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All Journal Wanastra : Jurnal Bahasa dan Sastra Dinasti International Journal of Education Management and Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Community Development (JSCD) Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Jurnal Mahasiswa Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital
Hadita Hadita
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Diskon Produk, Promosi Dan Variasi Produk Terhadap Keputusan Pembelian Di Aplikasi Efood : Studi Kasus Pada Generasi Z Di Kelurahan Teluk Pucung Rizka Rahmah Nabiilah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3480

Abstract

This study aims to determine and prove whether the effect of product discounts, promotions and product variations suimultan and partial has a significant effect on purchasing decisions in the eFOOD application. In this study using quantitative research methods and in obtaining this research sample the author used purposive sampling method. The number of samples used in this study was 102 respondents where the focus of these respondents was eFOOD application users in generation Z in Teluk Pucung Village. The results of the research that have been carried out there are variables that influence each other and there are also variables that do not influence, such as the following explanation: 1. The product discount variable partially does not affect the purchase decision because the original resulting from the partial test calculation shows a t-count value of 1.812 and a t-table of 1.984 so that it can be concluded that 1.812 < 1.989 and obtained a value significant 0.073 > 0.05. 2. The product promotion variable partially affects the purchase decision with the results of partial test calculations showing a t-count value of 5.046 and a t-table of 1.984 so that it can be concluded that 5.046 > 1.989 and obtained a significant value of 0.000 < 0.05. 3. In the variable product variation partially affects the decision with the test results and data analysis, partial test calculation results are obtained which show a t-count value of 2.724 and t-table of 1.984 so that it can be concluded that 2.724 > 1.989 and obtained a significant value of 0.008 < 0.05.
Pengaruh Online Customer Review Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Melalui Kepercayaan Pelanggan: Studi Kasus Produk Fashion Pada Platform Shopee Di Teluk Pucung Kota Bekasi Alysha Lathifah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3481

Abstract

This study aims to determine the effect of online customer reviews and electronic word of mouth on purchase decisions through customer trust. The research method used in this research is quantitative method. Respondents in this study were consumers using Shopee in Teluk Pucung, Bekasi City. The population in this study are customers who have purchased fashion products online on the Shopee platform. This sampling technique uses the Accidental sampling method which are calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this study is primary data, namely by distributing questionnaires. The measurement scale used is a Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results showed that the online customer review variables had a positive and significant effect on customer trust, the electronic word of mouth variables had a positive and significant effect on customer trust, the customer trust variables had a positive and significant effect on purchase decisions, the online customer review variables had a positive and significant effect on purchases decisions through customer trust, and electronic word of mouth variables had a positive and significant effect on purchase decisions through customer trust.
Pengaruh Brand Image, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pangan Bulog : Studi Kasus Konsumen Bulog Di Kelurahan Sukaringin Bekasi Utara Nurisnaini Putri; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3483

Abstract

The aim of this research is to analyze the influence of brand image, price and product quality on purchasing decisions. The research method used in this research is a quantitative method. The respondents in this research were Bulog consumers in Sukaringin Village, North Bekasi. The population in this study are customers who have consumed or are currently consuming Bulog rice. This sampling technique uses the Accidental Sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research uses the Statistical Package for the Social Sciences (SPPS) with the help of SPSS version 26 software. The results of the research show that the brand image variable has a partially positive and significant influence on purchasing decisions, the price variable has a partially positive and significant influence on purchasing decisions, the product quality variable has a partially positive and significant influence on purchasing decisions.
Pengaruh Viral Marketing, Desain Produk Melalui Citra Merek sebagai Variable Intervening terhadap Minat Beli Sepatu Aerostreet : Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya Kania Rifdah Gunawan; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4052

Abstract

This research aims to find out whether Brand Image can influence Viral Marketing and Product Design on Purchase Intention in Aerostreet Shoes products at the Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. The method used in this research is a quantitative method. The sample used was 170 respondents and focused on students at the Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. Data analysis techniques use statistical methods with SmartPLS 4.0 software. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Viral Marketing has a positive and significant effect on Purchase Intention, 2). Product Design has a positive and significant effect on Purchase Intention, 3). Viral Marketing has a positive and significant effect on Brand Image, 4). Product Design has a positive and significant effect on Brand Image, 5). Brand Image has a positive and significant effect on Purchase Intention, 6). Brand Image is able to fully mediate Viral Marketing on Purchase Intention, 7). Brand Image is able to fully mediate Product Design on Purchase Intention.
Pengaruh Variasi Produk dan Kepercayaan Pelanggan terhadap Loyalitas Pelanggan Melalui Variabel Intervening Keputusan Pembelian di Grup Order pada Album K-Pop: Studi Kasus pada Fanbase SEVENTEEN Anna Wijayanti; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4053

Abstract

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.
Analisis Strategi Pemasaran pada Toko Ayu Cosmetics di Bumyagara Mustikajaya dalam Usaha Peningkatan Pendapatan Penjualan Mira Anggaina; Hadita Hadita
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2568

Abstract

There are many challenges faced by business people, namely technological developments and unpredictable conditions such as the Covid-19 pandemic. Since the outbreak, all fields have demanded to be digital. Business people can use this to carry out online marketing. This research aims to analyze the marketing strategy at the Ayu Cosmetics Store in Bumyagara Mustikajaya in an effort to increase sales revenue before and after the Covid-19 pandemic. The approach taken is a qualitative description method in the form of interviews with shop owners, observations, and literature studies to support research data. It was found that even though it has not used online marketing, Toko Ayu Cosmetics can still survive by relying on several salons that it subscribes to, and the ability of the owner who continues to want to learn and understand the market situation. So the next online marketing strategy that will be implemented is to use digital/e-commerce platforms such as Shopee which focuses on selling beauty salon products.
Pengaruh Perilaku Sumber Daya Manusia Dalam Kehidupan Organisasi Bisnis Di Era Global Ryan Ridho Ridwani; Anggita Khaerunisa; Arif Marhadi; Cayla Salsa Raya; Elsa Anggraeni Piliyanto; Suci Indah Lestari; Jumawan Jumawan; Hadita Hadita
Jurnal Mahasiswa Kreatif Vol. 1 No. 4 (2023): Juli : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i4.662

Abstract

Artikel ini membahas pengaruh perilaku sumber daya manusia dalam kehidupan organisasi bisnis di era global. Era globalisasi yang ditandai dengan persaingan yang ketat dan perubahan yang cepat menuntut organisasi bisnis untuk memahami dan mengelola perilaku sumber daya manusia dengan baik. Metode penulisan artikel Literature Review ini adalah dengan metode library risearch, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Perilaku sumber daya manusia yang positif, seperti komitmen, dedikasi, kerja tim, adaptasi terhadap perubahan, dan komunikasi yang efektif, berkontribusi pada pencapaian tujuan organisasi dan meningkatkan produktivitas. Selain itu, perilaku sumber daya manusia juga berdampak pada citra dan reputasi organisasi di era digital yang terhubung secara global. Perilaku yang profesional, etis, dan bertanggung jawab membantu membangun kepercayaan dan kepuasan pelanggan serta pemangku kepentingan lainnya. Dalam kesimpulannya, artikel ini menekankan bahwa perilaku sumber daya manusia berperan penting dalam keberhasilan organisasi bisnis di era global, dan organisasi perlu menerapkan strategi yang tepat dalam mengelola perilaku tersebut.
PENGARUH STRATEGI PENETRASI PASAR INTERNASIONAL PADA PERUSAHAANRITEL PT. SUMBER ALFARIA TRIJAYA, TBK (ALFAMART) DI INDONESIA : STUDI KASUS PADA INDUSTRI PERDAGANGAN MODERN Akbar Dwiansyah; Aldi Alfathur Rachman; Fauzi Muhammad Wasil; Muhammad Julda Alhafiz; Puput Vernanda; Tiara Putri Fadyanti; Jumawan Jumawan; Hadita Hadita
Jurnal Mahasiswa Kreatif Vol. 1 No. 4 (2023): Juli : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i4.663

Abstract

Pengaruh strategi pasar internasional yang diadopsi oleh perusahaan ritel PT. Sumber Alfaria Trijaya, Tbk (Alfamart) di Indonesia. Dalam studi kasus ini, kami fokus pada industri perdagangan modern untuk menggambarkan bagaimana strategi pasar internasional berkontribusi terhadap pertumbuhan dan keberhasilan perusahaan. Dari Hasil review mengenai penelitian ini menunjukkan bahwa strategi pasar internasional yang diterapkan oleh Alfamart memiliki dampak positif terhadap pertumbuhan perusahaan dan posisinya di pasar ritel Indonesia. Beberapa strategi yang ditemukan dalam penelitian ini antara lain ekspansi geografis, diferensiasi produk, penggunaan teknologi informasi, dan kemitraan dengan pemasok lokal. Dan kami juga menemukan bahwa ekspansi geografis menjadi salah satu faktor kunci dalam strategi pasar internasional Alfamart. Dengan membuka toko-toko baru di berbagai daerah di Indonesia, Alfamart berhasil mendapatkan pangsa pasar yang lebih luas dan meningkatkan kehadirannya di tingkat nasional. Selain itu, diferensiasi produk dan penggunaan teknologi informasi telah membantu Alfamart menarik pelanggan dengan menyediakan produk yang beragam dan meningkatkan efisiensi operasional.Selain itu, kemitraan dengan pemasok lokal juga terbukti berhasil dalam strategi pasar internasional Alfamart. Dengan bekerja sama dengan pemasok lokal, Alfamart dapat menawarkan produk-produk lokal yang relevan dengan preferensi pelanggan di masing-masing daerah. Hal ini tidak hanya meningkatkan hubungan dengan pemasok lokal, tetapi juga memberikan keuntungan kompetitif bagi Alfamart dalam menghadapi pesaing di pasar ritel.Penelitian ini menyimpulkan bahwa strategi pasar internasional memiliki dampak positif yang signifikan pada pertumbuhan dan keberhasilan perusahaan ritel seperti Alfamart. Dalam konteks industri perdagangan modern di Indonesia, strategi tersebut dapat meningkatkan kehadiran pasar, meningkatkan loyalitas pelanggan, dan meningkatkan keuntungan perusahaan. Oleh karena itu, perusahaan ritel lainnya juga dapat mengadopsi strategi serupa untuk mencapai keberhasilan di pasar internasional.
Pengaruh Inflasi dan Harga Minyak Dunia Terhadap Pertumbuhan Ekonomi Indonesia Fairly Maulana Andhito Putra; Hadita Hadita; Jumawan Jumawan; Bagas Arif Prabaswara; Bonita Revana Indriani; Intan Adilah Nasution; Vira Anggita Sukma; Widya Meliawati
Jurnal Mahasiswa Kreatif Vol. 1 No. 4 (2023): Juli : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i4.708

Abstract

Pertumbuhan ekonomi ialah perluasan kegiatan ekonomi suatu negara dalam penciptaan barang dan jasa yang diproduksi secara lokal dan peningkatan kesejahteraan manusia dengan tetap menjaga stabilitas dan keadilan. Inflasi dan harga minyak yang merupakan dua unsur pertumbuhan ekonomi akan dibahas dalam artikel ini. Metode yang digunakan dalam penelitian ini adalah literatur review. Tujuan dari teknik ini adalah untuk menyajikan teori yang beragam sesuai dengan topik yang dipelajari saat ini, sebagai referensi untuk pembahasan hasil penelitian. Kesimpulannya menunjukkan bahwa inflasi berpengaruh signifikan dan negatif, sedangkan harga minyak dunia berpengaruh signifikan dan positif.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN Alfadilla Khunaini; Cahyo Adi Nugroho; Dhea Puspita Sari; Meifara Hanifa Azzahra; Raffi Eka Nugraha; Raudhatul Hikmah; Jumawan Jumawan; Hadita Hadita
Jurnal Mahasiswa Kreatif Vol. 1 No. 4 (2023): Juli : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i4.718

Abstract

Artikel ilmiah ini bertujuan untuk membangun hipotesis penelitian tentang pengaruh antar variabel yang akan digunakan pada penelitian lebih lanjut dalam bidang ilmu manajemen pemasaran. Tujuan dari artikel ini adalah untuk mengevaluasi literatur tentang pengaruh kualitas produk, kualitas pelayanan, dan citra merek terhadap kepuasan pelanggan dan loyalitas pelanggan. Metode penelusuran lembaga pustaka, seperti Google Scholar, Mendeley, dan media online akademik lainnya, digunakan dalam proses penulisan artikel Literature Review ini. Hasil penelitian menunjukkan bahwa kepuasan pelanggan dapat dipengaruhi oleh kualitas produk, pelayanan, dan citra merek. Selain itu, kualitas produk, pelayanan, dan citra merek juga dapat mempengaruhi kesetiaan atau loyalitas pelanggan terhadap produk atau jasa tersebut.
Co-Authors Adelia Vita Arzety Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Alfadilla Khunaini Alfina Sri Rahayu Alifah Jiddal Masyruroh Alysha Lathifah Angelina Dewi Larasati Angga Fathi Farahat Anggita Khaerunisa Anna Wijayanti Ari Sulistyowati Arif Marhadi Bagas Arif Prabaswara Bayu Putra Danaya Benny Situmorang Bonita Revana Indriani Cahyo Adi Nugroho Cayla Salsa Raya Christophorus Indra Wahyu Putra Dhea Puspita Sari Djuni Thamrin Elisa Nabila Putri Elsa Anggraeni Piliyanto Faeni, Dewi Puspaningtyas Fairly Maulana Andhito Putra Fajarratih, Maya Farhan Saputra Fauzi Muhammad Wasil Febi Rahmawati Ganis Aliefiani Mulya Putri Ike Fitriani Intan Adilah Nasution Jasmine Egy Oktavia Rosita Sari Joseph Martinio Jocrien Renwarin Jumawan Jumawan Kania Rifdah Gunawan Matdio Siahaan Meifara Hanifa Azzahra Michael Aris Willson Mira Anggaina Mohammad Fahrizal Muhamad Lutfi Maulana muhamad rokib Muhammad Julda Alhafiz Muhammad Rafly Mutiara Shalsabilla Nazifa Fitri Neng Siti Komariah Nova Astia Ningsih Nurisnaini Putri Puput Vernanda Raffi Eka Nugraha Raudhatul Hikmah Rizka Rahmah Nabiilah Ryan Ridho Ridwani Srirahayu Putri Maharani Suci Indah Lestari Tania Septfania Ricki Tegar Setiawan Tiara Putri Fadyanti Vira Anggita Sukma Widya Meliawati Wirawan Widjanarko Wirawan Widjarnarko Y.A. Didik Cahyanto Yayan Hendayana Zahra Aurellia Putri