Garuda - Garba Rujukan Digital

p-Index From 2019 - 2024

3.561

P-Index

This Author published in this journals

All Journal MediaTor: Jurnal Komunikasi Lembaran Ilmu Kependidikan Jurnal Komunikasi Jurnal Studi Komunikasi dan Media Jurnal Penelitian Komunikasi dan Opini Publik Jurnal Kajian Komunikasi Prosiding Seminar Nasional INDOCOMPAC KOMUNIKA WIDYAKALA JOURNAL Jurnal Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Dinamisia: Jurnal Pengabdian Kepada Masyarakat JCES (Journal of Character Education Society) PROSIDING KOMUNIKASI Journal of Communication Sciences (JCoS) Semiotika: Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Common Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Studi Sosial dan Politik JURNAL KOMUNIKASI DAN BISNIS Ikomik: Jurnal Ilmu Komunikasi dan Informasi

Melisa Arisanty

Universitas Pembangunan Jaya

Author-ID : 2706407

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 28 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3

STRATEGI PROGRAMMING PROGRAM â€œMETRO PAGI PRIMETIMEâ€ DALAM MEMPERTAHANKAN RATING Adi Pratama Putra; Zaenina Shintya; Melisa Arisanty
Jurnal Common Vol 3 No 1 (2019)
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Metro TV adalah stasiun televisi swasta yang dimiliki oleh Surya Paloh yang menghadirkan program berita lebih banyak dibandingkan dengan stasiun lain. Metro TV stasiun televisi berita pertama yang menyiarkan berita dalam 3 bahasa, yaitu Indonesia, Inggris dan Mandarin. Salah satu program unggulan yang dimiliki Metro TV adalah program Metro Pagi Primetime tayang pada pukul 04.30-07.00 WIB, program ini menjadi unggulan karena dalam program ini terdapat dialog dengan narasumber. Selama ini rating yang di dapatkan program Metro Pagi Primetime selalu bertahan, Selain perusahaan televisi menampilkan informasi yang menarik dan aktual, hal tersebut tidak luput dari strategi programming dari perusahaan media demi menaikan rating perusahaan. Tujuan utama yang ingin diraih dari Programming televisi adalah untuk memaksimalkan jumlah penonton yang menjadi target bagi pemasang iklan dan rating perusahaan. Caranya adalah dengan memenuhi kepuasan penonton dengan menayangkan program acara yang sesuai dengan apa yang dibutuhkan atau diiginkan oleh audience.

Optimizing Social Media Platforms as Information Disemination Media Melisa Arisanty; Gunawan Wiradharma; Isma Fiani
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 2 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

As a government agency that plays a central role in regulating the entire state budget and revenue (APBN), the Ministry of Finance needs public support and trust. Therefore, it is necessary to disseminate all government information to the public. One way that can be done is the use of social media as a platform in conveying information to the public. Through research using the constructivist paradigm with a qualitative approach and descriptive content analysis, it is expected to illustrate how the Ministry of Finance optimizes the advantages of each social media platform to disseminate government information to the public. The results of this study are presented in the form of strategies for optimally utilizing social media so that they can be an example for various ministries and other government agencies to support the success of the country's current goal of becoming an Advanced Indonesia.

PERENCANAAN STRATEGI PUBLIC RELATIONS GARUDA INDONESIA DALAM MEMBANGUN KEPERCAYAAN KONSUMEN Budi Darmawan; Nindira Cahyani; Melisa Arisanty
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The current development of the company is growing rapidly, a few years ago happened at this time-only recently opened routes that had not been there before. In addition, there are also many old friends who finally close because of several factors. Garuda Indonesia is one airline that has not been around long enough. Then, Garuda Indonesia still has to maintain the loyalty of its customers so that they do not move around in the presence of Public Relations. In maintaining that loyalty, Public Relations plans to maintain the loyalty of its customers. Actually, Garuda Indonesia is a company that has a pretty good corporate image, such as with Garuda Indonesia in getting awards such as the Best Cabin Cabin, 5 Star Airlines, Incorporated in the SkyTrax and SkyTeam Alliance. Then Garuda Indonesia is a full service that provides full service, people who use Garuda Indonesia airlines will be issued well. The things done in this study want to see the public relations strategy planning of Garuda Indonesia's in building consumer trust.

Pengaruh Kredibilitas Beauty Influencer Nanda Arsyinta Terhadap Kepercayaan Konsumen Dari Produk Kecantikan Pada Remaja Nadya Aufa Paramitha; Sarah Novita Diah; Melisa Arisanty
Journal of Communication Sciences (JCoS) Vol 1, No 2 (2019): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Fenomena beauty influencer menjadi tren baru dalam komunikasi persuasif di media sosial dengan teknik soft selling. Salah satu beauty influencer yang populer lewat Youtube di Indonesia adalah Nanda Arsyinta yang memiliki 686 ribu lebih subscriberserta 4,8 juta penayangan pada salah satu video di channel Youtube-nya. Nanda juga termasuk nominasi influencer terbaik dalam Influence Asia 2017. Namun, agar pesan persuasi yang ia sampaikan dipercaya oleh followers-nya, Nanda harus memiliki kredibilitas yang tinggi. Berdasarkan masalah tersebut, peneliti ingin menguji pengaruh kredibilitas Nanda Arsyinta sebagai beauty influencer terhadap kepercayaan konsumen dari produk kecantikan pada remaja. Metode yang digunakan adalah metode kuantitatif, dimana peneliti memberikan kuesioner kepada sampel populasi yaitu remaja perempuan di Tangerang Selatan sejumlah 100 orang. Hasil penelitian menunjukkan adanya pengaruh dari variabel X pada variabel Y dengan korelasi cukup kuat yaitu sebesar 0.556. Artinya adanya pengaruh kredibilitas beauty influencer Nanda Arsyinta terhadap kepercayaan konsumen dari produk kecantikan pada remaja.

IMPERALISME BUDAYA MELALUI PERANGKULAN BUDAYA LOKAL DI BALIK FILM JAVA HEAT Melisa Arisanty
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 2 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i2.1167

Imperialisme budaya hingga saat ini masih menjadi topik perdebatan yang hangat di skala Internasional. Bahkan imperialism budaya pernah dituduh sebagai paradigma yang bertanggung jawab terhadap serangkaian eksploitasi dan kehancuran budaya di dunia ketiga. Bentuk Imperialisme yang dilancarakan baik berupa fashion, musik,, film dan lain-lain. Hal yang paling menarik yang dapat kita cermati dari perkembangan bentuk imperialisme budaya yang trend saat ini adalah melalui dunia film. Banyaknya sutradara-sutradara Hollywood saat ini yang merangkul budaya lokal dari negara-negara berkembang (setting lokasi, pemain lokal, fashion lokal, maupun alur cerita yang sangat khas nuansa kelokalannya) merupakan cara baru Amerika dalam menyebarkan supremasinya ke negara berkembang seperti di Indonesia. Salah satunya melalui Film Java Heat, yang mengkolaborasikan budaya lokal Indonesia namun tetap kental dengan budaya film action Hollywood. Dengan menggunakan analisis semiotika Roland Barthes, peneliti menemukan bahwa ideologi imperialisme budaya ditunjukkan secara implisit dalam Film Java Heat, meskipun saat ini bentuknya yang lebih canggih dan terpoles cantik melalui perangkulan budaya lokal pada film Hollywood “Java Heat”. Temuan ini berkontribusi terhadap kajian semiotika yang dikaitkan dengan konsep imperialisme budaya implisit dalam film Hollywood.Kata Kunci: Imperialisme Budaya, Semiotika, Java Heat, Perangkulan Budaya Lokal

Alih wahana folklor Indonesia dalam tumbler kopi Gunawan Wiradharma; Zul Fahmi; Melisa Arisanty
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.2902

In the current era of digitalization, the development of folklore culture has changed drastically. Folklore, which was originally known as an oral tradition, was gradually eroded, destroyed, and transformed into something new. The purpose of this research is to find out how to transfer a folklore tradition into a Starbucks coffe tumbler. Qualitative followed by descriptive analysis method is the type of method used in this study indicate that the process of transferring the folklore tradition into the form a Starbucks coffe in the form of shrinking and varied changes. the shrinking of the transfer of oral folklore into a Starbucks coffe tumbler is very much dominated by the substructure of characters and plots. Meanwhile, in the form of non-verbal folklore, it displays the shape of the building, traditional clothes, and the technology used by the area. This research also shows that the transfer of folklore traditions into the form of a tumbler brings a crucial and big idea for cultural preservation and environmental care.

PEMETAAN PERILAKU KONSUMEN INDONESIA DI SOSIAL MEDIA (Studi Netnography terhadap Perilaku Berbelanja Online Masyarakat di Sosial Media sebagai Upaya Peningkatan UMKM di Indonesia) Glorya Agustiningsih; Melisa Arisanty; Wiratri Anindhita
JURNAL KOMUNIKASI DAN BISNIS Vol. 5 No. 2 (2015): Jurnal Komunikasi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstrakUsaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu sektor usaha yang penting karena memiliki peran yang signifikan terhadap pertumbuhan ekonomi di Indonesia. Jumlah UMKM yang terus berkembang di Indonesia, mendorong Kementerian Koperasi dan Usaha Kecil dan Menengah (UKM) memacu kinerja UMKM untuk meningkatkan kuantitas dan kualitasnya. Salah satunya dengan menerapkan teknologi komunikasi dan informasi, khususnya penggunaan media sosial sebagai media dalam mengkomunikasikan produk (promosi). Namun masih banyak UMKM yang belum memahami manfaat penggunaan media sosial tersebut, padahal media sosial sendiri memiliki pengaruh yang besar terhadap perkembangan bisnis, yaitu dengan kemampuannya menjangkau khalayak sasaran yang luas dalam waktu cepat dan real-time. Permasalahan tersebut berawal dari keengganan UMKM dalam menggunakan media sosial sebagai media promosi. Mereka mengalami kesulitan dalam mengidentifikasi perilaku konsumen di media online yang mengakibatkan strategi pemasaran yang dibuat menjadi tidak efektif dan efisien. Oleh karena itu, dengan adanya penelitian mengenai pemetaan perilaku konsumen di media sosial akan memberikan kontribusi yang besar dalam upaya peningkatan daya saing UMKM. Sehingga hasil penelitian ini dapat memberikan masukan bagi UMKM dalam membuat strategi promosi di media sosial yang sesuai dengan kebutuhan dan keinginan konsumen. Penelitian ini menggunakan metodologi penelitian kualitatif dengan strategi netnography, yaitu bentuk penelitian etnografi online. Data penelitian diperoleh dari observasi online secara langsung dan mendalam terhadap interaksi hiperteks para nitezen yaitu antara konsumen dengan penjual produk UMKM di media sosial. Hasil observasi online tersebut akan dianalisa sesuai dengan model analisa Perilaku Konsumen Kotler dan analisa tipe konsumen online Kozinet (1997). Dengan begitu, akan didapatkan pemetaan yang komprehensif mengenai perilaku konsumen media sosial pada level mikro.Kata Kunci: UMKM, Perilaku Konsumen, Media SosialÂ AbstractMicro, Small, and Medium Enterprises (Usaha Mikro, Kecil, dan Menengah/UMKM) is one of the business sector which has significant roles in the economic growth in Indonesia. The increase of UMKM pushes The State Minister for Cooperatives Small and Medium Enterprises to encourage UMKM performance by enhancing their quality. One of the effort is by applying information and communication technology, especially application of social media as a communication tool to promote the products. In the reality, there are many UMKM still do not have enough understanding about the benefits of social media usage in business as it has big influences on business growth with its capability to reachÂ large target audience in fastest and real-time. The situation arouse as a result of the reluctant of UMKM for using social media as their promotion tool. They often meet difficulties to identify online media consumer behavior that causes its marketing strategy ineffective and inefficient. Therefore, the research about consumer behavior mapping in social media will provide huge contribution in enhancing UMKM competitiveness, so as the result will give a positive input for planning the promotion strategy in social media for UMKM that fits with consumerâ€™s needs and wants. The research uses qualitative method with netnography strategy, a research method for measuring online ethnography. Primary data will be collected from online observation which provides illustration of hypertext interaction among the netizens on the internet that is between the consumers and seller (UMKM). The observation results will be analyzed using Consumer Behavior Model by Philip Kotler and Online Consumer model by Kozinet. As the result will arise the comprehensive mapping about consumer behavior in social media in micro level in Indonesia.Keywords:Â Micro, Small, and Medium Enterprises (UMKM), Consumer Behavior, Social Media

The Video Online Learning Guides for Beginner College Students Gunawan Wiradharma; Melisa Arisanty; Alpin Herman Saputra; Khaerul Anam; Anton Robiansyah
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2020): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v4i3.4378

College students who do online learning will certainly feel different from conventional learning experiences, especially at the beginning level college students. They have discussions every week and work on assignments. Current learning is risky with plagiarism. In addition, there are still college students who do not know how to take part in online learning properly. Based on simple observations, they do not pay attention to the rules of working on discussions or assignments so well that a guide is needed in conducting online learning through community service activities. Our community service program in the field of education is to create video Online Learning Guides. This video consists of a Brief Overview of Online Learning, Work on Assignments, Search for Reference Lecture Assignments, Writing Quotations and Bibliography, and Collecting Assignments. After this video has been completed, we will request comments from college students in the 2020 period based on good video media criteria. The selection of respondent samples will be conducted at UPBJJ Universitas Terbuka Jakarta, Palembang and Mataram. The results of this community service activity are an online learning guide that can guide them in conducting online learning when conducting discussions, doing assignments, through collecting discussions and assignments. This video can be used anytime according to college student needs through easily accessible media and and can help college students get better grades.

Tipologi Gaya Video Instruksional di Universitas Terbuka TV Isma Dwi Fiani; Nila Kusuma Windrati; Melisa Arisanty; Danar Kristiana Dewi
IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 1 No. 1 (2021): July
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ikomik.v1i1.1879

This article explains the typology of instructional video styles in Universitas Terbuka TV (UT TV) as a learning medium in open and distance higher education. Instructional video styles are an essential aspect of learning media because they relate to student involvement in the learning process. This research used a descriptive content analysis method to obtain and determine the style of communication in each video studied. The result indicates that the instructional video style on UT TV tends to be consistent across subjects and disciplines. The style used by most instructional videos on UT TV is slide style, both as the main style and as a secondary style. The slide style is identical to the presentation format in conventional lectures, where slides are positioned as teaching aids so learning material can easily be understood. Artikel ini berusaha memaparkan tipologi gaya video instruksional di Universitas Terbuka TV (UT TV) sebagai media pembelajaran di Pendidikan Tinggi Terbuka dan Jarak Jauh (PTTJJ). Gaya video instruksional merupakan aspek penting dalam media pembelajaran sebab berkaitan dengan tingkat keterlibatan mahasiswa dalam proses pembelajaran. Penelitian ini menggunakan metode analisis isi deskriptif untuk mengidentifikasi gaya komunikasi pada setiap video yang diteliti. Hasil penelitian ini menunjukkan bahwa video instruksional di UT TV memiliki gaya komunikasi yang cenderung seragam di seluruh mata pelajaran dan disiplin ilmu. Gaya yang digunakan di sebagian besar video instruksional di UT TV adalah gaya slide, baik sebagai gaya utama maupun gaya pendukung. Gaya slide sangat identik dengan format presentasi pada perkuliahan konvensional, di mana slide diposisikan sebagai alat bantu pengajar saat menyampaikan materi agar mudah dipahami oleh mahasiswa.

The motivation of flaming perpetrators as cyberbullying behavior in social media Melisa Arisanty; Gunawan Wiradharma
Jurnal Kajian Komunikasi Vol 10, No 2 (2022): December 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v10i2.39876

The most troubling behavior of cyberbullying is flaming on social media. Technological sophistication makes it easy for everyone to create fake accounts for negative comments to bullying activities on social media. The impact is very detrimental, especially for victims or targets. The most frequent consequences are deep trauma, fear, anxiety, lack of confidence, mental illness, and depression, and they can even motivate the victim to commit suicide. This impact is considered quite dangerous for the victim. Therefore, concrete handling and solutions are needed that can be implemented according to the motivation of the perpetrators to do hate speech and cyberbullying. This study aimed to identify the motives of flaming perpetrators through social media and formulate strategic and practical recommendations for preventing flaming behavior. By identifying through a qualitative approach, phenomenological research strategies, and in-depth interviews with 10 (ten) research informants, the research aims to obtain a comprehensive picture of the motivations of flaming actors in social media. The results of this study indicate some of the motivations of flaming actors in social media, namely excessive fanaticism, personal interests, spontaneous emotions and anxiety, low digital literacy, the anonymity of netizens on social media through second accounts, and lack of empathy. The motivations found in this study are the basis for formulating strategic and practical recommendations in preventing flaming behavior in social media through the KIFE Model (Collaboration, Innovation, News Framing, and Peer group Education). It is practical and effective for Media Literacy and Healthy Digital.

Co-Authors Adi Pratama Putra Alpin Herman Saputra Anindhita, Wiratri Budi Darmawan Danar Kristiana Dewi Dede Mahmudah Emma Rachmawati Aliudin Fiani, Isma Dwi Glorya Agustiningsih Gunawan Wiradharma Gunawan Wiradharma Irmayanti, Meiselina Isma Dwi Fiani Isma Fiani Khaerul Anam Kuswanti, Eko Mario Aditya Prasetyo Nadya Aufa Paramitha Nila Kusuma Windrati Nindira Cahyani Raesita Rakhmawati Rosadi Rahmat Budiman Rahmat Budiman Rahmawati, Devie Reni Dyanasari Riady, Yasir Robiansyah, Anton Sarah Novita Diah Sri Maulidia Permatasari Vanya Kirana Vidya Fitri Ferdiansyah Widiyanto Widiyanto Widiyanto Wiradharma, Gunawan Wiratri Anindhita Yasir Riady Zaenina Shintya Zul Fahmi Zul Fahmi Zulham Adamy

Title

Found 28 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 28 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 28 Documents
Search