkan Penjualan pada Toko Sepeda Mega Jaya Tambun Selatan Michael Aris Willson; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2036

Abstract

This research aims to implement marketing strategies to increase sales of the Megajaya Bicycle Shop. The obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy and efforts to overcome the obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy. This research uses a qualitative descriptive method using observation and interview data collection techniques. Based on the researcher's findings regarding marketing strategies to increase sales of the Megajaya Bicycle Shop, the researchers concluded that:: As a bicycle shop, this strategy is not optimal and sales have not increased. (2) Implementing a marketing strategy that is right on target will help the Mega Jaya Bicycle Shop increase its sales. As bicycle shop, this strategy is not optimal and sales do not increase. (3) Implementation of a positioning marketing strategy will contribute to increasing sales of the Mega Jaya Bicycle Shop. By implementing this strategy, the Mega Jaya Bicycle Shop is believed to be able to increase its sales. (4) The impact of the marketing strategy of segmentation, targeting and positioning implemented by the Mega Jaya Bicycle Shop is still less than optimal. In the end, the market segmentation is not broad enough, especially if the sales focus is only in the area South Bekasi Tambun Regency and surrounding areas. Furthermore, implementing this strategy has difficulty increasing sales because the target market is less developed.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Catering Ar-Risalah di Kota Bekasi Febi Rahmawati; Hadita Hadita; Neng Siti Komariah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2115

Abstract

Currently, many Micro, Small and Medium Enterprises are taking part in the culinary sector. In West Java, especially the city of Bekasi, people engaged in Micro, Small and Medium Enterprises in the culinary world (catering) are not difficult to find. The large number of actors involved in the culinary world in the city of Bekasi has made competition between Micro, Small and Medium Enterprises increasingly tight. The presence of Ar-Risalah Catering services can make it easier to fulfill needs at every event, especially for customers who don't want to bother with providing food and food service at parties or events. The purpose of this research is to find out whether there is an influence of Product Quality and Service Quality on Customer Satisfaction at Ar-Risale Catering in Bekasi City. The research uses quantitative methods through questionnaires and data from the results of the questionnaire will be processed and tested using SPSS 27 Version. Based on the results of this research, it is concluded that Product Quality and Service Quality have a partially significant effect on Customer Satisfaction.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Melalui Word Of Mouth Pada UMKM Bakso Perintis Bogor Mohammad Fahrizal; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.284

Abstract

This study aims to determine whether the Quality of Service Product Quality on Customer Satisfaction Through Word Of Mouth at UMKM Bakso Perintis Bogor. The method used in this study is a quantitative method. The population in this study were consumers at Bakso Perintis customers who live in Perumahan Pura Bojong Gede, Jalan Boulavard Timur Raya, Tajur Halang District, Tajur Halang Village, Bogor, West Java. The use of samples in this study used a non-probability sampling technique with the calculation of the Lemeshow formula, which obtained 100 consumers. Data analysis using Smart PLS 3.0. The analysis methods used are descriptive analysis, validity test, reliability test, r-square test, q-square test and hypothesis test. The results of the study indicate that: 1). Service quality cannot directly affect word of mouth. 2). Product quality cannot directly affect word of mouth. 3). Service quality can affect customer satisfaction. 4). Product quality can affect customer satisfaction. 5). Word of mouth cannot directly affect customer satisfaction. 6). Word of mouth does not mediate service quality on customer satisfaction. 7). Word of mouth does not mediate product quality on customer satisfaction.
Co-Authors Adelia Vita Arzety Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Alfadilla Khunaini Alfina Sri Rahayu Alifah Jiddal Masyruroh Alysha Lathifah Angelina Dewi Larasati Angga Fathi Farahat Anggita Khaerunisa Anna Wijayanti Ari Sulistyowati Arif Marhadi Bagas Arif Prabaswara Bayu Putra Danaya Benny Situmorang Bonita Revana Indriani Cahyo Adi Nugroho Cayla Salsa Raya Christophorus Indra Wahyu Putra Dhea Puspita Sari Djuni Thamrin Elisa Nabila Putri Elsa Anggraeni Piliyanto Faeni, Dewi Puspaningtyas Fairly Maulana Andhito Putra Fajarratih, Maya Farhan Saputra Fauzi Muhammad Wasil Febi Rahmawati Ganis Aliefiani Mulya Putri Ike Fitriani Intan Adilah Nasution Jasmine Egy Oktavia Rosita Sari Joseph Martinio Jocrien Renwarin Jumawan Jumawan Kania Rifdah Gunawan Matdio Siahaan Meifara Hanifa Azzahra Michael Aris Willson Mira Anggaina Mohammad Fahrizal Muhamad Lutfi Maulana muhamad rokib Muhammad Julda Alhafiz Muhammad Rafly Mutiara Shalsabilla Nazifa Fitri Neng Siti Komariah Nova Astia Ningsih Nurisnaini Putri Puput Vernanda Raffi Eka Nugraha Raudhatul Hikmah Rizka Rahmah Nabiilah Ryan Ridho Ridwani Srirahayu Putri Maharani Suci Indah Lestari Tania Septfania Ricki Tegar Setiawan Tiara Putri Fadyanti Vira Anggita Sukma Widya Meliawati Wirawan Widjanarko Wirawan Widjarnarko Y.A. Didik Cahyanto Yayan Hendayana Zahra Aurellia Putri